SST PURE

SHAFT ALIGNMENT
OVERVIEW

WWW.SSTPURE.COM
 What is SST PURE?
SST PURE Shaft Alignment is the golf industry’s
leading method of using computer analysis to
examine the structure of any golf shaft and align it
in its most stable position.
Irregularities exist in every shaft, and these
irregularities induce off-line bending and twisting
that negatively affect the way a club performs.
SST PURE’s patented technology analyzes the
structure of each shaft and locates its most stable
orientation.
Assembling a club in the SST PURE alignment
results in longer, straighter shots and a lower spin
rate.
Each PUREd shaft is accompanied by a printout
that details this improvement in performance.
 Why does SST PURE work?
The United States Golf Association has acknowledged that
shaft manufacturers do not have the ability to produce
shafts that are uniformly round or straight. Every shaft is as
unique as a fingerprint, and every shaft is randomly
installed into its clubhead.
As an example, the shaft cross-
section represented to the right
is slightly oval instead of being
perfectly round.
When flexed down the target
line in this orientation, the shaft
will flex toward its most stable
plane. Even during consecutive
perfect golf swings, this will
prevent the clubface from being
delivered to the clubhead in a
consistent manner.
 Why does SST PURE work?
Simply rotating a shaft in the clubhead to its most stable
position can radically affect the way the shaft performs. In
the SST PURE position represented below, shaft bending
and twisting through impact is minimized and the shaft
consistently flexes straight down the target line.
The patented and computerized
SST PURE Shaft Alignment
System can analyze any golf
shaft – steel or graphite – and
locate its most stable
orientation. Impact repeatability
on the center of the clubface is
improved up to 51 percent.
The Proof is in
the Printout
The printout that
accompanies each
SST PUREd shaft is
proof that the shaft’s
most stable plane
has been located.
 SST PURE Distribution
In the past several years, SST and its worldwide network
of licensees has PUREd more than a million golf shafts
throughout the world. Main distribution channels for SST
PURE are Golfsmith International and GolfWorks, the
two largest golf component retailers in the world.
Additional licensees include Henry-Griffitts, the largest
custom clubmaking company in the world; original
equipment manufacturer Nakashima Golf; and Cool
Clubs, a high-end custom clubfitting company in
Scottsdale, Ariz., founded by well-known clubmaker Mark
Timms. More than four dozen other custom clubmakers
throughout the United States and internationally have
also licensed the SST PURE process.
SST PURE Automated
Technology
SST PURE has
achieved near-universal
acceptance on the PGA
Tour, with more than
$1.25 billion won by
players who have had
shafts SST PURE
aligned.
"I love technology that
makes my game better
and I don't have to do
anything on my part.
That's what PUREing
does for me."
Padraig Harrington, 2007 &
2008 Open Champion,
2007 Order of Merit winner,
2008 PGA Champion
 SST PURE on TOUR
“I believe that every shaft should be PUREd
to put any structural inconsistency in a plane
“down the line” rather that “across it.” At the
very least it’s got to help, psychologically, to
know that every shaft is exactly the
same. Ideally, shafts should be PUREd at the
factory before the graphics are put on so that
they are all visually consistent as well.”
Colin Montgomerie, Eight-time Order of Merit Winner
PUREd
PUREd
PUREd
SST PURE named
one of 25 Great
Equipment
landmarks in golf
history by Golf
International
Magazine.