Marketing Management

Description of the Course

This course emphasizes the importance of a properly structured and efficiently implemented
marketing strategy that will help the organization achieve its goals and objectives in its target
markets. Its intention is to help the students realize the benefits an organization can have by
creating and delivering value to its customers as well as its stakeholders. In addition to this, it
highlights the importance and application of various tools such as branding, segmentation and
targeting, and pricing and distribution amongst others that are vital in order for the
organization to achieve the aforementioned goals and objectives.

Career pathway
1. Advertising account executive
2. Advertising account planner
3. Advertising art director
4. Marketing researcher
5. Marketing executive
6. Media buyer
7. Media planner
8. Public relations account executive
9. Public relations officer
10. Sales promotion account executive
11. Social media manager
12. Business adviser
13. Event manager
14. Product manager
15. UX designer
16. Web content manager

What will I learn?

When you take this course, you will learn the importance of Marketing, in line with marketing
activities including environmental analysis, market research, product development and pricing
strategies. In addition to this you will learn how Marketing defines the process for creating and
satisfying customer needs and wants in the marketplace.

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate
 Human Resource Management
Description of the Course
This course emphasizes the importance of the human resource factor as a strategic partner in
the management of any organization nowadays. It explores some of the most vital issues such
as recruitment, selection, training and development, performance appraisal, employee
retention, compensation and benefits, as well as labor relations. In addition to this, it analyses
current issues such as the involvement of legal and global environment that affect the
efficiency and effectiveness of the organization.

Career pathway
17. Human Resources officer
18. Office Manager
19. Occupational psychologist
20. Training and development officer
21. Business/Careers adviser
22. Data scientist
23. Higher education lecturer
24. Life coach
25. Management consultant
26. Operational researcher
27. Recruitment consultant
28. Risk manager
29. Sales executive
30. Trade union research officer

What will I learn?

When you take this course, you will learn about the management of Human Resources in line
with a company’s strategic orientation, capabilities and philosophy. In order words you will
learn how strategic HRM defines an organization’s intentions and plans on how its business
goals should be achieved through people.

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate
 Management Theories and Philosophies
Description of the Course
This course provides you with an opportunity to develop a better understanding of
contemporary issues in management. Due to globalization, managers are facing a number of
challenges that they must effectively deal with but also opportunities that they must realize in
order to ensure the survival and success of their organizations. One of the characteristics of
today's business world is the need for organizations to adapt to change. This requires that
organizations must be flexible and ready to alter the way they do things, be proactive and
innovative, and manage resources strategically. Managers must deal with fierce competition,
constant technological advances, demographic changes, and numerous legal and ethical issues.
This course will help you to develop a more thorough appreciation of modern management.
You will have the opportunity to improve certain intellectual, practical and transferable skills
and engage in critical, analytical and creative thinking to synthesize, analyze, interpret and
evaluate information.

Career pathway
31. Business adviser/analyst
32. Business development manager
33. Data analyst/scientist
34. Management consultant
35. Project manager
36. Risk manager
37. Supply chain manager
38. Construction manager
39. Human resources officer
40. Logistics and distribution manager
41. Marketing executive
42. Sales executive
43. Retail manager
What will I learn?
When you take this course, you will learn the main functions, theories and aspects of
Management that affect organizations in today’s continuously changing global environment. In
other words, you will analyze all the factors and elements that will help an organization achieve
its short and long term goals taking into consideration the impact of Globalization. analyse the
data and retrieve specific information from a database. In addition, you will be able to create
and modify tables, forms, queries, and reports for data stored in Access.

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate
 Introduction to MS Office
Description of the Course
Introduction to MS office is going to be a basic trip through Microsoft word, PowerPoint, Excel
and Access where beginners would have the opportunity to explore some great shortcuts in
order to run those databases more efficiently. Therefore, the course teaches the basic skills for
word processing, for creating excel spreadsheets, for building databases and preparing presentations,
through the use of Microsoft Office Word, Excel, Access, and PowerPoint programmes.

Career pathway

Typical Jobs for MS Office skills:

44. Administrative Assistant
45. Executive Assistant
46. Sales Associate
47. Customer Services Jobs
48. Office Manager
49. Graphic Designer
50. Secretary
51. Technician Writer
52. Research Assistant
53. Human Resources
54. Data Analysts
55. Tudor
56. Supervisor

What will I learn?

The course explains how word documents are created and teaches word processing
fundamentals. It also provides detailed guidance to the use of electronic spreadsheets to solve
relevant problems, and to the preparation of graphs and use of graphics software to present
important facts in an imaginative and memorable manner. With this course, you will learn how
to create simple databases and apply queries to search for a range of data.

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate
 CSS – Cascading Style Sheets
Description of the Course
Stands for "Cascading Style Sheet." Cascading style sheets are used to format the layout of Web pages.
They can be used to define text styles, table sizes, and other aspects of Web pages that previously could
only be defined in a page's HTML. CSS helps Web developers create a uniform look across several pages
of a Web site. This course emphasizes to offer background colour, a text colour or a specific font style
for your web page and provide a modern and presentation to the HTML coding language.

Career pathway

Typical Industries for CSS skills:

According to the reputable Forbes CSS skill placed on the top 13 tech skills which are in high
demand for 2018 https://www.forbes.com/sites/forbestechcouncil/2017/12/21/13-top-tech-
skills-in-high-demand-for-2018/#7e937def1e5c

1. Web Designer
2. Front End Developer
3. UI Designer
4. UX Designer
5. Interaction Designer
6. Art Director
7. Web Developer
8. Full Stack Developer
9. Content Strategist
10. Product Manager

What will I learn?

Learn how to style your web page using CSS – Cascading Style Sheets. CSS is a style sheet
language for describing the presentation and the design of the HTML code. You use CSS in order
to apply a background colour, a text colour or a specific font style for your text.
What’s include in the price pack?
 Notes to read
 Videos
 Final Exam
 Certificate
 HTML – Hypertext Markup Language
Description of the Course
Probably, HTML is a fundamental language to succeed in web development as well as it is a
powerful tool and skill that recruiters want you to have. In addition, HTML would be the
cornerstone to you in order to learn other web and app development programming languages.
HTML stands for Hypertext Markup Language and it is a markup language for creating web
pages and web applications.HTML describes the structure of a web page semantically and
originally included cues for the appearance of the document. HTML markup consists of several
key components, including those called tags and their attributes.

Career pathway

Typical Industries for HTML skills:

According to the reputable Forbes HTML skill placed on the top 13 tech skills which are in high
demand for 2018 https://www.forbes.com/sites/forbestechcouncil/2017/12/21/13-top-tech-
skills-in-high-demand-for-2018/#7e937def1e5c

11. Web Designer

12. Front End Developer
13. UI Designer
14. UX Designer
15. Interaction Designer
16. Art Director
17. Web Developer
18. Full Stack Developer
19. Content Strategist
20. Product Manager
What will I learn?
This short course teaches how to create a web page using HTML coding. HTML is the standard
mark-up language for creating web pages and web applications. The HTML Code describes the
structure of a web page, defining the headings, the paragraphs, the tables, the lists and many
other elements.

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate
 ICT in Education
Description of the Course
It is the use of technology as a mental instrument by the students, which supports their learning and
promotes the achievement of their learning goals. Although there is a lot of discussion about the
division of technology from ICT. Information and communication technologies are currently being used
in education to assist students to learn more effectively by providing teachers with access to a wide
range of new pedagogy. These technologies are also being used to enable teachers to do administrative
tasks more efficiently. Teachers in every setting need to be able to use multiple technologies sources to
support their teaching practice. Specifically, they are expected to use technology:

 For teaching and for presenting their ideas and subject content. One example to be considered is the
use of interactive whiteboard.

 For learning. Pupil assessment can be enriched with material of networked areas in the system.
Therefore, the students can take the responsibility for their own learning.

 For supporting teachers’ skills to record, keeping a log and monitoring students’ progress.

 For teachers’ continuous professional development through professional networks and other
associations.

What will I learn?

This course covers the integration of ICT in a learning and teaching context and examines
different ICT models. More specifically, it covers the definitions and benefits of applets and
virtual manipulatives, the impact of ICT when applied to teaching and learning, along with its
affordances and associated challenges, and the influence of the internet on our lives and on the
sector of education in general.
What’s include in the price pack?
 Notes to read
 Videos
 Final Exam
 Certificate
 JavaScript Language
Description of the Course
JavaScript is that the technology that creates things happen on-line. JavaScript is a high-level
and dynamic programming language and it is used to make webpages interactive. Because
JavaScript could be a nice language for writing beginners, we've gathered a number of the
simplest learning resources around and engineered a JavaScript course to assist new
developers.

Career pathway

Typical Industries for JavaScript skills:

According to the reputable Forbes JavaScript skill placed on the top 13 tech skills which are in
high demand for 2018 https://www.forbes.com/sites/forbestechcouncil/2017/12/21/13-top-tech-
skills-in-high-demand-for-2018/#7e937def1e5c

21. Information Technology (IT) worker

22. Data Analysts
23. Artists and designers
24. Engineers
25. Scientists
26. Finance
27. Manufacturing
28. Health Care

What will I learn?

Find out how to make Dynamic and Interactive web content applying JavaScript. JavaScript
short course covers a variety of core basic ideas like variables, assortments, objects, functions,
terms, restrictions, Document Object Model Basics and a lot of.

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate
 Leadership in Organisation
Description of the Course
Leaders are born not becoming!! THAT IS A MYTH!! With our course you can become a great
leader! Leaders behave in a manner that will aid a group to attain objectives through the
maximum application of its capabilities. They stand before the group as they facilitate progress
and inspire the group to accomplish organizational goals. Furthermore, leaders create a culture
where employees are encourage to participate which enhance the job-satisfaction. A LEADER
COULD BE THE SUSTAINABLE COMPETITIVE ADVANTAGE OF A COMPANY!!
The general concept of Leadership and an understanding of the leadership process and the role played
by leaders in their organizations are at the core of this course, which also looks at the differences
between Leadership and Management, two terms often used interchangeably in the world of business.

Career pathway

Typical Industries for Management & Leadership Majors:

1. Banking
2. Manufacturing
3. Construction
4. Transportation
5. Finance
6. Government
7. Education
8. Utilities
9. Health care
10. Wholesale and retail trade
11. Hotels & restaurants
12. Service industries
13. Entertainment
14. Owner/managers of small and medium sized enterprises

What will I learn?

The course focuses on the concept of Global Leadership and the phases of the pathway to
globalization. The characteristics of different types of organisations and the ways they can
affect the relationship between leaders and followers are also examined.
The overall aim of the course is the teaching of leadership skills, through practical examples,
which can be applied and practiced at the workplace, to become excellent leaders in any
organization.

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate
 Microsoft Access
Description of the Course
Microsoft Access is an information management tool that helps you store information for
reference, reporting, enter, store and analyses/present data as well. MS Access is supported by
Visual Basic for Applications (VBA), an object-based programming language that can reference
of objects including DAO (Data Access Objects), ActiveX Data Objects, and many other Active X
components. Microsoft Access which actually not only acts as a small database but also offer
one big advantage; Except from being a simple data entry interface, it is also a niche store\ and
analyses tool in the hands of professionals where are excluded from the programing world.
Within MS Access, customs SQL like most of the coherent Databases. But if you are from a non-
programming background, still you can use the direct options present in MS Access and quick
start analyzing lot of data inside MS Access. This has proved to be biggest selling point of MS
Access as it can be leveraged by people from both programming and non-programming
background.

Career pathway
57. Software developers
58. Data architects
59. Power users
60. Develop application software
61. Management (E.g. Product Inventory management, Asset Management, Sales related
Information, Issue Tracking)
62. Business Analysis
63. Analyst and Data analyst
64. Business innovation and Strategists
65. MIS reporting and Data Analysis
66. Programmers (Small Scale Application)
67. Small-medium enterprises
What will I learn?
When you take this course, you will learn how to create a simple database, view the database
content in various modes, as well as how to analyse the data and retrieve specific information
from a database. In addition, you will be able to create and modify tables, forms, queries, and
reports for data stored in Access.

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate
 Microsoft Office Excel
Description of the Course
Remote job opportunities are a hot ticket in today’s digital work environment, and specialists
and masters of Excel are in high demand in the gig economy. If you need efficient spreadsheets
for work, or simply want to create them, as useful tools in your daily life, this course is for you.
You will learn how to create, edit and save a worksheet, how to create and edit charts,
formulas, functions and many other advanced features. This course will give you a deep
understanding of the advanced formulas and functions that transform Excel from a basic
spreadsheet program into a dynamic and powerful analytics tool. The Key to a Good-Paying Job
Is…Microsoft Excel? Your Excel skills could land you your next job

Career pathway
1. Accountants and auditors
2. Administrative assistants, office clerks, information staff
3. Business, management, and market analysts
4. Cost estimators
5. Educators, teaching assistants, and teachers
6. Financial analysts, investment bankers, and loan officers
7. Market research analysts and digital marketers
8. Project managers, project coordinators, and construction managers
9. Sales, marketing, training and administrative managers

What will I learn?

Once you master this course you will be able to produce invoices and accounting statements, as
well as set up pages, prepare outputs and also use complex formulas. You can even use
spreadsheets to monitor your finances and keep track of your expenses. The organization of
data and documents has never been so easy, or so efficient.
What’s include in the price pack?
 Notes to read
 Videos
 Final Exam
 Certificate
 Microsoft Power Point
Description of the Course
Often, PowerPoint slides are the end-product of your efforts. They allow you to distinguish your
work from everybody else's. However, lot of people fails to:
 produce polished presentations
 apply some of PowerPoint's best practices
 create a strong and clear structure
Learn how to avoid these mistakes!!
Microsoft Office PowerPoint is a powerful tool for preparing professional looking presentations,
which keep the audience’s interest stimulated. The programme allows the use of images, audio
and video for greater impact, and encourages presenter-audience interaction. Combining words
and images in your presentation, you make it more attractive and easier for the audience to
understand.

Career pathway
68. Administrative Assistant
69. Executive Assistant
70. Sales Associate
71. Customer Services Jobs
72. Office Manager
73. Graphic Designer
74. Secretary
75. Technician Writer
76. Research Assistant
77. Human Resources
78. Data Analysts
79. Tudor
80. Supervisor

What will I learn?

When you take this course you will learn how to create, edit and save presentations, as well as
how to create tables, charts and other graphics. In addition, you will get familiar with more
advanced features like animations, and in general on how to use the benefits of PowerPoint not
only in your career but also in your personal life.

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate
 Microsoft Word
Description of the Course
Learn how to use the Microsoft Office Word effectively in your professional and personal life, to
create neat and professional looking documents. This course will take you through a
comprehensive understanding of the most popular word processing tools on the market. Even
if you are a seasoned Word user you will be amazed with the taught techniques as the course
focuses on teaching you how to create, edit and save a document, how to create and edit
tables, graphics, charts and how to use many other advanced features, such as mail merge and
proofing tools. Therefore, you will be astonished after the end of the course with your ability to
become more productive and efficient in Word

Career pathway
81. Administrative Assistant
82. Executive Assistant
83. Performance Manager
84. Office Manager
85. Secretary
86. Technician Writer
87. Research Assistant
88. Human Resources
89. Data Analysts
90. Supervisor
Processing word documents is a must in a lot of Jobs as you could show to them that you
have a basic knowledge of IT!

What will I learn?

The course incorporates all the newest features of Word, and will also train you in WordArt, for
different styles of fonts and typographic arrangements, as well as in text flow, from one text
box to another in the same document.

What’s include in the price pack?

  Notes to read
 Videos
 Final Exam
 Certificate

Professional Communication Skills

Description of the Course
Do you struggle with getting your words out when explaining things in important situations,
situations like interviews, presentations, meetings, phone or video conferences, decision-
making and audit procedures? With this course you will learn how to manage and develop your
communication skills.
‘Communication’ is defined as ‘the process of understanding and sharing meaning’ while in
working environments, having a clear purpose of what it is intended to be communicated it is crucial as
it is use for the greatest learning. The art of communication within an organisation as well as
between different organisations, including the potential pitfalls and the benefits of good
communication practices, are the main focus area of the course.

Career pathway
Every professional employee should have a communication skill! Especially from the first
interview before catching-up a specific job!

What will I learn?

Effective communication in the workplace is examined, highlighting both internal and
external/group communication. The course explores various communication models and
provides an insight into communication audit, positive psychology in the workplace and
effective decision making.

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate
 Psychology at Workplace
Description of the Course
I/O Psychology it is a branch of applied Psychology concerned with human behaviour in the
workplace. It is an application of psychological and scientific principles in the workplace. In
addition, this field pursues to understand human behaviour within the occupational settings.
This course covers the main concepts of Workplace Psychology, focusing on the techniques of
Job Analysis, (which provides information about recruitment, selection and performance
appraisal, necessary tools to prepare a job description) and Job Design, (which aims to improve
the level of employees’ job satisfaction, to improve quality and to reduce employee problems
like grievances and absenteeism).

Career pathway

Typical Industries for Psychology at workplace Majors:

15. Banking
16. Manufacturing
17. Construction
18. Transportation
19. Finance
20. Government
21. Education
22. Utilities
23. Health care
24. Wholesale and retail trade
25. Hotels & restaurants
26. Service industries
27. Entertainment
28. Owner/managers of small and medium sized enterprises
As an industrial-organizational psychologist, it’s never a dull day at work. You’ll get
satisfaction from helping to improve work processes and environments in a multitude of
ways. Some typical job descriptions include working in consulting, consumer, engineering
or personnel psychology.
What will I learn?
Selection and recruitment methods used by organizational psychologists, and ways to enhance
employee motivation and minimise job stressors through stress management are also taught
on the course.

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate
 Research Skills
Description of the Course
Humans try to understand the nature of the phenomena that present to their senses and try to
find solutions to complex problems depending on their day to day living and experience.
Research skills is a fundamental tool for everyone seeking a job or would be assigned into a
project, task and assignments from future employers. Therefore, employee need high
professionalism in term of research to find and analyse the appropriate results.

What will I learn?

Helping develop the skills needed to conduct research efficiently, this course covers the process
of reviewing relevant literature, teaches the ethical issues and concerns prevalent in research,
and highlights the principles to follow when conducting research. Methods of quantitative data
collection, as well as the theoretical models and the different stages of qualitative data analysis
are also explored.

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate
 Teaching Student with Special Education Needs
Description of the Course
Quality Education for all learners according to UNESCO-IBE defined as an implication of “a
balance between excellence and equity. This means that it is not possible to talk about quality
education if just a few students learn what is required to participate in society and develop
their life projects … Ensuring that all students can learn reaching levels of excellence requires
adapting teaching practices and pedagogical support to the needs and characteristics of every
student. Special Education or Special Education Needs is the education of students with special
need in a way that addresses the students’ individual differences and needs. This short course
focuses on teaching and managing students with learning disabilities. More specifically, it
concentrates on differentiated teaching, on the necessary steps for designing a fair and
inclusive education system, on the characteristics and benefits of an inclusive learning
classroom and on mastering the art of teaching for different models of disability.

What will I learn?

You will learn to receive the pleasure by helping to increase the awareness of equity and quality
in education!

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate
 Teaching Student with speech and language impairment
Description of the Course
Quality Education for all learners according to UNESCO-IBE defined as an implication of “a
balance between excellence and equity. This means that it is not possible to talk about quality
education if just a few students learn what is required to participate in society and develop
their life projects … This course focuses on teaching and managing students with learning
disabilities. More specifically, it concentrates on imparting a deeper understanding of speech
and language impairments, of the characteristics of children diagnosed with specific learning
difficulties and of the differentiating factors between Learning Difficulties and Specific Learning
Difficulties.

What will I learn?

Providing help and mentoring children with special needs contribute to their overall academic
journey. Being able to cope is very important for these children because it has an immediate
correlation with their behaviour and attitude towards their impairment. You will learn to
receive the pleasure by helping to increase the awareness of equity and quality in education!

What’s include in the price pack?

 Notes to read
 Videos
 Final Exam
 Certificate