Super Power Cements Ltd.

(Sadiyon Tak Rista, Majbooti Sabse jyada)

Headquarter:- Agra(up)
Corporate office:-
SuperPower Infratech ltd., Near Omaxe SRK mall ,

Baghwan takies, NH2 , AGRA (UP)

Manufacturing Plant:-
Vill- Nagla Rambaksh , Near Yamuna express ,Lucknow express way

NH2 Agra.

Core values
Super Power have an different from other cement companies and we provide
ethical things which the customer actually need.

1.Transparency- Every operations that are one in his organizations are

transparent. There is no discrepancy in any of the operation, not in work – in –
progress or not in the find product that we provide to the customers . there will be a
fixed margin of profits.

2.Accountability- What we provide, we are totally responsible & accountable

for the products . We try our best to meet customers needs. We are always
answerable to all the queries of the customers regarding products and their
feedback.

3.Responsibility- We are responsible for providing the quality products to the

customers in a particular time.

4.Innovation- Super Power Cement innovated their manufacturing process . at

various levels. Thus enabling the company to lower production cost, Improve
responsiveness of customer demand & maintain its position.

Since our industry was majorly dependent on road & rail transport which
accounted for high transportation cost ,but now it has introduced sea borne
transportation which improve efficiency and allowed the company to serve the
domestic coastal market.

5.Leadership- Super Power Cement promote team work for the achievement of
company goals and expending business goal also provides proper attention to the
needs and demands of employees so that they can work properly and contribute in
the organization .

Vission:-
To create value on a sustained basis for all stakeholders of India Cements through
lofty standards of transparency , accountability and responsibility, innovation and
leadership in cement.

Mission:-
Super power will strive to remain a leader in the manufacture of cement and
establish itself as a preferred supplier of products and services to its clients and
enhance the brand value for all stakeholders.

As the organization grows , as a responsible corporate citizen Super power cement

shall be sensitive the welfare and development needs of the society around it.

Critical Success Factor:-

1.Knowledge of Market – One should begin by acquiring comprehensive
market intelligence and developing a clear view of the micromarkets the
company competes in as well as its own position within them. The ultimate
objective is to determine the best possible price of micromarkets. The
model of each micromarket should be based on a combination of data, such
as a forecast of demand by segment and of changes in supply; a profound
understanding of each micromarket’s pricing regime and potential transition
points; and an accurate estimate of competitors’ manufacturing costs, their
landed costs, and their financial objectives and priorities. This analysis both
provides a detailed picture of market dynamics and pinpoints opportunities
to create value.

Understanding market dynamics is also important to help cement

companies avoid two errors common to the industry. The first one is
misreading the motivations and priorities of other market players. The
second mistake is overestimating the power of quick, easily reversible price
cuts to generate sustainable market-share gains. These actions, in fact, often
set off multiyear price wars and fail to achieve the intended sustainable
share gains.

2.STRATEGY DESIGNING- After having a clear sense of market dynamics

and opportunities we can then define our own company’s objectives,
determine on which micromarkets to focus, and whether to position the
company as a premium player or a low-cost producer. We can then set
market-share aspirations, anticipate potential changes, and develop a set
of strategic initiatives to address opportunities and issues.

3.Create Structural Advantages - With a strategy in place, top-performing

cement companies map out the structural moves that will create
competitive advantage in a specific micromarket. Structural moves to
maximize profits include acquiring productive assets, taking production
offline, dedicating production capacity to exports. Alternatively,
companies may conclude it is in their interest to segment their products
and control their volume to manage capacity or refine their quality
standards to strengthen their value proposition.

4.Implementation of practices & testing - Once the company has

committed to its structural moves, it can build its commercial activities at
the regional or micromarket level. To determine the most suitable course,
the producer should simulate the impact of different initiatives, such as
more fine customer segmentation or changes in the pricing regime, in
various market scenarios. These simulations can provide some initial
feedback about what moves are likely to have the greatest success. And
also market tests should be done to determine whether outcomes match
expectations or not.

List of Objectives indicating time frame,and ,where applicable ,their

financial parameters
1. The major objectives of Super Power cement ltd. Is to offer standard
quality and best quality products to obtain maximum sales i.e 100 % sales
and customer satisfaction.

2.To encourage the existing buyers for more orders by meeting their
demands on time .

3.Value for money- our main aim was to provide value for money i.e
customers should be satisfied with the product for which they are spending
money.

4. Aftersales Enquiries – This is the most important part of any company.

Our aim is to know the customer’s feedback and provide changes or
understand their problem immediately.This not only helps in increasing the
customer’s faith in the company but will also help in maintaining the
goodwill of our company in the market.

India is the second largest cement producing company in the world.

Presently, the biggest demand drivers of cement are these housing and
real estate sectors, accounting for about sixty-five per cent of the total
consumption in India. Some of the other leading consumers of cement
include public infrastructure at twenty per cent and industrial development
at fifteen per cent.

India’s overall cement production capacity was nearly four hundred and
sixty million tonnes as of 2017-18. Its consumption is expected to grow by
five per cent in the financial year of 2019 supported by pick-up in the
housing segment and higher infrastructure spending. Currently, the industry
is planning to produce three hundred megatons in order to meet its
domestic demand and five megatons for exports requirement.

Last 3 years turnover of Superpower Cements ltd

2019-18 - 1300.25 crore

2018-17 - 1100.86 crore
2017-16 - 900.56 crore
 Amount cr
1400

1200

1000

800

Amount cr
600

400

200

0
2019-18 2018-17 2017-16

So this is the turnover of last three years. In this our company has shown
the an increase of approx 21 to 23% from year 2016 to 2019 . So this is a
good sign for the financial parameters of the company in future. If this
percentage keeps on increasing at the same rate then definitely Super
Power cements will have a good market share and high profit.