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Introduction
1.1 Introduction
Fitness is the ability to live a full and balanced life. The totally fit person has a healthy and
happy outlook towards life. The truth that “health is wealth” is being realized by young and
old as never before. Being fit is human being’s absolute necessity. In fact, the fitness and the
well-being industry is estimated to worth approximately at the end of F.Y 2018 USD 908
million rupees in India alone. Further growth in segment expected at 9.3% between 2018 and
2022, is expected to cross USD 1296 million in 2022.
The mushrooming of Fitness Centre’s, fitness coaches and fitness literature has turned the
attention of the people towards the fitness world. Access to fitness through the internet and
smartphones has been one of the most critical factors in demand for health and fitness products
and services. Mobile app-based services allow people to schedule their training and workout
sessions at the gym and the time of day that they prefer.
The Indian fitness industry is also helping to bring about a much-needed revolution in the
country that's triggered by the increasing number of cases of obesity, diabetes and heart
diseases. It is accepted that fitness is just not about the physical fitness of an individual.
Whole fitness industry settles around assuming the mental and physical fitness and well-being
of an individual.
Awareness about the importance of fitness is noticed in people regardless of their race, religion,
region, gender or age, young or old across the nation are infected by the fitness doctors.
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1.2 Purpose of the study
As the youth of college students, we have obsessed a growing passion for fitness among young
people, occasionally at a huge cost, in terms of time, money and energy spent.
The Observation filled a deposition among us to find out more as to motivate the young to
strive for greater fitness levels and more important to understand the extent to which this
collective information results in the feeling of an entire industry.
1.3 Objectives
1 Fitness Five
2 Norbert’s Fitness Studio
3 Fitness Bar
4 Power House Gym
2
5 Power Flex Gym
6 Power Fitness & Gymnasium
7 Unique Gym
8 Tripod Elite
9 Basilos Health Club – Managed by Hospitality
For secondary data, the study relies on published literature in books, magazine and the internet.
Through this study we try to understand the concept of fitness and various Fitness Centre’s in
Panaji. The study also famous on factors that motivate individuals to maintain high level of
fitness.
1.6 Limitations
I. Due to time constraint the study could not cover all the fitness Centre’s in goa.
II. The study covers fitness Centre’s in Panaji and the survey was restricted to 100
respondents in Panaji.
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Chapter 2
Fitness is defined as the ability to carry out daily tasks with various and alertness, without
undue fatigue and ample energy to enjoy leisure time and respond to emergencies.
When we think of fitness, we immediately vision lifting weights, running on the treadmill and
lacing up our running shoes for an early morning jog. Though these images are certainly
connected, there's another form of fitness we should be practicing in our daily lives mental
fitness, Herd's why you should know and care about one of the most important parts of your
exercise routine.
Mental fitness is essentially a set of mental exercise that each and every one of us should be
doing to ensure our minds are in tip-top shape and our attitude are flowing in the right direction.
Mental fitness has little to do with intelligence or IQ test and a lot more to do with positive
thinking and affirmations. The benefits that can come from daily mental fitness exercise are
merely endless, from better sleep to lower anxiety to higher self-confidence. here is some
different exercise that can help in mental fitness.
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2.2.2 Physical fitness
Our ability to carry out daily task and routine physical activities without undue fatigue is
called physical fitness
§ Aerobic fitness: Aerobic activities condition your heart and lungs. Aerobic means "
with oxygen." The purpose of aerobic conditioning is to increase the amount of
oxygen that is delivered to your muscles, which allows them to work longer. Any
activity that raises your heart rate and keeps it up for an extended period of time will
improve your aerobic conditioning.
§ Muscle strengthening: Stronger muscles can mean either more powerful muscles
that can do bigger jobs (such as lifting heavier weights) or muscles that will work
longer before becoming exhausted (endurance). Weight training (resistance training)
or simple exercises such as push-ups are two examples of ways to focus on muscle
strengthening.
Understanding the differences between each kind of fitness will help you set your
fitness goals. Reaching a balance between the three is important because they affect
each other and each contributes to total fitness.
Some physical activities involve more than one kind of fitness. Some activities that
are thought of as aerobic exercise, for example, also strengthen muscles (swimming,
cycling, skiing).
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2.3 Components of Physical Fitness
The 5 components of physical fitness are often used in our school systems, health clubs and
fitness centres to gauge how good a shape we are truly in. The 5 components that make up
total fitness are:
§ Cardiovascular endurance: is the ability of the heart and lungs to work together to
provide the needed oxygen and fuel to the body during sustained workloads.
Examples would be jogging, cycling and swimming. The Cooper Run is used most
often to test cardiovascular endurance.
§ Muscular strength: is the amount of force a muscle can produce. Examples would be
the bench press, leg press or bicep curl. The push-up test is most often used to test
muscular strength.
§ Flexibility: is the ability of each joint to move through the available range of motion
for a specific joint. Examples would be stretching individual muscles or the ability to
perform certain functional movements such as the lunge. The sit and reach test is most
often used to test flexibility.
§ Body composition: is the amount of fat mass compared to lean muscle mass, bone
and organs. This can be measured using underwater weighing, Skinfold readings, and
bioelectrical impedance. Underwater weighing is considered the “gold standard” for
body fat measurement, however because of the size and expense of the equipment
needed very few places are set up to do this kind of measurement
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2.4 Fitness Centre’s in Panaji City
Below is a map of the city limits of Panaji with the pointers locating the Fitness Centre’s.
Figure & Table no. 3.1.1- City of Panaji and location of the Fitness Centre.
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2.4.1 Fitness Five
If a gym from the future is what Goans want, then a gym from the future you’ll get. You’ll find
here plenty of functional premium equipment in an uncrowded low-key atmosphere.
Fitness five studios were started by Danish Kazi in the year 2011. He decided to start the gym
as he saw that the fitness industry is growing at a very fast rate and the youth now days are
concerned about their body physic. He thought it will be the best business for him to start and
now he's doing very good as he is the youngest person to own the gym. The size of the gym is
200 square meters. It is highly equipped.
In the year 2007, he started his career as a personal trainer at the age of 19 in Meomis fitness
centre, after three years at the age of 21, he started his own Fitness Center.
In the year 2010 Fitness Five is located in Panaji where he made an initial investment of
Rs.12,00,000/-lakhs. As of now, he has only one branch having the strength of 250 plus clients.
He has 5 Personal trainers; 1 Nutritionist and 1 physiotherapist are employed. Danish has a
unique of paying his employers. He pays Personal trainers Rs.10,000 for per client they attend.
Nutritionist and Physiotherapist charges included in the same.
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Danish try more to do with Goodwill, the services provided and attractive offers attract more
clients. Rather than weight training and cardio & conditioning the also provide services like
Power Punching. F5 drills and Hardworking trainers have made Danish a successful
entrepreneur.
Membership: Unisex
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2.4.2 Norbert's fitness studio
No other studio is even close to Norbert in goa. Their gym is host to very high-quality
equipment and qualified trainers. Norbert's Dsouza is the owner of Norbert's Fitness Studio is
a name synonymous with health and fitness all through the ‘susegado’ land of goa, having first
made his mark in the Bodybuilding since way back in 1999 and then going a step further by
taking charge if gym with the passion and enthusiasm quite rare in Goan’s lads of the day.
Norbert's personal transformation and achievement in the field of fitness guided him towards
providing for the people of goa what they lacked – a gym setup conducive to achieving results
by way of scientific guidelines. From a lanky child to a muscled adolescent. Norbert's worked
on himself as he was quickly chosen to represent his university and state at national athletic
competition. This was his foray into the little-explored fitness domain of the time. The spark
became a blaze as a Norbert realized his true calling – steering individuals towards disease and
disorder – preventive exercise as opposed to pure ’bodybuilding’.
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Norbert Dsouza is a personal trainer. Certification as a specialist in Exercise Therapy from
ISSA (International sports sciences association) in the USA. He has also done a course in
fitness management and exercise techniques from the celebrated Leena Mogres fitness
academy, Mumbai. And more importantly, Norbert keeps himself updated with the latest in
fitness science by way of browsing and reading along with recognized online certification in
fitness.
Thus, was born Norbert Fitness Studio in 2008 – one gym located in goans capital, Panaji,
quickly expanding to 8 branches.
It is for people who are fitness freak. It has dumbbells ranging from 05lbs – 120lbs and is also
well equipped. This equipment is higher tech and well maintained and well designed. The gym
area is consisting of 340m2 which the second biggest gym in Panaji and has
another 250m2 on the first floor.
Norbert Dsouza has been in fitness from the past 20years as a sportsman. Before becoming an
entrepreneur, he was salaried in a bank. As an entrepreneur, he started by his own brand in
2008 "NORBERT'S FITNESS STUDIO". From a single outlet today, he has 11 Norbert's
branches spread across Goa and growing more. 70lakhs was the initial investment and finance
through a bank helped him to set up his Fitness Centre’s. Currently, he has 11 branches and 3
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more projects are coming up. He is having the strength of 1850 clients in Panaji from which
1050 males and 800 females.
There are 60 Personal Trainer, 1 Master nutritionist, 1Physiotherapist & other 20 other general
trainers are employed in Norbert. Personal trainers are paid 20,000 to 25,000, 25,000 to
nutritionist, 15,000 to physiotherapist and 12,000 for general trainers.
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He focuses on providing Exclusive Cardiovascular, strength training with focusing consistency
system, result oriented programs on Fat loss, Muscle and Body Toning. He also upgrading the
faculty time to time as per the fitness-related trends. High-quality equipment's with proper Bio-
Mechanics, Clean environment personalize service and other massage therapist makes Norbert
makes different from other fitness faculties.
His personalize goal to open franchises all over Goa and India.
Address: Ameya building, next to Allahabad Bank, opposite to St. Inez Church
Membership: Unisex
Membership Fee: Rs.2600 per month, Rs.6900 quarterly, Rs.19000 half-yearly, Rs.25000
Annually.
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2.4.3 Fitness Bar
Amit Bhakle and Felipe Alvares are the duos behind the fitness bar. It is a new concept in
health management. It was started in January 2018.
With everyone choosing to opt for a healthier lifestyle, fitness bar has not only become famous
but has also become a way of life.
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Fitness Bar is spread over 5500.sq. ft, this multi-level fitness zone promises an experience like
no other. The interiors are really classy and shiny with the colour red, beckoning you at every
turn. The lower level plays host to the state-of-the-art fitness equipment such as treadmills and
the like. There is a tiny DJ cabin with video techque screens placed around the area music
playing act the time. Just to give you extra incentive to work out harder. The fitness bar comes
with so much more than makes it a unique place to workout.
Fitness bar has made an initial investment of 1.5 crores to set up the gym. He has 500 plus
strength of clients out of which are 290 male and 210 females. There are 10 Personal Trainers,
1 Nutritionist, 1 Physiotherapist employed. He pays average Rs.25,000 to each personal
trainers, Nutritionist and Physiotherapist are paid as per profit sharing on revenue.
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Fitness Bar delivers good services like Cross fit, Zumba, Yoga, Kick Boxing, Les Mill, steam
and goal-oriented program and results to the clients. Additionally, he provides nutritious food
and supplementation for pre-workout, intermediate workout and posts workout. Trainers try to
keep individual training with a lot of fun and knowledgeable activity.
Fitness Bar aims towards the goal of providing Goans with good quality fitness.
Address: D.B Marg, Opp. Panaji Gymkhana, Campal, Panaji, Goa 403001
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2.4.4 Power House Gym
Mohammed Amin Shaikh started his gymnasium with his brother Mohammed Bashir Shaikh
1994. This is one of the oldest gyms in Panaji city. Amin started the gymnasium as he had a
craze for Bodybuilding. Amin sheikh had opened his first gym in Dubai in the 1980 & later he
shifted to goa in the year 1994, then again, he shifted to Taligao in 2007 with the moto of
hardcore bodybuilding training and helping Goans to be Fit and Health. He wanted to educate
young youth of goa about bodybuilding with his experience and knowledge. The gym size is
200 square fit.
Mohammed Amin Shaikh is the owner of ‘Power House Gym’ located in Taliegao. Gym covers
around 1000 square meter area with full powerlifting set up. He was a Bodybuilder and
emotionally attached to lifting weights, he opened his first gym in Dubai in 1980.
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Being concern about the bad lifestyle of people in Goa which motivated him to start up the
best-equipped gym. So, he decided to shift his gym from Dubai to Goa 1994 with his brother.
His individual investment to start up the Fitness Centre was around Rs.90,00,000/- lakhs plus
in Taliegao/Goa. Later Amin sheikh separated the gym and located in Taliegao due to personal
reasons. He has 2 more branches in Goa. His having strength of 400 plus clients.
Address: Near Ideal High School Junction Taleigao, Caranzalam, Goa, 403002
Membership: Males
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2.4.5 Power Flex Gym
Mohammed Bashir Shaikh started his gym with his brother Amin Shaikh in the year 1994. This
gym is one of the oldest gyms in Panaji city. He started this gym as he and his brother Amin
had craze toward Hardcore Bodybuilding. The gym size is 180 square meters. Power Flex Gym
owned by Mohammed Bashir A. Kassim Shaikh. He started his own fitness life at the age of
20 as a competitive bodybuilder in the year 1982. Having an experience of 25 years in weight
training and sharing people of Panaji his knowledge. He started his own Fitness Centre in the
year 1994 with his brother. His individual investment to set up the fitness was Rs.10,00,000/-
lakhs. Currently, he owns more 2 branches around Goa. In spite of having a small Fitness
Centre covering around 150 square meter area but still having the strength of 200 plus clients.
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He's also one of the individual entrepreneurs who looks after all the clients. He has the
capability to handle 25 clients in an hour. He supports Natural Bodybuilding as he was and
guide clients to Lose weight or gain weight or body toning naturally with no extra cost.
Bashir Shaikh guide people not to take Supplement and Synthetic Anabolic Steroid looking at
Foreign magazines which can be harmful to an individual help.
Equipment: Powerlifting
Membership: Unisex
Working hours: 6 am to 11 pm
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2.4.6 Power Fitness & Gymnasium
Premanad Naik is one of the oldest people in the fitness industry of Goa. He has won a lot of
prizes like Mr. Goa, Shri Goa and many more. He started his carrier at the age of 18. He opened
his own gym in the year 2002. The reason why he opened his gym was he was becoming a
Bodybuilder he did not get the training he needed and he thought he could use his expertise
and introduces a good bodybuilder to the fitness industry. He is known for introducing new
bodybuilders to the industry.
The gym size is 120 square meters. He has kept his gym fees very low as he feels that people
do not join the gym as they are very highly expensive and the money required for good
bodybuilder is a lot.
Premanad Naik is the owner of a small Fitness Centre ‘Power Fitness & Gymnasium. He was
into the fitness industry from the age of 18. He opened his own Gym in the year 2002 with the
initial investment of Rs.2,00,000/- lakhs. The gym covers around 100 square meters area. He
has only 1 branch in all goa with 78 plus the strength of clients from which 50 Males & 28
Females.
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He has one general trainer and Premanad looks into individual clients. Power fitness gym is an
old-school training Centre where clients with free weights.
Premanad works for SAG as a weight lifting coach. He opened a gym with low fees for those
people who are not able to pay other gym fees. Old-School training makes the gym different
from other gyms. His having limited services like weight lifting and muscle therapy.
His goals are to see every individual to be natural and fit.
Address: H.no 465/b Near Sunni Madani Masjid, Opp. Dhanlaxmi Complex Bartlem
Equipment: Powerlifting
Membership: Males
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2.4.7 Unique GYM
The unique gym was started by one of the legendary natural bodybuilders ‘Datta Palekar' in
2006. Datta Palekar has won a lot of awards in the fitness industry. He started the gym because
Goan bodybuilders suffer due to a lack of good coaches. The gym is spaced over an area of
200 square meters.
He started bodybuilding at the age of 26 years in 1980 due to an injury in his thigh which led
him to join a gym and also learned muscle massage therapy.
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In the year 2003, he opened his own Fitness Center keeping a moto of hardcore training and
natural bodybuilding. His initial investment was 3 lakhs with set up. The unique gym has only
one branch in Panaji with a total strength of 60 plus clients. He personally looks after every
individual client with their individual goals.
He is a Natural Competitive Athlete and train other members without synthetic steroids &
supplementation.
Gender: Unisex
Working hours: 6 am to 10 pm
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2.4.8 Tripod Elite
Tariq started his career as a part-time instructor in Basilos and RD's gym in the year 2008. He
was a sportsman and that motivated him to encourage other individuals to pay attention to
fitness. His work experience of 2 – 3 years that helped him to gain more knowledge about the
gym and fitness. He started a gym in Panaji and Named it ‘Tripod Elite' in the year 2019. The
gym provides you with various programs like muscle or weight gain, fat or weight loss,
personal training, nutrition counselling body transformation progress, body toning and
transformation, etc.
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He made an initial investment of Rs.45 lakhs with 300 plus strength of clients. There are 4
Personal Trainers, 2 general trainers employed and Tariq also personally looks into every
member nutrition plan. He pays 15,000 to 20,000 salary to each personal trainer. He provides
quality services like Cardio & Conditioning, Powerlifting and programs based on individual
goals.
Tripod is one of the fitness faculty which has landed quality of programs & results to the
individual member. Equipment and the services which are provided to the clients make the
Tripod different from other fitness faculties. His carrier goal is to be a good competitive
bodybuilder and provide other individuals with proper training & good guide.
Address: 2nd Floor, Esmeralda Casa Do Povo, Santa – Inez, Panaji, Goa- 403001
Gender: Unisex
Working hours: 6 am to 10 pm
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2.4.9 Basilio's Health Club – Managed by Hospitality
Abhay Madkaikar is the owner of Basilio's health club he started in the month of October 2018.
He believed that everyone should have a healthy lifestyle that's how he got into this business.
Initially, he invested Rs.50 lakh. He has only one branch and having approximately 300 plus
the strength of clients. There are 10 personal trainers, 1 nutritionist and 1 physiotherapist
employed. He pays 15k plus to each personal trainer and 10k plus to nutritionist and
physiotherapist.
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Basilos is one of the biggest gyms with the greatest number of equipment in all goa. They
provide services like cross fit, cardio & conditioning, powerlifting, weight lifting and
kickboxing.
Basilos aims to provide better services to every individual and promote fitness among youth.
Address: St-Inez, Near Gauitier Showroom, Angle Anne Arcade A-3, Panaji Goa- 403001
Gender: Unisex
Working hours: 6 am to 10 pm
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2.4.10 Tables
The above table shows that Fitness bar has an initial investment of Rs.1.5 crore. All other gyms
have initial investment ranging from 2 lakh to 90 lakhs.
We can conclude that the average initial investment incurred by the fitness centres to start up
is Rs.48,00,000/-.
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Table 2: Gender Structure
UNIQUE GYM 50 10 60
POWER FITNESS 50 28 78
The above table shows that majority of the gyms are unisex gyms.
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2.5 Analysis of Gym Member’s
Introduction
In order to determine the awareness levels of the members of the gym and motivational levels
regarding fitness among people residing in and around Panaji, a random sample survey was
conducted using a simple structured questionnaire constructed, testes and administered to 100
people, randomly selected as the sample size.
The response to the questionnaire was collected and analyzed using figures and charts.
In the survey that was conducted out of sample size 100 people, 65 were Males and 35 were
Female.
Female Male
35%
Female
Male
65%
MALE FEMALE
65 35
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2.5.2 Age Composition
This chart shows the percentage age composition of person surveyed, of 100 respondents, 83%
people are in the age group of 18-35, 17% are above 35 and 0% people are in the below 18.
Below 18
8%
35 Above
26%
Below 18
18-35
66% 18-35
35 Above
Below 18 8 4%
18 - 35 66 71%
35 Above 26 27%
Therefore, it can be seen that most of the respondents are in the age group of 18 – 35 years.
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2.5.3 Occupation Composition
The Pie chart shows the Occupation Composition of the 100 people who made up the sample
size selected. It is seen that maximum number of the person in the target group, 30% are
Students followed by Business/Entrepreneur making 28%, Services constituted of 22% while
20% were those who are Professionals.
Businessman/Entreprean Student
eur 30%
28%
Service
Professional 22%
20%
Student
Service
Professional
Students 30%
Businessman/Entrepreneur 28%
Service 22%
Professional 22%
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2.5.4 Family Annual Income
This pie chart shows the family income of the 100 respondents were, 26% people earned 2-4
lakhs and those who are earning between 4-6 lakhs also make up 22% of sample size. 21% of
the sample size earns above 8 lakhs, below 2 lakhs is earned by 17% and only 14% earn 6-8
lakhs.
6-8 Lakhs
14% 2-4 Lakhs
26% Below 2 Lakhs
2-4 Lakhs
Above 8 Lakhs
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2.5.5 Body Type
In this chart, it can be seen that out of the 100 people making up the sample size, 26% of people
are ectomorph who finds difficult to gain weight, 35% of people are Mesomorph who are
genetically blessed body who mainly strength and bodybuilding competitor and 39% of people
are endomorph who find it difficult to lose weight or fat.
Ectomorph (Hard
Gainers)
Mesomorph 26%
(Genetically Blessed)
35%
Ectomorph (Hard Gainers)
Endomorph (Fat
People)
39%
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2.5.6 Frequency of Visit to Fitness Centre’s
As per this chart, it is seen that 57% of people go the gym every day, 25% of people are
Alternate to the gym, 12% of people frequent the fitness centres twice a week. Whereas, 6% of
people frequent the fitness centres only once in a week showing that they are not very serious
about their fitness regime.
Once a Week
Twice a Week 6%
12%
Everyday
Alternative Days 57%
25%
Everyday
Alternative Days
Twice a Week
Once a Week
Everyday 57%
Once a Week 6%
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2.5.7 Fees Paid for Membership
This chart shows the membership fees paid for utilizing the Fitness Centre. It is seen that 38%
of people spend only Rs.1500/- per month, while 32% of people pay More than Rs.1500/- per
month as membership fees, only 30% of people spend less than Rs1500/- per month.
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2.5.8 Additional Expenditure Incurred on Fitness
This chart shows the additional expenditure made by a member of the fitness centre on
maintaining fitness. 75% of people spend an additional amount of more than Rs.10,000/- every
month whereas 20% of people spend exactly Rs.10,000/- per month while 5% of people spend
less than Rs.10,000/- per month.
Less than
Rs.10,000/- per
month
20%
Rs.10,000/- per
month
5%
More than
Rs.10,000/- per
month Less than Rs.10,000/- per month
75%
Rs.10,000/- per month
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2.5.9 Preferred Exercise
This chart shows the type of exercise member of the Fitness Centre prefer doing, 47% of people
do Cardio & Conditioning exercises for Fat/Weight loss, 24% of people prefer Powerlifting
meant for Bodybuilding physic, 18% of people prefer CrossFit for Stamina/Agility/Olympic
lifting and 11% of people choose Weight Lifting which helps in strengthening muscle power.
WeightLifting
11%
WeightLifting
PowerLifting
24%
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2.5.10 Additional Effort to Maintain Fitness
This Pie chart shows the additional efforts made by the respondents who are a member of
Fitness Centre’s. 30% of people prefer maintaining a proper healthy diet, 26% of people prefer
Walking/Running/Jogging, 23% of people are in sports-related activities, 12% of people prefer
Yoga to cure muscle sourness and better MNC (Mind Muscle Connection), 5% of people prefer
Zumba to enjoy the workout while 4% of people prefer other activities such as martial arts etc.
Zumba
5%
Other
Yoga 4% Sports/Games
12% 23% Sports/Games
Walking/Running/Jogging
Diet
Diet Walking/Running/Jo
Yoga
30% gging
26% Zumba
Other
Sports/Games 23%
Walking/Running/Jogging 26%
Diet 30%
Yoga 12%
Zumba 5%
Other 4%
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2.5.11 Motivation to Workout in Fitness Centre’s
This graph shows the percentage of respondents and the factors the motivates them to join a
Fitness Centre. 48% of people said that they do it because they are conscious about their health,
22% of people said that they do it for Bodybuilding, 18% of people said that they do it because
of family/friend’s pressure, 12% of people said that they were Motivated by webpages of
Fitness Models.
Webpage
12%
Health Consiousness
Bodybuilding Health
22% Consiousness Family/Friends
48%
Bodybuilding
Webpage
Family/Friends
18%
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2.5.12 Preferred Exercise
This chart shows the body part preferred by the respondents to work o. 72% of people prefer
to work out on the upper body whereas 28% of people prefer workout meant for the lower
body.
Lower Body
28%
Upper Body
72%
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2.5.13 Preference for Personal Trainers
This chart shows the percentage of respondents whether to have a personal trainer or not to
have a personal trainer. 56% of people believe that a personal trainer is not required because
every information is available on the internet while 44% of people this it is necessary a personal
trainer is required.
Yes
44%
No
56%
Yes No
Yes 44%
No 56%
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2.5.14 Frequency of Time to Visit the Fitness Centre
As per this chart is it seen that, 38% of people go to gym at Evening time, 20% of people go
Late Night, 17% of people go Mid-Morning, 16% of people preferred going Early Morning
and rarely 9% of people go to the gym in Afternoon.
Early Morning
Late Night 16%
20%
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2.5.15 Frequency of Time Spent in Fitness Centre’s
As per this chart, it is seen that 44% of people spend 1 hour & more in the gym, 37% of people
spend exact 1 hour, 15% of people spend 45 Minutes and only 4% of people spend 30 Minutes
in the gym.
30 Minutes
4%
45 Minutes
15%
30 Minutes
1 Hour
37% 45 Minutes
1 Hour
30 Minutes 4%
45 Minutes 15%
1 Hour 37%
1 Hour & More 44%
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2.5.16 Consumption of Nutritional Supplements
This chart shows the percentage of respondents who take Nutritional Supplement to enhance
their fitness. 59% of people do not prefer taking supplements, whereas 41% of people consume
Nutritional supplement.
Yess
41%
No
59%
Yess No
Yes 41%
No 59%
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2.5.17 Resolve to Continue Fitness Regime in Future
This chart shows the percentage of members who will continue the fitness regime in future.
93% of people assert that they will continue their fitness regime even in future whereas 7% of
people are afraid that they won't continue the fitness regime.
No
7%
Yes
93%
Yes No
Yes 93%
No 7%
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Chapter 3
Fitness
Fitness, unlike the common understanding of the term, has, in fact, several dimensions, of
which the most important are:
Physical fitness: It refers to the ability to carry out tasks without undue fatigue.
Mental fitness: It refers to being psychologically sound and mentally fit or healthy.
Physical fitness can be ensured by regular exercise of the body, mental health can be ensured
by adequate intake of vitamin B and mental exercise such a reading books, solving puzzles etc.
Physical fitness can be further subdivided into cardiovascular fitness, muscular strength,
muscular endurance and flexibility.
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Fitness Centre in the city of Panaji
a. There are 9 fitness centres or gymnasiums located within the city of Panaji.
b. All fitness centres provide membership to people irrespective of gender, age,
occupation or family income.
c. The average initial investment incurred by the fitness centres to start up was
Rs.48,00,000/-.
d. The membership fees charged by the centres range from Rs.1500 per month to Rs.2800
monthly.
e. All the fitness centres or gymnasiums provides facilities of services of professional
coaches, powerlifting & weightlifting equipment, cardio & conditioning equipment’s,
CrossFit, steam bath, muscle massage, power punching, kickboxing and many more.
Customer perception
§ A maximum number of people in the target group are in the age group of 18-35 years.
§ A maximum number of persons in the target groups are students.
§ A maximum number of target group belong to families with an annual income of
Rs.2-4 lakhs per annum.
§ Majority of people in the surveyed group are found to be visiting the fitness centre
every day.
§ Majority of the target group felt that it was not necessary to have a personal trainer to
ensure the best results from working out at the fitness centre.
§ A large number of persons in the target group spend more than Rs.1500 per month as
membership fees for the fitness centre.
§ Majority of the people in the target group spend an additional amount of more than Rs
10,000 on fitness each month.
§ Majority of the target group opts for cardio and conditioning at the fitness centre i.e.
they workout mainly for weight loss.
§ A large number of people in the target group undertake additional efforts like a diet,
yoga, Zumba, intake of supplements along with their workouts in their fitness centre.
§ It is interesting to know that the majority of the target group is motivated to work
because they are health conscious.
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§ A large number of target group prefer exercises meant for the upper body while a
smaller number is chosen lower body exercises at the fitness centre.
§ Majority of the target group have also revealed that they do not consume nutritional
supplements for the purpose of fitness.
§ Majority of the target group expressed their resolve to continue with the fitness the
regime even in the future.
3.2 Conclusion
This study is able to conclude that people (between the ages of 18 – 35) are highly aware of
the importance of fitness however, their emphasis is mainly on "Physical Fitness". The effort
is taken to ensure physical fitness are mostly motivated by "Health consciousness". Fitness is
directly related to the growth and development of an individual person, so in order to achieve
the best results, people are ready to spend considerable time, energy and money for ensuring
physical fitness. People perform different activities like going to gym, jogging, walking, yoga,
Zumba and kickboxing etc.
A physically fit person has an advantage over a normal person. He remains away from sickness,
attentive, better concentration on work and studies, performs multiple tasks as compared to a
normal unfit person.
We all should be health conscious and try to maintain physical fitness. There are many
advantages to being physically fit. The most important advantage is that it increases our life
span.
Thus, it is ratified that people are extremely motivated to maintain a high level of fitness.
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