Global Communication Definition
If either the sender or receiver isn't
At its root, global communication can be defined
just as any communication can: a message is sent
from one person or group to another anywhere in
the world., which can be described as a five-step
process:
A person or an organization in one country sends a
message.
The message is encoded.
The message travels through a channel or medium.
The receiver in another country decodes the
message.
The recipient receives the message.
When it comes to communicating globally, it is
usually in the encoding and decoding that
problems occur. As with any communication,
ensuring that the message is received as it was
intended is the responsibility of the sender.
Examples of Global Communication
One of the most common forms of global
communication is an email. A person in one
country types a message and clicks the send
button. The message is then encoded into packets
which are sent across the internet to the recipient.
In another country, the receiver logs in and
decodes the message by opening the email, and
retrieves the message.
When someone from another country reads your
company's web page, this too is an example of
global communication. The message is written and
encoded in HTML, uploaded to a server, which is
then accessed across the internet and decoded by
a web browser – and perhaps a translation plugin –
before the recipient reads it.
In both of these examples, noise can distort the
message or make it undecipherable. In electronic
communication, noise can include anything from
typos that change the context of a sentence to a
failed internet connection, which could make it
appear that you are not communicating anything at
all.
With global communication, encoding and
decoding the message can be more complicated
than when you are communicating with someone
in your own country due to differences in language
and culture.
proficient in the language being used to send the
message, translation issues can add noise,
distorting the message. Even small cultural
differences can add noise. While most Americans,
for example, associate the word "cheers" with
drinking, someone from the UK may informally use
the word as a way of saying thank you, or goodbye.
In Quebec, Canada, a car is often called "un char,"
which most translation services decode as a
"chariot" or a "tank."
Global communication becomes more complicated
when there are multiple recipients from different
cultures with different languages all receiving the
same message, as well as when there are more
layers added to the channel. For example, if a
world leader makes a speech broadcast across the
globe, people from one region may rejoice at the
news, while others may find it offensive. In this
case, the channel itself can involve many different
layers, as translators, news, editors and
commentators each interpret the message
differently before passing it on to the intended
audiences.
Global Communication in Business
Because there are so many different ways
communication can fail in a global context,
businesses must be diligent in reducing as many
potential errors as possible, especially those
related to differences in language and culture.
Before attempting to do business with people in
another country, organizations should become
familiar with cultural differences that can arise in
different contexts. It may be necessary to hire
consultants who are experienced with that
country.
For large ventures, like a major product launch in a
different country, Debra Davenport of Purdue
University recommends hiring a team of local
specialists from that country, including:
a corporate law firm
a protocol and etiquette specialist
a media consultant
a human resources and labor law expert
a management consulting firm
a corporate anthropologist
a market research firm
Each of these specialists is able to give insights into
local laws and customs to help ensure the new
venture doesn't result in unnecessary
complications or liabilities that could destroy a
company's reputation before they even get started.
Small businesses may not have the budget to bring
on a team of specialists. However, they still need to
be familiar with local laws, culture and language.
Language Barriers in Global Business
Communication
Whenever you are communicating with someone
in their language, it is your responsibility to ensure
that the words you use are correct. This includes
advertising and marketing. Over the past several
decades there have been many large and
successful companies that have made mistakes
when translating what they wanted to say to a
different language, often with offensive, or even
hilarious, results. Here are a few examples of some
translation misfires:
Germany: Clairol marketed a new curling iron
named "Mist Stick." In German, mist means
manure.
China: Coca-Cola's name was mistranslated when it
began selling its product to the Chinese, who were
told to "bite the wax tadpole."
Ethiopia: When Gerber began selling its baby food
here, they used the same label design as in other
countries, featuring a cute infant. In Ethiopia,
however, where not everyone was literate, the
custom was that images on a label only depicted
the jar's contents.
Mexico: When Parker Pen began marketing its pens
to this Spanish country, its motto, "It won't leak in
your pocket and embarrass you" was translated to,
"It won't leak in your pocket and make you
pregnant."
Thailand: Ikea entered this market using the same
Swedish names for its products that it used all over
the world. However, many of these names in Thai
mean "sex," or have sexual implications,
like"getting to third base."
Cultural Barriers in Global Business Communication
A common way small businesses first become
involved in global operations is by hiring a firm or
consultant from another country, like a company in
the United States hiring a software development
team in India with more affordable rates than
those who are available locally.
Throughout their initial conversations, the
American manager may be focused on the project
requirements, timelines and deliverables. The
Indian manager, on the other hand, may be more
focused on building a solid relationship with a new
client. After the American manager carefully
explains the project requirements and deliverable
in terms she believes are easy to understand, the
Indian manager has many questions but does not
ask them. Instead, he says, "Yes," and agrees to
take on the project. Weeks later, when the Indian
team completes the first phase of the project, it
does not meet the Americans' expectations and the
relationship falls apart.
This was caused by a cultural nuance, in which the
word "Yes" did not necessarily mean that the
Indian manager understood everything and was in
agreement. It was simply a word that he used to
move the relationship forward. Had the American
manager understood this, she could have invested
more time in fostering their new relationship
before assuming that they were in agreement, thus
avoiding the problem.
Complications Inherent With Global
Communication
Increasing communication from a local to a global
scale has many ramifications beyond cultural
pitfalls and language barriers. One example is the
increase in emails and other messages people
receive every day, many of which are sent from
different time zones, often when the recipient is
not even awake to read them in a timely manner.
Many business people now receive up to 200
emails each day, which is too many to read
carefully and respond to in a thoughtful manner.
The result is that many emails are merely scanned
before being deleted, or filtered away by software,
never to be even read.
Business people must be diligent in trying to ensure
that the most important emails don't get lost in the
volume. A legitimate query from a potential new
client could get mistaken for spam. An important
question from a business partner could get lost in a
series of replies in an unrelated thread of
messages. Additionally, when sending an email,
business people have no assurances that the
message will be received and read by the recipient.
Another complication in global communication for
businesses is overcoming the disadvantage you
have when competing with local companies. While
face-to-face meetings can be replaced with video
conference calls, subtleties of body language can't
always be captured on video. A frown from an
executive during a presentation, for example, is a
crucial piece of visual information that you could
easily miss on video, particularly when that
executive may be off-camera at that moment.
There are many other pieces of important
information that get lost when you are interacting
with someone across the globe. When doing
business locally, it's usually quite easy to discern
between a company located in the business
district, whose ads you have noticed on billboards
and local radio for a number of years, compared to
a business located in an apartment building on the
outskirts of town. On the other hand, when you are
approached by a company located in a different
country, you may not have much to go with beyond
what they state on their website. Finding out more
about a foreign firm usually requires much more
time and research.
On top of that, you may also need to spend more
time researching the region where a foreign
company is based. You should know, for example:
How strong is their currency?
Is the local economy stable?
Are there trade agreements or tariffs that would
affect your business?
What recourse will you have if they don't pay their
bills?
How will you find out if there are changes in any of
these answers?
Benefits of Global Communication
Despite the risks, operating a business on a global
level has many benefits that far outweigh those
risks. Not only does doing business on a global level
open up new markets for selling products and
services, it can give you access to resources and
talent that may not be available locally. While
every business is different, it's worthwhile to note
that Coca-Cola didn't stop selling their products
worldwide because of a few translation problems.
As the world has continued to become more tightly
connected and communication technologies have
continued to evolve, the benefits as a whole can be
illustrated by the market penetration of these new
technologies themselves. The more globally
connected the world has become, the faster people
have adopted new global communication
technologies.
The telephone, which was the greatest global
communication technology of its time, replacing
the telegraph, took 71 years to reach a market
penetration of 50 percent of homes. Electricity
took 52 years to reach the same penetration.
Radios followed, taking 28 years. Color televisions
took 18 years. Personal computers took only 19
years. Cellphones took 14 years, while internet
access took only 10 years to reach 50 percent of all
homes in the U.S.
Because a growing number of companies are
already competing on a global level, any business
that wants to compete with them must also open
its channels to communicate effectively with the
entire world.
https://www.google.com.ph/search?q=what+is+gl
obaal+communicatuion&rlz=1C1CHBF_enPH811&o
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15 interesting facts about international social
media use
By Patrick Eve October 24th 2012
Compiling our International Guide to Social Media
has led us to some very strange places in social
networks.
None more so than when exploring the most
popular YouTube sites in Russia. For those who’d
like to know, the third most popular Russian
YouTube channel is guns and explosives channel
Dmitri, with an unbelievable 478 million views, and
2.7 million subscribers (and rising every day).
Here are some of our other favourite social media
facts and figures that we discovered on our travels:
India’s internet use is being driven by mobile. India
has 700m mobile subscribers, with an estimated
200,000 being added every day.
Qzone is the most popular social network in China
with a massive 530m users. China’s RenRen has
130m users, 74% of whom are under 30.
Pinterest has a massive 4377% growth rate in the
US, the highest growth anywhere in the world.
Google+ is particularly popular in South America.
Brazil has the third highest number of Google+
users in the world.
Japan is the only country where Twitter is more
popular than Facebook.
Vkontakte is Russia’s largest social network, with
110m users (mainly teens). It has 33m unique
visitors per day. Facebook, while still growing, has a
lot of ground to make up.
Orkut was overtaken by this year by Facebook in
Brazil. But Orkut is still growing at 5% per year and
87% of Orkut users are keeping their profiles, even
if they’re also on Facebook.
Sweden is the most connected country in the
world, topping the World Wide Web Foundation’s
global web index in 2012.
India is just behind the UK in LinkedIn use, with
10.6m people using the site.
Internet users in Japan spend longer online than
users in any other country, at 2.9 hours per day.
Japanese network Mixi has 21m registered users
(15m active users) and is more popular than
Facebook (10m active users).
Norwegian brands have an 87% response rate to
questions asked to them on Facebook (compared
to a 45% rate in the UK).
There are 40m blogs in Russia, a natural extension
of the nation’s tradition of self-publishing (there’s
even a word for the culture of self-publishing –
Samizdat – which pre-dates blogging technology.
This culture was particularly prevalent during
Soviet times but re-emerged in the 2000s).
Facebook’s facial recognition technology is coming
under fire from data protection experts in
Germany, who claim that the opt-out tagging
option on Facebook goes against data protection
laws (Google+, which also uses facial recognition
technology, doesn’t come in for the same criticism,
as its suggestion tool is opt-in)
India is tipped to become the largest Facebook
market in the world by 2015.
Over the last decade or so, social media has
evolved from a way to communicate with long lost
friends to the ultimate method of seeking anything
informational. Whether it's for business, news,
marketing or just fun, people worldwide are
utilizing social media for various meaningful
purposes. Though it is more accessible everywhere
than ever before, some countries and regions
access certain platforms more than other channels.
Reviewing statistics outlining such usage is a
fantastic way to inform your international digital
marketing strategy. Improve the way you promote
over social media and grow your market by
understanding which countries use which social
platforms.
Which Countries Use Social Media the Most?
Which Countries Use Social Media the Most?
Have you ever been curious as to which country is
the social media kingpin? Well, in Manila, social
media seems to be the main thriller. As of 2018,
the Philippines has the highest social media usage
rate in the world, according to the 2018 Global
Digital Report. That is a title the country has also
held for the last two years.
Users in the Philippines spend an average of three
hours and 57 minutes every day on social media.
That is nearly one-third of the time they spend on
the internet daily (nine hours and 29 minutes),
ranking the Philippines second worldwide for
internet use next to Thailand. You'll find 67 million
residents in the Philippines using Facebook while
another 10 million surf Instagram. Over 10% of
social media users take to YouTube in the
southeastern Asian nation as well.
As a whole, Asia consumes social media to an
extensive degree. These are the times spent on
social channels for multiple high-ranking Asian
countries listed in the 2018 Global Digital Report:
Indonesia – three hours and 23 minutes, ranked
third regarding average usage of social media
networks worldwide
Thailand – three hours and 10 minutes, ranked
fourth
Malaysia – three hours a day, ranked eighth
The United Arab Emirates – two hours and 56
minutes, ranked ninth
Social media growth continues to accelerate across
the continent, with Saudi Arabia, in particular,
showing noticeable progress. Between January
2017 and 2018, the Middle Eastern country has
seen social usage grow by 32%, one percent ahead
of India. Indonesia (23%) and Vietnam (20%) rank
third and sixth, respectively, showing just how
integral social media has become.
What About the U.S. and Canada?
You would expect North America to rank high
regarding social media usage since it is the
birthplace of most social media channels, right? As
evidenced by the astonishing numbers that Asia is
producing for social media as well as internet use,
North America is not even coming close.
The United States ranks 24th in the world in
average social media usage time at two hours and
one minute while Canada is placed 30th at one
hour and 48 minutes. Also, according to the same
Global Digital Report, neither country has many
new users to boast. Between January 2017 and
January 2018, there were 9% more social media
users in Canada compared to just 7% in the United
States of America. Conventional wisdom explains
these figures.
Since social media first became popular in North
America and also because internet speeds tend to
be faster on average across the continent, social
media growth and the time spent waiting for feeds
to load on the internet will be lower. Though it’s
not high, usage is still steady in both Canada and
the United States, as you might expect given the
origin of most social networks and the widespread
incorporation of its use into various realms of life,
whether business or personal.
According to the Pew Research Center, the social
media landscape in the United States is defined by
a combination of long-standing trends and newly-
emerging behaviours. The landscape is dominated
by Facebook and YouTube usage, with 73% of
adults spending time posting statuses on Facebook,
and 68% streaming videos on YouTube. For many
young adults ranging from ages 18 to 24, 78% use
Snapchat, with 71% of those users visiting the app
multiple times each day. There are 71% within that
same age group who scroll, search, and post on
Instagram on a daily basis as well. Half that
percentage uses Instagram while Pinterest (29%),
Snapchat (27%) and the business-centric medium
LinkedIn (25%) are also used to sizeable degrees.
In Canada, Facebook reigns even more supreme
than it does in the United States, as documented
by the Canadian Internet Registration Authority
(CIRA). From CIRA reports, approximately 77% of
Canadians are on Facebook. After Facebook,
Canadians prefer Instagram and LinkedIn (35%
each), followed by Twitter (26%), and then
Snapchat (19%). Social media ranks in Canada as
the third most popular online activity, totalling 67%
of internet usage. If you go by age, you're looking
at most social media users ranging anywhere from
18 years old to their early 30s.
Social Network Adoption is Varied
Social Network Adoption is Varied
If you’re looking to equate something to social
media usage, national wealth isn’t the metric to
choose. You might think that the richer a country
is, the more likely it is to have people using social
media. But this isn’t necessarily the case.
The Middle East technically has just one country
that features an advanced economy: Israel. Yet,
social media usage is widespread throughout the
region and higher than in other areas of the world.
In Jordan, 75% of adults have adapted to the online
world through social media, and in Lebanon, that
number is slightly lower at 72% of adults, according
to the Pew Research Center.
More standout economies such as Germany and
Japan are noteworthy for their lower social media
usage rates, with Germany coming in at 40% usage
by adults and Japan slightly less at 39%. Both rates
are much smaller than the global median for social
media usage among adults, which stands at 53%.
Regions such as the United Kingdom don't stand
out as much as you might think either. Average
daily use ranks just below the United States (one
hour and 54 minutes). The United Kingdom also
saw a minimal bump in new social media users
between January 2017 and January 2018 at just
5%. Though new users and length of use are
relatively low when compared to other countries,
the United Kingdom has hit an all-time high with its
total number of users, as 83% of the population
now use social media channels.
A recent study by Flint found that Facebook,
Facebook Messenger, WhatsApp, and Instagram
rank among the top six most used social media
outlets across the U.K. Though Facebook, like with
most countries, reigns supreme in Britain,
Instagram and WhatsApp have enjoyed steady
increases. Instagram usage has gone up by 12%
while WhatsApp usage has moved up 10% since
2016.
One thing you will find in more advanced countries,
such as certain European countries, is that more
women tend to use social media than their male
counterparts. For example, in countries such as
Spain and Sweden, women are more likely to use
social networking websites. Throughout Sweden,
72% of women use social media compared to 63%
of men. That is the result even though more men
(94%) use the internet as a whole than women
(90%). And in Spain, 63% of women use social
media compared to 54% of men.
Stay connected to trends and development in
digital. Join membership.
Why Are These Countries Using Social Media?
A paramount reason the Philippines hails as the
social media leader worldwide comes down to the
vast amount of user-generated content that is now
available as well as the many visitors that travel to
the country. For these reasons and others, social
media has dominated the local landscape.
In Europe, many tend to get their news from social
media, with countries such as Italy getting half
their news from it each day, according to surveys.
In countries like Spain, Denmark, and Sweden, at
least 40% of adults say they get their news from
social media more often than not. Facebook,
considering its strong general standing across the
board, is the top social media site to get local,
national, and international news in Western
Europe, with France, Italy and Denmark topping
75% of news-seekers on social.
With more live features, more business using social
media to interact with followers, and more people
using it than ever, most countries turn to social
media for important means. While the reasons for
use may vary, the numbers of users, the length of
time users spend on sites, and the global reach of
social platforms explains why social media content
is much more valued than ever before.
https://digitalmarketinginstitute.com/blog/social-
media-what-countries-use-it-most-and-what-are-
they-using
How to Keep a Conversation Going
Dumb Little Man Jan. 18, 2011, 9:55 AM
It happens to the best of us: we're talking to
someone we've just met, and the conversation is
stalling. We don't know where to take it, how to
keep it going and the silence is making us feel
awkward. Although in the grand scheme of things,
these moments are meaningless, they can be quite
a burden for you when they happen.
I think the biggest problem here is not that
awkward feeling though, but the fact that not
knowing good ways to keep a conversation going
can make you lose the opportunity to get to know
an otherwise great person.
It is common for conversations with new people to
have bumps at the beginning. Get them over those
bumps successfully, and you could find yourself
building a beautiful relationship. Here are the best Practice, practice, practice.
5 ways I know to do this: I know many people which had huge problems with
keeping conversations going and now, they can do
Find what to say in your favorite topics. this even with the most shy or uncooperative
We all have things we are passionate about: person. How did they manage to get to this point?
activities, hobbies, projects, goals, ideas or jobs. They've practiced. They consciously pushed
Take some time to make a short but relevant list themselves out of their comfort zones, to meet
with the things you are most passionate about, and new people, to socialize and to apply techniques
would make easy conversational topics for you. like the other 4 mentioned above. Do the same,
Read that list a couple of times and get to know it and you'll see the same kind of results with your
well. Then, when you find yourself in a stalling conversational skills.
conversation, think about the list and find a way to Finally, remember that you don't have to keep a
maneuver the conversation to one of the topics on conversation going no matter what. If you see the
it. person you're talking to is simply refusing to
Ask open ended questions. participate in the conversation and be sociable, you
One way to keep a conversation going is to get the can end the conversation politely and go talk to
other person talking. And the best way to do this is someone else. However, I believe you have the
by addressing her open ended questions. These are responsibility to at least try and make a
questions which require more than simple 'yes' or conversation work. And if you do this well, you will
'no' answers, and offer the possibility of much be significantly more able to make great friends
richer answers. Question like 'What do you think of and influence people.
this event?' instead of 'Do you like this event?'
These kinds of questions encourage people to talk Written on 1/18/2011 by Eduard Ezeanu. Eduard is
and they can be a life saver in stalling a communication coach who teaches people how
conversations. to start a conversation and other essential people
Blurt. skills. He also writes on his blog, People Skills
Often, we find it hard to keep a conversation going Decoded. Photo Credit: Ed Yourdon
not because we can't think of anything to say, but
because we fear the other person won't enjoy that https://www.businessinsider.com/how-to-keep-a-
particular subject, fact or opinion we have in mind. conversation-going-2011-1
However, most of time, this fear is not anchored in
This is where blurting comes in. Blurting is a
conversational technique which means saying
whatever you're thinking about in that moment,
instead of censoring yourself. Give it a try, and
you'll discover that people are not that harsh and
they can enjoy a lot of things in a conversation.
Let the other person end the silence.
Most people are uncomfortable with silences in a
conversation. When one occurs, they immediately
try to fill it by finding something to say. You can use
this to keep a conversation going. When for
example, you've just met a person at a party,
you're talking and the conversation is stalling, do
not leave that person and go find the peanuts or
something like that. Instead, hang in there and let
the silence work for you. Most of the time, the
other person will eventually pick up the
conversation and end the silence.