BUSINESS PLAN

Jellyn M. Reyes
12 STEM – C
 I. INTRODUCTION
“I scream for ICE CREAM” is a one stop ice cream
shop. Where you find flavour of your any choice in any
season. You’re the one who will put different toppings in
your ice cream. A room or studio like that you and your
friends or family can take pictures that serve as a
souvenir. It also had a television so you can watch your
favourite and new movies. XBOX or Play Station for
people who loved to play games. A place of dream to
escapes stress of life.
Goals & Objective
 Provide healthy ice cream
 Courteous and timely manner in order to have the
customer return again
 Provide consistency in both the product and service
 Provide marketing methods to bring more costumers
Vision Statement:
To provide a place that everyone can enjoy ice cream
and also to be able to relax and free to stress.
Mission Statement:
Is to serve quality, small batch ice cream and
desserts in a family friendly sit down environment. We
strive to be a beacon of light in our local community, and
the perfect spot for celebrating life’s little moments by
enjoying the simple pleasures of wholesome goodness.

Promotions involve different responsibility and compensation

factors. Other companies make promotions more meaningful, adding new
duties, responsibilities and goals for promoted workers. These promotions
are so significant that they often require the person’s old position to be filled
by another worker. In some cases, a promotion can only be given if the
person above the promoted employee is given a promotion or is terminated
or demoted. Employers commonly promote an employee because he
excels in his current job. However, he may not excel in the new role.
Determining whether the employee demonstrates qualities that are central
to the new role is crucial. An employee with strong leadership skills
including the ability to handle criticism might make a good supervisor. An
employee who is genuinely friendly, honest and able to work well with
others may be a wise choice. Furthermore, an employee with a similar
vision for the company and a similar management philosophy to the boss's
may fit the job best. However, no boss should overlook the value of
creativity and new perspectives when making promotions. Many employees
are more likely to stay with a company if they feel they have a chance to
improve their careers. Giving long time employees promotions not only
keeps them working for you, but it also sends a message to the rest of your
staff that hard work and loyalty can result in moving up. Set year-end
review criteria in advance to let employees know what’s expected of them.

II. EXECUTIVE SUMMARY

“I scream for ICE CREAM” is a small ice cream shop located at Scuala
St, San Juan, San Miguel, Bulacan. It is extremely convenient for
customers especially to the students to have a place where they can get
ice cream and a place to relax. There’s many students who would love an
ice cream, but don’t have the time to walk or drive to get it due to their busy
schedules because its near the school only. Our hours of operation will be
Monday-Friday 9am to 5pm and Saturday- Sunday 10-am-6pm. To make
our company well known, we plan on doing as much advertising as
possible. We will spread the word through Facebook and other social
media sights. People will also be given coupons. We also want people to
realize that “I scream for ICE CREAM” is a place with excellent customer
service and quality products.

In order to have the best ice cream there are many details that go into
running the business. We are getting our ice cream and toppings from local
distributers. We understand that there is some ice cream shop here, but
we believe that by selling and ice cream with some twist. The shop will be
the most talked about place in San Miguel, Bulacan.

III. The Business Proponents

The Marketing Head will be responsible to coordinate all the
marketing activities and directly involved in the designing and
implementation of the public relation and advertisement activities. He
also monitors the budget details given to him by the financial officer and
ensures its proper allocation. The financial officer’s keeps record of the
marketing budget and distribution of budget allocated for various areas
by the head. The process control officers make sure that all the process
involved in the service is performed efficiently. He coordinated the
activities of all the staffs.

IV. The Target Costumers and the Main Value Proposition to

the Customer
Key target user profiles help the entire organization understand who
are the key target users, where can they be found, what issues they
face, and how would they use the product. Students especially millenials
are the target costumers that fit to this business. The customer value
proposition is the keystone for effective product marketing activities. It
brings together customer intelligence, competitive insight, and product
valuation. It delivers a concise, supportable statement of the product’s
value. It quantifies how that value is realized based on all of the target
user’s likely product experiences. The customer value proposition
provides a focused approach to understanding the target user in the
context of the product.

V. Market Justification
The ice cream shop I scream for ICE CREAM, will be located at the
address of Scuala St, San Juan, San Miguel, Bulacan.. With plenty of
different shops and customers, this is a great location for the and an
opportunity to attract customers. This convenient location of the shop is
centered near many residential areas and customers do not have to
travel far to shop and especially near in the school were many students
can able to go. Therefore, getting to our store will not be a problem. We
based our location on what would be the most convenient for people.
From this address, the scream for ICE CREAM is able to serve those
customers Thus, our location is extremely accessible, and not a hassle.
Being located on that place is also a huge plus for business, as the
street is already a well-known retail area.

VI. The Product and Service Offerings

We use fresh milk and cream in the production, according to
customers need. We made many innovations to give flavours to ice
cream. The ingredients used in the production are of high quality. We
have made different flavours for customer satisfaction. In services we
make good relations with our customers. We provide them which
what they need and also a peaceful environment, we try our best to
keep them satisfy about our services. We also provide WiFi services.

VII. The Enterprise Strategy & Delivery Systems

Ice cream enterprise strategy, organize and select several
tactics to promote the ice cream products. Create a facebook page in
which you send ice cream coupons and offers to your target market.
Place an advertisement in a local newspaper, and communicate the
business hours and most popular flavours for the ice cream shop.
Sponsor ice cream eating contests and other events in the hot
summer months to draw parents and kids to your shop. Develop a
search engine marketing campaign so customers can find you when
they search for local ice cream shops online. Create a website, and
offer printable coupons for the ice cream business.

VIII. The Financial Forecasts & Expected Returns, Risks and

Contingencies
The purpose of the financial section of a business plan is two-fold.
You're going to need it if you are seeking investment from venture
capitalists, angel investors, or even smart family members. They are
going to want to see numbers that say your business will grow--and
quickly--and that there is an exit strategy for them on the horizon, during
which they can make a profit. Any bank or lender will also ask to see
these numbers as well to make sure you can repay your loan. Owners of
small and mid-size businesses face all kinds of risks. Some disasters
cannot be avoided, but the consequences of most of them can be
managed by practicing good business planning. A disaster can be
something that impacts the entire economy or an event that affects only
the business, such as losing a large customer or an essential
vendor. The key is to establish strategies to maintain profitability, keep
cash flowing, keep employee morale up, and make your business
secure in good times or bad. Following are some ideas to help you
minimize risk in your business.

IX. Environmental and Regulatory Compliance

SGS environmental compliance services can check your compliance
with regulations in place to protect the environment, verify your activities
and equipment, permits and documentation. Prepare the necessary
documentation for permit and license applications. And we provide
verification of the paperwork to show regulators your compliance and
stakeholders your commitment to environmental protection.
Consequently environmental regulatory compliance requires certain
activities to possess permits and for validated environmental licensing
for the use of certain types of equipment.

X. The Capital Structure & Financial Offering

Capital and financial structures set the firm's level of leverage.
Leverage, in turn, determines how creditors and owners share
business risks and rewards. For the first year we are going to have to
put in a lot of work to get our business started up. When we put in all
of the numbers and think about how much we need to run the ice
cream and frozen yogurt business we came up with our financial
numbers. We know that when you buy in bulk it is a lot cheaper.
Therefore, we are buying our products in large quantities to stay
under our limit.