Buchi Kings Business Plan

Business Plan of Buchi Kings
Submitted by:
Arwin R. Verdadero
John Carl V. Sagun
Christian Faith R. Gammad
Arvin E. Lingan
Zenrold B. Cajio
Krisha Loeulla G. Tee
Sheina Mae L. Dela Cruz
Danelle P. Enciso
Sarap na inyon hahanap-hanapin pg. 1

I.Introduction
Senior high students of Cagayan National High School
usually belongs to the age bracket of 16-19, this age
bracket is where many people like to be adventurous in
many aspects including food, but, this is also an age
bracket where many people don’t have much pocket money.
With this in mind the company is designing a product to
give students an adventurous twist on a traditional dish;
Buchi. The company also understands that students have
limited pocket money and as such, is designing the
product to be affordable
Lowering the cost can be done due to investors giving us
the necessary funds to start production quickly. Our
investors also have connections to other entrepreneurs
and business men in the food industry, giving us access
to cheap raw materials from first distributors or even
manufacturers themselves.
After getting materials, production of the product can be
easily done by members of the company who are equipped
with the necessary materials to produce quickly and,
their skills in cooking. With this the company can easily
make hundreds of Buchi in just about half an hour enough
for the target market.

We first plan on selling our products by going room to
room. But we plan on expanding our means of selling by
first advertising. We plan on advertising by means of
fliers and endorsers. Since we have many friends from
many different sections, we can get endorsements for a
very reasonable price. By doing this we are making people
aware of us and our product therefore increasing our
potential market. And since they’re aware for us we can
expand our means of selling not just from room to room,
but maybe people from other classes will go to us
personally and buy our products.
Mission: Gain loyalty of customers through affordable and
delicious food
Vision: Buchi kings being the top producer of buchi on
the market

II.EXECUTIVE SUMMARY
The company, Buchi kings has a mission of delivering good
food for an affordable price.
The company has created the product called Kamuchi. It’s
a product that places a twist on the original buchi, the
twist being the base has sweet potato mixed onto it and,
a purple yam flling.
The product will be sold in Cagayan national high school
through means of personal selling. On the
entrepreneurship day the company is planning on selling
the product on a booth.
In promoting the product, the company has created a short
advertisement to be posted on various social media
platforms as well as a fliers to be distributed on the
school.
The product itself costs about 5.6 pesos to make and will
be sold on the market for 8 pesos, giving the company
about 2.4 pesos of profit for every unit sold.

III.Organizational/Management Plan

IV. MARKETING PLAN
A. RESEARCH ANALYSIS
Average scores from prototype testing
Criteria Average score
Originality 34/40
Palatability 28/30
Nutrition 26/30
Based on the feedback of consumers from the prototype
testing, taste wise the product is good but, needs some
improvement on its nutritional value as well as its
orginality. Cost wise, the company’s planned price for
the product is cheaper than related products currently on
the market
Based on these results, the company is planning on adding
more twists on the product to further differentiate the
product from other competitors. One of these twists will
be the addition of sweet potato on to the product. This
would make the product more unique and original. Sweet
potatoes are also known to be highly nutritious, being

packed with vitamins and anti-oxidants which may help
reduce the risk of cancer and various illnesses, as well
as fiber which promotes gut health
All these would then result in the company’s product
meeting the needs of the market for a cheap, unique,
delicious and nutritious product
B. MARKETING STRATEGIES
On promoting the product, the company will employ methods
that are cheap and can reach many potential consumers. As
such the company decided on promoting the product through
the use of a video advertisement which would then be
posted on various social media platforms such as
Facebook.
The company also plans on making fliers which will be
distributed on to the market area
The company’s members will also promote the product
personally amongst peers, to allow for a more intimate
connection to the target market and, in turn the friends
of the company’s member might also promote the product to
other friends, who in turn will also promote the product
to their friends again and so on and so forth. This
method can allow for an exponentially increasing product
reach of the company

C. TARGET MARKET
The company’s target market will be Cagayan national high
school (CNHS) students and staff. The company’s members
being students of CNHS themselves, know what the market
wants and needs
D. MARKET AREA
The company’s market area is Cagayan nation high school
(CNHS). Aside from most of the company’s target market
being located at the said market area, the members of the
company being students of CNHS themselves, are well
versed within the area and, as a result will allow for
strategic moves for the company such as, where to place
fliers, when to sell etc…
The company will also join the Entrepreneurship day which
will be held in the Mamba gym on October 3, 2019
E. CHANNEL OF DISTRIBUTION

V. PRODUCTION PLAN
A.PRODUCT DESCRIPTION
The company’s product is called Kamuchi(a unique
combination of sweet potato, the so-called kamote and the
original butchi). The product places a twist on a
traditional Filipino dish called buchi by adding some
ingredients to the traditional recipe to give it a unique
taste and increased nutritional value
The product consists of a base made with glutinous flour
mixed with sweet potato to make it more nutritious.
Inside the product will be a sweet flavorful jam filling
made out of purple yam. The product will be coated around
with white sesame seeds to give it a delightful
appearance and to make it appealing to the customer’s
eye.

B.PRODUCTION SCHEDULE
DATE PERSON RESPONSIBLE
September 4, 2019 Arwin R. Verdadero
John Carl V. Sagun
John Carl V. Sagun
John Carl V. Sagun
Zenrold B. Cajio
Krisha Louella G. Tee
Sheina Mae L. Dela Cruz
John Carl V. Sagun
Zenrold B. Cajio
John Carl V. Sagun
John Carl V. Sagun

Two days prior to the selling of products the company
would gather the necessary raw materials for production.
A day prior to the selling of the product, the company
would now then process the raw materials to form the
buchi to be cooked on the next day.
On the morning of the day of selling the buchi will be
cooked. Cooking on the same day of selling ensures
freshness and quality of the product and as such, a staff
of the company would cook the unfinished product the same
day as it’s sold, to ensure freshness
C.PRODUCTION PROPER
Ingredients:
For Ube Halaya:
 1 condense milk
 1 evaporated milk
 ¼ kg Ube
 ½ brown sugar
 Butter

For Buchi:
 1 pack glutinous rice flour
 ¼ kg rice flour
 1kg brown sugar
 1 grated coconut
 ½ kg sesame seed
 2 cooking oil
Procedure for ube filling:
1. prepare everything
2. boil the purple yam until soft
3. Peel and mash
4. Preheat pan and melt butter
5. Place the purple yam into the pan
6. Add condensed and evaporated milk
7. Add brown sugar and mix until you get desired
consistency

For the base:
1. Boil sweet potato until soft
2. Peel off the skin
3. Mash the sweet potato
4. Boil a cup of water and add grated coconut
5. Squeeze milk out of the coconut
6. Boil coconut milk and add 2 cups of sugar
7. Leave the coconut milk to boil and pour half a pack
of glutinous flour in a mixing bowl
8. Little by little pour the coconut milk into the
flour and slowly mix
9. While mixing add the mashed sweet potato into the
Mixture
10. Add a little bit of oil to the dough and let it rest
for 10-15 minutes
Assembling the final product:
1. Grab some dough and form a bowl shape with it
2. Pour some of the ube yam filling into the depression
3. Cover it up with dough and form a ball
4. Roll the dough on the sesame seeds
5. Heat oil in pan until it’s ready for cooking
6. Submerge the buchi into the hot oil
7. Fry until it floats and turn to a golden brown hue

SUMMARY:
The actual production starts off with making the base of
the product. First glutinous flour is mixed with hot water
containing sugar. Then boiled sweet potato is mashed, and
mixed with the mixture of glutinous flour and water
For the filling purple yam is mashed and mixed with
condensed,evaporated milk and sugar. The mixture is then
placed in a pot to be cooked for 2 minutes. After which
purple food coloring is added.
The filling is then wrapped around with the base to make
a sphere. After which the sphere is coated with sesame
seeds and, placed in a pan to be fried for 2 minutes.

VI.FINANCIAL PLAN
A. PRICING
Unit price = Unit cost + 20% profit
B. SALES FORECAST
For the period of September 2019
DATE QUANTITY UNIT PRICE AMOUNT
September 5 100 8.00 800.00
September 10 100 8.00 800.00
September 12 80 8.00 640.00
September 17 60 8.00 480.00
September 19 50 8.00 400.00
September 24 50 8.00 400.00
TOTAL 3520.00

BUTCHI KINGS
PROJECTED INCOME STATEMENT
NET SALES 3,520.00
LESS: COGS 2,472.OO
GROSS PROFIT 1,048.00
LESS OTHER
EXPENSES
TOTAL OF OTHER
EXPENSES
NET INCOME 1,048.00
SOURCE OF FUNDS
BUSINESS PARTNERS AMOUNT OF CONTRIBUTIONS
8 members of BUTCHI KINGS 640.00
(80/member)
BUTCHI KINGS
investors 100.00
a.yolanda r. verdadero
total amount from business ₱ 840.00
partners

COGS
RAW MATERIALS QUANTITY UNIT PRICE TOTAL PRICE
Glutinous rice flour 1 pack 35.00 35.00
Rice flour ½ pack 15.00 15.00
Coconut powder 1 pack 28.00 28.00
Brown sugar 1 kg 40.00 40.00
Sweet potato 1 kg 50.00 50.00
Purple yam ¼ kg 60.00 60.00
Condense milk 1 can 30.00 30.00
Evaporated milk 1 can 30.00 30.00
Sesame seeds ¼ kg 40.00 40.00
Cooking oil 2 bottles 17.00 34.00
Butter 50 grams 50.00 50.00
TOTAL ₱ 412.00

Buchi Kings Business Plan

Încărcat de

Informații document

Descriere originală:

Titlu original

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Buchi Kings Business Plan

Încărcat de

Drepturi de autor:

Formate disponibile

Business Plan of Buchi Kings

John Carl V. Sagun

Christian Faith R. Gammad

Krisha Loeulla G. Tee

Sheina Mae L. Dela Cruz

Sarap na inyon hahanap-hanapin pg. 1

Senior high students of Cagayan National High School

usually belongs to the age bracket of 16-19, this age

bracket is where many people like to be adventurous in

many aspects including food, but, this is also an age

bracket where many people don’t have much pocket money.

With this in mind the company is designing a product to

give students an adventurous twist on a traditional dish;

Buchi. The company also understands that students have

limited pocket money and as such, is designing the

Lowering the cost can be done due to investors giving us

the necessary funds to start production quickly. Our

investors also have connections to other entrepreneurs

and business men in the food industry, giving us access

to cheap raw materials from first distributors or even

After getting materials, production of the product can be

easily done by members of the company who are equipped

with the necessary materials to produce quickly and,

their skills in cooking. With this the company can easily

make hundreds of Buchi in just about half an hour enough

for the target market.

Sarap na inyon hahanap-hanapin pg. 2

room. But we plan on expanding our means of selling by

first advertising. We plan on advertising by means of

fliers and endorsers. Since we have many friends from

many different sections, we can get endorsements for a

very reasonable price. By doing this we are making people

aware of us and our product therefore increasing our

potential market. And since they’re aware for us we can

expand our means of selling not just from room to room,

but maybe people from other classes will go to us

personally and buy our products.

Mission: Gain loyalty of customers through affordable and

Vision: Buchi kings being the top producer of buchi on

Sarap na inyon hahanap-hanapin pg. 3

The company, Buchi kings has a mission of delivering good

food for an affordable price.

The company has created the product called Kamuchi. It’s

a product that places a twist on the original buchi, the

a purple yam flling.

The product will be sold in Cagayan national high school

through means of personal selling. On the

entrepreneurship day the company is planning on selling

the product on a booth.

In promoting the product, the company has created a short

advertisement to be posted on various social media

platforms as well as a fliers to be distributed on the

be sold on the market for 8 pesos, giving the company

about 2.4 pesos of profit for every unit sold.

Sarap na inyon hahanap-hanapin pg. 4

Sarap na inyon hahanap-hanapin pg. 5

Average scores from prototype testing

Criteria Average score

Based on the feedback of consumers from the prototype

testing, taste wise the product is good but, needs some

improvement on its nutritional value as well as its

orginality. Cost wise, the company’s planned price for