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Instead, Mr Lütke built his own platform. Within two years he had
switched from selling snowboards to software. In the process
Shopify glided stealthily into the e-commerce big leagues without
going head to head with Amazon, as Walmart, Target and other big
retailers have done, sometimes with soul-sapping results. Its success
has put further strain on bricks-and-mortar shops, which were
already dying in droves.