Modern IT’s impact on Indian enterprises

Pari Natarajan and Kishan Bhat

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Technology innovation cycles are shrinking rapidly, the businesses which don’t react to this
change fast might be in danger of being replaced by the growing competition

Rate of ~ 50 M
adoption
~ 200M
~ 1.5B

1980s 2005 2010

Time
New business Better customer New revenue
models experience source

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Some of the new technology a business models is also allowing CIOs to move
from a “keeping lights ON” mode to one of business transformation

Business
IT Infrastructure Application support Custom develpment
transformation

Strategic
Operational
• Outsourcing
• Managed services
• Virtualization

Current Future ?

"I feel more like a CIO than a CMO! I have marketing automation, CRM,
listening platforms — I'm up to my eyeballs in technology.“ – Direct
Technology decisions by business leaders 2
Modern IT has the potential to help optimize and transform business

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Cloud Reach
BIG Data
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Customer Cost
Experience Reduction

New
Social Offerings Mobility
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Huge investments have been done in Modern IT by suppliers around the world

$154 B China’s intended spend to develop cloud computing hubs

$1 B AT&T’s planned investment in Enterprise Mobility

$8.6 B Microsoft’s annual investment in cloud technology’s development

$1 B IBM’s partner financing to enable SMBs to adopt cloud

$1 B Mobile payment company Square’s market valuation

$100 B Market valuation of Facebook

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Tesco's virtual store in subway: Innovative mobility solutions to penetrate new
markets

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Boeing used cloud technologies to create 17-gigapixel 360° view of the airplane
with life-size detail

Cloud

"What this technology allows us to do is bring

people as close to the 737 as possible without
standing right next to the airplane," said
Anthony Ponton, 737 brand manager.
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Companies are leveraging social networking to increase brand awareness and
generate sales

Facebook Fans - data from July 2011 Summer Snapshot contest

Rank Name Fans in millions

1 Facebook 47,114,677

2 YouTube 40,390,505

3 Coca-Cola 31,470,958

4 Disney 26,490,471

5 MTV 24,916,774 Back to school memory

6 Starbucks 23,447,620

7 Oreo 21,728,742

8 Red Bull 21,103,089

9 Converse All Stars 19,770,841

10 Converse 18,895,119

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 Bigdata has enabled organizations to structure and analyze data in just a fraction
of seconds

Analyzes billions of records to gain a better

understanding of the impact of new and
existing financial products. The bank can now
examine things like credit and operational risk
of products across different lines of business

GE uses Hadoop to mine text such as updates on

Facebook and Twitter along with news reports and
other information on the Internet to understand—
with 80 percent accuracy—how consumers feel
about GE and its various divisions

Disney analyzes and co-relates information from its

different businesses including theme-park
attendance, reservations at resort hotels, and Disney
Channel cable TV viewers

Source: .Tableau Software; *1 Petabyte = 1000 Terabyte 8

Convergence of these technologies will be a game changer for India

CXO

Mobility
Cloud

Mobility Mobility
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Enterprise
Users and
resources
BIG Data
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Extended Users
(Suppliers,
Distributors)
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Customers

Mobility

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Citizen services: New government initiatives such as AADHAAR have been made
feasible with the use of Modern IT
Facial information

Biometric Systems

Biometric Middleware

Contact Centre Interface

Admin Portal FD Analytics Iris capture
Logistics Interface

UID App Server

Enrolment Authentication

e-Governance Cloud-Infrastructure Fingerprints capture

UID will make the platform available to 3rd party developers who could
Data Centre Infra
build Management
applications based on the authentication data from UID. The use
cases will be in banking, education, background screening, domestic help,
group buying, microfinance and a number of other areas

Background
Banking Education
screening 10
Education: Modern IT based National Knowledge Network has been successful in
enabling high speed connection and collaboration between technical institutes
and research labs

Establishing connectivity for knowledge and

information sharing

Facilitating an ultra high speed e-

governance backbone

Facilitating distance education in

specialized fields such as medicine, Nano
technology ,etc.
NKN will enable
Enabling collaborative research in
emerging areas such as Climate Modeling

Acting as a test bed for research in the area of

network & security , and delivery models of
various services

Note: 1 National Internet Exchange of India, 2 Indian Educational Satellite, 3 Indian Computer Emergency Response Team, 4 Multiprotocol Label Switching, 5 Pan-European communications infrastructure
network
Source: Government websites, Zinnov analysis 11
Healthcare: Max Healthcare adopted private cloud to effectively access patients
records across locations and optimize the utilization of IT infrastructure

• Difficulty in maintaining health records of patients increases redundancy

Objective • Inefficient utilization of servers
• The expanding network of hospitals creates a requirement for flexible
and fast scalable infrastructure

• Max Healthcare and a service provider have entered in a 10 year long

agreement
• The service provider converted all eight Max Healthcare facilities into a
Solution private MPLS* (Multi-Protocol Label Switching) cloud
• Cloud infrastructure to enable rollout of Electronic Health Records (EHR)
and optimized cost and improved reliability

• An early-warning system to proactively monitor the health of the

information technology environment and reduce downtime at the
hospitals
Results
• Deployment of HIS (Health Information Systems) in a cluster mode to
reduce the likelihood of HIS shutting down/ break down for the
complete department or a critical area

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Manufacturing: Cloud based Cluster Area Network (CAN) is being established in
Tirupur which will allow SMEs to leverage modern IT at an affordable cost
4,000 micro and small
manufacturing firms can leverage
this initiative of TEA
Benefits

• Reduced cost of
Tirupur Export ownership
Association • One time fee of
Rs. 10,000 • No cost of maintenance
Cloud
followed by a • Better shipment
G-Tech Solution based
Cloud tracking
Special Purpose ERP monthly fee of
Vehicle Platform • Helps firms compete
Rs. 3000-4000
effectively with
competitors in
Tirupur is a textile Bangladesh and China
cluster with
export oriented
firms. The cluster
losses appox. INR
1,000 Crore due HW Vendors SW Vendors Customize
Service
to delayed
shipments and Providers
lack of effective Provide Training Implementation
order Home- grown
management ERP solution on Help spread
Azure platform awareness Maintenance

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CIOs should equip themselves to rapidly adapt Modern IT solutions

Increase awareness about modern IT offerings in

market

Quantify ROI to help build consensus among business

users

Develop a clear long term plan and implementation

roadmap

Create implementation bandwidth

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Thank You

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