SHAKE BUDDY

Aguilan, Paulien

Baylon, Jenzavin

Caranto, Christine Joy

Labus, Rachelle

Martinez, Kathleen Allyson

Rivera, Erah Mae

March 2019
 I. EXECUTIVE SUMMARY

Shake Buddy will be a small business located in Minante Uno, Cauayan.

Shakes will be offered with a variety of flavors, sizes and styles. Shake Buddy will
have an extensive target market. Shakes are a low-priced item which is obtainable nearly
by anyone so people of all ages can enjoy a delicious cup of shake. Between the numerous
product options, convenient services and a broad target market, this business will be able
to meet the needs of customers.

Product quality is critical in food industry. For that reason Shake Buddy will
ensure the product quality through the use of fresh ingredients not powdered ingredients.
Innovation is also a goal of the company through observing and determining which ones
are preferred by customers and which ones are not, and there we will take action on
improving the products to be sold.

For now Shake Buddy is a single store located at Minante Uno, and over time the
business will soon strive to expand for larger sales and wider target market with more
than one store established. A company website will allow customers to see the products
offered and recommend and promote us to have a larger quality of consumers.

Costs and expenses will be calculated to provide the business a minimum price
option, avoiding any losses. The price of Shake Buddy will strive to be competitive with
the industry for us to recognize the income produce.

These plans for Shake Buddy are intended to help the business grow and foster
successfully and more profitable, with its purpose of providing consumers with a good
service and quality product. Evaluating actions and making effective goals for Shake
Buddy is what we desire to achieve an absolute success for the business.
Historical Background

Shake Buddy business idea was originated on March 4, 2019. The

business owners are colleagues and buddies who studied Accounting Business
and Management and are fond of drinking shakes together and that is where the name
"Shake Buddy" was originated. We later on decided to do a study for this business which
now is being established at Minante Uno, Cauayan City.

Marketing Goals and Objectives

Vision

Shake buddy visions a community shake lovers. Buddies sharing sip of shakes with
smile and satisfaction painted on their faces.

Mission

The mission of the Shake Buddy business is to treat every customer as a buddy
serving quality shake that will satisfy the taste of every consumer.

Company Logo Product Logo

Sales Objectives

Reports from past performances of Shake Buddy will be compared to

future sales to recognize the progress made from past performances. One
objective of Shake Buddy is to increase the number of sales made to existing customers
compared to first-time buyers. Customer-relationship management or CRM strategies can
help to achieve this objective, strengthening relationships with customers to comeback.
Thorough observation on the business will be made for further study of the business.

Profit Objectives

Costs and expenses will be calculated to provide the business a minimum price
option, avoiding any losses. The price of Shake Buddy will strive to be competitive with
the industry for us to recognize the income produce.

Pricing Objectives

Pricing objectives of Shake Buddy reflects the company's marketing, financial,

strategic and product goals, as well as consumer price expectations and the levels of
available stock and production resources. Shake Buddy’s price will be able to maximize
the profit, increase the sales volume and take advantage over other competitors' prices.

Product Objectives

Serving quality and tasty products is one reason to gain customer loyalty. Prices
will be based on the quality of the products used. Products will be able to satisfy the
wants and cravings of the consumers and the general public. Accuracy of product and
customer service will be given to ensure the satisfaction of customers and for them to
return on the shop.
II. Environment Analysis

A. The Marketing Environment

Shake Buddy’s condition will be observe if the industry is growing,

maturing or declining. Strategic marketers must take into consideration the
micro-economic factors and macro-economic factors during decision-making process as
these forces have a major effect on the marketing campaigns success. Thus marketing
environment forces can play a vital role in the success of a business, its marketing
strategies, marketing campaigns and its branding.

 Sales Strategy

Shake Buddy will host a grand opening to gain customer awareness. The
event will offer free samples of a variety of products offered by the business to
achieve consumer interest and desire, which in turn will increase consumer
purchases.

 Promos/Discounts

We will give every valuable customer with loyalty card that consists of
many options of rewards to be redeemed when all products have been tested and
purchased by the valued customer.

B. Environmental Analysis- Global Business Environment

 Political and Legal Environment

The political and administrative system in a country dictates policies

formulation its implementation and control of business. Whenever there is a
change in the political scenario of a country, there will be a change in economic
policies. This is due to the fact that each and every political party does some
promises with the people in their election manifesto. Business activities of a
country are affected by the policies and directions, shelters and control exercised
 by the prevailing political system. The political environment of a country
is influenced by the political organizations such as philosophy of
political parties, ideology of government or party in power, nature and
extent of bureaucracy influence of primary groups etc. political stability
in the country, foreign policy, defense and military policy, image of the
country and its leaders in and outside the country. The political environment of
the country influences the business to a great extent.

The legal environment refers to the principles, rules and regulations

established by the government and applicable to people. These regulations come
through various legislations. The government has passed and enacted various Acts.
Now due to globalization of economy, it became necessary to make changes in
these Acts.

 Demographic

Marketing plans list customer demographics in order to segment consumer

groups. Segmentation divides larger markets into smaller markets based on shared
characteristics. Demographics tend to be concrete variables that are concise and
sometimes quantitative. A marketing plan attempts to show how customer
demographics influence a product's appeal. Marketing managers use customer
demographics when planning how to advertise, distribute, and develop a product.
Demographics are not the same as psychographics, which consists of
characteristics such as lifestyle preferences, values and attitudes.

C. Environmental Analysis

Suppliers

The main source of the products to be sold will be taken from our supplier. The
fruits and main ingredients are high quality products and will be ordered daily to
maintain its freshness and quality.
Social Cultural

The main consumers of the Shake Buddy are the students of University of
Perpetual Help System Laguna-Isabela Campus. when the students have their
free time they can buy different shakes with different flavors in b

Shake Buddy.

We the business owners are expecting that our products will be likes by the
customers because this is healthy and has a good taste, and because of that they
encourage their classmates to buy and experience the good taste that they have
experienced from Shake Buddy stall.

Competition

Market share comparison will allow the business to evaluate its success in relation
to its competitors and determine what modifications need to be made in order to surpass
the competition. Evaluating the company’s marketing plan through these methods will
allow the business make necessary changes to guarantee the success of Shake Buddy.

D. The Target Markets

III. SWOT Analysis

(Strengths, Weaknesses, Opportunities and Threats Analysis)

Strengths

• High level of customer satisfaction

• Highly skilled force through successful training and learning programs
• Reliable suppliers
Weakness

• Financial planning is not done properly and efficiently.

• High attrition rate in workforce.
• There are gaps in the product range sold by the company.

Opportunities

• Opening up to new markets because of government agreement

• New trends in the consumer behavior can open up new market for the Shake
Buddy company
• New customers from online channel

Threats

• Intense competition
• Rising raw materials can pose a threat to Shake Buddy company
• New technologies developed by the competitor or market disruptor.

IV. The Marketing Mix

Shake Buddy implemented a well-integrated marketing program that would utilize

a marketing mix (product, price, place, and promotion) that would satisfy the needs and
wants of its target market.

As a new product we focus on the Quality, Designs, features, packaging and

services for consumers.
Products or Services

Shake Buddy as a humble start, the company will be serving variety of

shakes from the said target location. Giving consumers the satisfaction for their
cravings and providing a family friendly environment that they will love. Shake flavors
will vary from banana, mango, melon, matcha, chocolate, vanilla, and on the process.
With high quality product and a friendly environment, customers will surely demand for
more. Shake buddy is not only a shop where people buy and go. In shake buddy, everyone
can be buddies.

Location

The shake buddy’s first shop will be established at Minante Uno, Cauayan City
near University of Perpetual Help System Laguna-Isabela Campus.

Promotion

 Flyers, Advertisement and Word of Mouth

Customer awareness is the first step in promoting a new business. Shake buddy
will achieve this through a grand opening. The event will be promoted through flyers
around the local area, an advertisement in the newspaper and hopefully through word
of mouth.

 Community Involvement
One way shake buddy will demonstrate public relations is through
community involvement, such as sponsoring and taking part in local events such
as in school activities, fiesta, and celebrations, etc. It will be an excellent form of
advertisement to increase consumer awareness.
Price

Shake buddy will adapt different price based on the size of shake and
packaging. Below is the price of shake buddy.

Package Price (Peso)

Small size (any flavor) P50.00

Medium size (any flavor) P60.00

Large size (any flavor) P70.00