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Resources are the source of the firm’s capabilities. Some resources are tangible, and
some are intangible. The tangible assets can be seen and quantified. Intangible resources are
assets that typically are rooted deeply in the firm’s history and have accumulated over time. A
SWOT analysis can be performed once the financial status is calculated. It’s hard to determine
what areas of business (whether it be internal or external) need to be adjusted without the SWOT
analysis.
The only current data for 2019 is the first quarter sales which are at $22.1 M. Based on
the 2018 financial ratios of Nestle they are financially stable and growing in revenue. The
liquidity ratios simply attempt to measure a company’s ability to pay off its short-term debt
obligations. Nestle was financially fit to be able to pay off its short-term debt in 2017 and 2018.
In 2018 57% of Nestle’s debt-to-assets ratio, and in 2017 the debt to assets ratio was 53% of
which in both years over half of the company’s assets are financed through debt and the other
portion financed through equity. The activity ratio of the total assets turnover (which measures
how efficiently a firm uses its assets to generate sales) for 2018 was .66. In 2017 it was .67
which is a small drop. Based on Nestle’s business sector in consumer goods, at .66 and .67 they
are managing moderately well. Nestle appears to manage and use its assets to produce products
The profitability ratio for the gross profit margin analysis is an indicator of a company’s
financial health. Nestle is ranked number 69 of the fortune 500 companies most profitable. They
made it to the top 100 companies. These speaks volumes on the company’s financial health. The
higher the gross profit margin ratio means that a company can make a reasonable profit on sales
as long as it keeps overhead costs in control. Based on the 2017 and 2018 gross profit margin for
NESTLE INTERNAL ANALYSIS 2
Nestle, they are in a very healthy financial position. The net profit margin also known as the
bottom line of a company. It is the most important indicator of the company’s financial health.
“Nestle’s Net Margin % is ranked higher than 76% of the 1663 Companies in the Global
industry. The industry median: 3.51 vs. Nestle: 11.05” (Gurufocus, 2019).
To assess Nestle’s strengths, weaknesses, opportunities, and threats (SWOT), one first
must take note that Nestle describes itself as a food, nutrition, health and wellness company.
They believe strengthening their leadership in this market is the key element of their corporate
strategy. Their objective is to be recognized as the world leader in nutrition, health and wellness,
that is trusted by all its stakeholders. Their encapsulated phrase is “Good Food, Good Life”,
The strengths of Nestle beyond the financial stability, is the fact that they are over 150
years old. They are considered the innovation leader in the global food and nutrition market
sector. Nestle continuous excellence is their approach to operational efficiency, with its objective
of eliminating waste, increase efficiency and effectiveness, and improving quality in all
operations. They also thousands of products, research and development capabilities. Nestle has a
very strong workforce and operates in all six continents and considered a truly global company.
Nestle, while being number 69 of the top 100 of fortune 500 it’s a little difficult to outline
the weaknesses of the company. However; one of the noticeable weaknesses that Nestle has, is
that they do not have direct market outlets, and this can cause a difference in profits being made.
They do not have enough raw material production units; they depend on either local raw material
NESTLE INTERNAL ANALYSIS 3
producers or through other trade channels. Based on the financial ratios outlined, I don’t see any
possible warning signs of a decrease in financial stability. Based on the first quarter sales which
are $22.1M, reveals that if forecasted sales at the same rate, their sales by year end will be
around the same sales in the year 2017 which was $89.6M.
Nestle believes that their trust is earned over a long period of time by consistently
delivering on their promises. They are now investing for the future to ensure the financial and
environmental sustainability of their actions and operations are in capacity with technologies,
brands, and people. Nestle’s aim is to meet today’s need without compromising the ability of the
future generations to meet their needs. To do this, they will ensure profitable growth year after
year and a high level of returns for their shareholders and society at large over the long-term.
NESTLE INTERNAL ANALYSIS 4
Resources
Gurufocus, (2019). Nestle SA (OTCPK:NSRGY) Net Margin %. Retrieved from
https://www.gurufocus.com/term/netmargin/NSRGY/Net%252BMargin/Nestle%2BSA
Nestle (2019). Nestlé reports three-month sales for 2019. Retrieved from
https://www.nestle.com/asset-library/documents/library/events/2019-3m-sales/press-
release-en.pdf
Rothaermel, F.T. (2017). Strategic management: Concepts and cases (3rd. ed.). New York, NY:
McGraw-Hill Irwin.
https://finance.yahoo.com/quote/NSRGY/financials?p=NSRGY
NESTLE INTERNAL ANALYSIS 5
Appendices
Appendix 1
NESTLE S.A.
Current Year Previous Year Previous Year
Liquidity Ratios 2019 2018 2017
Leverage Ratios
Times-Interest-Earned Ratio: Profits before interest & taxes/Total Interest Charges - -18.722 -24.018
$ Total Debt $ 78,612,000 $ 70,981,000
$ Total Assets $ 137,015,000 $ 133,210,000
$ Total Stockholders' Equity $ 57,363,000 $ 60,956,000
$ Profits before Interest and taxes $ 15,352,000 $ 14,699,000
$ Total Interest Expense $ (820,000) $ (612,000)
Activity Ratios
Average Collection Period: Accounts Receivable/(Total credit sales/365 days) - 36.660 40.187
$ Sales $ 22,183,000 $ 91,439,000 $ 89,590,000
$ Inventory of Finished Goods $ 5,479,038 $ 5,603,085
$ Fixed Assets $ 30,200,630 $ 31,182,370
$ Total Assets $ 137,015,000 $ 133,210,000
$ Accounts Receivable $ 9,184,000 $ 9,864,000
$ Total Credit Sales (uless othewise indicated, same as sales) $ 91,439,000 $ 89,590,000
Profitability Ratios
Gross Profit Margin: Sales minus cost of good sold/Sales 1.000 1.504 1.509
Operating Profit Margin: Earnings before interest and taxes (EBIT)/Sales 0.000 0.168 0.164
Return on Stockholders' Equity (ROE): Net Income/ Total Stockholders' Equity - 0.177 0.117
Sales Revenue (already entered above - no need to re-enter data) 22,183,000.00 91,439,000.00 89,590,000.00
$ Cost of goods sold or cost of sales $ (46,070,000) $ (45,571,000)
$ EBIT (Earnings Before Interest and Taxes) $ 15,352,000 $ 14,699,000
$ Net Income (Earnings After Interest and Taxes) $ 10,135,000 $ 7,156,000
Total Assets (already entered above - no need to re-enter data) - 137,015,000.00 133,210,000.00
Total Stockholders' Equity (already entered above - no need to re-enter) - 57,363,000.00 60,956,000.00
$ Other Operating Expenses $ 97,790,000 $ (50,660,000)
Revenue/Expense
Appendix 2