Surface Cleaners Webinar

Surface Cleaners
Types, Concepts and Formulation

Luiz Antonio M. da Silva
Care Chemicals for Home Care and

Industrial Formulators
São Paulo, 06.03.2018
1 11.03.2019
Agenda
1. Trends and Surface Care Market Scenario
2. Performance Atributes and Applications
3. Challengers in Surface Cleaning
4. Cleaning Mechanisms
5. Delivery Forms
6. Formulation Basics & HLD Model
7. Synergy as Key Point
8. BASF Solutions for Surface Cleaners
9. Formulation Suggestions
2 11.03.2019
Agenda
5. Delivery Forms
3 11.03.2019
Strong growth expected in HC for emerging while in developed
countries I&I will grow significantly with changes in lifestyle
Emerging Countries Developed Countries
1 Growing middle class Single-person family 2 1 Aging Outsourcing 2
3 Woman in the workforce Man sharing responsability 4 3 Eating out Less time left 4
It is expected a market growth in South America of 2 - 3% for the next 5 years
4 11.03.2019
Surface Care Market
What are the key benefits consumers seek when purchasing surface cleaners
35%
Disinfectant 66%
Scent/ Fragrance 62%
Ease of use 60%
Of Brazilian adults who are responsible for cleaning
Effectiveness 59%
want products with more natural ingredients
Multi-purpose 58%
Lowest cost 50%
Environmentally friendly 38%
No harsh chemicals
No need to buy separate… 21%
37%
37%
No scent/ Fragrance 6% Of Brazilian adults who clean use multipurpose
Other 2% cleaning products 2-3 times a week; 28% use them
I don't use all-purpose cleaners 1% daily
Source: Nielsen & Mintel
5 11.03.2019
Hard Surface Care Market
Fragrance delivery remains increasingly important:
 53% believe that it is important that their house smells clean
 58% of Brazilian who use surface cleaning products agree
that a clean home leaves a positive impression
Punchline
Source: Mintel - GNPD
Despite of the undesirable effects in the recipes, fragrances will continue to

play a fundamental role in the definition of formulation chassis.
6 11.03.2019
Agenda
5. Delivery Forms
7 11.03.2019
Performace atributes
Physico-chemical Label Claimed  Dreams 
as mandatory 
 Solvency  Fragrance Delivery  Shine, gloss, no strikes
 Wetting  Antibacterial  Anti-dust
 Reduction of IST*  No-harsh, Sustainable  Easy-to-clean again
 Emulsification  Multipurpose  Odour neutralization
 Dispersing  Safe to surfaces  Long-lasting cleaning effects
 Detergency
* interfacial surface tension
Effective surface cleaning is more CASE OF SYNERGY and RECIPE BALANCE

NECESSARILY DOESN‘T DEPEND OF CONCENTRATION !
8 11.03.2019
Hard Surface Cleaning
Applications
Hard Surface Cleaners – Main Claims / Functions
All Purpose Cleaner Kitchen Cleaner

- No streaking - Powerful cleaning/degreasing
- Safe for all surfaces - Safe to surfaces
- Strong on dirt and stains - Easy cleaning
Glass/ Window Cleaner Toilet Cleaner

- Streak-free cleaning - Strong on toilet soils
- High gloss - Hygienic freshness
- Grease removal - Disinfect and deodorize
Bathroom Cleaner Floor Cleaner

- Strong on bathroom soils - Safe to all types of floors
and soap scum
- Hygienic freshness - Strong on dirt and stains
- Anti-bacterial - Easy cleaning
9 11.03.2019
Agenda
5. Delivery Forms
10 11.03.2019
Challengers in Surface Cleaning
 No water bath or running water;

 Cleaning procedure through spraying/wiping/mopping occurs rapidly;
 Part of actives are loss onto application devices (mops, cloths, wipes);
 Soils are heterogenous (organic, inorganic, polar, apolar);
 High energy surfaces (aluminium, glass, porcelain, tiles);
 Low energy surfaces (PMA, PVC, ABS, LDPE, HDPE, PS);
 Misbalance of formulation by evaporation or/and heterogeneous scattering
onto surfaces;
Effective formulations demand other cleaning mechanisms than those provided

by surfactants, solvents, chelates, etc…
11 11.03.2019
Agenda
5. Delivery Forms
12 11.03.2019
Emulsification
HLB (Hydrophile-Lipophile Balance)
 HELP when soil and surface are well
known and emulsification is a feasible
cleaning mechanism, e.g. cleaner for
oil/fats removal;
 BUT…
 soiling is in general a mix of
substances that in terms of HLB
require a certain value for removal;
 even oily/fat soiling doesn’t occur
alone, normally hardened /
crosslinked by metal salts;
13 11.03.2019
Solvency
(Hansen Solubility & OHLB Paramethers)
 Alcohols and glycol-ether helps to
solubilize oily/fat material, fragrance
coupling, also reduces surface tension.
 BUT…
 effective only onto oily/fat, when it’s
accessible onto smooth surfaces,
e.g., metal degreasing
Ref.: Propriedades físico-químicas dos solventes na otimização da performance dos limpadores de superfície, Laércio Albuquerque - Dow
Solvents helps reduce formula cost, e.g. ethanol, ipa, etc...

14 11.03.2019
Quelation
 When a metal ion Men+ is part of the

soil matrix, e.g., calcium, iron, as
inorganic stuff or/and crosslinking
unsatured organic material, use of
chelants is a effective way for EDTA Metal Complex
cleaning;
 Water hardness used in recipe, for
cleaning and rinsing require chelants
in formulas;
 BUT…metals (ion Men+) are not MGDA Metal Complex
always freely available for chelation
requiring prior surface wetting;
Quelates also stabilize fragrances by capturing metals that cause oxidation !
15 11.03.2019
Wetting
 Wetting effect allows continuous spreading of the

cleaner onto surface causing the components of
the cleaner formula to come into contact with the
dirt;
 First principle of cleaning provided by surfactant
system that reduce formula surface tension
making it lower than surface energy of the
substrate;
 Effective wetting is provided mainly by surfactant
system;
Anionic surfactants and solvents provide necessary wetting power !
16 11.03.2019
Dispersing
 dispersing power is necessary to keep the dirt

suspended in the liquid film;
 Some surfactants have dispersing power, e.g.,
alkylbenzene sulfonates but in some cases is
also necessary addition of builders or acrylic
polymers for this purpose;
Effective polymers dispersants boost cleaners performance !

17 11.03.2019
Acid & Alkaline cleaning
 Some dirt deposits are sensible by simple pH change,

through:
 acidizing mineral deposits (oxides, hydroxides, organic
bases); e.g.; methane sulfonic acid can be used to
remove calcium scales like carbonates, phosphates;
 alkaline treatment (grease, oils & fats, proteins); e.g.;
sodium bicarbonate, can be used to clean glass and
tile;
 Strongly acidic or basic cleaners (degreasers) can be
hazardous, causing corrosion of metal surfaces or human
tissue;
18 11.03.2019
Mechanical by Abrasion
 Mechanical abrasion is an effective cleaning mechanism for

those case that no previous chemical works, e.g.; carbonized
fats, waxes, alkali/acid insoluble inorganic material,
 Is well known its use for metal and floor tiles polishing;
 Abrasive cleaners should be used with care, some materials

like Plexiglas, formica, aluminium can be permanently
damaged by such abrasion.
19 11.03.2019
Surface Modification
 Las frontier in surface cleaning technology;
 Modify the surface, in order to make the soil
less attracted to the surface, or make it easier
to be removed;
 Can be achieved by increasing the
hydrophilicity or hydrophobicity of surface;
 ↑ Hydrophilicity => repellent effect on
hydrophobic soils, making it easier to
remove the soil and keeping the surface
clean for a long time;
 ↑ Hydrophobicity=> repellent effect on water
and hydrophilic soils;
Special features polymers provide SM effects, e.g, Easy-to-clean again,

less resoiling, water drainage, spotless drying, gloss, time saving !
20 11.03.2019
Surface Modification Mechanism for Surface Cleaning !
Water Drainage / Sheeting Effect
Water sheeting effect No effect Water drainage effect

on a non treated surface caused by hydrophobization of
caused by hydrophilization of
the surface the surface
Surface character will define use of hydrophilization or hydrophobization mechanisms
21 11.03.2019
Multipurpose Solutions for Surface Clean!
Water Drainage / Sheeting
Effect on water sheeting / drainage by Polyquart® types for a
spotless drying:
Polyquart® 149
Polyquart® Ecoclean
spotless drying & anti-rain quick & spotless drying
Strength of water sheeting / drainage effect
22 11.03.2019
Agenda
5. Delivery Forms
23 11.03.2019
Delivery forms
 Concentrates
(for dilution)
 RTU
( ready to use)
 Creams
 Spray liquids
 Spray foams
 Liquids
24 11.03.2019
Agenda
5. Delivery Forms
25 11.03.2019
Hard Surface Cleaning - pH Range
strong acidic acidic neutral alkaline strong alkaline
Toilet
Cleaner
Bathroom
Cleaner
Manual Dish
Oxy
Cleaner
Window/Glass Cleaner
All Purpose
Cleaner/ Floor Cleaner
Kitchen
Cleaner
Chlorine
Cleaner
pH 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Surface and Soil type define pH range

26 11.03.2019
Formulation Basics
Ingredients Main Purpose
• Surfactants wetting of surfaces, emulsification of soil
• Acids strongest effect on limescale and bathroom and toilet soils
• Alkaline Ingredients removal of soils e.g. grease, dirt, salts, and other soils
• Hydrotropes solubilizing ingredients e.g. salts for clear, stable formulations
• Bleach Systems decoloration of unremovable soils, desinfection
• Chelating Agents complexing ions of water hardness
• Solubilizers/Solvents solubilizing ingredients e.g. fragances and oils
• Thickeners adjusting viscosity/ clinging
• Preservatives/Biocides preventing microbiol. contamination
• Dyes/Opacifiers adjusting appearance
• Stabilizers adjusting appearance
• Performance Polymers cleaning benefit
• Perfumes adjusting appearance, odour (exeption: Aroma Chemicals)
New Surfactants, Polymers, Additives and Formulations will continue to be

launched !
27 11.03.2019
Formulation Basics – Ingredients Level
General Formulations for RTU and Concentrated All-Purpose Cleaners
Ingredients Description RTU [%wt] Concentrate [%wt]

Lin. alkylbenzene sulfonate (LAS,
ABS)
Sec. alkane sulfonate (SAS)
Alkyl sulfate (FAS)
Surfactants Alkyl ether sulfate (FAES) 2-5 5-12
Soap
Alkyl polyalkylene glycol ether
(FAEO)
Alkyl polyglycoside (APG®)
Citrate
Builders Gluconate 1-2 1-3
Bicarbonate/carbonate
Cumene sulphonate
Alcohol 0-1 1-6
Glycol ether
Fragrances
Additives Colorants <1 <2
Preservatives
Water Ad 100 Ad 100
28 11.03.2019
Formulating Cleaners – HLD Model
Hydrophilic-Lipophilic Difference
 Microemulsions are thermodynamically stable, isotropic
dispersions consisting of nanometer size domains of water
and /or oil stabilized by an interfacial film of surfactant;
 Systems are single phase;
 Typical Composition:
 Surfactants below 5%
 Electrolytes (buffering/pH adjustments, etc.)
 Fragrance ~0,30%
HLD = 𝑺𝑺 − 𝒌𝒌. 𝑬𝑬𝑬𝑬𝑬𝑬𝑬𝑬 − 𝜶𝜶∆𝑻𝑻 + 𝑪𝑪𝑪𝑪  High % water => water to oil is extreme !
1. EACN - Effective alkane carbon number, i.e the oiliness of the oil
2. T – the temperature, in ºC
3. S – the salinity, in ºC
4. Cc – a characteristic value for the hydrophobicity nature of the surfactant
Ref: 1) Application of the HLD Microemulsion Model for the Development of Phase Stable SOW Type Hard Surface Cleaner Formulation, 105th AOCS Annual Meeting and Expo
2) https://www.stevenabbott.co.uk/practical-surfactants/index.php
29 11.03.2019
HLD - predicts microemulsion type
INPUTS OUTPUTS
HLD > 0
Salts w/o system (inverse)
Fragrance oil HDL HLD HLD = 0
Surfactant
Temperature, ºC
Model value unstable, multiphase
Solvents HLD < 0

o/w system
(STABLE !)
Ref.: Application of the HLD Microemulsion Model for the Development of Phase Stable SOW Type Hard Surface Cleaner Formulation, 105th AOCS Annual Meeting and Expo
Goal: look for negative HLD, close to zero !
30 11.03.2019
Single Phase Microemulsions
 Pine-oil or d-limonene disinfectant or/and cleaners are

sold for end dilution;
 Customers use associate the “fragrance delivery odor”

and “bloom” upon dilution with performance;
Ref: Formulating Cleaning Products with Microemulsions, Huntsman, George A Smith and Promod Kumar
31 11.03.2019
RTU, problems to solve !
 Phase separation is typically caused by fragrance,

essential oil
Temperature or Salinity
2 phases
 fragrance oils have zero-water solubility
 surfactant micelles must solubilize fragrance well
1 phase  Fragrance types define surfactant choice
3 phases
 Surfactant and fragrance oil must be appropriately
matched;
2 phases  % surfactant must be enough to completely solubilize
the fragrance
Surfactant, %
Ref.: Application of the HLD Microemulsion Model for the Development of Phase Stable SOW Type Hard Surface Cleaner Formulation, 105th AOCS Annual Meeting and Expo
Formulating Cleaning Products with Microemulsions, Huntsman, George A Smith and Promod Kumar
HLD strategy speed-up the work to define surfactant system

32 11.03.2019
Agenda
5. Delivery Forms
33 11.03.2019
Synergy as Key Point !
Findings from a Regional Marketing Survey
Anionic
pH Appearance % solids
active
more diluted
Brand 1
Incolor
Brand 1 10,40 0,00 0,55
liquid
Physical-chemical tests: more concentrated

Brand 2 Incolor
 pH (25°C) Brand 2 10,70 1,60 4,12
liquid
 anionic active (PM: 348,5 g/mol)
 appearance (25°C) Brand 3 Incolor
Brand 3 9,56 0,58 1,55
liquid
 % solids (1g, 3h, 105°C)
Brand 4 Light Yellow
Brand 4 11,06 0,00 1,72
liquid
Brand 5
Brand 5 6,50 0,12 Blue liquid 1,47
Brand 1 - more diluted, Brand 2 – more concentrated

34 11.03.2019
Performance Test
 Cleaning Test – IPP Gardner
Traditional method to evaluate the cleaning performance of All

Purpose Cleaners.
IPP Gardner Test

Image source: BYK
Principle
A soil is artificially applied in a standardized manner over a white
PVC substrate. The soiled surface is cleaned using an abrasion
tester machine BYK Gardner. The cleaned substrate is evaluated
Chroma meter
instrumentally by Chroma Meter – Minolta. Image source: Konica
The % soil removal is then calculated. Minolta
35 11.03.2019
Performance Test
Performance Rate,
% Soil Removal, triplicate per solids
Cleaned substrates
Brand 2 71,0% 2,93 Brand 2 Brand 4 Brand 1 Brand 5 Brand 3
Brand 4 68,1% 39,59
Brand 1 67,7% 123,09
Brand 5 33,2% 22,58

Better balance,
Brand 3 30,8% SYNERGY ! 19,87
Brand 2, Brand 1, Brand 4 ~ better (similar performance level)

Brand 5, Brand 3 ~ worst (similar performance level)
36 11.03.2019
Surfactant Synergy
Lutensol® XP40 + Glucopon® Surfactants
2-Propylheptyl Alcohol Ethoxylate-APG HS C Synergism
1:1 Mixtures of Lutensol XP40-Alkyl Polyglucoside
70
58.8 58.4
60 55.5
51.7 52.8
50
% SOIL REMOVAL
45.7 44.1
40
30
20
10
0
XP 4 0 XP 4 0 -2 2 5 XP 4 0 -2 1 5 XP 4 0 -A P G 3 2 5 XP 4 0 -4 2 0 XP 4 0 -6 0 0 APG325N
L - R, Decreasing Hydrophilicity of AP G
Lutensol XP40 Synergism with APGs of varying alkyl chain lengths
Combo of hydrophobic and hydrophilic surfactants is effective for cleaning !
37 11.03.2019
Agenda
5. Delivery Forms
38 11.03.2019
BASF Solutions for Surface Cleaners
Polyquart® 149 / Surface Modification
Ecoclean Hydrophobic/Hydrophilic
Tinosan® HP 100 Bacteriostatic agent
Chelating agent with ecological

Trilon® M properties
Lutensol® types Fragrance solubilization and degreasing
Glucopon® Types Wetters and emulsifiers
Lupasol® Types Anti-fog
39 11.03.2019
The Elements
Polyquart® types
Long-lasting effects
High gloss
Cleaning boost
Glucopon® types
Lutensol® types
Skin and surface care
Excellent wetting
Formulability
Emulsification
Foam stabilization
Dispersing
High gloss
eco-friendly
Beyond sustainable
cleaning!
40 11.03.2019
41 11.03.2019
Agenda
5. Delivery Forms
42 11.03.2019
Formulation 1 - All Purpose Cleaner
All purpose cleaner
Easy to clean again, less resoling, streak free cleaning, quick drying
Ingredients Chemical description Weight
% (AM)
Lutensol® XP 90 C10 Guerbet alcohol alkoxylates 9 EO 1,0
Texapon® N70 Sodium lauryl ether sulfate 2,1
Glucopon® 650 C C8C14 alkyl polyglucoside unpreserved 1,5
Polyquart® 149 Acrylic copolymer 0,2
Na Citrate Sodium citrate 2,0
Dowanol PnB Propylenglycol-n-butylether 3,0
water water add to 100
% solids ~ 7,0
pH-value ~ 9,0
* Reference: HSC folder
43 11.03.2019
Formulation 2 - All Purpose Cleaner
All purpose cleaner

Biocidal activity
% (AM)
Glucopon® 425 N/NH C8C16 alkyl polyglucoside unpreserved 2,5
citric acid citric acid 0,8
NaOH 50% sodium hydroxide 0,5
Tinosan® HP 100 4,4’ dichloro 2-hydroxidiphenilether 0,15
% solids ~ 4,0
pH-value ~ 8,0
* Reference: I&I folder
44 11.03.2019
Formulation 3 - Bathroom Cleaner
Bathroom cleaner
Quick drying, less resoiling, anti limescale

% (AM)
C8 C10 alkyl polyglucosides

Glucopon® 215 UP 2,5
unpreserved
Citric acid Citric acid 2,0
% solids ~ 8,0
pH-value ~ 3,5
45 11.03.2019
Formulation 4 - Disinfecting Cleaner
Disinfecting Cleaner
Long-lasting protection of surfaces
% (AM)
Lutensol® XP 90 C10 Guerbet alcohol alkoxylates 9 EO 0,5
Trilon® M Liquid MGDA - methylglycinediacetic acid 0,3
Protectol® PE phenoxyethanol 0,5
Benzalkonium chloride (50%) benzalkonium chloride 0,15

% solids ~ 1,2
pH-value (with citric acid) ~ 8,0
46 11.03.2019
Formulation 5 - Disinfecting Sanitary Cleaner
Disinfecting Sanitary Cleaner
Efficient disinfection and long-lasting anti-microbial protection
% (as is)
Lutropur® M (70%) methanesulfonic acids 2,86
Protectol® FM 99 formic acids 0,51
Glucopon® 215 UP C8 C10 alkyl polyglucosides unpreserved 6,30
% solids ~ 6,0
pH-value (with citric acid) ~ 0,9
47 11.03.2019
Formulation 6 - Floor Cleaner
Floor Cleaner
Less re-soiling, easy to clean again, quick drying, streak free
% (AM)
C10 Guerbet alcohol alkoxylates 7 EO
Lutensol®XL 70 1,0
Glucopon® 650 C C8C14 alkyl polyglucoside unpreserved 1,5
Conocut soap, 35% C12-C14 soap 2,0
Dowanol PnB Propylenglycol-n-butylether 2,8
% solids ~ 9,0
pH-value ~ 9,0
48 11.03.2019
Formulation 7 - Window/Glass Cleaner
Glass Cleaner
Streak free, high gloss, quick drying
% (AM)
Glucopon® 215 UP C8 C10 alkyl polyglucosides unpreserved 0,3
isopropanol isopropanol 5,0
% solids ~ 1,0
pH-value ~ 7,0 – 8,0
49 11.03.2019
Formulation 8 - Glass Cleaner
Glass Cleaner
Antifogging effect
% (AM)
Lutensol® XL 80 C10 Guerbet alcohol alkoxylates 8 EO 1,0
Lupasol® PN 60 modified poliethyleneimine 0,2
% solids ~ 1,2
pH-value ~ 8,0
50 11.03.2019
Disclaimer
This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions,
designs, data and information contained herein are presented in good faith and believed to be accurate, they are provided for your guidance only. Because
many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose
prior to use. It does not relieve our customers of the obligation to perform a full inspection of the products upon delivery or any other obligation. The claims and
supporting data provided in this publication have not been evaluated for compliance with any jurisdiction’s regulatory requirements and the results reported may
not be generally true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a
jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR
INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR INFORMATION MAY BE USED WITHOUT INFRINGING THE
INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA, OR DESIGNS PROVIDED BE
CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.
52 11.03.2019 ® = Registered Trademark of BASF in many countries

Disclaimer
This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions,
designs, data and information contained herein are presented in good faith and believed to be accurate, they are provided for your guidance only. Because
many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose
prior to use. It does not relieve our customers of the obligation to perform a full inspection of the products upon delivery or any other obligation. The claims and
supporting data provided in this publication have not been evaluated for compliance with any jurisdiction’s regulatory requirements and the results reported may
not be generally true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a
jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR
INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR INFORMATION MAY BE USED WITHOUT INFRINGING THE
INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA, OR DESIGNS PROVIDED BE
CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.
Requirement for the European Regulation EU/528/2012 (Biocidal Products Regulation) Use biocides safely.
Always read the label and product information before use.
53 11.03.2019 ® = Registered Trademark of BASF in many countries

Surface Cleaners Webinar

Încărcat de

Informații document

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Surface Cleaners Webinar

Încărcat de

Drepturi de autor:

Formate disponibile

Surface Cleaners

Types, Concepts and Formulation

Care Chemicals for Home Care and

São Paulo, 06.03.2018

Emerging Countries Developed Countries

1 Growing middle class Single-person family 2 1 Aging Outsourcing 2

Source: Nielsen & Mintel

Despite of the undesirable effects in the recipes, fragrances will continue to

Effective surface cleaning is more CASE OF SYNERGY and RECIPE BALANCE

All Purpose Cleaner Kitchen Cleaner

Glass/ Window Cleaner Toilet Cleaner

Bathroom Cleaner Floor Cleaner

 No water bath or running water;

Effective formulations demand other cleaning mechanisms than those provided

Solvents helps reduce formula cost, e.g. ethanol, ipa, etc...

 When a metal ion Men+ is part of the

Quelates also stabilize fragrances by capturing metals that cause oxidation !

 Wetting effect allows continuous spreading of the

Anionic surfactants and solvents provide necessary wetting power !

 dispersing power is necessary to keep the dirt

Effective polymers dispersants boost cleaners performance !

 Some dirt deposits are sensible by simple pH change,

 Mechanical abrasion is an effective cleaning mechanism for

 Abrasive cleaners should be used with care, some materials

Special features polymers provide SM effects, e.g, Easy-to-clean again,

Water sheeting effect No effect Water drainage effect

Surface character will define use of hydrophilization or hydrophobization mechanisms

spotless drying & anti-rain quick & spotless drying

Strength of water sheeting / drainage effect

Surface and Soil type define pH range

New Surfactants, Polymers, Additives and Formulations will continue to be

Ingredients Description RTU [%wt] Concentrate [%wt]

Water Ad 100 Ad 100

Solvents HLD < 0

Goal: look for negative HLD, close to zero !

 Pine-oil or d-limonene disinfectant or/and cleaners are

 Customers use associate the “fragrance delivery odor”

 Phase separation is typically caused by fragrance,

HLD strategy speed-up the work to define surfactant system

Physical-chemical tests: more concentrated

Brand 1 - more diluted, Brand 2 – more concentrated

 Cleaning Test – IPP Gardner

Traditional method to evaluate the cleaning performance of All

IPP Gardner Test

Brand 4 68,1% 39,59

Brand 1 67,7% 123,09

Brand 5 33,2% 22,58

Brand 2, Brand 1, Brand 4 ~ better (similar performance level)

Lutensol XP40 Synergism with APGs of varying alkyl chain lengths

Combo of hydrophobic and hydrophilic surfactants is effective for cleaning !

Tinosan® HP 100 Bacteriostatic agent

Chelating agent with ecological

Lutensol® types Fragrance solubilization and degreasing

Glucopon® Types Wetters and emulsifiers

Lupasol® Types Anti-fog

Texapon® N70 Sodium lauryl ether sulfate 2,1

Glucopon® 650 C C8C14 alkyl polyglucoside unpreserved 1,5

Polyquart® 149 Acrylic copolymer 0,2

Na Citrate Sodium citrate 2,0

Dowanol PnB Propylenglycol-n-butylether 3,0

water water add to 100

* Reference: HSC folder

All purpose cleaner

citric acid citric acid 0,8