XXXX

SENIOR PROFESSIONAL
| Strategic Planner | Expert Planner & Business Strategist |
Excellence in driving continuous improvement projects, coupled with the ability and skills in translating corporate vision
to overcoming complex business challenges and delivering on high-impact decisions

XXXX XXX

Executive Profile Most Proud Of

Enterprising leader over 12 years of experience with a solid record of Managing total revenue of
contributions that invigorated businesses, heightened profitability and
Rs. 50 cr.
enhanced internal controls in start-up ventures and turnarounds
Pioneered & implemented measurable sales & marketing strategies Reduced shrinkage to 0.5%
that realized revenue goals and increased awareness at the global levels Online Market Promotion
by showcasing the brand in most differentiated ways
An accomplished professional with consistent record of delivering results in Increased revenue by 25%
growth, revenue, operational performance, and profitability by merchandising solutions
Exposure in all facets of Retail, Trading, B2B/B2C, E-commerce and Supply Best Home Decor Retail
Chain Management Brand in 2014 (Franchise
Experience in purchase management activities involving procurement, India)
sourcing, material planning, import of material, negotiations and
scheduling of raw materials from various sources
Championed some of the most successful branding strategies and
campaigns building mindshare via earned, shared and owned media,
Key Impact Areas
growing revenue and reposition business units
Led successful branding strategies and product launch campaigns in Brand Management
Europe and India B2B/B2C Operations
An enterprising leader with excellent communication, negotiation, Consumer & Market
analytical and decision making skills with ability to relate to people across
Research
all hierarchical levels, that have been honed through managing multi-
Budgeting & Cost
skilled teams
Control
Supply Chain
Courses Management
Sourcing
XXXXXXX Category Management
Retail Operations
Business Strategy &
Turnaround
Team Building &
Leadership

Professional Experience
Since Feb’15
XX
Key Result Areas:
 113 members/ 5 retail storee
 Generated revenue of INR 50 crore for the company with total sellable area of approx. 30000 sq. ft.
 Heading the social media marketing and social networking platforms for the growth of business
 Enhancing the usage of feedback mechanisms from the operations team to the other departments to ensure
the integration of retail strategy with the overall corporate strategy
 Reviewing the financial data and assisted the sales & store managers in the preparation of the realistic for the
sales budgets
 Introducing the usage of analytical tools like (Click View) for Business Decision Making online and off-line
 Managing a team of professionals with strong sales management culture; imparting training to the sales staff /
store managers
 Collaborating with the HR to plan the people management and training calendar for the team

Achievements:
 Capitalized on market trends and assumed bottom-line responsibility for strategic planning, pricing, market
 research, and forecasting
 Orchestrated successful online market promotion strategies through (Pepperfry, Fab Furnish, Amazon, Urban
Ladder, Snap Deal) and standalone web shop
 Implemented:
o New age systems for packaging for online business for home décor lighting and was appreciated by
Pepperfry with lower than 0.1% of returns and damages for continuously 2 quarters
o MIS/P&L formats and corrected the information flow for fast & efficient decision-making for the
business

Feb’13 – Feb’15
XXX
Achievements:
 170/ 12 retail storee
 Acknowledged with Award for Best Home Decor Retail Brand in 2014 (Franchise India)
 Exceeded plans for growth & revenue, by redesigning the business module and positioning the brand in the
market with the new concept
 Increased revenue by 25% by the implementation of numerous strategies and merchandising solutions
 Pioneered the revamp and re-launch of major strategy groups resulting in total sales growth
 Guided 12 retail stores and 2 franchise stores and led to top line improvement & bottom line in profit through
better merchandising solutions, pricing and margins
 Increased the effectiveness and efficiency of Support Services (HR, IT and Finance), through improvements to
each function as well as coordination and communication between support and business functions

Previous Experience
Feb’04 – Jan’12
XXX
Achievements:
 Led a team of 80 members in Germany, managing 11 retail stores and 2 wholesale stores for the Brand HARPA
 Designed plans and programs that drive growth for products like Ladies Handbags, Shoes and Belts
 Devised sales target, pricing strategy and shared budget with the Finance and Supply Chain team to forecast
future sales for retail and whole sale business
 Planned business presentations for key stakeholder and scheduled meeting with the Advisory Board and Fall &
Spring Regional to plan the sale seasons
 Collaborated closely with other category leads to determine suitability of product and program concepts
suitable for the European market and recommends alternative avenues when applicable

Previous Experience
May’01 – Jan’04
XXXX
Achievements:
 Initiated and sustained efforts for bettering Customer Satisfaction through regular relationship calls, identified
& conducted consultation sessions for customers

Education

2001 XXXX

Personal Details
Date of Birth: 12th November 1978
Languages Known: English, Hindi and German
Address: E-302, Greater Kailash Part - II, New Delhi-110048