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  • Week 5 Discussion Topic 3 Chapter 14

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    Usman Farooq
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    To measure the best Super Bowl ad among women 18 or older, men 18 or older, and those 17 or younger, AdBowl.com would use a stratified random sampling approach. They would first separate the population into the three groups, then randomly select samples of equal size from each group that are representative. They would survey the samples on their preferences and compare results across groups to determine which ad was most popular overall.

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    To measure the best Super Bowl ad among women 18 or older, men 18 or older, and those 17 or younger, AdBowl.com would use a stratified random sampling approach. They would first separate the population into the three groups, then randomly select samples of equal size from each group that are representative. They would survey the samples on their preferences and compare results across groups to determine which ad was most popular overall.

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    Week 5 Discussion Topic 3 Chapter 14

    Încărcat de

    Usman Farooq
    To measure the best Super Bowl ad among women 18 or older, men 18 or older, and those 17 or younger, AdBowl.com would use a stratified random sampling approach. They would first separate the population into the three groups, then randomly select samples of equal size from each group that are representative. They would survey the samples on their preferences and compare results across groups to determine which ad was most popular overall.

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    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
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    din 1

    Needs to be 1 page in length this is for an applied business research course.

    Corresponding chapter is attached for you to reference your answer from.


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    Cooper,D.R., Schindler, P. S., (2014), Business Research Methods 12th Ed.

    Chapater 14--Sampling
    During the 2010 Super Bowl, the Snicker's candy bar campaign was voted
    the best ad by women 18 or older, men 18 or older, and you 17 or younger.
    This ad features a neighborhood football game in which one player, who has
    flagging energy, is repeatedly tackled. His teammates tell him, "You play like
    Betty White!" The octogenarian (a person who is 80 to 89 years old) actress
    and comedian appears in the ad being tackled. If you were AdBowl.com, how
    would you draw the sample to measure the best Super Bowl ad among the
    three groups of interest?

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