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Melbourne Conservatorium of Music

Chamber Music Promotional Planner


Ensemble Number: 11
Ensemble Name: Thunderchops Trio
Ensemble Member Names & Instrumentation: Michael Lo (Tenor
Trombone), Phillip Rios (Bass Trombone) and Kane Chang (Piano)

Repertoire:

• Eric Ewazen / Pastorale - 7.5 Minutes


• Daniel Schnyder / Afterthought - 4 Minutes
• Daniel Schnyder / Worlds Beyond - 4 Minutes

Performance Date, Time & Venue:

Marketing Goals:

• Have at least 15 people in attendance


• Attract audiences from multiple disciplines

Target Audience:

• Primary, music students from the MCM. These could range across
multiple instrument families and not just brass.
• Secondary, friends of MCM music students from other faculty such
as science, arts ect.

Key Messages:

• Date, time and venue of the concert.


• An opportunity to hear a new arrangement of a virtuosic work.
• A performance with modern yet diverse styles of music

Marketing Activities:

• Facebook, event will be shared to newsfeeds and multiple Facebook


groups
• Word of mouth, announcements made during instrument classes.
• Indoor advertising, posters to be distributed across the university.
Collateral:

Collateral By When Distribution Who Cost


channels
Poster 4 weeks before University notice All members Nil, can
Distribution the concert boards print for
free at
local
school
Concert 1 week before the Distributed at the Michael Nil, can
Programs concert concert print for
free at
local
school
Digital Poster 4 weeks before Various Facebook Phillip Nil
the concert groups and on
newsfeeds

Advertising Plan:

Advertising Media Location When Cost


Class Announcements Verbal MCM 2 weeks Nil
before the
concert
Facebook Event Post Online Global 3 weeks Nil
before the
concert
Instagram Story Post Online Global 3 weeks Nil
before the
concert
Summary:

Week/Date Message/Activity Who


does
this
4 weeks before the Poster Distribution All
concert
4 weeks before the Digital Poster Phillip
concert
3 weeks before the Instagram Story Post Kane
concert
3 weeks before the Facebook Event Post Kane
concert
2 weeks before the Class Announcements All
concert
1 week before the Concert Programs Michael
concert
CONCERT DAY
Day after Thank post on Facebook event Michael

Marketing Evaluation:

• Attendance, we can do a simple head count at the event


• Survey, we can ask attendees how they heard about the event