‘The company that evolved into Bata shoe organization was first registered in the town of Zlin

Czechoslovakia on August 24, 1894. It was innovative from the beginning in that its founders
intended the company to be a “shoe manufacturer”. This represented a significant departure from
the centuries old tradition of the one-man workshop eking out a bare subsistence for his family on
a Cobbler’s bench at home.
By 1905 Bata had grown too some 250-company employees. At 2200 pairs per day, the personal
effectiveness of each Bata employee far outdistanced the few pairs per day produced by their
predecessors.
The young company overcomes many early difficulties .In order to meet growing demand during
the early years, new production machinery was found in other countries and innovative show
making technique were devised by skillful and resourceful Bata employees. New kinds of shoes
were introduced using new way to promote them. Bata’s reputation as the innovative industry
leader has been, maintained ever since. Despite the outbreak of the first world wart material
shortages, manpower shortages, corbels and other challenges, sales increased to about two million
pairs by 1917.
The post war economy presented a difficult environment for Bata. Currency was devalued and
consumer purchasing power was at an all-time low. Tomas conceived a plan to adjust to post war
economic difficulties by maintaining the focus on the customer and reducing the price of shoe
significantly. A tight focus on the customer had again process itself as a sound strategy. Tomas
Bata thinking in terms of expansion into new markets even as a teenager, travelling to Vienna to
sell his shoe to the city’s merchants. While still a young company, Bata exported shoes to the USA,
Europe and North Africa.
By 1918 the likelihood of the company’s 6,000 employees could only be guaranteed by aggressive
marketing and future foreign expansion .In the early 1920’s Bata established new companies in
Poland, Yugoslavia, Holland, Denmark, the United Kingdom and the USA. In the early 1930’s
Bata and Czechoslovakia were the leading footwear exports in the entire world. Bata also create
companies while provided the communities with rail services, building construction, Insurance,
publishing and new tannery.
To all Bata companies was applied the Bata system one of its most impotent and innovative
elements was the arrangements of autonomous workshop through which all employees were
provided with the opportunity to contribute ideas and to know in exact figures how this personal
day to day achievements would directly affect profitability of their departments. Remuneration
was with complete control of their economic destinies.
New companies were also established in Egypt, Belgium, Finland, Luxembourg, Hungary, Italy,
Indonesia, Singapore and India before Tomas Bata died prematurely in an airplane crash in 1937.
Following the death of the founder Tomas Bata, international expansion was over seen by Mr. J.
A. Bata with D. Cipera Bata convened the first congress of the international of young men .He had
already worked in several leadership positions with distinction and would soon spearhead the
establishment of our Canadian company.
This company was expected to become the new international home base of the beginning of World
War II when it seemed likely the organization would lose Zlin .by the Bata employed 42,000
people and produced more than 100,000 pairs per year. Following the war, a temporary worlds
headquarters was established in the UK to help rebuild the seriously depleted organization .In the
early sixties the Bata international center was built in Toronto , Canada deliberately designed to
present the building from being expanded . It thus maintained an efficient, been head office
consistent with the policy of worldwide decentralization.
Following World War II, Bata companies in Zlin and in many other countries were nationalizing
by the communist governments. This create event more challenges for the reconstruction team .At
first some of our companies were slow to react to the dramatic style shifts desired in most markets
following the war, but then Bata invented the ladies pump during the fifties, which became so
popular that it was even incorporated into the company logo in some countries. This reinforced the
importance of the company’s long time commitment to individual innovation and achievement.
During the 70’s, 80’s, 90’s the world-manufacturing base for footwear has shifted to developing
countries, to the Pacific Rim and especially to China. Mr. T .G. Bata totally utilizes the company’s
mission statement as a guideline for Bata Company operation .To be successful as a dynamic
flexible and market responsive worldwide organization with footwear as its core business.
He has also identified a success recipe which includes emphasis on international product brands
such as power, bubble garments Bata industrial a variety of retail store concepts such as
ATHLETES WORLD, BATA CITY STORE, SHOE WORLD; advanced retail technique
including coordinated product groups non foot-wear products and participative retailing
integration of retail know how3 and manufacturing capability; and worldwide implantation of state
of the art production technologies.
Now the Bata shoe organization is the largest manufacture and under of footwear operations span
the globe through 75 companies in 60 countries which together buy, sell and produce shoes in
almost every country on earth. These include shoe factories, tanneries, engineering plants,
producing shoe machinery and molds, product development studies, quality control laboratories,
hosiery factories and 6300 retail stores and 100,000 franchises more than 60,000 people are
employed, producing and selling approximately 270 million pairs of shoes each year. Primarily
for internal markets .An additional 40,000 people and their families depend on hobs in support
services created by Bata operations .Now all these affairs are controlled by the foundries grandson.

BATA PAKISTAN LIMITED:

Since 1942 Bata Pakistan has been rendering its services to its valued customers by offering quality
products. It was incorporated in Pakistan as Bata Shoe Company (Pakistan) Limited in 1951 and
went public to become Bata Pakistan Limited in the year 1979. Since its inception, the company
has not only maintained a good reputation of manufacturing high quality footwear for all segments
but has also been designing shoes in accordance with the changing fashions and trends. If you
encounter any problem with our product, please refer to the store of purchase with the original
cash memo. The store manager would be able to assist you. Bata Pakistan is serving its valued
customers through a strong retail network comprising of more than 431 retail outlets, 544
registered wholesale dealers and 136 DSP franchise served by 12 wholesale depots across the
country. The company provides full assortment of shoes ranging from newborn to adults in all
categories.’