The post war economy presented a difficult environment for Bata.
Currency was devalued and
consumer purchasing power was at an all-time low. Tomas conceived a plan to adjust to post war economic difficulties by maintaining the focus on the customer and reducing the price of shoe significantly. A tight focus on the customer had again process itself as a sound strategy. Tomas Bata thinking in terms of expansion into new markets even as a teenager, travelling to Vienna to sell his shoe to the city’s merchants. While still a young company, Bata exported shoes to the USA, Europe and North Africa. By 1918 the likelihood of the company’s 6,000 employees could only be guaranteed by aggressive marketing and future foreign expansion .In the early 1920’s Bata established new companies in Poland, Yugoslavia, Holland, Denmark, the United Kingdom and the USA. In the early 1930’s Bata and Czechoslovakia were the leading footwear exports in the entire world. Bata also create companies while provided the communities with rail services, building construction, Insurance, publishing and new tannery. To all Bata companies was applied the Bata system one of its most impotent and innovative elements was the arrangements of autonomous workshop through which all employees were provided with the opportunity to contribute ideas and to know in exact figures how this personal day to day achievements would directly affect profitability of their departments. Remuneration was with complete control of their economic destinies. New companies were also established in Egypt, Belgium, Finland, Luxembourg, Hungary, Italy, Indonesia, Singapore and India before Tomas Bata died prematurely in an airplane crash in 1937. Following the death of the founder Tomas Bata, international expansion was over seen by Mr. J. A. Bata with D. Cipera Bata convened the first congress of the international of young men .He had already worked in several leadership positions with distinction and would soon spearhead the establishment of our Canadian company. This company was expected to become the new international home base of the beginning of World War II when it seemed likely the organization would lose Zlin .by the Bata employed 42,000 people and produced more than 100,000 pairs per year. Following the war, a temporary worlds headquarters was established in the UK to help rebuild the seriously depleted organization .In the early sixties the Bata international center was built in Toronto , Canada deliberately designed to present the building from being expanded . It thus maintained an efficient, been head office consistent with the policy of worldwide decentralization. Following World War II, Bata companies in Zlin and in many other countries were nationalizing by the communist governments. This create event more challenges for the reconstruction team .At first some of our companies were slow to react to the dramatic style shifts desired in most markets following the war, but then Bata invented the ladies pump during the fifties, which became so popular that it was even incorporated into the company logo in some countries. This reinforced the importance of the company’s long time commitment to individual innovation and achievement. During the 70’s, 80’s, 90’s the world-manufacturing base for footwear has shifted to developing countries, to the Pacific Rim and especially to China. Mr. T .G. Bata totally utilizes the company’s mission statement as a guideline for Bata Company operation .To be successful as a dynamic flexible and market responsive worldwide organization with footwear as its core business. He has also identified a success recipe which includes emphasis on international product brands such as power, bubble garments Bata industrial a variety of retail store concepts such as ATHLETES WORLD, BATA CITY STORE, SHOE WORLD; advanced retail technique including coordinated product groups non foot-wear products and participative retailing integration of retail know how3 and manufacturing capability; and worldwide implantation of state of the art production technologies. Now the Bata shoe organization is the largest manufacture and under of footwear operations span the globe through 75 companies in 60 countries which together buy, sell and produce shoes in almost every country on earth. These include shoe factories, tanneries, engineering plants, producing shoe machinery and molds, product development studies, quality control laboratories, hosiery factories and 6300 retail stores and 100,000 franchises more than 60,000 people are employed, producing and selling approximately 270 million pairs of shoes each year. Primarily for internal markets .An additional 40,000 people and their families depend on hobs in support services created by Bata operations .Now all these affairs are controlled by the foundries grandson.
BATA PAKISTAN LIMITED:
Since 1942 Bata Pakistan has been rendering its services to its valued customers by offering quality products. It was incorporated in Pakistan as Bata Shoe Company (Pakistan) Limited in 1951 and went public to become Bata Pakistan Limited in the year 1979. Since its inception, the company has not only maintained a good reputation of manufacturing high quality footwear for all segments but has also been designing shoes in accordance with the changing fashions and trends. If you encounter any problem with our product, please refer to the store of purchase with the original cash memo. The store manager would be able to assist you. Bata Pakistan is serving its valued customers through a strong retail network comprising of more than 431 retail outlets, 544 registered wholesale dealers and 136 DSP franchise served by 12 wholesale depots across the country. The company provides full assortment of shoes ranging from newborn to adults in all categories.’