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Traditional “one-size-
fits-all” governance
is obsolete for data
and analytics.
Adaptive governance is
your bridge to the future.
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Key Issues
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Key Issues
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Data and Analytics Governance Defined
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An Easy Question
Where are data and analytics
activities done in your organization?
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Where Are Data and Analytics Activities Done
in Your Organization?
1. D&A in the Business Unit LOB Line of Business D&A Data and Analytics
D&A D&A
IT
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Where Are Data and Analytics Activities Done
in Your Organization?
1. D&A in the Business Unit LOB Line of Business D&A Data and Analytics
D&A IT
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Where Are Data and Analytics Activities Done
in Your Organization?
1. D&A in the Business Unit LOB Line of Business D&A Data and Analytics
D&A
IT
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Where Are Data and Analytics Activities Done
in Your Organization?
1. D&A in the Business Unit LOB Line of Business D&A Data and Analytics
D&A IT
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Where Are Data and Analytics Activities Done
in Your Organization?
1. D&A in the Business Unit LOB Line of Business D&A Data and Analytics
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Responses to This Question — Recent
Webinar Poll
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A Harder Question
Who owns the decision
in this example?
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Who Owns the Decision in This Example?
Increased
customer
retention ? What related decisions must be made and
what KIs are used to understand outcomes?
by 8% YoY
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We Need Better Governance for Data
and Analytics
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We Need Better Governance for Data
and Analytics
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We Need Better Governance for Data
and Analytics
Adaptive Governance
Autonomous
Agility
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Key Issues
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Know the Difference Between Compliance
and Governance
Compliance Governance
• Non-negotiable. • Builds on compliance, but goes Outcomes
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Data and Analytics Governance Is a
Business Objective
Decision
Models
Content
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Identify the Right Metrics for Governance
Bottom-Line and
Stakeholders Outcomes Other Results
Feedback
Executives Performance on Strategy
Metrics
Make the connection to the business – Identify the Right Metrics for Governance
Source: “The Gartner Business Value Model: A Framework for Measuring Business Performance” (G00314698) and
“Toolkit: Use Gartner’s Value Pyramid to Connect Data to Business Value” (G00341532)
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Enable the Right Governance Dialogue and
Footprint for Data and Analytics
• Monitors Program Effectiveness
• Sets Targets for Program (Metrics for Outcomes)
• Sets/Approves Policy (Workflow, Processes, Life Cycle, Business Rules)
See “Pursue a Pace-Layered Information Strategy to Support Your Business Applications” (G00252010)
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Focus on Risk-Based Decision Making, Not Check
Box Compliance
Optimize/Mitigate Accept
Low Risk
Likelihood
Opportunity Value
Good Risk
Avoid Transfer/Share
Value
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Move From Control to Collaborate
Customer and
Finance Analytics Marketing Analytics
Sales Analytics
ERP Data, CPM Data CRM Data, Open Data
CRM Data
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Build a Common Trust Model
Identify the sufficient number of trust levels Identify the data and analytics artifacts
Geospatial Data
KPI Framework
Sales App Data
Corporate Data
Telemetry Data
Extended Data
Warehousing
Procurement
Procurement
Master Data
Master Data
Contracting
Information
Application
Algorithms
Web Feeds
Open Data
Prediction
Customer
Prospect
Prospect
Learning
Machine
Master
Model
Portal
Data
Data
Trust Level
Assured X X X X X X X
Affirmed X X X X X
Proven X X X X
Acknowledged
Asserted
Assess where Identify the acceptable
Unknown
you currently are trust level
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Key Questions for Data and Analytics Governance
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Key Issues
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D&A at the Center of Addressing Major
Business Challenges
Help diabetes Help people reach Benchmark use Save time; less
patients be healthier financial goals of energy carbon emissions
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Overview of Trends in Data and Analytics
Distributed
Deliberate Emergent
Centralized
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Overview of Trends in Data and Analytics
Givens
Distributed
Self-Service
New Roles/Skills
D&A Capabilities
Domain Analytics
Deliberate Emergent
Compliance
Cloud D&A
Centralized
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Overview of Trends in Data and Analytics
Givens Shifts
Distributed
Distributed/Edge
Adaptive Information Governance
Augmented Analytics
Data Literacy
Servware
Deliberate Emergent
Continuous Intelligence
Conversational AI
Centralized
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Overview of Trends in Data and Analytics
Givens Shifts Flips
Distributed
Blockchain
Graph
Analytics
Centralized
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Overview of Trends in Data and Analytics
Givens Shifts Flips Questions
Distributed
DAO
Deliberate Emergent
Quantum
Computing
AI Governance
Centralized
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Overview of Trends in Data and Analytics
Givens Shifts Flips Questions
Distributed
Adaptive
Centaur
Information AI on the Board
Blockchain Distributed/Edge
Governance
DAO Augmented Analytics
Self-Service New Roles/Skills
Data Literacy Data-
Domain in the Lead D&A Capabilities Privacy Context
Driven Org.
Domain Analytics
Deliberate Emergent
Infonomics Servware
Continuous Semantic Data Mgmt.
Intelligence Quantum Conversational AI
Computing Graph Analytics
Compliance
AI Governance
Cloud D&A
Chief Data Officer
Centralized
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Strategic Planning Assumption:
Data and Analytics Governance
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D&A Needs Adaptive Governance for
Strategy Execution
ENGAGE INTERACT
Autonomous
Agility
Data and
Analytics Outcomes
DECIDE
Control
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Adaptive Governance Requires Adopting New
Practices for D&A
Autonomous
Agility
Outcomes
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Adaptive Governance Requires Adopting New
Practices for D&A
Autonomous
Agility
Outcomes
Outcomes. Achieving business outcomes while
balancing risk, return and performance on investments
within the enterprise guardrails.
Control
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Adaptive Governance Requires Adopting New
Practices for D&A
Autonomous
Control
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Adaptive Governance Requires Adopting New
Practices for D&A
Agility
Outcomes
Control
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How to Apply Adaptive Data and Analytics
Governance to Current Practices and New Trends
Outcomes
Predictive Analytics, Multichannel Customer
Experience, Customer-360, Supply Chain Analytics
Control
Regulatory & Compliance, Master Data Management,
Application Data Management
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Take a Portfolio Approach to Data and
Analytics Governance
Run Differentiate Innovate
Agility
Mode 2
Outcomes
(Exploratory, Adaptable,
Enterprise Control Flexible, Risk-Taking)
Reporting
Embedded
Continuous Intelligence Platforms
Analytics
(ERP, CRM, SCM) Analytic
Application Data Science Platforms
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Use Adaptive Data and Analytics Governance
in Your Target Operating Model
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Recommendations
Evaluate the health of your governance practices and their current level of
effectiveness — what is working and what is not.
Benchmark your current approach against the foundational best practices we
have just discussed — create a plan of action to address these.
Assess the current and emerging digital business scenarios in your
organization, and how new data and analytics trends will impact them.
Adopt adaptive governance principles using the right mix of governance styles
and approaches that fit your purpose — your bridge to the future.
Enlist stakeholder champions in resetting governance for the digital age.
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Recommended Gartner Research
Use Adaptive Governance for Data and Analytics to Drive Digital Business
Success
Saul Judah and Remi Gulzar (G00367094)
Establishing Governance Fundamentals for the Digital Era
Remi Gulzar and John MacDorman (G00335264)
Effective Information Governance Needs SMART Principles
Saul Judah and Ted Friedman (G00301131)
Successful Digital Workplace Programs Require Agile Information Governance
Saul Judah and Hanns Koehler-Kruener (G00289498)
Reset Your Information Governance Approach by Moving From Truth to Trust
Andrew White and Thomas Oestreich (G00319696)
ITScore for Data and Analytics
Andrew White and Thomas Oestreich (G00333970)
For information, please contact your Gartner representative.
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