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  • SWOT Analysis Specimen

    Încărcat de

    Gautam
    10 vizualizări2 pagini
    Company X is a market leader in its product category known for high quality, strong retailer relationships, and marketing efforts. However, weaknesses include not raising prices recently, reduced marketing support, and stock price at a 3-year low. Opportunities exist in charcoal's advantages over gas for grilling and demographics of grill owners. Threats include intense competition from gas, increasing gas advertising, slowing charcoal market growth, and potential price increases from distributors.

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    Highlighted SWOT example

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    SWOT analysis specimen

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    Company X is a market leader in its product category known for high quality, strong retailer relationships, and marketing efforts. However, weaknesses include not raising prices recently, reduced marketing support, and stock price at a 3-year low. Opportunities exist in charcoal's advantages over gas for grilling and demographics of grill owners. Threats include intense competition from gas, increasing gas advertising, slowing charcoal market growth, and potential price increases from distributors.

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    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
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    10 vizualizări2 pagini

    SWOT Analysis Specimen

    Încărcat de

    Gautam
    Company X is a market leader in its product category known for high quality, strong retailer relationships, and marketing efforts. However, weaknesses include not raising prices recently, reduced marketing support, and stock price at a 3-year low. Opportunities exist in charcoal's advantages over gas for grilling and demographics of grill owners. Threats include intense competition from gas, increasing gas advertising, slowing charcoal market growth, and potential price increases from distributors.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 2

    SWOT: Highlighted SWOT for Company ‘X’: (specimen only)

    Strengths: - market leader in product category


    - very high quality (i.e. perceptions & fact)
    - strong relationship with retailers
    - energetic, proactive marketing team
    - 30 year continuous annual revenue growth

    WEAKNESSES:
    - have not raised prices last few years
    - reduced marketing support over last few years
    - company’s stock price at 3 year low
    - overly dependent on 2 weekends of sales
    - production capabilities are restricted
    OPPORTUNITIES:
    - charcoal enjoys significant advantages over
    gas (i.e. flavour + hands-on experience)
    - demographics of 80% of grill owners (= young
    families + higher income)
    - 3 billion barbecue events in 2000
    - 75% of households own a barbecue
    - 1/3 of charcoal purchases are impulse purchases

    THREATS:
    - intense competition and threat of substitution from
    gas
    - gas advertising is increasing (with little/no charcoal
    message in the media)
    - slowdown in charcoal market growth
    - restricted space in distribution channel
    - some distributors increasing ‘X’ price

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