MONA MEHTA

+91 9867021091 • mehtamona51@gmail.com

SUMMARY: Marketing Professional with 3+ years of experience in the healthcare industry. Excellent at multi-tasking,
delivering detail-oriented and quality driven marketing content and strategies. Seeking to leverage my technical and
professional expertise for career growth and advancement.
EDUCATION
Master of Science in Nutraceuticals, University of Mumbai, Mumbai, India, 2013 - 2015
Bachelor of Science in Microbiology + Biochemistry (Both Majors), University of Mumbai, Mumbai, India, 2010 - 2013
WORK EXPERIENCE
Fast&Up India - Aeronutrix Sports Products Private Limited, Mumbai, India - February 2017 - Present
Technical Marketing
 Spearhead technical marketing for development and implementation of online and offline marketing strategies
 Develop research based content to prepare and present marketing collaterals including in-store promotional
materials, presentations, product brochures, FAQ's, website content, SEO blogs for categorized target audience
reach
 Create comparison charts of products by researching product prices, claims, performance and optimized key
positioning and selling points for product categories
 Train business development and sales team on the product categories with sales tools
 Brainstorm and co-ordinate to craft marketing plans for various projects including product launches and events
 Manage official Facebook and Twitter brand page, compose technical and creative social media
content and build brand presence and engagement on social media
 Provide technical support and guidance to solve queries over various channels like Amazon, Social Media
 Lead new revenue streams by initiating affiliation and influencer programs with organized focus groups for brand
visibility and sales generation
 Co-ordinate with cross functional departments for effective implementation of marketing plans
Unived Healthcare Products Private Limited , Mumbai , India - October 2015 - December 2016
Research Associate
 Responsible for individually handling of Research Projects assigned for Designing and Developing innovative
Nutraceutical products
 Substantiate the scientific rationale for the ingredients required for the product using PubMed and other
resources
 Created Research Literature for developing product claims and technical marketing materials
 Assisted in formulation of the product in accordance with the Regulations
 Studied and compared the trends of the market and analyzed positioning and technical marketing strategies
 Provided technical support and co-ordinated with the marketing team as per requirement
 Worked on projects like Vitamin B12, Multivitamins, Probiotics, Greenfood, Weight Management and few more
ReeLabs Products Private Limited, Mumbai, India - June 2015 - October 2015
Business Development Executive (BDE)
 Identified and generated new leads, converted them into business clients
 Negotiated and closed long-term agreements with new clients in assigned territory
 Ensured that client inquiries were handled professionally and efficiently
 Kept meticulous client notes in SalesForce
 Managed the highest volume account in assigned territory

SKILLS
 Strong Communication  Multi-tasking
 Logical thinker  Team Leader and Collaborative Team Player
 Self-Motivated  Technical and Creative Content with Focussed
Connect
HIGHLIGHTS
 Mumbai University Topper for Master of Science in Nutraceuticals, 2015
 Pursued internship at Bhabha Atomic Research Center (B.A.R.C), Trombay in Food Technology Division (FTD) for a
duration of 3 months for the Research Project on “Studies on Effect of Radiation Processing on Some Phytochemical
Aspects of Ready-To- Cook (RTC) Drumsticks”
 Awarded State Scholarship, secured 8th State Rank in S.Y.G.E.E (Graduate Excellence Examination - Administrative -
2012) with a percentile of 96.62%