Documente Academic
Documente Profesional
Documente Cultură
COMMERCE
BUSINESS ENVIRONMENT
Parle G
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Acknowledgement
1. BUSINESS 4
ENVIRONMENT
2. SWOT ANALYSIS 6
3. PROFILE 9
4. HISTORY 10
5. POLITICAL 11
ENVIRONMENT
6. ECONOMIC 12
ENVIRONMENT
7. SOCIAL 15
ENVIRONMENT
8. TECNOLOGICAL 16
ENVIRONMENT
LEGAL 17
9.
ENVIRONMENT
ECOLOGICAL 18
10.
ENVIRONMENT
BIBLIOGRAPHY 22
11.
What is Business Environment..?
A long time ago, when the British ruled India, a small factory was
set up in the suburbs of Mumbai city, to manufacture sweets and
toffees. The year was 1929 and the market was dominated by
famous international brands that were imported freely. Despite
the odds and unequal competition, this company called Parle
Products, survived and succeeded, by adhering to high quality and
improvising from time to time.
A decade later, in 1939, Parle Products began manufacturing
biscuits, in addition to sweets and toffees. Having already
established a reputation for quality, the Parle brand name grew in
strength with this diversification. Parle Glucose and Parle Monaco
were the first brands of biscuits to be introduced, which later went
on to become leading names for great taste and quality. It was
called Parle Gluco Biscuits mainly to cue that it was a glucose
biscuit. It was manufactured at the Mumbai factory, Vile Parle and
sold in units of half and quarter pound packs.
Parle-G has been a strong household name
across India. The great taste, high nutrition, and the international
quality, makes Parle-G a winner. No wonder, it's the undisputed
leader in the biscuit category for decades. Parle-G is consumed by
people of all ages, from the rich to the poor, living in cities & in
villages. While some have it for breakfast, for others it is a
complete wholesome meal. For some it's the best accompaniment
for chai, while for some it's a way of getting charged whenever
they are low on energy. Because of this, Parle-G is the world's
largest selling brand of biscuits.
HISTORY
Biscuits were very much a luxury food in India, when Parle began
production in 1939. Apart from Glucose and Monaco biscuits, Parle
did offer a wide variety of brands. However, during the Second
World War, all domestic biscuit production was diverted to assist
the Indian soldiers in India and the Far East. Apart from this, the
shortage of wheat in those days, made Parle decide to
concentrate on the more popular brands, so that people could
enjoy the price benefits. The incredible demand led Parle to
introduce the brand in special branded packs and in larger festive
tin packs. By the year1949, Parle Glucose biscuits were available
not just in Mumbai but also across the state. It was also sold in
parts of North India. By the early50s, over150 tonnes of biscuits
were produced in the Mumbai factory. Looking at the success of
Parle-G, a lot of other me-too brands were introduced in the
market. And these brands had names that were similar to Parle
Gluco Biscuits so that if not by anything else, the consumer would
err in picking the brand. This forced Parle to change the name
from Parle Gluco Biscuits to Parle-G. Parle-G was the only biscuit
brand that was always in short supply. It was heading towards
becoming an all-time great brand of biscuit. Parle-G started being
advertised in the 80's. It was advertised mainly through press ads.
The communication spoke about the basic benefits ofenergy
andnutrition. In1989,Parle-G released its Dadaji commercial, which
went on to become one of the most popular commercials forParle-
G. The commercial was run for a period of years. Parle-G grew
bigger by the minute. Be it the packs sold, the areas covered or
the number of consumers. It became a part of the daily lives of
many Indians. It wasn't a biscuit any more. It had become anicon.
Then ext level of communication as sociated the brand with the
positive values of life like honesty, sharing and caring. Thankfully
today, there's no dearth of ingredients and the demand for more
premium brands is on the rise. That's why; we now have a wide
range of biscuits and mouthwatering confectionaries to offer.
POLITICAL ENVIRONMENT
Two basic political philosophies are in existence all over the world
viz., democracy and totalitarianism. Parle-G follows totalitarianism
as its basic philosophy. Totalitarianism is also called as
authoritarianism, individual freedom is completely subordinated to
the power of authority of the company and concentrated in the
hands of one person or in a small group which is not
constitutionally accountable to the employees. In this method,
final decision is taken by the head only but after negotiating with
everyone by conducting several meetings.
Parle-G biscuit is basically aimed for poor category of people as its
price is only Rs.4 since last 10 years which is affordable to any
class of the population. Therefore government should see that
such companies which provide economic help to the country
should not be disturbed in any sense. Infact government should
help in such a way that such companies grow even more which
can further improve the economic conditions of their domestic
countries. But in India the situation is totally opposite. Parle-G
pays excise duty which if it doesn’t pay can reduce its MRP even
lesser while other products such as cheese, jam, butter which are
consumed by middle or upper class people are exempted from
paying excise duty. In this way government in spite of many
requests is not giving its helping hand to Parle-G. “Constitution
has put several road blocks which have checked the pace of the
company’s economic development.”
Parle-G is totally in favour of the above statement as they say new
rules and policies depend on government to government. They
adopt various laws for their own mutual benefits.
ECONOMIC ENVIRONMENT
Social ENVIRONMENT
Human welfare & quality of life are two sides of the same coin.
Both figure a good deal in everyday life and human beings
everywhere endeavor to improve their standard of living. A
comparison of standard of living in different countries has hitherto
been done on the basis of per capita GNP or GNI , converted to a
common currency vis – a-vis the dollar normally in India the per
capita GNP is computed in Rs and then converted into dollars. An
appropriate measure of the quality of the life of the populace of a
country should encompass not only physical aspects such as
education, health, longevity, etc. but should also reflect the state
of human right in the form of civil and political liberties.
Parle planners have devised certain measures, which tend to
benefit the socially weaker section of the society more than better
off section. Such a system is referred to as a progressive system.
Basic items and basic necessities are price controlled under
advice of Bureau of industrial cost and prices (BICP-now
remodeled on the lines of tariff commission with much more
transparency in operations)
Parle also deter completions resulting in inefficiencies. Such price
controls are made possible through budgetary support. This in
turn has got so magnified that the fiscal deficit has shown a
conspicuous rise invoking comments from international financiers.
The fiscal deficit is estimated to be Rs 13.52 billion (4.4% of GDP)
in 2003-2004. Revenue deficit is estimated Rs 46 crore or 2.5% of
GDP as per the union budget 2004-2005.
Technological environment
Legal environment
The regulatory environment is comparatively new component of
total business environment. The government regulates business
activities and government rules and regulations create regulatory
environment .It is the result of government intervention in the
economic and business spheres. Regulatory environment creates
a framework of regulations and legal provisions within which
business units have to operate. What to do and what business can
do are decided by the regulatory environment. It is also called as
legal environment. Legal system of a company has profound
impact on major decisions concerning both investment and
operations in the company.
There are many laws in India which affect parle’s business directly
or indirectly. The important are noted below:
7. SEBI.
Ecological ENVIRONMENT
1) www.parleproducts.com
2) www.wikipidea.com
3) BUSINESS ENVIRONMENT IN INDIA (Dr. BS KS CHOPRA)
EVEREST PUBLISHING HOUSE PUNE.