I.

Marketing Plan

2.1 Description of the Product

Turon is a spring roll filled with banana (saba). It is laced with plenty of brown sugar
and this turon will be partnered with a twist of cheese inside it. The salty cheese melts
inside the wrapper and blends wonderfully with the natural sweetness of the bananas.

This product will be called “Cheesy Pikachu-ron”. Instead of using its traditional
name; “turon”, we add a little twist by naming it with a theme of “Pikachu”. This is a healthy
merienda for all.

2.2 Comparison of the Product with its Competitors

Turon with cheese is already known in some market, there are already few direct
competitors, but we can say that our product is more affordable, catchy and tasty.

2.3 Location

Cereprika’s Store will be in Iris St. Barangka Ibaba, Mandaluyong City. We have
chosen this site because it is near RTU wherein students here are craving for satisfying
meriendas. Also, there are many common meriendas around RTU, its time to introduce
a new merienda that will click to students.

2.4 Main Customers

The target main customers will be the residents, passerby and students (especially
RTU students) in the area of Barangka Ibaba (8,943) and Barangay Malamig (5,853)
having a total of 14,796.

2.5 Total Demand

1,335,191 is the computed demand based on market acceptability with an

estimated rate of 94% of the target market and a frequency purchase of two (2) times a
week. The volume products produced by the competitors are estimated to be 660,000
leaving an unfilled demand of 675,191.

2.6 Market Share

From the unfilled demand of 675,191, the proponents can produce 2% on the first
year which is 33,760. This represents the market share.
2.7 Selling Price

Direct Materials:

Banana (saba) 50pcs. ₱ 50

Cheese (Eden) 2 box ₱ 90

Sugar (brown) 2kg ₱ 112

Lumpia wrapper 5 tanda ₱ 50

Oil 1 bottle ₱ 20

₱322 / 100 pcs. = 3 units

Direct Labor: 50 x 4 = 200 = 1 unit

150

COC: 4 units

Mark up: (50%) 2

Selling Price: ₱6

2.8 Sales Forecast

Selling Price x Market Share = Sales Revenue

₱6 x 33,760 = ₱ 202, 560

Annual 2% increase in sales is projected.

Year Demand Supply Unfilled Market Selling Sales

Demand Share Price Forecast
2019 1,335,191 660,000 675,191 33,760 6 202, 560
2020 1,361,895 680,000 682,079 34,095 6 204,570
2021 1,389,133 690,000 699,133 34,957 6 209,742

2.9 Promotional Measures

We are planning to advertise and introduce “Pikachu-ron” through flyers and a

commercial jingle.
2.10 Marketing Strategy

 After it hits the market, we will add some additional flavors to make it more
appealing.
 Other advertising strategies to promote our product.

2.11 Marketing Budget

The marketing budget is estimated to be ₱ 15,456.

II. Production Plan

3.1 Production Process

1. Prepare all the ingredients.

2. Slice the banana (saba) into two pieces and slice the cheese into stripes.

3. Put the sliced banana, stripe of cheese and brown sugar in the lumpia wrapper
then roll it.

4. Coat it with sugar then fried until it turns golden brown.

5. Lastly, serve it crispy and tasty.

3.2 Tools / Equipment

Qty Item UP TP
2 knife ₱ 50 ₱ 100
1 chopping board ₱ 50 ₱ 50
1 strainer ₱ 80 ₱ 80
1 tong ₱ 40 ₱ 40
1 pan ₱ 300 ₱ 300
1 super kalan ₱ 2,000 ₱ 2,000
total: ₱ 2,570

3.3 Life of Fixed Capital

The equipment are expected to last for four (4) years.

3.4 Maintenance and Repair

The equipment will be maintained and repaired every five (5) months.
3.5 Sources of Equipment

The equipments was purchased in the Ace Hardware appliance store.

3.6 Planned Capacity

The proprietors will only produce 33,760 units on the first year although the
equipment can produce approximately 35,000 units every year of operation.

3.7 Future Capacity

Every year, the annual increase of the production is 2%.

3.8 Raw Materials

Materials:

Qty Item UP TP
2 packs paper bag ₱ 40 ₱ 40
1 pack tissue ₱ 20 ₱ 20
total: ₱ 60

Ingredients:

Qty. Item UP TP
50 pcs. banana ₱1 ₱ 50
2 box cheese ₱ 45 ₱ 90
5 tanda lumpia wrapper ₱ 10 ₱ 50
2 kg sugar ₱ 56 ₱ 112
1 bottle oil ₱ 20 ₱ 20
total: ₱ 322 / 100 pcs.

3.9 Labor

There are four (4) direct labors needed in production and will also supervise the
financing and marketing.
3.10 Cost of Labor

The workers will be paid ₱ 50 per kota.

3.11 Labor Availability

The workers are available throughout the year with holidays pay.

3.12 Labor Productivity

The workers will be given a reasonable compensation and benefits by the

proprietors in order to motivate them.

III. Organization Plan

4.1 Form of Business

“Partnership”

4.2 Organization Structure

Karla Halnin

General Manager

Rea Mari Cortez Princess Cameros

Administrative Supervisor Operation Supervisor

1 worker
Maria Cecilia Sagusoy

Employee
1 worker
 4.3 Business Experience and Qualification of the Entrepreneur

Skill is one of the asset of an entrepreneur in able to supply the demanded task
of the market. Skills can be classified to certain work function such as being persistent,
opportunity-seeker, sociable, willing to take risk and ready for the innovation of the
product.

4.4 Choosing the Legal Form

Partnership is a business form that he choose to gain a large capital and easy to
start a business.

4.5 Finding the Location

We chose a place to an open area with a lot of people with a space for the
production of the product.

4.6 Hiring and Training of Personnel

Hiring of personnel would require a resume and interview. The training with
consists of attending seminar and activities to ensure the abilities of the personnel and
how they can dedicate themselves into the business.

4.7 Registration of New Business

Types of Business License Fees Transportation Total

and Registration
Mayor’s Permit ₱ 300 ₱ 150 ₱ 450
Municipal Fees ₱ 200 ₱ 150 ₱ 350
SEC ₱ 5,000 ₱ 150 ₱ 5,150
BIR ₱ 5,000 ₱ 150 ₱ 5,150
SSS ₱ 2,800 ₱ 150 ₱ 1,815
total: ₱ 12,915

4.8 Equipment

₱ 2, 570

4.9 Administrative Expense

Electricity Supply ₱ 6,000

Water Supply ₱ 3,000
Rent ₱ 60,000
total: ₱ 69,000