Data Analysis and Interpretation

1. Table 1: Data showing the age group

of the respondents

Age group Respondents

10-20 15
20-30 15
30-40 5
40-50 10
50-60 5

Inference: Out of fifty respondents age

group of 10-20 & 20-30 dominating than
others.
Graph 1: Age group of the respondents

Series 1
16

14

12

10

8
Series 1
6

0
10-20 20-30 30-40 40-50 50-60
Observation : from the above graph we
can observe that 10-20 & 20-30
dominating than others.

2. Table 2: Data showing the profession

of the respondents

Profession Respondents
Students 15
Teachers 10
Businessmen 5
Employees 15
Other 5
Professionals

Inference: Out of fifty respondents,

students are using Vivo phone more than
others.
Graph 2: Profession of the respondents
 Series 1
16

14

12

10

8
Series 1
6

0
Student Teacher Businessman Employee Other
professionals

Observation : from the above graph

students are using Vivo phone more than
others.

3. Table 3: Data showing reason for

buying Vivo smartphone

Reason for buying Respondents(x3)

Vivo smartphone
Business purposes 20
Communication 35
Want to keep 20
updated with
technology
Software 20
 flexibility
Sales promotion 35
Frequent updated 20
and variety of
models

Inference: Out of fifty respondents most

of them use mobile for communication.
Graph 3: Reason for buying Vivo
smartphone

Series 1
40
35
30
25
20
15
10
5
0 Series 1

Observation : from the above graph most

of them use mobile for communication
4. Table 4 : Data showing reason for
changing mobile

Reason for change Respondents

in mobile
Whenever there is 15
new mobile version
When it is ruined 25
When you get bored 10
from your phone

Inference: from the above table of them

prefer to change mobile when it is
ruined
Graph 4 : Reason for change in mobile

Series 1
16

14

12

10

8
Series 1
6

0
Whenever there is new When it is ruined When you get bored from
mobile version your phone
Observation : most of them prefer to
change mobile when it is ruined

5. Table 5: Data showing more frequently

features used by customers

More frequently Respo

features used by ndent
customers s
Applications 10
Business purposes 10
Music 10
Videos 10
Games 10

Inference: out of 50 respondents all

features are used equally.

Graph 5: More frequently features used

by customers
 Series 1
12

10

6
Series 1
4

0
Applications Business Music Videos Games
purposes

Observation : all features are used

equally.

Table 6: Data showing reason for

buying Vivo smartphone

Reason for buying Respondents

Vivo smartphone
Good previous 10
experience
Friend 10
recommendations
Internet reviews 5
Social media 10
Printed aids 5
 TV 10

Inference: out of 50 respondents most of

them buy mobile after watching tv.
Graph 6: Reason for buying Vivo
smartphone

Series 1
12
10
8
6
4
2
Series 1
0

Observation : most of them buy mobile

after watching tv.

7. Table 7: Data showing range preferred

by customers for Vivo smartphone
 Range Respondents
preferred
Less than 15
10000
10000-20000 10
20000-30000 -
30000-40000 10
More than 15
40000

Inference : out of 50 respondents 15

people are ready to pay 10000 and 40000.

Graph 7: Range preferred by customers

for Vivo smartphone

Series 1
16

14

12

10

8
Series 1
6

0
Less than 1000 1000-2000 2000-3000 3000-4000 More than 4000
L.E L.E
Observation : 15 people are ready to pay
10000 and 40000.
8. Table 8: Data showing manual read by
respondent describing it’s usage

Manual read Respondents

Yes 20
No 30

Inference:out of 50 respondents 30
people don’t read manual.

Graph 8 : Manual read by respondent

describing it’s usage
 Series 1

Yes
No

Observation : 30 people don’t read

manual.

9. Table 9: Data showing payment method

adopted by customers

Payment Respondents
method
adopted
Cash 25
Credit Card 25
Inference : out of 50 respondents half
of them buy phones by cash and from
credit cards.

Graph 9 : Payment method adopted by

customers

Series 1

Cash
Credit Card

Observation : half of them buy phones by

cash and from credit cards.

10. Table 10 : Data showing outlet

preferred by respondents
 Outlet preferred Respondents
Mobile Shop 10
Hypermarkets & 10
Malls
Places that offer 10
payment
installments
Doesn’t matter 5
Nearest store to my 15
home or work

Inference : out of 50 respondents 15

people buy mobile from nearest store to
home or work.

Graph 10 : Outlet preferred

Series 1
16

14

12

10

6 Series 1

0
Mobile shop Hypermarket & Places that offer Doesn’t matter Nearest store to
Malls payment my home or
installments work
Observation : 15 people buy mobile from
nearest store to home or work.
11. Table 11: Data showing the
satisfaction level of the respondents

Satisfaction Respondents
level
Not at all 5
satisfied
Some what 10
satisfied
Satisfied 15
Very 15
satisfied
Delighted 5

Inference: out of 50 respondents 15 are

satisfied and other 15 are very very
satisfied.

Graph 11 : Satisfaction level of the

respondents
 Series 1
16

14

12

10

8
Series 1
6

0
Not at all Some what Satisfied Very satisfied Delighted
satisfied satisfied

Observation : 15 are satisfied and other

15 are very very satisfied

12. Table 12 : Data showing

respondents likely to buy Vivo product
again

Buying Vivo Respondents

product again
Definitely will 10
Probably will 10
Might or might 10
not
Probably will 10
 not
Definitely will 10
not

Inference: out of 50 respondents all are

showing equal response.
Graph 12 : Respondents likely to buy
Vivo product again

Respondent
12

10

6
Respondent
4

0
Definitely will Probably will Might or might Probably will Definitely will
not not not

 Observation :all are showing equal

response.
13. Table 13 : Data showing
respondents recommending Vivo product
to their friend
 Recommendation of Vivo Respon
product to friend dents
Definitely will 10
Probably will 5
Might or might not 15
Probably will not 10
Definitely will not 10

Inference: out of 50 respondents 15 will

might or might not recommend mobiles to
their friends.
Graph 13 : Respondents likely to buy
Vivo product again

Series 1
16

14

12

10

8
Series 1
6

0
Definitely will Probably will Might or might Probably will Definitely will
not not not
Observation : 15 will might or might not
recommend mobiles to their friends.
14. Table 14 : Data showing Vivo’s
rating keeping it’s promise

Vivo’s rating Respondents

keeping it’s
promise
Extremely satisfied 15
Satisfied 20
Neither satisfied 15
nor dissatisfied

Inference: out of 50 respondents 20 are

satisfied with Vivos.

Graph 14 : Vivo’s rating keeping it’s

promise
 Series 1
25

20

15

10 Series 1

0
Extremely satisfied Satisfied Neither satisfied nor
dissatisfied

Observation : 20 are satisfied with

Vivos.

15. Table 15: Data showing

respondent’s perspective over Vivo’s
pricing

Vivo’s Respondents
pricing
Very 5
expensive
Expensive 25
but still
payable
 Reasonable 15
Cheap 5

Inference: out of 50 respondents 25 says

that Vivo is expensive but still
payable.
Graph 15: Respondent’s perspective
over Vivo’s pricing

Series 1
30

25

20

15
Series 1
10

0
Very expensive Expensive but still Reasonable Cheap
payable

Observation : 25 says that it is

expensive but still payable.