Assignment Details Contents

Title: Understand the requirements of working This Assignment covers you for Outcome 1.
to a brief
Assessors: Faustina Starrett (U5) You are required to write a Report outlining
School: Media, Multimedia & Performing Arts definitions and examples of professional briefs
Programme level: 3 Assignment number: 1 in the Media Industry.
Issue date: Interim hand-in (if
10/09/2018 applicable):
Due: 01/10/2018 Feedback: 26/10/2018
IV: (U5) Jim Doherty IV date: 01/09/2018

Assignment 1 – Understanding and Interpreting a Brief

Learners will write a report about working to a brief in the creative media sector

Overview
Consider the different types and structures of briefs and how to read a brief (reviewing examples)
Discuss these types of briefs to stimulate unit evidence and achievement.
Consider how to identify opportunities for self-development through working on a brief.
This assignment is designed to develop learners’ ability to underpin knowledge and understanding
of working to a brief in the media industries through research and in preparation for Project
Pitches (Unit 4:2).
Present a written report (1,000w) to provide evidence to cover all the assessment criteria set for
Unit 5:1

Tasks Pass Criteria To achieve a pass grade the

evidence must show that the learner is able to:
1. Describe the structure of Formal and
Informal Briefs
P1: learners will describe the requirements of
2. Define and Describe the 4 types of Brief working to a brief accurately, covering the topic
used in the media Including: substantially though not necessarily absolutely
 Tender, completely. Typically they will demonstrate a
 Contract, limited understanding of the
 Commission, Range of skills involved and of the purpose and
 Competition constraints which form the parameters of the
brief itself.
3. Provide a definition and a researched
example of each type of Professional Brief
to illustrate professional briefs in the Media
Industry.
(You can also illustrate from or cross-reference
to your own formal and informal briefs from
your NDCMP course to date) All aspects of the brief must be addressed in
accordance with Edexcel Unit requirements and
4. Identify where you have opportunities for evidenced appropriately.
your self-development, where you can gain
new skills, multiskilling and where you
have made contributions to the
development of the ideas for the project
Merit Criteria
To achieve a merit grade the evidence must
show that, in addition to the pass criteria,
the learner is able to:
M1 explain the requirements of working to a
brief with reference to detailed illustrative
examples.
Merit
To achieve a merit grade, learners must achieve
the entire pass and all the merit grade criteria.
For each of the criteria learners must present
evidence that addresses each italicized sub-
heading of the content for the learning outcome.
M1: learners will provide an explanation of the
organisation and extent of a brief and will
demonstrate knowledge of how their role will
impact on the work of others and on the brief
itself. Demonstration in a practical context will
show understanding and careful consideration of
all the requirements. For example learners will
show sound interpersonal skills in the
negotiation and will have considered the wider
implications of the brief. They will explain how
and why specific aspects needed to be taken
into consideration, pointing to relevant instances
of where they have done this in their work.
Guidance
Distinction Criteria
To achieve a distinction grade the evidence
must show that, in addition to the pass and
merit criteria, the learner is
able to:
D1 comprehensively explain the requirements
of working to a brief with elucidated examples.
Distinction
To achieve a distinction grade, learners must
achieve the entire pass, all the merit and all
the distinction grade criteria. For each of the
criteria learners must present evidence that
addresses each italicized sub-heading of the
content for the learning outcome.
D1: learners will provide a full explanation of
the organization and extent of a brief informed
by extensive research that could include
interviews, work shadowing, company
information etc. They will reveal a detailed
Insight into their own role, duties and
responsibilities together with a sophisticated
understanding of the personal and professional
qualities required to fulfill the brief.
Demonstration in a practical context will show
Thorough consideration of all requirements and
learners will give detailed explanations of how
and why they need to be taken into account,
exemplifying these explanations with fully
elucidated instances of where they have done
so in their work. Learners will also demonstrate
excellent communication skills in their
negotiation of the brief itself.
Websites
www.prezi.com
Professional Briefs – Faustina Starrett Public Presentation – 4 Types of Brief
(Class resources)

https://prezi.com/7mtjyzecmnux/copy-of-professional-brief-prezi/

Tender - Where to find them (Linked to Pitch)

https://culturallearningalliance.org.uk/work-with-us-invitation-to-tender-for-media-
support/
http://creative-blueprint.co.uk/policy/item/design-and-cultural-heritage-research-two-
new-invitation-to-tenders-launche

Professional example of a Tender

https://culturallearningalliance.org.uk/wp-content/uploads/2018/03/ITT-CLA-media-
support-1-1.pdf

Class (EXAMPLES) -

Commission – ( Linked to Pitch)

https://app.hiive.co.uk/blogs/blogs/short-film-funds-every-filmmaker-should-know-
about/

http://talkies.org.uk/short-film-commission/

Industry bodies who commission film production work

https://www.bbc.co.uk/commissioning/tv/articles/who-we-are-how-we-commission

http://afci.org/film-commissions/northern-ireland-screen/

https://www.rte.ie/culture/2017/0714/890311-rte-and-ni-screen-commission-four-
original-dramas-f/

Commissions linked to University Applications: ( Careers unit 7)

https://www.kingston.ac.uk/undergraduate-course/filmmaking/

Filmmaking BA(Hons) degree course for Clearing 2017 …

www.kingston.ac.uk › Undergraduate courses
Video embedded · This guarantees a number of film commission awards to our students,
The aim is to undertake and produce a short film. ... for example artist's video and
photography

Contracts (usually linked to a Formal Commission) Legal and ethical considerations

http://www.filmdaily.tv/template/film-contracts-and-agreements-protect-your-film
http://www.shakelaw.com/video-production-contracts/

Template for a contract Below – click on link

https://www.wko.at/branchen/gewerbe-handwerk/film-musikwirtschaft/Mustervertrag-
Wirtschaftsfilm_Englisch.pdf

NWRC MEDIA PROJECT CONTRACTS

EXAMPLES - Discussed in class

BT – OLYPMICS CHALLENGE CONTRACT & COMPETITION - Paperwork discussed in class

STROKE / https://www.stroke.org.uk/Pitch by Client/Student Product(Class resources)

Competitions - examples
https://www.intofilm.org/competitions

http://www.cinemagic.org.uk/submissions/young-filmmaker-competition
http://www.bfi.org.uk/education-research/bfi-film-academy-scheme/film-festivals-young-
filmmakers
https://www.yorkcollege.ac.uk/intranet/282-internal-notices/3377-namss-student-film-
competition-2019.html
http://tv.thebmc.co.uk/videos/bmc-tv-women-in-adventure-film-competition-2018-
trailer/

Textbooks
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production,
Student Book
(Pearson, 2010) ISBN 978-1846906725
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production,
Teaching Resource
Pack (Pearson, 2010) ISBN 978-1846907371