eCommerce

Proposal

Prepared for
[Client.Company]

Created by
[Sender.Company]

Submitted on [Date]
Cover letter
Dear [Client.FirstName] ,

Thank you for reaching out to  [Sender.Company]  for your e-commerce website needs. Given our
experience in e-commerce web design, including SEO and marketing, we are confident in our ability to
help you achieve your goals.

After you have reviewed our proposal, please don’t hesitate to contact me should you have any
questions.

This proposal is valid for a period of  [Days.Valid] days from the date above.

Sincerely,

[Sender.FirstName] [Sender.LastName]
[Title]
[Sender.Company]
Overview
We understand the scope of this project is to design and develop a professional e-commerce website
for  [Client.Company] . We have received your specifications and requirements document and
proposal to deliver on all functionality as described therein.

We understand the importance of simplicity in user experience for any e-commerce website, as well
as your need for high-end design and we propose to deliver on all fronts. Please review the attached
samples e-commerce projects we have successfully completed.

We propose to use the following technologies for this project:

Scope of Work and Deliverables
[Sender.Company] will perform the work as described in each phase of the project below:

Research Stage

1. Finalize specifications
2. Research target market
3. Set strategy to accomplish [Client.Company]  goals
4. Finalize design and development plan for the e-commerce website
5. Determining the full and final in-depth scope of the project

Total hours: [Research.Hours]

Total estimated cost: [Research.Cost]

Planning Stage

1. Determine main goals of user pathways.

2. Determine the website flow
3. Prepare wireframes
4. Optimize the NAV

Total hours:  [Planning.Hours]

Total estimated cost:  [Planning.Cost]
Web Design

1. Finalize graphical theme of website and web application (colors, general look and feel, etc.)
2. Finalize layout and structure design
3. Create all graphical elements

Total hours: [Design.Hours]

Total estimated cost:  [Design.Cost]

Front-end Development

1. Web pages coding

2. Integration of latest front end technologies to enhance UX

Total hours: [Front-end dev hours]

Total estimated cost: [Front-end dev cost]

Back-end Development

1. Integrate databases
2. Application programming
3. Programming of administration (backend)
4. Integration of e-commerce features, including shopping cart, checkout etc.

Total hours: [Back-end dev hours]

Total estimated cost: [Back-end dev cost]
Quality Assurance

1. Testing to ensure no errors in code and the application is generally bug free
2. Configuration and setup of host server   
3. Migration to the live server

Total Hours:  [QA.Hours]

Total Estimated QA Cost:  [QA.Cost]
Project Schedule
We estimate that the project will take approximately  [Time] .

Stage Start date Finish date

Research

Planning

Web Design

Front-end Development

Back-end Development

Quality Assurance

Payment Schedule

A deposit of  [Deposit.Amount] will be due upon contract signing. The remaining balance will be paid
in accordance with the following schedule:

• Schedule 1
• Schedule 2
Our Team

We think our vast experience with e-commerce websites such as this make us the right fit for your
project.

For  [Years] years,  [Sender.Company] has been the source of some of the best e-commerce
websites out there. We have built a number of award winning e-commerce sites, including the
following:

• somewebsite.com
• somewebsite.com
• somewebsite.com
Our Clients
Our clients are happy to work with us and keep coming back. Please feel free to contact the following
clients for more information:

Acme Inc. is a leading cloud-based development Acme Inc. is a leading cloud-based development
platform with millions of users worldwide. We platform with millions of users worldwide. We
make it easy for everyone to create a beautiful, make it easy for everyone to create a beautiful,
professional web presence. professional web presence.

contact.email@mailbox.com contact.email@mailbox.com

Acme Inc. is a leading cloud-based development Acme Inc. is a leading cloud-based development
platform with millions of users worldwide. We platform with millions of users worldwide. We
make it easy for everyone to create a beautiful, make it easy for everyone to create a beautiful,
professional web presence. professional web presence.

contact.email@mailbox.com contact.email@mailbox.com
Terms and Agreement
The terms of this agreement may be changed upon the discretion and agreement of both
[Sender.FirstName] [Sender.LastName] and [Client.FirstName] [Client.LastName] .

Signature of both parties below indicates the acceptance of this proposal and entrance into a
contractual agreement by both parties.

Acceptance
[Sender.Company] [Client.Company]

[Sender.FirstName] [Sender.LastName] [Client.FirstName] [Client.LastName]