E-Commercce Opportunities

for
US Brands and Retailers
in Japan with
Expanding E-Commerce in Japan with Rakuten

Overview

• $71 billion in e-commerce • Create a fully-branded

sales make Japan the webstore within the Rakuten
world’s 4th largest e- marketplace
commerce market • High-demand for US brands
• 27% of Japanese e-commerce in Japan
happens on Rakuten, the • Demand generation,
largest e-commerce player promotion, and loyalty
in Japan services keep customers
• 99.8% of Japanese internet coming back
users are Rakuten shoppers • Account consultants and
• Rakuten is the largest and service partners help you
fastest-growing e-commerce succeed in Japan
marketplace in Japan
The World’s 4th Largest E-Commerce Market

4th
Market Size
Rank Country
(Billions $)

1 China 426.26 largest global

2 US 305.65 e-commerce market
3 UK 82.00
100
4 Japan 70.83 Million Internet users
5 Germany 63.38
6 France 38.36 82.8%
7 South Korea 33.11 Internet Penetration
8 Canada 24.63
9 Russia 17.47
10 Brazil 16.28

http://www.statista.com/statistics/377624/leading-countries-retail-e-commerce-sales/
The Largest E-Commerce Player in Japan
More Customers. More Merchants. More GMV.

100 Internet users in

99.8million Million Japan
99.8 Rakuten members
Million

99. Rakuten
8% penetration
rate
The Largest E-Commerce Marketplace in Japan

26.8％

18.6％

5.4％
Non-marketplace
e-commerce sales
Other marketplace
sales •Rakuten Ichiba includes marketplace sales
as well as Ichiba sales for Kenko.com and
Stylife.
•Amazon.co.jp includes both Amazon sales
and Marketplaces merchant sales.
Source: Fuji Keizai Group, “Ecommerce Business Conditions 2014 – 2015”
The Fastest Growing Marketplace in Japan

Japanese E-Commerce GMV Growth

USD billion
16.7 2012 2013 2014

12.4

10.4 10.3
8.2
6.8

2.5 2.7 2.9

Rakuten isMerchant-Centric
The Only a Merchant-Centric Marketplace
Marketplace in
Japan

Products, not B2B2C C2C + B2C

merchants （Largest GMS in (Auction-style,
（Commodity items, free shops
Japan; Exclusive
pure price attract
competition） Merchant Support
System) small/casual
merchants）
 The Best Channel to Sell in Japan

Total EC sales in
16.7B USD 10.3B USD 2.9B USD
2014
Number of *161,000(as of
41,226 243,000
Merchants 2013)

Average Monthly
$34,693 $5,612 $1,068
Sales per Merchant
Average monthly sales per merchant
$40,000
[VALUE]
$35,000
$30,000
$25,000
$20,000
$15,000
$10,000 $[VALUE]
$5,000 $[VALUE]
$0

Rakuten Ichiba: Annual report 2014 and earning summary of 4Q 2014

Amazon: Impress, online shop managers EC forum column (February 2nd
2015)
Yahoo! Shopping: Earning release of 3Q 2014
Rakuten Ecosystem Retains Japanese
Customers
Customer Flow
Promotions Generate Demand and Repeat
Buyers
Design Fully-Branded Stores Within Rakuten
Examples of Stores Designed by US Brands for Rakuten Ichiba Marketplace

rakuten.ne.jp/gold/forever21/default.htm rakuten.ne.jp/gold/otterbox/
Support Staff Ensure Your Success In Japan

Opening a Merchant Account Ongoing Account Management

Sales E-Commerce
Consultant Consultant

• Japan market knowledge • Performance feedback and

• Account setup advice improvement consulting
• Store design suggestions • Marketing strategies
• Merchandising guidance • Promotional guidance
Service Partners Help You Operate in Japan

1 Service Japanese
US merchant
Partners Customers
Brand Feed Traffic
&Demand

Fully Branded Store

Promotions

Marketing

Purchase
Your Brand
Local Order Management

Customer Service

Customer Support
& Returns

Shipping Customs duty

Logistics/ Fulfillment
Rakuten Empowers US Retailers to Sell in
Japan
 More customers. Japan’s largest e-commerce
player
 Your brand. Fully branded store design
 Your success. Account consultants and partner
services

Ready to
sell in
Japan?
Reid Wegner
Merchant Development Manager
reid.wegner@rakuten.com