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Week 10 T 3/19
Write 5 to 7 pages for 100 points. Due by 3/ 20 at 6 p.m. EST.)
You should create an original advertisement for an existing brand. You need to create
original copy and layout for this brand.
You may use the existing product signature or a picture of the product or package.
However the overall layout must be original.
In 5-7 typed pages answer in some detail EACH question on this outline. Please
answer using the outline format provided.
Use the APA style sheet to cite sources. You must cite at a minimum 5 sources.
Cite the source Next to any quote, statistic, or other data that you would have not have
normally known in the text.
Name:
Media Selected
A. Justify why the media is appropriate
B. Media Costs (cite media kit or SRDS)
C. CPM
Justification of copy or lack of copy This is usually in terms of the target market and
media choices. Refer to the book, lecture or other sources to justify.
A. Headlines
B. Body Copy
References used listed in APA format. You should have at least 5 sources.
Magazines: Car And Driver 7,798 243 2,566 4.40 32.90 140