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Gender Prediction Based on given Information

Muhammad Zain Bin Aamir

Lahore School of Economics

GENDER PREDICTION 2

Contents

Gender Prediction Based on given Information.................................................................. 3

“How Old Do You Think I Am?”: A Study of Language and Age in Twitter ..................... 3

Abstract ........................................................................................................................... 3

Customer gender prediction based on E-commerce data .................................................... 4

Abstract ........................................................................................................................... 4

Predicting Customer Online Shopping Adoption - an Evaluation of Data Mining and

Market Modelling Approaches ....................................................................................................... 5

Abstract ........................................................................................................................... 5

Regression Modeling Technique on Data Mining for Prediction of CRM ......................... 6

Abstract ........................................................................................................................... 6
GENDER PREDICTION 3

Gender Prediction Based on given Information

“How Old Do You Think I Am?”: A Study of Language and Age in Twitter

Abstract

In this paper we focus on the connection between age and language use, exploring age

prediction of Twitter users based on their tweets. We discuss the construction of a fine-grained

annotation effort to assign ages and life stages to Twitter users. Using this dataset, we explore

age prediction in three different ways: classifying users into age categories, by life stages, and

predicting their exact age. We find that an automatic system achieves better performance than

humans on these tasks and that both humans and the automatic systems have difficulties

predicting the age of older people. Moreover, we present a detailed analysis of variables that

change with age. We find strong patterns of change, and that most changes occur at young ages.
GENDER PREDICTION 4

Customer gender prediction based on E-commerce data

Abstract

Demographic attributes of customers such as gender, age, etc. provide important

information for e-commerce service providers in marketing and personalization of web

applications. However, online customers often do not provide this kind of information due to

privacy issues and other security related reasons. In this paper, we proposed a method for

predicting the gender of customers based on their catalog viewing data on e-commerce systems,

such as the date and time of access, list of categories and products viewed, etc. We employ a

machine learning approach and investigate a number of features derived from catalog viewing

information to predict the gender of viewers. Experiments were conducted on datasets provided

by the PAKDD’15 Data Mining Competition and achieved the good result. The results 81.2% on

balanced accuracy and 81.4% on macro F1 score showed that basic features such as viewing

time, products/categories features used together with more advanced features such as

products/categories sequence and transfer features effectively facilitate gender prediction of

customers.
GENDER PREDICTION 5

Predicting Customer Online Shopping Adoption - an Evaluation of Data Mining and

Market Modelling Approaches

Abstract

Accurate prediction of shopping channel preferences has become an important issue for

retailers seeking to maximize customer loyalty. In data mining, novel approaches such as neural

networks (NN) have been proposed to predict the probability of class memberships in addition to

statistical methods from marketing modelling. However, Data Mining suggests new approaches

to data preprocessing in order to maximise predictive accuracy, such as rebalancing skewed class

distributions of the target variable. Conflicting best practices exist in data mining and market

modelling, without diffusion between the two disciplines. To reflect this discrepancy, we

evaluate the predictive accuracy of balanced versus imbalanced classification of consumer online

shopping behaviour using logistic regression and NN. Experimental predictions are computed

using socio-demographic, product and Internet shopping specific variables to classify consumers

into “online shoppers”, “browsers” and “non-Internet shoppers” using UK sample survey data.

Our findings suggest that rebalancing data increases accuracy for both methods. In addition, NN

provide superior classification accuracy and limited interpretation of explanations for class

membership
GENDER PREDICTION 6

Regression Modeling Technique on Data Mining for Prediction of CRM

Abstract

In this paper Regression Modeling Technique is proposed for the retention of customer

and maintains customer loyalty. Prediction attempts to predict the pattern of events on the basis

of the input data Here the aim of the paper is to launch desktops and laptops of various

configurations on the basis of age, Gender, Price and monthly income. This paper aims at how

the concepts of data mining and regression analysis can be applied to achieve the response of the

customer by analyzing the relationship among the various customer related attributes.