Market Info

Warehouse Cold storage

Commodity District Block Village Major Mandi Major Market Rent Capacity Rent

Processing level
Cost of plant/machinery
Price
Land area required
Land rent cost
Cost
Labour
Electricity
Capacity
Yield
RM material rate
Buying from where and whom
Sale rate
Selling to where and whom
per kg margin
per kg cost
Warehouse rent
Cold storage rent
Cold storage
Capacity
 100
100

Domestic Consumers
12-18%
1-30 days Retailers
1-2%

10-30 days Distributor/Wholesalers

3-5%

1-3 months Processor

2-3%

10-20 days APMC/Mandi Trader

2-3%

2-15 days Village Traders/Commission Agent

3-4%

1-10 Months Farmers

Handling Time Yield Loss Stakeholders

Domestic Consumers
9-14%
1-30 days Retailers
1-2%

10-30 days Distributor/Wholesalers

3-5%

1-3 months Processor

2-3%
 10-20 days

Producer Company
2-15 days

3-4%

1-10 Months Farmers

Handling Time Yield Loss Stakeholders

 97 95
97

Existing Value chain Scenario- Coriander

Foreign Consumers

20%

Exporters 10.50%

23.60%

0.75%

0.25%

45%

% Share in consumer rupee

Proposed Value chain Scenario- Coriander

Foreign Consumers

20%

Exporters 10.50%

23.60%
 5.00%

45%

% Share in consumer rupee

 93 90
95 93

in Scenario- Coriander

Storage and selling

Packaged produce sold in branded
and unbranded packets
Storage and distribution

Secondary processing and packaging Powder,paste,oil etc

Cleaning,Grading,Storage,Packaging,Transportation Graded and packaged produce

Aggregate produced and uniform

Aggregation ,transportation and Packaging packed produce

Farm gate primary cleaning Primary clean harvested crop

Value added activites Value Added Products

ain Scenario- Coriander

Storage and selling

Packaged produce sold in branded
and unbranded packets
Storage and distribution

Secondary processing and packaging Powder,paste,oil etc

Cleaning,Grading,Storage,Packaging,Transportation Graded and packaged produce

Aggregate produced and uniform

Aggregation ,transportation and Packaging
packed produce

Farm gate primary cleaning Primary clean harvested crop

Value added activites Value Added Products

 88
91

Material Flow Money Flow

Material Flow Money Flow

 100
100

Domestic Consumers
6-8%
1-30 days Retailers

1-30 days Distributors/Wholesaler

10-30 days Super Stockiest

1%

1-3 months Processor 1

2-3%

10-20 days APMC/Mandi Trader

3-4%

1-7 days Commission Agent

1-10 Months Farmers

Handling Time Yield Loss Stakeholders

Domestic Consumers
6-8%
1-30 days Retailers
 1-30 days Distributors/Wholesaler

10-30 days Super Stockiest

1%

1-3 months

2-3%

10-20 days
Producer Company

1-7 days

3-4%

1-10 Months Farmers

Handling Time Yield Loss Stakeholders

 97
97

Existing Value chain Sc

Foreign Consumers

Processor 1/Retailers/Wholesalers

69

Exporters

Processor 2 1.67%

Proposed Value chain S

Foreign Consumers

Processor 1/Retailers/Wholesalers
69
69

Exporters

1.67%
 95

Existing Value chain Scenario- Coriander

300 Tax- 8.59%

128 55.00%

Transportation = Rs 0.5/kg+GST 5%,Margin-10%

116 3.67%

Transportation = Rs 1/kg+GST 5%,Margin-8%

110 2.00%
Transportation = Rs 3/kg+GST 5%,Processing
cost Rs 5/kg,Margin-Rs 32/kg
64 10.67%
Transportation = Rs 1/kg+GST 5%=Rs
2.85,Margin Rs 3/kg
57 1.33%

1.6% Mandi+2.25% Commission= Rs 2/kg

1.2375 0.41%

55 18%

% Share in consumer rupee

Proposed Value chain Scenario- Coriander

300 Tax- 8.59%

128 55.00%
Transportation = Rs 0.5/kg+GST 5%,Margin-10%
Transportation = Rs 0.5/kg+GST 5%,Margin-10%
116 3.67%
Transportation = Rs 1/kg+GST 5%,Margin-8%
110 2.00%
Transportation = Rs 3/kg+GST 5%,Processing
cost Rs 5/kg,Margin-Rs 32/kg
64 10.67%
Transportation = Rs 1/kg+GST 5%=Rs
2.85,Margin Rs 3/kg
57 1.33%
1.6% Mandi+2.25% Commission= Rs 2/kg

1.2375 0.41%

55 18%

% Share in consumer rupee

 93 90
95 93

Consumption

Storage and selling

Packaged produce sold in branded

Storage and distribution and unbranded packets

Storage and distribution

Secondary processing and packaging Powder,paste,oil etc

Cleaning,Grading,Storage,Packaging,Transportation Graded and packaged produce

Aggregate produced and uniform

Bidding packed produce

Farm gate primary cleaning Primary clean harvested crop

Value added activites Value Added Products

Consumption

Storage and selling

Packaged produce sold in branded

and unbranded packets
 Packaged produce sold in branded
Storage and distribution and unbranded packets

Storage and distribution

Secondary processing and packaging Powder,paste,oil etc

Cleaning,Grading,Storage,Packaging,Transportation Graded and packaged produce

Aggregate produced and uniform

Bidding packed produce

Farm gate primary cleaning Primary clean harvested crop

Value added activites Value Added Products

 88
91

Material Flow Money Flow

Material Flow Money Flow

 Domestic Consumers
6.5-10%
1-30 days Retailers
0.5-1%

1-3 months Distributor/Wholesalers

0.5-1%

10-30 Days Processor

0.5-1%

2-5 days APMC/Mandi Trader

1-2%

2-5 days Village Traders/Commission Agent

4-5%

1-9 Months Farmers

Handling Time PH Loss Stakeholders

Domestic Consumers
6.5-10%
1-30 days Retailers
0.5-1%

1-3 months Distributor/Wholesalers

0.5-1%

10-30 Days Processor

0.5-1%
 0.5-1%

0.5-9 months

Producer Company

4-5%

1-9 Months Farmers

Handling Time PH Loss Stakeholders

 Existing Value chain Scenario- Soyabean
Foreign Consumers

13%

Exporters 9.00%

41.00%

1.00%

1.00%

35%

% Share in consumer rupee

Proposed Value chain Scenario- Soyabean

Foreign Consumers

13%

Exporters 9.00%

38.00%
 4.00%

36%

% Share in consumer rupee

Value chain Scenario- Soyabean

Storage and selling

Storage and distribution

Secondary processing and packaging

Cleaning,Grading,Storage,Packaging,Transportation

Aggregation ,transportation and Packaging

Farm gate primary cleaning

Value added activites

d Value chain Scenario- Soyabean

Storage and selling

Storage and distribution

Secondary processing and packaging

Cleaning,Grading,Storage,Packaging,Transportation

Aggregation ,transportation and Packaging

Farm gate primary cleaning

Value added activites

 Material Flow Money Flow

Packaged produce sold in branded and unbranded packets

Soya Flakes,Soya oil,Soya Paneer,tofu etc

Graded and packaged produce

Aggregate produced and uniform packed produce

Primary clean harvested crop

Value Added Products

Material Flow Money Flow

Packaged produce sold in branded and unbranded packets

Soya Flakes,Soya oil,Soya Paneer,tofu etc

 Graded and packaged produce

Aggregate produced and uniform packed produce

Primary clean harvested crop

Value Added Products

 Domestic Consumers
4-6%
1-30 days Retailers

1-30 days Distributors/Wholesaler

10-30 days Super Stockiest

1-3 months Processor 1

1-2%

10-20 days APMC/Mandi Trader

1-7 days Commission Agent

3-4%

1-10 Months Farmers

Handling Time Yield Loss Stakeholders

Domestic Consumers
6-8%
1-30 days Retailers

1-30 days Distributors/Wholesaler

 10-30 days Super Stockiest
1%

1-3 months

10-20 days Producer Company

1-7 days

3-4%

1-10 Months Farmers

Handling Time Yield Loss Stakeholders

 Exis

Processor 1/Retailers/Wholesalers

44

Processor 2

Prop

Processors /Retailers/Wholesalers

44
Producer Company
 Existing Value chain Scenario- Coriander
Price of main products Net Realization
120 52

83 46

Transportation = Rs 0.5/kg+GST 5%,Margin-10%

78 45

Transportation = Rs 1/kg+GST 5%,Margin-8%

75 44
Transportation = Rs 3/kg+GST 5%,Processing cost Rs
5/kg,Margin-Rs 32/kg
37 37
Transportation = Rs 1/kg+GST 5%=Rs 2.85,Margin Rs
3/kg
34 34

1.6% Mandi+2.25% Commission= Rs 2/kg

0.7425 0.7425

33 33

Proposed Value chain Scenario- Coriande

Price of main products Net Realization
120 52

83 46

Transportation = Rs 0.5/kg+GST 5%,Margin-10%

78 45
 Transportation = Rs 1/kg+GST 5%,Margin-8%
75 44
Transportation = Rs 3/kg+GST 5%,Processing cost Rs
5/kg,Margin-Rs 32/kg
37 37
Transportation = Rs 1/kg+GST 5%=Rs 2.85,Margin Rs
3/kg
34 34
1.6% Mandi+2.25% Commission= Rs 2/kg

0.7425 0.7425

33 33
hain Scenario- Coriander
Consumption
Tax- 12.82%

11.54% Storage and selling

1.78% Storage and distribution

1.21% Storage and distribution

3.85% Secondary processing and packaging

3.85% Cleaning,Grading,Storage,Packaging,Transportation

1.43% Bidding

63% Farm gate primary cleaning

% Share in consumer rupee Value added activites

hain Scenario- Coriander

Consumption
Tax- 12.82%

11.54% Storage and selling

1.78% Storage and distribution

 1.21% Storage and distribution

3.85% Secondary processing and packaging

3.85% Cleaning,Grading,Storage,Packaging,Transportation

1.43% Bidding

63% Farm gate primary cleaning

% Share in consumer rupee Value added activites

 Material Flow Money Flow

Packaged produce sold in branded and unbranded packets

Powder,paste,oil etc

Graded and packaged produce

Aggregate produced and uniform packed produce

Primary clean harvested crop

Value Added Products

Material Flow Money Flow

Packaged produce sold in branded and unbranded packets

Packaged produce sold in branded and unbranded packets

Powder,paste,oil etc

Graded and packaged produce

Aggregate produced and uniform packed produce

Primary clean harvested crop

Value Added Products

 Farmer
Coriander 55
Soyabean 33

Cost of coriander Clean Coriander

64 73%
75

Cost of coriander Transport

64 4

Cost
Farmer 55
Broker+Mandi 2.25%
Mandi Trader 57
Processor 1 64
Processor 2 64
Super Stockiest 105
Distributor/Wholesaler 113
Retailers 124
Consumer 300

Processor 1
Soyabean Cost Soyabean Solvent
37 18%
71.5

Soyabean Cost Processing cost

37 1.5
Farmer 33
Broker 2.25%
Mandi Trader 34
Processor 1 37
Processor 2 37
By-products 32
Super stockiest 75
Distributor/Wholesaler 78
Retailers 84
Consumer 120
Mandi tax Broker's Commission Mandi Trader (Baran) GST
1.60% 2.25% 57 5%
1.00% 2.25% 34 5%

Processor 1
Coriander Split Coriander 2nd Quality Coriander rejection Realization
20% 5% 2%
70 50 10 71

Processor 2
Processing cost Sale Price Processor GST SS
5 105 5% 8%
110

18% 55
0% 1.2375
19% 4
73 21% 0.24
21% 32
35% 6
38% 11
41% 165
100% 300

Processor 1
Soyabean De oiled Cake (DOC) Processing cost Revenue Net Gain
82% 1.5 44.44 5.8675
38.5

Soyabean De oiled Cake (DOC) Soyabean Refined Soap Liquid Processing cost
82% 17% 1% 3.5
38.5 74.5 15
31.732

28% 33
0% 0.7425
28% 2
44 31% 0.37
31% 2
27%
62% 0.63027
65% 0.9264969
70% 6
100% 52
Margin Transport Processor
4 1 64
2 1 37

Processing cost Net Revenue GST Sale Price

5%
2 69 3 73

Processor 2
GST Transport Sale Price SS Distributor
5% 10%
1 117 121

18.33% 18%
0.41% 0%
1.33% 19% 7%
0.00% 21% 0%
10.67% 21% 50%
2.00% 35% 6%
3.67% 38% 10%
55.00% 41% 133%
100.00% 100% 100%

Revenue Net Gain Super stockiest Distributor

44.3374 2 5% 7%
74.5 78.225
 44.3374 44.96767

63.46% 11%
1.43% 0%
3.85% 11% 6%
0.00% 12% 0%
3.85% 12% 5%
0.00% 11%
1.21% 25%
1.78% 26% 1%
11.54% 28% 7%
100.00% 40% 43%
GST Transport Sale Price DistribWholesales/RetaileConsumer (MRP)
5%
0.5 127 128 300

8.59%

Retailers Consumer (MRP)

78 120
83.70075
45.8941669 52.036
District Block # Village with soyabean # Village with coriander
# Area in Ha No of HH % coriander % Soyabean % market surplus
0.4 Marginal Farmers %
0.8 Small Farmers %
2.25 Mid range farmers %
7.5 Large Farmers %
Yield/productivity per ha soyabean
Yield/productivity per ha coriander
Warehouse rent per sq f
Sahayak commission %
Month of sale
Avg month sale
Avg rate of sale by farmers
NRLM Federations ( SRLM / DISTRICT / VO / SHG )
NRETP Activities
Livestock initiatives
Organic interventions
Overall training and capacity Building
CRP quality – as best practicing farmers, as trainer
Adoption of practices
Knowledge management
NRETP – formation of PG, fund release to PG, Training of Udyog Mitra
Number of CLF in the catchment area
Number of Village Organization
Number of SHG (Self Help Group)
No of SHG members
No of Mahila Kisans mobilized in the area
No of Livelihoods CRPs working in the area
No of SRLM staff in the block
Present scenario of producer organizations and commodities handled by SRLM
Number of Mandi and Market in the catchment area. Name them.
What are the major crops produced in the targeted area?
What is the sowing, growing and harvesting period for identified crops in the area?
Crop Harvesting Month Area(acre/decimal) Production (Kg) Sold (Kg)
Last season Season before Last season Season before Last season Season before
Paddy
Pulses
Crop 3
How do Farmer irrigated their farm?
Where do sell Farmer crop? What are the cost associated with post-harvest (drying/thrashing) to sales
Sales Channels
Cost of Production
Drying / Thrashing
Grading
Packaging
Loading / Unloading
Warehouse
Commission
Afer how many days of harvesting do Farmer sell it? Incentive / Habit of commodity sales
Afer how many days do Farmer get paid by the buyers? Pain points during sales
 1 Executive Summary
2 Project at a glance
4 Introduction
4.1 Geographic profile for Intervention (representation through map as well)
4.1.1 Jharkhand at a Glance
4.1.2 Simdega
4.2 Profile(s) of proposed commodities
4.2.1 Rice
4.2.2 Pigeon Pea
4 Rationale behind selection of commodity and region
6.1.1 Commodity Selection
6.1.2 Intervention area selection
5 Value Chain Analysis
3 Value Chain Interventions taken up by the SRLM
5.1 Value chain opportunity analysis for the commodity at National and Local level.
5.2 Value chain gaps identified
5.3 Point of intervention in the value chain.
7 Key Deliverables of the Proposed PE
8 Business Context
8.1 Business Model
8.1.1 The Value Proposition Member – Shareholder
8.1.2 The Value Proposition Customer – Consumer
9 Formation of the Producers Enterprise with timeline
10 Business Process of the Producers Enterprise
10.1 Procurement System
10.2 Warehousing and Processing Plan
10.3 Marketing Plan
10.4 Procurement Analysis and Estimates
10.5 Pricing Strategies of PE
10.6 Risks & Challenges in business processes of the enterprise
10.7 Revenue Model
10.8 Opex and Working Capital working
10.9 Capex
10.1 Manpower
10.11 Total Cost of Business and Break-even Analysis
10.12 3 years Projected Cash Flow
11 Financing
11.1 Budget requirement in the prescribed table
11.2 Budget justification.
 2
3
4
4
4
5
6
6
8
15
15
15
9
3
9
10
10
16
16
16
17
18
19
20
20
21
21
22
23
26
28
30
31
32
34
34
34
34
34
 Ma
Rice/Paddy Wheat Jowar
Rajasthan Area 197813 2997520 564404
Production 453171 11511533 469767
Area 0.20 3.00 0.56
Production 0.45 11.51 0.47
Ranking Not even in top 10 5th 6th
% of all India Production 0.40% 11.55% 9.49%
Source:- http://www.agriculture.rajasthan.gov.i
Source:- htt
Source:- http://indianspices.com/sites/defa
India
Area 43.79 29.58 4.96
Production 112.9 99.7 4.95
Area 43790000 29580000 4960000
Production 112900000 99700000 4950000
Source:- https://eands.da
Source:- https://apps.fas.usda.gov/newgainapi/api/report/

Major Crop
 Rice/Paddy Wheat Jowar
Rajasthan Area 0.20 3.00 0.56
Production 0.45 11.51 0.47
Ranking Not even in top 10 5th 6th
% of all India Production 0.40% 11.55% 9.49%
Source:- http://www.agriculture.rajasthan.gov.i
Source:- htt
Source:- http://indianspices.com/sites/defa
India
Area 43.79 29.58 4.96
Production 112.9 99.7 4.95
Source:- https://eands.da
Source:- https://apps.fas.usda.gov/newgainapi/api/report/
Source:- http://agricoop.gov.
 Major Crops (Production in tons) Area in Ha
Bajra Maize Barley Soyabean Rapeseed and Mustard Gram Coriander
4180155 857172 225886 931913 2765251 1596749 181710
3806953 1958849 813042 1168572 4811755 1866635 206960
4.18 0.86 0.23 0.93 2.77 1.60 0.18
3.81 1.96 0.81 1.17 4.81 1.87 0.21
1st 8th 1st 3rd 1st 3rd 2nd
41.70% 6.82% 45.42% 10.64% 57.83% 16.62% 26.40%
agriculture.rajasthan.gov.in/content/dam/agriculture/Agriculture%20Department/agriculturalstatistics/ilovepdf_merged.pdf
Source:- http://nhb.gov.in/statistics/State_Level/2018-19(1st%20Adv).pdf
dianspices.com/sites/default/files/Major%20spice%20state%20wise%20area%20production%20web%203072018_1.pdf

7.38 9.47 0.677 10.47 5.96 10.56 0.583

9.13 28.72 1.79 10.98 8.32 11.23 0.784
7380000 9470000 677000 10470000 5960000 10560000 583000
9130000 28720000 1790000 10980000 8320000 11230000 784000
Source:- https://eands.dacnet.nic.in/PDF/Agricultural%20Statistics%20at%20a%20Glance%202018.pdf
v/newgainapi/api/report/downloadreportbyfilename?filename=Grain%20and%20Feed%20Annual_New%20Delhi_India_3-2

Major Crops (Production in Million tons) Area in Million Ha

 Bajra Maize Barley Soyabean Rapeseed and Mustard Gram Coriander
4.18 0.86 0.23 0.93 2.77 1.60 0.18
3.81 1.96 0.81 1.17 4.81 1.87 0.21
1st 8th 1st 3rd 1st 3rd 2nd
41.70% 6.82% 45.42% 10.64% 57.83% 16.62% 26.40%
agriculture.rajasthan.gov.in/content/dam/agriculture/Agriculture%20Department/agriculturalstatistics/ilovepdf_merged.pdf
Source:- http://nhb.gov.in/statistics/State_Level/2018-19(1st%20Adv).pdf
dianspices.com/sites/default/files/Major%20spice%20state%20wise%20area%20production%20web%203072018_1.pdf

7.38 9.47 0.677 10.47 5.96 10.56 0.583

9.13 28.72 1.79 10.98 8.32 11.23 0.784
Source:- https://eands.dacnet.nic.in/PDF/Agricultural%20Statistics%20at%20a%20Glance%202018.pdf
v/newgainapi/api/report/downloadreportbyfilename?filename=Grain%20and%20Feed%20Annual_New%20Delhi_India_3-2
urce:- http://agricoop.gov.in/sites/default/files/Horticulture%20Statistics%20at%20a%20Glance-2018.pdf
 Cotton Sugarcane Guarseed Groundnut Marginal Farmers
629232 5368 3087789 640000
2026736 447948 1031427 1260000
0.63 0.01 3.09 0.64
2.03 0.45 1.03 1.26
5th Not even in top 10 1st 2nd
5.81% 0.12% 51.57% 13.73%
tatistics/ilovepdf_merged.pdf
4748245
20web%203072018_1.pdf

12.83 4.73 3.54 4.91

34.89 376.9 2 9.18
12830000 4730000 3540000 4910000
34890000 376900000 2000000 9180000 125635098
2018.pdf
nual_New%20Delhi_India_3-29-2019.pdf
 Cotton Sugarcane Guarseed Groundnut
0.63 0.01 3.09 0.64
2.03 0.45 1.03 1.26
5th Not even in top 10 1st 2nd
5.81% 0.12% 51.57% 13.73%
tatistics/ilovepdf_merged.pdf

20web%203072018_1.pdf

12.83 4.73 3.54 4.91

34.89 376.9 2 9.18
2018.pdf
nual_New%20Delhi_India_3-29-2019.pdf
e-2018.pdf