Section 1: Executive Summary

Lumpia Station is a kiosk that is located near the Nagcarlan public market where it can address the
lack of variety in merienda of the people in Nagcarlan. The business offer a variant of lumpiang shanghai
wherein the filling is replaced by pizza toppings. Their product can be an alternative to usual merienda
product because it cost the same. The proponents aim for 10% of the population and does not have a
specific age group because the product can cater to different ages. The founders of lumpia station are all
students from Plaridel Integrated National High School.

Section 2: Personal Details

I. Name of the Authors and Brief Biography of Each

Cristian D. Poonin – is an honor student. He is an excellent student especially in Mathematics. He is good

when it comes in public speaking. He is currently studying at Plaridel Integrated National High School taking
Science, Technology, Engineering and Mathematics.

Deniel Joshua L. Reyes - developed an interest in business at an early age. He was influenced by his
mother who is a freelance businesswoman. He is currently studying at Plaridel Integrated National High
School as Humanities and Social Sciences student.

Klaire Anne U. Estoy - was always interested in Mathematics ever since she was a child. She pursued her
passion in mathematics by taking up Accountancy, Business and Management in Plaridel Integrated
National High School.

Allyssa Mae S. Viterbo - is an effective communicator studying at Plaridel Integrated National High School
taking the Accountancy, Business and Management strand. She is a consistent honor student and
passionate in solving problems and puzzles.

Rica J. Oribiada - is good in analyzing and solving problems. She is a business minded person that leads
her to take the strand Accountancy, Business and Management at Plaridel Integrated National High School.
She is also an honor student.

II. Names of Advisors and Brief Biography of Each

Maria Kristine R. Montserrat – a TVL Home Economics Teacher from Plaridel Integrated National High
School since 2017. Former college instructor in PWU-CDCEC Sta Cruz, Laguna and Laguna University
handling courses on business planning and implementation. Consistent adviser for college feasibility
studies of entrepreneurship students at Laguna University since 2015 to present.

Hazelyn J. Virey – an Academic Track – Accountancy, Business and Management Strand Teacher from
Plaridel Integrated National High School since 2017. Former Administrative Staff in DepEd Division Office
from 2010-2017. Earned 27 units of Master in Business Administration at San Pablo Colleges, San Pablo
City. Currently handling courses and enhancing competencies on Entrepreneurship, Fundamentals of ABM,
Organization and Management, and Principles of Marketing for ABM students.

Section 3: Overview of the Business

I. Name of Business

The proponents named the business “Lumpia Station” which depicts center for lumpia products.
They used this name because, as business owners, they are optimistic that the business will expand its
horizon catering several variety of lumpia products. They started devising Lumpia Pizza as a starter product
for the business and later, they plan to introduce additional innovative lumpia product in the market which
includes lumpia sisig, lumpia lechon and many others.

II. The Business Model

Figure I. Business Model for Lumpia Station

The proponents intend to make use of the following Business Model for Lumpia Station. The proponents
believed that market testing of products will be the first in line since it is important to know if the product will
be accepted by majority before research papers must be done. After market testing and paper construction
for the product, the proponents will then produce, market the output using the strategies constructed, and
sell those products to the end users. Next, they will do counter checking such as gathering feed backs and
evaluation for continuous improvement of products and eventually, development of new products to be
introduce to the market and so on.
III. Business Mission and Vision
A. Vision
By year 2024, the company will be the premiere provider of several variant of lumpia in the province
of Laguna.
B. Mission
By year 2020, the company will be known in Nagcarlan as premiere distributor of quality innovative
lumpia product named “piazza”.
C. Values
Serving quality and innovative lumpia at an affordable price with an eye for excellent service.
Section 4: Business Plan

I. The Problem/Need

Since customers buy according to several factors, as entrepreneurs, the proponents are not only
aiming to a profitable advantage but also to build upon their customer health and taste. They want to
innovate the common type of lumpia by having some twist on it. Instead of putting the usual ingredients of
lumpiang shanghai, the proponents decided to innovate the regular old lumpiang shanghai by using the
pizza toppings as its fillings. They named it as “piazza” which means combination of lumpia and pizza. The
innovation of piazza gives a new taste to the consumers as well as providing health benefits to everyone.
This product makes the business to be customer-centric which has larger income and continues to rise
high.

In order to further analyze the market situation as regard to putting up this kind of business, the
proponents conducted a SWOT Analysis which provides the following:

Strengths

 The product that the proponents intending to sell will be available for consumption of all ages.

 The product’s price is competitive in the market as it is the same with the usual regular lumpia being
sold by snack vendors.

 The project business can yield higher profitability.

 The project business can expand with more innovated lumpia products aside from piazza.

Weakness

 Market acceptance with Lumpia Pizza or “Piazza” will be stiff at its inception since it is new and
innovated.
Opportunities

 There is a high amount of human traffic within the intended location of physical store.

 The intended location is near in terminals of jeepneys and tricycles.

Threats

 There are lots of snack vendors who sell different snacks and kakanins in the intended location of
the business.

 The product that the proponents trying to sell can easily be imitated.

II. Vision, Mission, and Values

A. Vision

By year 2024, the company will be the premiere provider of several variant of lumpia in the province of
Laguna.

The business aims for something bigger than money and profit which is serving a right quality of
nutritious product and services. The proponents are aiming for the health of their customers who recognize
their business and offer low cost of product. Thus, they dubbed their vision as the premier provider of the
said lumpia products with a long term goal of expanding it into several variants.

B. Mission

By year 2020, the company will be known in Nagcarlan as premiere distributor of quality innovative
lumpia product named “piazza”.

The short term goal of the business is focus on being the top provider of innovative lumpia named
piazza in Nagcarlan, Laguna. As premier distributor of innovative lumpia in the market, they also aim to
provide superior quality products that costumers recommend to family and friends, purchases select for
their own.

C. Values

Serving quality and innovative lumpia at an affordable price with an eye for excellent service.

The carrier value of the business is to serve an innovative product that gives focus on quality,
affordability, and greater acceptability of its clients. The business value on 100% customer satisfaction
because they believe that the power of word-of-mouth marketing strategy is one of the most effective
strategy than anything.
III. Marketing Plan

A. Research and Analysis

According to the 2015 census there are 63,057 residents of Nagcarlan. Based on this, the proponents
can aim for 10% or 6,305 persons as initial target market for year zero.

In the first year, the proponents will increase their target market to 15%. This was computed by
conservatively adding 50% of the previous target market to the target market of the previous year. The
same method will be used in the following years.

The proponents will also introduce different varieties of lumpia through continuous research and
open suggestions made by its clients.

B. Marketing Plan

The product "piazza" which is a lumpia with pizza toppings as its filling will be sold at a reasonable price
of 8 pesos. The price will be kept the same as the current price of the regular lumpiang shanghai and other
street and “kakanin” foods that we see in the market. The proponents have thought of this idea not to
compete with these street and kakanin foods but to have an alternative choice from the usual and traditional
food we see in the market.

In order to slowly penetrate the target market for year O, the proponents conceptualize several
marketing strategies to reach out and introduce their product in the public. The proponents believed the
importance of Informative Promotion in the market. Thus, they planned a lot of promotional strategies that
will inform the market that there is a new product they want to introduce specifically building curiosity-to-
trying-to-tasting strategy. They have included taste test on the first week of their operation and this will be
done by giving out free bite size pieces for the first fifty persons who pass by and willing to try new product.
In addition, they will also do the promotional strategy for bulk selling like buy ten (10) pieces lumpia and get
an additional free of one piece. Also, they will sell the product using proper packaging in a creative and
cost-cautious way.

The place where the business will be stalled is at the Nagcarlan public market where human traffic and
majority of people hang-out. They intend to set a food cart near the terminal of jeep and tricycle so that it
will be easy for the target market to notice them.

Since the business is at its inception stage, the proponents will be using their hard-earned money as
company’s start-up capital. They also believed that through hard work and perseverance, they will be able
to reach their target for the year zero. However, if the sales of the products has reached more than what
this business plan has conservatively projected, the proponents are open to inviting investors and business
partners for expansion and additional capital to be able to overcome the demand.
IV. Production/Technical Plan

A. Detailed description of the product

Piazza was the coined term used by the proponents for the product they want to introduce in the public.
They have sought of this name since it provides a combination of lumpia and pizza. Piazza is an innovative
product of lumpiang shanghai, wherein the fillings was made from the toppings of pizza such as chicken,
ham, bell pepper, cheese and spring onions. The proponents have thought of introducing this to the public
since, though observation, majority of the target market includes pizza as one their favorite food. However,
with the cost of one regular pizza from unknown manufacturers has a cost that ranges between 60php to
100php. Though this innovative product, these target clientele will now be able to taste the loved pizza at
an affordable price. Nonetheless, serving it with quality that aims for customer satisfaction. In addition, the
ingredients that made this piazza a complete product provides its clients with healthy nutrients in a bite
because of the veggies and spices it has.

Positively speaking, the proponents has agreed to develop this product to cater the rising needs of
individuals who keeps looking for something new to try and taste. The conceptualization of this product
started with a lot of brainstorming of what to create and has ended up with something that majority of the
Gen X, Gen Y, and Gen Z, will resist to try. We credit being lumpia addicted ahead of the Gen X generation,
however, lumpia has become one of the all-time favorite food snack from generations to generation. On the
other hand, the craze over pizza was for the new generation although it exists more than 3 decades ago.
The continuous research and development of ideas from these young entrepreneurs ended up innovating
the usual lumpia to something new and novel.

B. Operating strategies

The Production Model

Figure 2. The Production Model

 Considering the production of products ready for consumption of the end-user, the proponents has
agree to come up with proper flow of procedure of the tasks needed in making the lumpia pizza or the
Piazza. They started the cycle with the purchasing of ingredients. Since Nagcarlan is known to be the only
municipality that provides a lot of agricultural products, the proponents are not bothered about the supply
of these vegetables and raw materials. Next, was the preparation of ingredients which includes sanitizing
it.Basically, if the end product is a food, the required proper sanitation must be observed. Thus, before the
ingredients must be chopped for cooking, it is but necessary that not only the food must be germ-free but
also the workers itself. Thus, the proponents made a thorough research on the standard procedures of
sanitation of both food and the workers itself and gave assurance to put it into practice. The third in the
practice was the production of the piazza that includes oil deep frying. The fourth in the cycle was the
packaging of the products which, the proponents have thought of several ways in delivering this to the end
user. They have conceptualized packaging piazza for small and large volume buyers. They will make use
of the paper bags for small orders and paper canisters for large volume orders. The last in the production
cycle was the marketing and selling of these products through the schemes that the proponents has devised
in the early part of this project proposal.

Critical Risks

Businesses have their certain risks and problems associated with their development but the
proponents of Lumpia Station always making sure that they can be different from our competitors such as
the vendors selling merienda in public places since we are near in the public market. The proponents can
assure that their product is unique in terms of innovation, having a healthy product at affordable price and
also the proponents’ purpose is not only to innovate this product because they more likely to introduce and
add some twist to the taste of foods that the people usually eat. However, in order for them to keep ahead
of the competition, they should step up the marketing strategy (new promos/free taste). The Proponents
will expand their offers and look to the future wherein they have to plan for growth and keep up with the
developments by targeting employees’ unity in a positive way to show their potential skill and resolve
situation together.

V. Organizational/Management Plan

The business proponents will comprise of five members: a manager, financial officer, human resources,
marketing officer, and production officer. The type of business ownership will be partnership, wherein the
proponents will share investments, skills, and resources to execute the business, and will also share profits
and loss of the business.
 Figure 3: Organizational Chart

Figure 3 shows the organizational plan of Lumpia Station. The business has the manager who will
lead the entire business and four officers which act as heads in the different field of the business. Including
finance, human resources, production and marketing.

Manager

The manager is the one who monitors and supervises the whole operation, which includes the
planning, organizing staffing, directing, and controlling of the business. The chief motivates each member
of the business to achieve its goals, plans, and implements the business, and makes sure that the plans
are properly executed. The head also has the ability to manage health, hygiene, safety, and security of the
work place.

Finance Officer

The finance officer conserves and keeps the records of the financial statements of the business
and prepares the financial plan. This officer is the one who has the ability to stabilize the business
accounting procedures and prepares periodic financial report. This member conserves, analyzes, and
develops the budget.

Marketing Officer

The marketing officer is the one who develops, implements, and plans the advertising,
merchandising, and trade promotion activities. This officer will promote the lumpiazation in the market,
develops different pricing strategies, and conducts marketing activities to promote the products.
Human Resources

The resource manager prepares the employees for assignments by establishing and conducting
training programs. This officer has the ability to develop and implement policies on issues like working
conditions. The human resource manager maintains human resources staff by recruiting and selecting
employees of the business.

Production Officer

The production officer is the one who controls the manufacturing processes of the business. This
officer is responsible for the way on how product will be manufactured. The production officer implements
health and safety precaution and prepares the daily schedule of the activities of workers.

VI. Operational Plan

The proponents will implement Lumpia Station by providing quality and affordable products that will be
realized within the vicinity of Nagcarlan, Laguna. Each proponent has an assigned task that will execute to
ensure that the business will continue to prosper. With an eye on the business’ main goal which is to
empower sales by expanding the business and reaching not only the proposed target market but on greater
grounds by becoming a premiere provider of several variance of lumpia. As a partnership of five business
enthusiasts, the proponents will start in a small scale of business and will increase the scale annually to
achieve the increasing projecting of sales.

Part of the initial task in the operation was the price implementation. The proponents has agreed
to the sell lumpia pizza using the following computation. The mark up price indicated in the computation
was also made to concur with the current price in the market for lumpia products.

Pricing Method

Production Cost : Php 75,189.00

Yield/Pieces Made : 14,400.00

Production Cost/Unit : 5.22

Mark-up Price : (30%) 1.57

Price per Piece : 6.78 or 7.00

Section 5: Sustainability

A. Average Investment Needed

In the production of Piazza for Year 0, the proponents of this study aim to produce 600 pieces of Piazza
on daily basis. The cost of raw materials to be used on daily basis will be the following:
Raw Materials

600 pcs. lumpia wrapper 420.00

1 kl. Ham 140.00
6 boxes of cheese 228.00
20 pcs. bell pepper 300.00
½ kl. chicken 70.00
6 pcs. Egg 36.00
½ kl. Flour 20.00
4 pcs. white onions 96.00
40 stalks spring onions 26.00
10pcs. Hotdog 110.00
2 bottles canola oil 200.00
3 cloves garlic 15.00
6 sachets tomato ketchup 156.00
6 sachets pepper 12.00
1 refill LPG gas 750.00
Total 2,579.00

Since the proponents aimed to produce 600 pieces on a daily basis, they also aim to sell these
products from Mondays to Saturdays, basically, six days a week. Thus, they will produce 14,400 pieces on
a monthly basis. Such that, the computation for investment on Year 0 will be the following:

Raw Materials

14,400 pcs. lumpia wrapper 10,080.00

24 kl. Ham 3,360.00

144 boxes of cheese 5,472.00

480 pcs. bell pepper 7,200.00

12 kl. Chicken 1680.00

144 pcs. Egg 864.00

12 kl. Flour 480.00

96 pcs. white onions 2,304.00

960 stalks spring onions 624.00

240 pcs. Hotdog 2,640.00

48 bottles oil 4,800.00

72 cloves garlic 360.00

144 sachets tomato ketchup 3744.00

144 sachets pepper 288.00
 2 refills LPG Gas 1,500.00

Total 45,396.00
Tools and Equipment

Pan 120.00
Gas stove (single burner) 1,200.00
Mixing bowl 38.00
2 pcs. Plate 50.00
1 dozen spoon 20.00
1 dozen fork 20.00
Tongs 35.00
Chopping board 20.00
Knife 25.00
Chair 250.00
Cooler 380.00
Refrigerator 5,300.00
Total 7, 458.00

Packaging

3 packs (150 pcs.) paper bags 45.00

30 pcs. paper canisters 30.00

Total 75.00

Labor Cost

Staff Days Salary per Day Total Cost

Production staff 24 320 7,680.00

Sales and marketing 24 320 7,680.00

staff
15,360.00

Raw Materials 45,396.00

Tools and Equipment 7,458.00

Packaging 75.00

Miscellaneous Expenses 400.00

Rental 1,500.00

Labor Cost 15,360.00

 Customize Food Cart Stall 5,000.00

Total 75,189.00
B. Specific Investments Needed In Year 1 - 2
For the first year of operation, the proponents are optimistic with the increase of sales of Lumpia
Pizza, thus, they projected an increase of 50 percent with the regular sales from Year 0 to produce 21,600
pcs. for the monthly basis. Therefore, the investment will be the following:

Raw Materials

21,600 pcs. lumpia wrapper 15,120.00

36 kl. Ham 5,040.00
216 boxes of cheese 8,208.00
720 pcs. bell pepper 10,800.00
18 kl. Chicken 2,520.00
216 pcs. Egg 1,296.00
18 kl. Flour 720.00
144 pcs. white onions 3456.00
1,440 stalks spring onions 936.00
360 pcs. Hotdog 3,960.00
720 bottles of canola oil 7,200.00
108 cloves garlic 540.00
216 sachets tomato ketchup 5,616.00
216 sachets pepper 432.00
3 refills LPG gas 2,250.00
Total 68,094.00

Tools and Equipment

Pan 120.00
Gas Stove (double burner) 1,900.00
2 pcs. Plate 50.00
Tongs 35.00
Chopping board 20.00
Knife 25.00
Total 2,150.00

Packaging

5 packs (250 pcs.) paper bags 75.00

 50 pcs paper canister 50.00

Total 125

Labor Cost

Staff Days Salary per Day Total Cost

Production staff 24 320 7,680.00
Sales and marketing 24 320 7,680.00
staff
15,360.00

Raw materials 68,094.00

Tools and Equipment 2,150.00

Packaging 125.00

Miscellaneous Expenses 400.00

Labor Cost 15,360.00

Rental 1,500.00

Total 87,629.00

For the following year of business operation, the proponents remain with its stand to have an
increase of 50 percent annually and produce 32,400 pcs. for monthly basis, thus, the following computation
was made for yea

Raw Materials

32,400 pcs. lumpia wrapper 22,680.00

54 kl. Ham 7,560.00
324 box cheese 12,312.00
1,440 pcs. bell pepper 16,200.00
27 kl. Chicken 3,780.00
324 pcs. Egg 1,944.00
28 kl. Flour 1,080.00
216 pcs. white onions 5,184.00
2160 stalks spring onions 1,404.00
540 pcs. Hotdog 5,940.00
1,080 canola oil 10,800.00
 162 cloves garlic 810.00
324 sachet tomato ketchup 8,424.00
324 sachet pepper 648.00
4 refills LPG Gas 3,000.00
Total 101,766.00
Packaging

7 packs (350 pcs.) kikiam tray 105.00

100 pcs. Plastic canister 100.00

Total 205.00

Labor Cost

Staff Days Salary per Day Total Cost

Production staff 24 320 7,680.00
Sales and marketing 24 320 7,680.00
staff
15,360.00

Raw Materials 101,766.00

Packaging 205.00
Miscellaneous Expenses 400.00

Labor Cost 15,360.00

Rental 1,500.00
Total 119,231.00

C. The Proponents’ Financial Contribution

Proponents Age Address % Ownership

Poonin, Cristian P. 17 Brgy. Taytay 20%
Nagcarlan, Laguna

Reyes, Deniel Joshua 17 Brgy. Calios Sta. Cruz, 20%

L. Laguna

Estoy, Klaire Anne U. 17 Brgy. Banago 20%

Nagcarlan, Laguna
 Viterbo, Allyssa S. 16 Brgy. Poblacion III 20%
Nagcarlan, Laguna

Oribiada, Rica J. 16 Brgy. Poblacion III 20%

Nagcarlan, Laguna

D. The Proponents’ Fund Raising

The Proponents decided to split the needed funds by equally dividing the capital among themselves
and in return they will own 20% of the business. In case of unexpected turn out of events in the business
such as enormous increase in sales, the proponents are open to venture with future investors for business
expansion. The proponents are confident enough that the business will prosper as this was gleaned during
the actual market testing for the product wherein they made 100 pieces of the piazza and was sold only
within 30 minutes from the time it was cooked.

E. Profit generation

The proponents also made a computation for its return on investment for year 0 of its operation.
Overwhelming as it is, it was shown from the computation provided below that the business will garnered a
return on its investment by 34%% for the first month of its inception.

Net Income 25,611.00

Total Investment 75,189.00
= 0.34 or 34%
Social Impact

The proponents’ long-term desired outcomes are not just to have a successful business instead,
they will innovate the foods that the people usually eat and make it healthier. From the proponents’ point of
view, they look in the future of this business as one that does not only provide income for the partners to
enjoy, but also a medium to help the community and government with its programs. First, for the taxes that
this business will remit to the government. Next, the impact on health and wellness that the product may
give to its clients. Followed by the creation of jobs it will have when the business expands later on.

Addendum
Pictures and Documentation Materials
Ingredients:

Spring Onions Bell Peppers Hotdogs

 White Onion Ham Canola Oil

Chicken Breast Flour Garlic

Cheese Egg Black Pepper

V

Del Monte Ketchup Salt