St.

Luke International Airlines:

“Brings Your Home to The Sky.”

A Proposal Paper for:

An Airline Advertisement

Presented to:

Mrs. Ma. Ardes Biantan

EAPP-English III-A
 St. Luke International Airlines: Bring Your Home to the Sky

Travel and tourism industry gives a very big piece among all of the sectors
when it comes to the contribution in Philippine’s economy. The St. Luke International

Airlines has long committed to its mission and vision to provide world-class and
luxury service to both foreign and local passengers.

Of all the saints and name to be given, why the company chose St. Luke? St.

Luke is known for being one of the apostles and he is a doctor and a physician. As for
the St. Luke Airlines, it aims to promote excellence and top quality service that every

passenger deserves and should benefit from. As the company’s tagline says “Bring
your home to sky,” the company thrusts world-class airline hospitality and

accommodation starting from the airport up to the flight.

The company believe that for a very long flight, it is a responsibility to satisfy
the passengers through accommodation. St. Luke International Airlines provides

quality service in terms of utilizing and catering the needs of the passengers. The
crew has undergone series of trainings such as accommodating luxury and comfort

services and real-life airline services to ensure that every inch of the services, it would
be done with excellence and compassion.

Safety, security and precautionary measures matters the most. St. Luke

International Airlines has awarded being one of the safest airlines worldwide due to
the facilities and packages are being checked every now and then to make sure the

safety of the passengers and the country from going in and out of goods. Their
precautionary standards have been evaluated as five-star by the experts both

international and local, due to the flight crew being ready and alert through any
emergency or life-threatening situations involving the passengers before, during and

after the flight.

Both in hospitality and safety, St. Luke International Airlines has met the
world-class standards and is admired both passengers and students who are looking
forward to work in an airline company. Enable to increase the popularity and

publicity, the advertising department came up with a plan to make an advertisement.

With that, the advertising department thought of presenting the best qualities

as possible in a 7 minute frame. The goal is to increase the popularity and making
the viewers feel what it is like to travel with St. Luke International Airlines. The

following would be the flow of the advertisement:

 3 minutes featuring the pre- flight announcement and the introduction of St.
Luke International Airlines,

 3 minutes for the St. Luke International Airlines campaign song,

 And 1 minute for farewell announcement

Simply introducing and demonstrating what the airlines do would be a bit off,

boring and plain for a viewer. In amidst of St. Luke International Airline’s success and
compliments, the advertising department believes that it also deserves a creative

advertising presentations and tactics.

The following are the schedule to be followed in preparation and the

launching proper of the advertisement:

 September 23-27, 2019, for practices, music and props preparation,

 And September 30, 2019 will be the launching proper.

The St. Luke International Airlines together with their advertising department

are all positive and optimistic that the high quality and world-class services offered
will help maintain and increase the number of passengers and flight reservations

through this advertising project.

 Presented By:

GROUP 4

Abale, Jamie

Allego, Nicole

Galvez, Hazel Grace

Jaluag, Audrey Justine

Guanzon, Gabriel

Penkian, Joey Cazandra