Make a Marketing Presentation

BSBCMM401 Make a Presentation

Candidate Name: ______________________________________

Assessment Tool
ASSESSMENT TOOL: Retail Research
BSBCMM401 Make a Presentation

About This Resource

This resource is designed to assess your performance of competency as per the units of competency
outlined in the sections below. Your assessor may assist you in ensuring that you have a full understanding
of assessment requirements.

The resource consists of two parts:

 Assessment Task Overview; this provides an outline of the assessment tasks to be covered, including
various options that might be available.

 The Assessment Task, this section provides each task in detail including the relevant submission
documentation you need to complete and submit along with your assessment tasks

As you progress through assessment tasks, your assessor will use a specially designed Assessor Guide to
confirm records of your performance and any advice or feedback you receive.

Further Information
Before you commence your work with this assessment tool, you should review the information on
assessment below. You should not commence your final assessment tasks until you have read and
understood this information.

What is competency?
To complete assessment tasks satisfactorily you will need to demonstrate competence – but what does this
mean?
In the Australian vocational education and training system is the concept of competence, defined as:
“The ability to perform tasks and duties to the standard expected in the workplace”.
Competence involves the application of specific skills, knowledge and attitudes to the work performance in
an industry, an industry sector or an enterprise. Competence is rarely achieved in a one-off demonstration. It
needs to be developed holistically – that is, bringing a range of skills and knowledge together – and over
time in a real or simulated workplace. To achieve competence, you need to demonstrate that you can
perform a given task to the standard defined in an endorsed unit of competency.

What is RPL?

Recognition of Prior Learning (RPL) is the acceptance that skills and knowledge, expressed as units of
competency, are acquired through many sources such as life experiences, work experience, formal and
informal training.

RPL assessment is a process to enable Candidates to demonstrate the achievement of these competencies
and to be granted recognition for their skills and knowledge upon satisfying specific criteria verifying their
competence. Assessment for RPL is carried out to the same standards as any other assessment of the same
competencies.

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TAS 702 PP Academic Assessment Management (RTO 1.7 – 1.12) V1 Apr 2019
Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
ASSESSMENT TOOL: Retail Research
BSBCMM401 Make a Presentation

Assessment Process
Assessment tasks are designed to allow you to demonstrate that you have the skills and knowledge to meet
the requirements of a unit of competency. The assessment process will vary depending on your individual
circumstances and your assessor. Before the assessment commences, your assessor will:
 Make sure that you know the time, date and venue of the assessment;
 Explain the assessment task fully;
 Make provision for any special support you may need; and
 Organise and arrange all required resources.
On completion of the assessment your assessor will:
 Communicate the outcomes of assessment to you and provide feedback for future performance;
 Record assessment decisions and complete assessment documentation; and
 May ask you to acknowledge the assessment task outcomes and feedback by signing and dating
assessment documentation.

What is your assessor looking for?

Your assessor is looking for evidence that you are competent in all the tasks in the units you are studying. To
make a judgement of your competence, your assessor may ask you to:
 Discuss a scenario;
 Carry out a practical task;
 Answer questions in writing or verbally; or
 Undertake some other form of assessment, such as a project
To show that you are competent you must be able to:
 Perform the task to workplace standards;
 Manage a range of different tasks (multi-tasking);
 Respond to contingencies or breakdowns; and
 Deal with the responsibilities of the workplace, including working with others.
You will need to show you can do this consistently, over time and in relevant workplace situations and
environments.

Can I adjust the assessment?

It is important that assessment tasks and activities consider the individual needs of each candidate. Your
assessor can consider and implement ‘reasonable adjustments’ for candidates with particular needs,
requirements or preferences. As this process is negotiated, your assessor must also ensure that the integrity
of the assessment process is maintained, and all assessment requirements are met by any adjusted
assessment approach.

Appeals and reassessment

Once an assessment is completed, if you disagree with the assessment result you have the opportunity to
appeal the result and be reassessed if necessary. Please refer to the Lonsdale Institute Complaints and
Appeals information provided. Your assessor can discuss this process with you before starting the
assessment.

Administration, recording and reporting requirements

Lonsdale Institute must securely retain - and produce in full if required at audit - all completed candidate
assessment items for each candidate for a period of six months from the date on which the judgement of
competence for the candidate was made. This includes retaining the actual piece(s) of work completed by
candidates where possible. Lonsdale Institute may retain your assessment documentation for longer than
this period for various other purposes.
Lonsdale Institute has internal processes and procedures in place to manage administration, recording and
reporting requirements. Please discuss any queries you might have with your assessor in the first instance.

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TAS 702 PP Academic Assessment Management (RTO 1.7 – 1.12) V1 Apr 2019
Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
ASSESSMENT TOOL: Retail Research
BSBCMM401 Make a Presentation

To demonstrate your competency, you must successfully complete both assessment tasks.

Assessment Overview

Assessment Task 1 Written Questions: Student Workbook

You must complete In this task, you will demonstrate a sound knowledge of the unit requirements
the following: through completing and submitting written questions.

Assessment Task 2 Project: Make a Marketing Presentation

You must also In this task, you will demonstrate a sound knowledge of the unit requirements
complete the through preparing presentation on a marketing related topic.
following:

This assessment is to be done individually. Please refer to the following pages for an outline of each
assessment task.

Assessment Task 1 – Written Questioning

As a part of your assessment in these units, you will have your knowledge assessed via written questions.
This written assessment covers BSBCMM401 Make a Presentation

Written Questioning Assessment

Candidate Instructions

You will complete written questions for purposes of formal assessment as per the questions outlined in the
assessment below.
Task Details
All questions must have written responses.
Questions must be worked on individually.
Questions may be worked on in class time and outside hours, sources of information may be referred to in
pursuit of the knowledge to fully answer as is reflective of workplace conditions.
Final submission of the completed questions is due by the week after the final delivery for the units as
specified in the students training log.
There is no restriction on the length of the question responses, or time restriction in completing the
assessment.
You must complete all of the written questions below unassisted by the assessor or other personnel but
may refer to reference material as may be needed.
All questions must be answered satisfactorily for the written assessment to be completed satisfactorily.
For any written assessment conducted that is incomplete, or without satisfactory performance, the
assessment will need to be completed again after further training support. This may be simply to focus on
question areas not achieved in the prior assessment.
The written assessment may be re-attempted on two further occasions (maximum three attempts in total).

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TAS 702 PP Academic Assessment Management (RTO 1.7 – 1.12) V1 Apr 2019
Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
ASSESSMENT TOOL: Retail Research
BSBCMM401 Make a Presentation

BSBCMM401: Written Questioning Record

Research different methods to gather reviews and feedback of presentations.

Question 1:
List and describe 3 methods to get this feedback.

1. Encourage the audience to ask questions at the end of the presentation.

2. Solicit feedback one-on-one.
3. Create a custom feedback form.

List and describe 3 requirements that an organisation may have in regards to making
Question 2:
presentations in the workplace. (50 words)

1. Know the Audience

Understand what the audience wants to get out of the presentation. The presenter needs to be
mindful of the people in the meeting or in the conference room. This is so that the presentation will
meet and exceed the audience’s expectations, and so that the audience gets what they came for.
2. Eye-Contact
Eye-contact is very important. It creates a sense of connection between the speaker and the
audience. Unlike mailing or instant messaging, live presentations can offer the audience a better
experience by making everything more personal. The moment the presenter establishes eye-
contact with a person, the moment they’ll be more attentive and interested in what the presenter
has to say.
3. Be prepared
Planning allows the presenter to hone in on the topic, select a few essential bullet points and
expand upon them. Chunking the speech in this way will help keep tangents away. And, it also
helps you to remember what you want to say much more easily. Most presenters strive for a
conversational feel instead of a scripted performance, so word-for-word memorization isn’t
necessary.

Research the principles of effective communication.

Question 3: http://www.intstudentsup.org/communicating/effective_communication/index.jsp
List 3 principles of effective communication and describe them in your own words.

Principle Description

Clarity of ideas to The complexity of the vocabulary of the speaker should depend on the
avoid being level of the audience or the receiver. This is to make sure clarity and
misunderstood. understanding on the part of the receiver.

Appropriate body Body language plays an important role in accurately communicating the
language. ideas we have to the other person. Body language can help the receiver to
pick up on unspoken issues, problems or negative feelings that other
people might have. it can also be used in a positive way to add strength to
the speaker’s verbal messages.

Speaking Context is critical, because it tells the speaker, the receiver, what
depending on the importance to place on something, what assumptions to draw (or not)
about what is being communicated, and most importantly, it puts
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TAS 702 PP Academic Assessment Management (RTO 1.7 – 1.12) V1 Apr 2019
Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
ASSESSMENT TOOL: Retail Research
BSBCMM401 Make a Presentation
context meaning into the message.

Research new presentation aids and material available to support presentations.

Question 4: Select 2 presentation aids or materials and describe them.
(100 words)

1. PowerPoint
PowerPoint is a computer program that allows presenter to create and show slides to support a
presentation. The presenter can combine text, graphics and multi-media content to create
professional presentations. As a presentation tool PowerPoint can be used to:
- animate the slides to give them greater visual impact.
- organise and structure the presentation;
- create a professional and consistent format;
- provide an illustrative backdrop for the content of the presentation;
Microsoft PowerPoint is probably now the most commonly used form of visual aid. Used well, it
can really help in the presentation; used badly, however, it can have the opposite effect.

2. Prezi
Prezi lets the presenter track the presentation’s performance by displaying analytics of the viewers
including what attracted them the most. Also, mobile can be used as a remote and control the
presentation directly from mobile.
With Prezi, presenter can create unlimited presentations with full privacy control. One can even
share the presentations individually or download them to view offline. Moreover, it lets presenter
upload videos in the presentations, put presenter notes, export the presentation to PDF, and avail
advanced online training customized to the needs.

(Answer based on https://www.hongkiat.com/blog/presentation-tools/)

During your presentation, you’ve noticed your audience looks disinterested. What
Question 5: techniques can you use to engage them? List 3 techniques.

1. Talk to the positive people in the room

This is counter-intuitive, but important, because if the presenter can establish a positive
relationship with a few people in the room, that positive feeling will ripple across the crowd. There
is a thing called mirror neurons in human brains that give people essentially the same experience
as they see the people around them having. So, if they see someone reacting positively, they will
too.
2. Disarm the hostility with humour

The trick is not to be defensive. Self-deprecating humour works well when the presenter doesn’t
overdo it and when he/she have some authority to deprecate. Allow the humour of the situation to
bubble to the surface. If the presenter is not good with humour, come armed with a slide of a
cartoon or comic that comments on the situation.
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TAS 702 PP Academic Assessment Management (RTO 1.7 – 1.12) V1 Apr 2019
Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
ASSESSMENT TOOL: Retail Research
BSBCMM401 Make a Presentation
3. Open the floor to Q and A – but save the last 5 minutes for your closing

A common mistake speaker make is to take Q and A at the end, closing on the last audience
question. But doing so means that the speaker is at the mercy of the last question and
questioner. Instead, save 5 minutes and hold the best rhetoric for the end. People tend to
remember the last words they hear, so make them your own.

(Answer based on https://publicwords.com/2009/09/09/5-ways-to-handle-a-hostile-audience/)

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TAS 702 PP Academic Assessment Management (RTO 1.7 – 1.12) V1 Apr 2019
Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
ASSESSMENT TOOL: Retail Research
BSBCMM401 Make a Presentation

Assessment Task 2 - Project: Marketing Topic Presentation

As a part of your assessment in these units, your performance may be demonstrated through the
assessment of a project you complete.
This project assessment covers BSBCMM401 Make a Presentation.

Project Assessment

Task Details

You are required to make a presentation on a marketing related topic. Please see your trainer for more
details. Please ensure you have explicit approval for your topic before you begin.

Your audience (classmates) will record feedback on the quality of your presentation. You must analyse the
feedback forms and provide a review of your presentation.

Submission Evidence:
 Presentation Plan
 Presentation (as a PDF)
 Feedback Review
 Feedback Forms from Classmates (as a PDF)

Project Assessment – Presentation

This presentation will be between 10-15 minutes long.

Your presentation must go for no more than 15 minutes and follow the below structure:
 Introduction
 Presentation overview
 Core content
 Conclusion/summary
 Question time
Attach the presentation in a separate PDF file with your assessment submission.

Project Assessment – Presentation Plan

Complete the presentation plan below:

Outcomes of the presentation The aim of the presentation is to educate the audience about The
Psychology of Marketing

Strategies/format/delivery method Individual Delivery

Presentation aids PowerPoint Presentation, Projector, Laptop

Feedback method Feedback Form Distributed at the end of the presentation

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TAS 702 PP Academic Assessment Management (RTO 1.7 – 1.12) V1 Apr 2019
Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
ASSESSMENT TOOL: Retail Research
BSBCMM401 Make a Presentation

Project Assessment – Feedback Review

(200 words minimum)

Verbal feedback will be given straight after your presentation. A written feedback form will also be provided
to your audience to record how they received your presentation.
Provide a summary of both the verbal and written the feedback received.
Outline what changes, based on the feedback and your experience during the presentation, you would
make to:
 the way you researched information and prepared your report
 the way you prepared the presentation
 the way you delivered the presentation
 the central ideas presented
Scan or photograph the feedback forms and copy them into this document or attach them in a
separate PDF file with your assessment submission.

TAS 702 FO Assessment Tool Page 9 of 11

TAS 702 PP Academic Assessment Management (RTO 1.7 – 1.12) V1 Apr 2019
Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
ASSESSMENT TOOL: Retail Research
BSBCMM401 Make a Presentation

Candidate Declaration

Candidate name:

Date:

Assessment I declare that no part of this assessment has been copied from another person’s
declaration: work, except where clearly noted on documents or work submitted.
I declare that no part of this assessment has been written for me by another
person, except where clearly noted on documents or work submitted. I
understand that plagiarism is a serious offence that may lead to disciplinary
action.

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TAS 702 PP Academic Assessment Management (RTO 1.7 – 1.12) V1 Apr 2019
Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
Lonsdale Institute
+61 3 9639 0543
+61 407 481 421
Level 1, 277 Flinders Lane
Melbourne VIC Australia 3000

Level 5, 72 Bathurst Street

Sydney NSW Australia 2000

Provider Code 21915

CRICOS Provider Code 02836F
lonsdaleinstitute.edu.au