The Entrayn Journey

What’s this slide deck about?

If you are joining Entrayn, then we hope this deck answers the following questions
for you:

➢ What is Entrayn’s vision?

➢ Who are some of the key people in the company?

➢ What products/services do we sell, who do we sell to, and how do they feel about it?

➢ What is our work culture like?

➢ What do our employees think about us?

2 © 2017 Entrayn Education Technologies (P) Ltd.

 Why did we begin this journey?

When we were young kids just starting out at school, didn’t we have fun learning?

When a young teacher embarks on their career, don’t they feel a sense of joyful purpose?

But somewhere down the line, this fun and joy fades… for both the learner and the teacher.

Why does it have to end up this way?

WHY?!
// PS: Can you relate to our angst? ☺

3 © 2017 Entrayn Education Technologies (P) Ltd.

 Our raison d'être *
At ENTRAYN,
❖ We believe that it doesn’t have to “end up that way”!

❖ We believe that we can contribute to making learning fun and teaching joyful.

❖ We believe that the right combination of pedagogy and technology can make this happen,

by breaking down existing barriers and unlocking intuitive and scalable solutions for

learners and instructors.

In short, we believe the “education system” can be changed for the better,
that Entrayn can be the architect of this change,
and that we can build a successful business around this core belief.

// * pronounced, “raiz-on det-ruh”, it means the most important

reason or purpose for someone or something's existence

4 © 2017 Entrayn Education Technologies (P) Ltd.

Thus, @ Entrayn
Our Mission
...is to deliver high quality and measurable
Learning Outcomes at scale.

5
 Meet some key people who drive this mission

Ram Srinivasan
CEO
IIM Ahmedabad
▪ 15+ years of professional
experience as part of Founding
Management teams in lean
startups across diverse
domains.

▪ Independently set up,

managed, and scaled up the

Dr. R. Kumar Indian operations of Irevna, a Pavithra Srinivasan

Director
Harvard University
▪ 25+ years of Leadership
Experience in Construction &
Real Estate Space.
▪ Chairman, Confederation of
Real Estate Developers, India
▪ Conferred with Honorary
Doctorate by the People’s
University of Milan, Italy
pioneer in the KPO space,
generating $1 billion annually Founder & Product Dir.
for Crisil today.
Stanford University
▪ Pavithra studied & worked in the
heart of Silicon Valley for 6+ yrs,
incl. Kaplan’s San Francisco
center.
▪ She returned to India with a
vision to use Pedagogy,
Technology & Personalization to
revamp the Exam Preparation
space and thus founded
Galvanize Test Prep.

6 © 2017 Entrayn Education Technologies (P) Ltd.

 Meet some key people who drive our mission

Biruda Virkud
Global Admissions Head
Texas A&M University
▪ Biruda is the former Founder
and CEO of iGrad Consulting
Pvt Ltd -a Global Admission
Counselling Company which
has merged with Galvanize
Test Prep.
▪ She has substantial expertise
in global admissions
Sriram Venkatraman consulting,, having worked in Rohini Venkatesh
leadership roles with firms like Head, Customer Delight
Learning Architect CL, IMS & Princeton.
University of Texas
IIT Madras
▪ 8+ years of experience in the ▪ Rohini worked at hi-tech
Education field in various roles as companies in the USA before
a Teacher, Content creator, returning to India.
Instruction designer.
▪ Her team is in charge of
▪ Leads R&D and Design of monitoring learner performance
Entrayn’s platform to ensure that and providing constant support
the best pedagogical practices and motivation to help students
are incorporated in our products. achieve their potential.

7 © 2017 Entrayn Education Technologies (P) Ltd.

Meet our Customers
 Who are our Customers?
Entrayn’s customers are school students, college students, and working professionals
who aspire to study further.

Entrayn’s products & services are offered under the brand name,
Galvanize Test Prep

Currently, we’re focused on the

booming Study Abroad segment in
India, with products for:
✓ GRE, SAT, TOEFL Test Prep
✓ Admissions Counseling Services

Our near-term plans include expanding

our offerings to include:
✓ More competitive exams, and
✓ International markets

9 © 2017 Entrayn Education Technologies (P) Ltd.

 A snapshot of our Paid Customers

Students and working professionals

nation-wide have enrolled for our
Online Test Prep as well as
Admissions Counseling Services.

Enrolled Students
across 100+ Indian cities

Outstanding Score Delta of 25

Percentile
across all Enrolled Learners

10 © 2017 Entrayn Education Technologies (P) Ltd.

 How our Customers feel about us

I feel I made the right The Personalized Study Galvanize had Role of the analytical
decision taking the Plan and top notch promptly reminded reports was an
course from Galvanize study material helped me of upcoming mock indispensable factor
as it helped me me understand and tests and gave helpful which helped me to
improve on my weak focus on my strengths pointers to improve analyse my weaker
areas in both Quant and weaknesses. I was my score based on my portions. Thanks to
and Verbal able to achieve my last mock test Galvanize!
assessment. dream score of 330+ performance.

… … … …
VENUGOPAL HEGDE SHYAM RAVISHANKAR SIMRAN MODI AMIT SOMANI
GRE Score: 328/340 GRE Score: 332/340 GRE Score: 320/340 GRE Score: 330/340
Reliance, Mumbai SVCE College, Chennai SSN Engg College, eDZi Inc., Ahmedabad
Chennai

11 © 2017 Entrayn Education Technologies (P) Ltd.

 Click these videos to listen to Customer experiences

SHYAM RAVISHANKAR
Got admitted to M.S. at Dartmouth College,
an Ivy League university

< Video URL

https://www.youtube.com/watch?v=r_Xv9_PeZcY

Video URL
https://www.youtube.com/watch?v=k9FwyHk-Ado >
VALERINE RAJATHI
Got admitted to Miami University
with full scholarship

12 © 2017 Entrayn Education Technologies (P) Ltd.

 Our FREE GRE app is also very popular worldwide

Android 4.1+ iOS 7+

150,000+ Users

185+ Countries

4.7 / 5.0 Rating

13 © 2017 Entrayn Education Technologies (P) Ltd.

 Check out what our GRE App users worldwide have to say

14 © 2017 Entrayn Education Technologies (P) Ltd.

 Our new Vocabulary App is the top rated Android Vocab App

Launched in May 2017 for Android 5.0+, we’re already the

highest rated GRE Vocabulary app worldwide!

200,000+ 190+ 4.8 / 5.0

Users Countries Rating

15 © 2017 Entrayn Education Technologies (P) Ltd.

 Check out what our Vocabulary App users have to say

16 © 2017 Entrayn Education Technologies (P) Ltd.

Work @ Entrayn
 The Entrayn Work Culture

1. Focus on doing right by the Customer; everything else will follow automatically.
2. Strive for high quality in everything you do.
3. Understand the problem statement and what you’re optimizing for, at any given time.
4. Reason logically, based on meaningful data.
5. Speak your mind with clarity.
6. Welcome opposing points of view.
7. Progress as a team - for only a team can be perfect, not any one individual.
8. Eliminate bureaucracy and have zero tolerance for politics.
9. Take pride not in effort, but in results.
10. Never stop learning.

18 © 2017 Entrayn Education Technologies (P) Ltd.

 A first-person account of Work @ Entrayn

At Entrayn, I found good opportunities to work on what I like as well

as what the company wants, and when these both intersect, the
management was ready to let the developer lead the project. This in
turn gave me the awesome experience of working on and leading
several projects which involved stakeholders from various
backgrounds like Product Design, Sales, and Marketing. Read more

UDHAYA KUMAR
Senior Software Developer

Working at Entrayn has been a fantastic learning experience and I

am thankful for the skills I've acquired! I had a great time working
with each and everyone. The team was so helpful throughout my
project, as a result of which I learnt a lot and I now have the
passion and the confidence to build some really cool stuff! ☺

SHAHNAZ SHARIFF
Software Development Intern
Department of Computer Science, College of Engineering, Guindy

19 © 2017 Entrayn Education Technologies (P) Ltd.

 We’re passionate about Technology

At Entrayn, we firmly believe that Technology is the engine that powers our product and
allows it to scale, so you’re welcome to take a closer look at our current Technology Stack.

Languages •Python
•Javascript, CSS, HTML

Frameworks •Django REST Framework (DRF)

•Ionic - Angular

Databases •PostgreSQL
•GraphQL

Tools •Celery, Redis, Docker, Sentry, Jenkins

•Jira, Slack, Amazon AWS & more!

20 © 2017 Entrayn Education Technologies (P) Ltd.

 (A sample Job Description @ Tech)

Role: Front End Developer Experience: 2-6 years Location: Chennai

Summary: Passionate about using your fine programming skills to create delightful user
experiences that scale.

Key Technical Skills

• Adept at architecting and implementing the client side of mobile and web applications.
• Expert in HTML5, CSS3, BootStrap, JavaScript, AJAX
• Proficient in at least one of React-Redux, Angular 2, Vue, or Ember.

Personality Traits
• Understands that coding is an art, a science, and a passion all at the same time.
• Thinks logically and crafts optimal, scalable solutions by relying on an "Engineering mindset",
except when prototyping or exploring feasibility when it's totally acceptable to hack your way
out.
• Feels comfortable adhering to Agile SDLC and following best practices.
• Works well in a team, respecting the role played by Product Analysts, UX and UI Designers, Back
End Developers, and Software Testers in enhancing the value of one's own work.
• Asks the right questions, looks for data, and speaks one's mind with clarity.
• Never stops learning.
• Nice to have: Excited about changing the “education system” for the better.
21 © 2017 Entrayn Education Technologies (P) Ltd.
 We also constantly refine our Pedagogy
For example, we actively resist the outmoded “chalk-and-talk” method in our coaching,
instead opting for a personal, hands-on approach that does justice to exam requirements and
the needs of individual learners, irrespective of whether they’re online or classroom students.

22 © 2017 Entrayn Education Technologies (P) Ltd.

 …and we hire smart interns & give them meaningful projects!

Our interns get to work on:

✓ Algorithm Design
✓ Web App Development
✓ Mobile App Development
✓ Data Analytics Entrayn
✓ UI/UX Design Summer
✓ Verbal/English Content Interns
✓ Quant/Math Content 2016
✓ … and more!

# Intern Language Currently pursuing Institute Internship

1 Arvindh Suriya.S Tamil B.Tech- Computer Science IIT-Madras Software
2 Girish Raguvir.J Tamil B.Tech- Computer Science IIT-Madras Software
3 Sri Harsha Arangi Telugu B.Tech- Computer Science IIT-Madras Software
4 Bikash Gogoi Assamese B.Tech- Computer Science IIT-Madras Software
5 Jagan Mohan Telugu B.Tech- Civil Engg IIT-Kharagpur Software
6 Ishu Bansal Punjabi B.Tech- Mechanical IIT-Roorkee Software
7 Shubham kumar Hindi B.Tech- Computer Science NIT Silchar Software
8 Harsh vardhan Singh Punjabi B.Tech-Metallurgy IIT-Roorkee Data Analysis
9 Rajat P. Deshmukh Marathi B.Tech- Engg Physics IIT-Madras Data Analysis
10 Aakash Purushottam Malayalam B.Tech- Computer Science IIT-Kharagpur Mathematics
11 Anuj Anand Gagari Hindi B.Tech- Engg Physics IIT-Madras Mathematics
23 © 2017 Entrayn Education Technologies (P) Ltd.
Excited abou flying with us? ☺
careers@entrayn.com