WORKSTEPS

WORK ASSIST
FOUNDATION
LOGO DESIGN
CONCEPTS
ARIELLE WINCHESTER
ariellewinchester.com
ariellem.winchester@gmail.com

+1 512 981 3668

 WORKSTEPS WORK ASSIST FOUNDATION LOGO DESIGN CONCEPTS

BRIEF accommodation
support
DELIVERABLES

Design of two initial logo concepts

for WorkSTEPS Work Assist Foundation

Color palette

KEYWORDS
strength
value
Accommodation, support, strength, value,
compassion, diversity, accessibility

REQUIREMENTS

compassion
Must fit accessibility guidelines for largest possible audience -
• Large font size, no underlines, italics, or all caps for legibility
• Text-to-background contrast = 7 : 1 or greater
• WCAG guideline adherence

Must align with WorkSTEPS brand

CLIENT IDEAS
diversity
accessibility
Color palette may include grey/periwinkle, red, blue, and purple
Logo may house different icons for different use cases

ARIELLE WINCHESTER GRAPHIC DESIGN

 WORKSTEPS WORK ASSIST FOUNDATION LOGO DESIGN CONCEPTS

PROCESS
SKETCHES

ARIELLE WINCHESTER GRAPHIC DESIGN

 WORKSTEPS WORK ASSIST FOUNDATION LOGO DESIGN CONCEPTS

PROCESS
DIGITAL SKETCHES

Work Assist Foundation

Work Assist Foundation

Work Assist Foundation Work Assist Foundation Work Assist Foundation

Work Assist Foundation Work Assist Foundation Work Assist Foundation

Work Assist Foundation Work Assist Foundation

ARIELLE WINCHESTER GRAPHIC DESIGN

 WORKSTEPS WORK ASSIST FOUNDATION LOGO DESIGN CONCEPTS

PROCESS
DIGITAL SKETCH REFINEMENT

Work Assist Foundation

Work Assist Foundation

Work Assist Foundation

Work Assist Foundation

Work Assist Foundation

Work Assist Foundation

Work Assist Foundation

Work Assist Foundation

Work Assist Foundation

Work Assist Foundation Work Assist Foundation

Work Assist Foundation

Work Assist Foundation

Work Assist Foundation

Work Assist Foundation Work Assist Foundation

Work Assist Foundation

ARIELLE WINCHESTER GRAPHIC DESIGN

 WORKSTEPS WORK ASSIST FOUNDATION LOGO DESIGN CONCEPTS

PROCESS
DIGITAL SKETCH REFINEMENT

Work Assist Foundation

Work Assist Foundation

Work Assist Foundation

Work Assist Foundation Work Assist Foundation

ARIELLE WINCHESTER GRAPHIC DESIGN

 WORKSTEPS WORK ASSIST FOUNDATION LOGO DESIGN CONCEPTS

LOGO 1
DESIGNER’S NOTES

Diagonal lines Integration with existing Large typeface to

convey movement WorkSTEPS brand accommodate the
visually impaired

Strong, bold lines and angles

to emphasize the keywords
of strength and support

Colors chosen for visibility 3 colors here to reflect

across all types of color the 3 goals of the mission
blindness statement

ARIELLE WINCHESTER GRAPHIC DESIGN

 WORKSTEPS WORK ASSIST FOUNDATION LOGO DESIGN CONCEPTS

LOGO 2
DESIGNER’S NOTES

Diagonal lines
convey movement
Integration with existing WorkSTEPS brand

Curved corners add a more

human, compassionate feel

Human icon to reflect Colors chosen for visibility across all types of color
the company’s human- blindness, and bold contrast for easy recognition
centered mission

ARIELLE WINCHESTER GRAPHIC DESIGN

BRAND
ALIGNMENT
 WORKSTEPS WORK ASSIST FOUNDATION LOGO DESIGN CONCEPTS

BRANDING
PROPOSED COLOR PALETTE TO GO WITH LOGO 1 WORKSTEPS COLOR PALETTE

C = 58 C = 36 C = 76 C = 36 C=0 C=0 C = 75
M = 49 M = 33 M = 71 M = 71 M = 100 M = 100 M = 68
Y = 46 Y = 13 Y = 12 Y = 13 Y = 91 Y = 91 Y = 67
K = 15 K=0 K=0 K = 12 K=0 K=0 K = 90

PROPOSED COLOR PALETTE TO GO WITH LOGO 2

C=0 C = 58 C = 36 C = 56 C = 79
M = 100 M = 49 M = 28 M = 25 M = 55
Y = 91 Y = 46 Y = 27 Y = 11 Y=7
K=0 K = 15 K=0 K=0 K=0

ARIELLE WINCHESTER GRAPHIC DESIGN

 WORKSTEPS WORK ASSIST FOUNDATION LOGO DESIGN CONCEPTS

ICONS
(NEED FINAL LIST OF 4-5 ITEMS TO DEPICT)

ARIELLE WINCHESTER GRAPHIC DESIGN