Product Development: The more information you can gather on what consumers think of your products,

the better product you can develop. If your product is a success locally, its presence in other markets
could grow. Know beforehand what else is on the market so you can be ready for that growth.

1. Suntory Website visitors can find nutrition information for their favorite Beam Suntory products
through the Brands section, which is linked to DrinkSmart.com, the company’s global platform for
communicating with consumers about responsible consumption of alcohol.
2. Users can select their market and brand of choice to see information such as calories, sugar, fat and
carbohydrates, as well as other details such as alcohol content per standard serving.

Ambition
1. In India, with leading brands like Teacher’s, Jim Beam, The Ardmore, Laphroaig, Bowmore, Sauza and
premium brands under our House of Suntory portfolio, we have an aspiration of reaching $1 billion in
sales by 2030
2. leveraging our East-Meets-West competitive advantage, Our biggest brand in India, Teacher’s Scotch
Whisky, has been on a solid growth momentum and Jim Beam targeting emerging whisky drinkers, has
been growing in high double digits each year also to new cities & outlets.
3. The Ardmore newly introduced Scotch Single Malt smoky Single Malt & a new taste for Indian
consumers

Single malt Scotch is single malt whisky made in Scotland. To be a single malt scotch the whisky must
have been distilled at a single distillery using a pot still distillation process and made from
a mash of malted barley.

HR Answers

Beam Suntory focuses on Monozukuri (Quality), Kaizen (improvement) and Gemba (understanding
what our customers' want)

Beam operates on "Ikigai" is usually used to indicate the source of value in one's life or the things that
make one's life worthwhile.

What’s your reason for getting up in the morning?

Your Values, Things You Like To Do, and Things You Are Good At.
The cross section of the three lists is your ikigai.

Threat
The legal market for recreational cannabis use could grow from $12bn in 2018 to $166bn globally by
2025 if the sector capitalises on “wellness trends”