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Employee engagement has been a buzzword among businesses for some time, built
on the simple understanding that engaged individuals will be more bought in
to company culture and values and will do their best to drive enhanced performance.
However, times are changing and it's no longer a matter of businesses being
focused on driving higher levels of engagement if they wish to stand out from their
competition and attract and retain the best staff. Instead, there must be a concerted
effort to create a positive environment in which individuals are supported throughout
their time with a business. This should be the platform on which positive employer
branding is built.
Rather than focusing narrowly on employee engagement and culture, which many
companies have done in the past, it is now essential for forward-thinking businesses
to widen the scope of their employee support programs.
This is therefore a significant challenge for many businesses; however, there are a
number of common factors that can drive an improved employee experience for
those keen to do so. Understanding and appreciating the pressures that employees
face on a daily basis within their role is a positive place to start.
Employee experience therefore forms a crucial part of this process and is, arguably,
now more important than ever, especially given the rise in social media and the
popularity of sites like Glassdoor, which provide employees with an outlet to the
wider world to share their experiences of working for a business - thereby impacting
the employer brand in a much wider realm.
Creating a positive employee experience will help to attract and retain a skilled
workforce, which in turn will drive a stronger customer experience and support
positive brand reputation, further reinforcing the employer brand. It is therefore a
process that should be viewed as a holistic solution by businesses to the issues of
driving a positive association for their organization in the wider market.