A STUDY ON OVERALL FUNCTIONS OF

THE CHERAN INDUSTRIES

(ALIND)

MANNAR

Summer Internship Training Report

Submitted by

B.SUGANYA
Register No: 712418631031

In partial fulfillment for the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

In

PPG BUSINESS SCHOOL

COIMBATORE-35

JUNE 2019
 SUMMER INTERNSHIP TRAINING REPORT

This is to certify that the project report entitled

A STUDY ON OVERALL FUNCTIONS OF

THE CHERAN INDUSTRIES

This is the bonafide record of project work done by

B.SUGANYA
Register No: 712418631031

Of MBA during the year of 2018 - 2020

Project Guide Director

Submitted for the summer internship training viva-voce examination held on _______

Internal Examiner External Examiner

 DECLARATION

I affirm that the project work titled “A STUDY ON OVERALL FUNCTIONS OF

THE CHERAN INDUSTRIES ” being submitted in partial fulfillment for award of MASTER
OF BUSINESS ADMINISTRATION, is the original work carried out by me. It has not formed
the part of any other project work submitted for award of any degree or diploma, either in this
any other university.

B.SUGANYA
Reg. No. 712418631031
 CERTIFICATE

This is to certify that the report of summer internship training report entitled “A STUDY ON
OVERALL FUNCTIONS OF THE CHERAN INDUSTRIES, MANNAR” submitted in
partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS
ADMINISTRATION in PPG Business School, Coimbatore, is a record of bonafide work
carried out by B.SUGANYA (REG.NO:712418631031) under my supervision and Guidance.

Date:
Place: Coimbatore

I certify that the declaration made above by the candidate is true.

R.Sindhu
Professor
PPG Business School.
 ACKNOWLEDGEMENT

The completion of this project brings a sense of satisfaction, but it is never complete
without thanking the persons who were responsible for successful completion.
I would like to extend my sincere thanks to Prof. Dr T. DEVASENATHIPATHI,
Director, PPG Business School, Coimbatore-35, who has been an invaluable source of
inspiration and providing the facility to complete this project successfully.
I’m grateful to our Faculty Guide R.SINDHU Professor, PPG Business School,
Coimbatore -35 for her valuable suggestions, encouragement, timely advice and co-operation to
complete this training in a successful manner.
I am deeply indebted to KAMAL, HR officer and Manager, and all other members of
THE CHERAN INDUSTRIES, MANNAR for providing necessary data, and for their kind co-
operation.
I extend my genuine love and gratitude to my dear parents who have built up our
Profession and backed me up in difficulties.

Date:

Place: PPG Business School, Coimbatore – 35. B.SUGANYA

 CONTENTS

S. NO CONTENTS PAGE NO

INTRODUCTION
1.1 INDUSTRY PROFILE
1.2 COMPANY PROFILE
1.3 OBJECTIVES OF THE STUDY
1.4 SWOT ANALYSIS
1.5 PRODUCTS

2
SALES DEPARTMENT

3 FINANCE DEPARTMENT

4 HR DEPARTMENT

5 LEARNINGS

6 CONCLUSION

BIBLIOGRAPHY
 CHAPTER I

INTRODUCTION

1.1 Industry profile

Market research analysts at have predicted that the pumps market in India will grow
steadily during the predicted period and will post a CAGR of almost 10% by 2020. Owing to
increased consumption, the pump manufacturers have been concentrating only on the needs of
the domestic market, mainly to the agriculture and building services industries. The influence of
linearization, privatization, and globalization of the Indian pump market have compelled
manufacturers to export their products to foreign countries where the demand for pumps in high
in industries such as oil and gas, steel, and mining. Currently, the US and Germany are the
revenue contributors to the market. Factors such as the rising demand for oil and the increased
investments in water and wastewater treatment activities will have a huge impact on pump
exports in India, which will drive the demand for the market during the predicted period.

The pumps market in India will witness the emergence of intelligent pump systems and
micro disc pump technology in the next few years. Intelligent pump systems can control and
regulate the flow or pressure of the fluid, can adjust to process changes, and also have a fault
tolerant design, which will induce several manufacturers to adopt these pumps as they reduce the
total cost of ownership without compromising performance parameters. Also, the micro disc
pump technology will help manufacturers develop small-size and energy-efficient disc pumps
that can be used in medical applications such as wound therapy and blood pressure measurement.

India today exports pumps to 100+ countries

• Is totally self-sufficient in

• captive power generation

• pulp and papers

• energy efficient pumps in utilities and agriculture

• Is almost self-sufficient in pumps for nuclear power

Market Size of Pump Industries in India

• The Indian pump market was worth over US$ 18 billion in 2019

• India has over 800 pump manufacturers

• India manufactures more than more than 1 million pumps every year

• The Indian Pump industry offers excellent growth opportunities for international
collaborations

• Indian Pumps are exported to more than 100 countries

Indian Pumps – Market Segmentation by Share & Value

Industries Market Share

Agriculture 27%
Building Services 19%
Water & Wastewater 17%
Management
Power Generation 12%
Oil & Gas 8%
Metal & Mining 4%
Others 13%

Agriculture and Building Services comprise 46% of the market by value (INR 3910 crore). This
segment of the Indian pump market is highly fragmented as well as competitive – with a large
number of small and medium enterprises (SMEs) competing to increase their market share.
The biggest markets for agricultural pump sets are the central Indian states of Madhya Pradesh,
Maharashtra, Tamil Nadu, Karnataka and Andhra Pradesh.

The Industrial Sector comprises the remaining 54% of the market by value (INR 4590 crore).
This segment of the India pump market consists of sectors like Water& Sewage Treatment,
Power Generation, Oil &Gas, Metals &Mining and Others. Being technologically intensive, it is
a relatively hard sector for small and medium enterprises (SMEs) to penetrate.

Indian Pumps – Market Segmentation by Pump Type

• Centrifugal Pumps ~95%

• Positive Displacement Pumps ~5%

Indian Pumps – Key Strengths: Why Make in India?

• India offers among the highest net value additions in the world (20%-plus)

• A ready export market in 100-plus countries

• 16% of India’s pump manufacturing capacity is geared for exports (and growing)

• Healthy domestic market for pumps in India – US$ 1.2 billion-plus (INR 8,500-plus
crore)

• Technological capabilities to meet the highest quality standards – such as ISO 9000,
ANSI, API or EUNO series

• Proactive government policies to stimulate agricultural growth (and demand for

pumps), through:

o subsidized electricity

o exemptions on use of solar water pumps

Such policies have inspired farmers to install independent irrigation facilities to ensure consistent
availability of water. As a result of these schemes, the demand for water pumps has increased
significantly.

• Rapid growth of the Indian chemical market has stimulated the demand for high quality
industrial pumps

• The growing demand for lower cost of operation and zero downtime pumps gives India
a competitive advantage to offset the labour cost advantage offered by low-cost/low-quality
manufacturers in some Asian countries

Indian Pumps – Growth Opportunities

70% of India’s US$15 trillion GDP projected for 2030 will have to be supported by urban
infrastructure – and will require massive doses of investment in urban infrastructure. The other
growth drivers for Indian pumps include population growth, higher water-intensive food
consumption, industrialisation, growing public awareness about drinking water quality,
decreasing water quality, lower water levels, and environmental pressure from government
bodies on wastewater discharge, thereby amplifying the demand many times over for the recycle
and reuse of water.

Segmentation by end-user and analysis of the pumps market in India

• Agriculture

• Building services

• Power generation

• Oil and gas

• Water and wastewater

This market study estimates that the agriculture segment will account for about 35% of the total
share of the pumps market in India by 2020 and will also dominate this market throughout the
forecast period. The increase in consumption rate, rise in agriculture exports, the growth in the
food processing industry, and growth in organic farming will result in the growth of the
agriculture sector, which will subsequently increase the demand for pumps in the coming years.
Additionally, the expected investments from the government toward irrigation projects will also
drive the demand for the market.

The Government of India is actively encouraging technology development and transfer to enable
the small scale sector (i.e. small pump manufacturers) to enter high-tech areas such as aerospace
and defense

• Indian companies are increasingly looking for international partnerships via technology
collaborations to enter foreign markets

• Many small scale pump manufacturers have created price sensitive offerings as viable
alternatives to costly pumps manufactured by large pump manufacturers

• The Indian chemical market– growing at a rapid pace – is fuelling the demand for
industrial pumps

• Government regulations and energy crisis are motivating water pump manufacturers to
develop energy efficient products

The Government of India has introduced several policies to promote agricultural growth in the
country. These policies range from subsidized electricity to exemptions on use of solar water
pumps. The announcement of such policies has inspired farmers to install independent irrigation
facilities to ensure consistent availability of water. Consequently, this is pushing the demand for
water pumps in India.

Industry Clusters – Indian Pumps

Some of the major industry clusters for pumps in India include:

• Coimbatore
• Belgaum

• Batala & Jalandhar

• Kolhapur

• Rajkot

• Ahmedabad

• Hyderabad

Quality Certifications for Indian Pumps

The Indian Pump industry complies with highest quality standards – such as ISO 9000, ANSI,
API or EUNO series.
1.2 Cheran pump industry

History of the cheran pump industry

The founder MR.P.G.Mahalingam named the group CHERAN with the principles of
“quality at its best”. Initially being a son of a farmer from a village, founder understood the day-
to-day toughness and hardness faced by the farmers. Once when the water scarcity was at peak
during late 80`s, he had an idea to opt for a bore well service in his own farm to sort out the
scarcity issue, when the bore work was done he faced tremendous risk in getting the suitable
motors and pumps at affordable price for his bore well. That incident kindled his heart repeatedly
about the toughness faced by a farmer to satisfy his or her own basic need of water. Since then he
was repeatedly planning to find a solution for these problems in a wide range to help all his
fellow farmer bloods. Learning all the ethics behind the system he proclaimed to set up a service
and motor pump set unit in early 90`s which paved the basement for the Cheran groups. To stand
unique and provide the best service many special schemes like onsite field inspection,
customized un-size pump sets based on the consumer’s requirement were introduced by the
company which was highly welcoming. Later step-by-step people`s choice towards the firm was
highly appreciating as the company’s products, its system and service was highly satisfactory to
all the customers. With the Valuable customers, trustworthy Stakeholders, Step by step many
business ventures have been started up one by one under the group. At present the group has
below mentioned various different portfolios of businesses servicing the people around the
globe,

 Cheran Industries

 CheranBeautycare Products

 Cheran Traders

 Msyura Pumps

 Cheran Agro Products

Key People of the Group

 P.G.Mahalingam (Managing Director)

 HarishankarMahalingam, Msc (United Kingdom) - Managing Body
 SreekumarMahalingam, MBA (Switzerland) - Managing Body

Vision

To serve the most simplified, smarter, efficient range of water lifting pumps at uttermost
affordable price with commendable quality to the mankind and society.

Mission

Analyse, plan, perform each day for a better & positive output combined along with team
work, appreciable business ethics & most vibrant work force.

PROFILE OF THE COMPANY

REGISTERED OFFICE:

Cheran industries,

78\1, RavindranathTagotre Road,

Athipalayam Road,

Ganapathy,

Coimbatore-641006.

BRANCHES:

 Kerala
 Karnataka
  Bangalore
 Mumbai
 Hyderabad.

BOARD OF DIRECTORS:

 Mr.P.G.Mahalingam
 Mr.P.Mani.

AUDITORS:

 Mr.Ramanathan.

LEGAL ADVISOR:

 Mr.Ranganathan.

BANKERS:

 I.O.B
 South India.

The Company and its quality policy:

The company was established in the year 1992. We are one of leading pump
manufacturers in Coimbatore with skilled & well experienced R&D & Quality Control Team.
they have taken immense care at each stage right from design upto packing to provide trouble
free service. they are confident on their stringent quality control measures. they provide warranty
for the period of one year.

Advantages of their pumpset are operated on wide voltage range, noiseless, high
discharge, low power cosumpition, high efficiency & very economic. their products available in
the brand name of Cheran and Mayura throughout South India.
Motor

Cheran Submersible Motors are squirrel cage wet type induction Motor of 2880 rpm,
50Hz, Single & Three Phase AC Supply. The winding wires are non-aging water proof synthetic
film insulated and the cables are capable of withstanding high voltages. The rotors are made up
of EC grade copper and mounted on high tensile strength shaft ground to perfection. The rotor is
coated with rust proof polyurethane based paint. The bushes are made of high grade bronze
material and the rotor is dynamically balanced. The thrust bearing is designed to ensure take the
axial load with minimum wear and tear.

Pump

Cheran Submersible Pumps are multistage centrifugal pumps with dynamically balanced,
high grade SS and bronze impellers. The stage castings and other parts are made of high grade
cast iron. The pump shafts are made of stainless steel and machined to perfection water
lubricated special bronze bushes are used for friction-free rotation. The strainer is specially
designed with a mesh to arrest all the entry of foreign particles with minimum hydraulic loss.

All the Cheranpumpsets are tested as per IS:9283, IS:8034, IS:8472, IS:9079, IS14220 &
5Star rating specification.

Guarantee & Warranty

With our confidence level on stringent quality measures, they provide warranty &
guarantee for a period of one year.
1.3 OBJECIVE OF THE STUDY

 To study the overall performance of the organization

 To understands the performance measurements of employees and various employee

welfare activities, training activities

 To understand the steps taken to increase the productivity in the organization

 To understand growth strategy of the organization

 To understand how the key business processes are carried out in an organization

 To understand the extent technology adoption

 To familiarize with the organization structure and its functioning

1.4 SWOT ANALYSIS

Strengths

 Most Efficient Pump

 Good Energy Efficiency, between 2 and 4.9 times the input energy produced
 Runs from electrical grid, does not require other resource supply

Weaknesses

 High Installation Costs

 Take up facility ground space
 Will not work in section of building with existing radiators
 Needs supplement to bring DHW to 60 degrees C

Opportunities

 There is spare ground on site that could be used

 Can be used with Air Conditioning System

Threats

 Gas costs are similar 3.5p / 4p per kW

 More developed technologies available
1.5 Products

1)

100mm (4”) borewell Submersible Pumpsets

About the Product

CHERAN CS100, CG100 and Premium Models 100mm

BorewellSubmerisblepumpsets made with quality raw material,
unique design to ensure best in-class performance with lowest
operating voltage, Low cost and Trouble free maintenance for
years. Matchless and unique design of bowl, impeller and
diffuser put together construct the pump most energy efficient.
Highly sophisticated engineering and State of the art
manufacturing process results the world class quality, consistently.

Features

 Specially designed Thrust Bearings to withstand high axial thrust loads.

 Water Cooled rewindable, easily dismandle and repaired.

 Designed for Wide Voltage operation.

 Impellers high quality Poly propylene Impeller and Diffuser.

 Stainless Steel 410 Sleeve and Shafts.

 Best Operating Efficiency and more durability.

 Suction and NRV are of C.I. FG-220 Grade

Applications

 Sprinkler Systems.

 Pressure boosting units.

 Industrial & rural Water Supply.

  Irrigation

 Fountains and Gardens.

Specifications
Power : 0.75 HP to 7.5 HP (1 ph& 3 ph)

Speed : 2880 rpm

Discharge range : 12 lpm - 600 lpm

Head range : 7 m - 400 m

Delivery Pipe
32, 40 & 50
Size (mm) :

2)

125mm (5”) borewell Submersible Pumpsets

About the Product

CHERAN Premium Models 125mm BorewellSubmerisblepumpsets made with quality raw material,
unique design to ensure best in-class performance with lowest operating voltage, Low cost and Trouble
free maintenance for years. Matchless and unique design of bowl, impeller and diffuser put together
construct the pump most energy efficient. Highly sophisticated engineering and State of the art
manufacturing process results the world class quality, consistently.
Features

 Specially designed Thrust Bearings to withstand high axial thrust loads.

 Water Cooled rewindable, easily dismandle and repaired.

 Designed for Wide Voltage operation.

 Impellers Stainless steel and Gunmetal.

 Stainless Steel 410 Sleeve and Shafts.

 Best Operating Efficiency and more durability.

 Suction, NRV and Motor Castings are of C.I. FG-220 Grade.

Applications

 Irrigation

 Domestic

 Drip and sprinkler applications

 Civil and industrial water supply

 Farms & Gardens

 Rural water supply

Specifications

Power : 3.0 HP to 10.0 HP

Speed : 2880 rpm

Discharge range : 30 lpm - 1200 lpm

Head range : 10 m - 300 m

Delivery Pipe
50
Size (mm) :
3)

133mm (5.3”) borewell Submersible Pumpsets

About the Product

CHERAN Premium Models 125mm

BorewellSubmerisblepumpsets made with quality raw
material, unique design to ensure best in-class performance
with lowest operating voltage, Low cost and Trouble free
maintenance for years. Matchless and unique design of
bowl, impeller and diffuser put together construct the pump
most energy efficient. Highly sophisticated engineering and
State of the art manufacturing process results the world class quality, consistently.

Features

 Best Operating Efficiency and more durability.

 Specially designed thrust bearing to withstand high axial load

 Standard and Premium design motor ensures rigid construction

 Smooth surface finish results friction free flow of fluid

 Designed for wide voltage applications

 SS grade stainless steel stage Impellers and Cast Iron Casings radial flow series

 SS 41 0 impeller and Cast iron casing available in mixed flow series

Applications

 Agriculture

 Domestic

 Irrigation

 Gardens
  Civil & Industrial water supply

 Rural water supply

 Fire fighting

 Pressure boosting

Specifications
Power : 3.0 HP to 10.0 HP

Speed : 2880 rpm

Discharge range : 30 lpm - 1200 lpm

Head range : 10 m - 300 m

Delivery Pipe
50
Size (mm) :

4)

150mm (6”) borewell Submersible Pumpsets

About the Product

CHERAN Standard and Premium Models 150mm

BorewellSubmerisblepumpsets are powered by water
filled, rewindable submersible motor suitable for
continuous duty. The stator is wound with special water
proof synthetic film insulated copper winding wires and
made up of low watt loss silicon steel laminations
assembled under pressure and rigidly locked in stainless
steel stator shell. Standard and Premium design in all
motor ensures rigid construction. Optimal design of impellers and diffusers offers best possible
hydraulic efficiency. This series guarantees long life with energy-efficient performance.
Features

 Best Operating Efficiency and more durability.

 Specially designed thrust bearing to withstand high axial load

 Standard and Premium design motor ensures rigid construction

 Smooth surface finish results friction free flow of fluid

 Designed for wide voltage applications

 SS grade stainless steel stage Impellers and Cast Iron Casings radial flow series

 Available SS 41 0 impeller and SS casing available in Radial flow series

 SS 41 0 impeller and Cast iron casing available in mixed flow series

 High operating efficiency and consistent performance ensures low operation cost

 Motor is designed with higher cooling effect.

Applications

 Agriculture

 Irrigation

 Gardens

 Civil & Industrial water supply

 Rural water supply

 Fire fighting

 Pressure boosting
Specifications

Power : 3.0 HP to 25 HP

Speed : 2880 rpm

Discharge range : 40 lpm - 1600 lpm

Head range : 9 m - 400 m

Delivery Pipe
50, 60 & 80
Size (mm) :

5)

Open well Pumps

Horizontal Open well Submersible Pumps

About the Product

CHERAN Standard and Premium models Horizontal

Openwell Submersible Pumps are ideally suitable for open
wells or tanks where a wide fluctuation of water level
occur. This work under water and rest at the bottom of the
well. Prime mover is rewindable, water-cooled motor.
Motor sealing is made by polymers, ‘O’ rings, Oil seals
and sand guard to avoid ingress of well water/salt into the
motor. This series guarantees long life with energy-
efficient performance.
Features

 Motor is designed with higher cooling effect ensures the longer life of the motor.

 Dynamically balanced rotating parts ensure minimum vibration and longer life.

 Designed for wide voltage fluctuations.

 Less maintenance due to safe designs & high precise work.

 Motor Body, Base, Housing Bracket, Casing and Impellers C.I. FG-220 Grade.

 Stainless Steel 410 grade motor shaft.

 Pure EC Grade copper winding wire, Poly wrapped insulation Cat-B.

 CRNO Stator and Rotor Stapings.

 Thrust assembly Stainless Steel and Carbon pad.

 Quality LTB -4 Housing Bush.

 Sand Proof design of mechanical seal rings and Sand Guards protection.

 High Operating Efficiency.

Applications

 Agriculture

 Domestic

 Irrigation

 Gardens

 Industrial

 Rural water supply

Specifications

Power : 3.0 HP to 60.0 HP

Speed : 2880 rpm

Discharge range : 5000 lpm

Head range : Upto 160 m

Delivery Pipe
50, 65, 75 & 100
Size (mm) :

6)

Open well Pumps

Vertical Open well Submersible Pumps

About the Product

CHERAN Standard and Premium models Horizontal

Openwell Submersible Pumps are ideally suitable for open
wells or tanks where a wide fluctuation of water level occur.
This work under water and rest at the bottom of the well.
Prime mover is rewindable, water-cooled motor. This type of
pumps used for higher water flow areas.sss

Features

 Motor is designed with higher cooling effect ensures the longer life of the motor.

 Dynamically balanced rotating parts ensure minimum vibration and longer life.

 Designed for wide voltage fluctuations.

 Less maintenance due to safe designs & high precise work.

  Motor Body, Base, Housing Bracket, Casing and Impellers C.I. FG-220 Grade.

 Stainless Steel 410 grade motor shaft.

 Pure EC Grade copper winding wire, Poly wrapped insulation Cat-B.

 CRNO Stator and Rotor Stapings.

 Thrust assembly Stainless Steel and Carbon pad.

 Quality LTB -4 Housing Bush.

 Sand Proof design of mechanical seal rings and Sand Guards protection.

 No suction & priming problem

 Noiseless operation

 High Operating Efficiency.

Applications

 Industrial

 Irrigation

 Gardens

 Agriculture

 Domestic

 Rural water supply

Specifications

Power : 3.0 HP to 60.0 HP

Speed : 2880 rpm

Discharge range : 5000 lpm

Head range : Upto 160 m

7)

7.)Domestic Pumps

Regenerative Self Priming Pumps

About the Product

CHERAN Regenerative Selfprimingpumpsets are power-

driven by a totally enclosed fan cooled AC induction two
pole motor, suitable for continuous duty. Motor stator is
made of low watt loss silicon laminations assembled under
pressure and rigidly locked in the frame. The windings are
of high - grade enameled copper wire and are varnish
impregnated. Construction of motor frames and usage of
quality materials result in high performance, noice free
operation and low temperature rise thereby increasing the life cycle of the motor. Pumps volute
chamber and impellers are designed to give the best possible hydraulic efficiency and suction lift
characteristics.

Features

 Pumpset available with extension shaft.

 Built-in with imported Thermal Overload Protector.

 Specially designed for wide voltage fluctuations.

 Powder coated multi-color stator body.

 Double sealed ball bearing.

Applications

 Domestic
  Small Garden

 Pressure Boosting

 Civil Applications

Specifications

Power : 0.5 HP to 1.0 HP

Speed : 2880 rpm

Discharge range : 10 lpm – 50 lpm

Head range : 5 m 45 m

Suction lift with

Self Priming 7 m
Capacity :

Delivery Pipe
25 x 25
Size (mm) :

8)

Domestic Pumps

Centrifugal Monoblock Pumps

About the Product

CHERAN Centrifugal Monoblockpumpsets are powered by a

totally enclosed fan cooled AC induction two pole motor.
Motor stator is made of low watt loss silicon steel laminations
assembled under pressure and rigidly locked in the frame.
Construction of motor frame and usage of quality materials
result in high performance and low temperature rise thereby
increasing the life cycle of the motor.

Features

 Specially designed for wide voltage operation.

 Single Phase with running Capacitor.

 Good suction lift characteristics.

 Dynamically balanced rotating parts including rotor and impeller ensures minimum
vibration and longer life.

 Easy installation and easy Servicing.

 High operating efficiency resulting in lower power consumption.

 Back pull-out design for easy servicing & repair.

Applications

 Domestic

 Gardens.

 Industry.

 Irrigation.

 Farms.

 Civil Applications

Specifications
Power : 0.5 HP to 2.0 HP

Speed : 2880 rpm

Discharge range : 27 lpm – 300 lpm

Head range : 6 m - 35 m
Suction lift with
Self Priming 7 m with foot valve
Capacity :

Delivery Pipe
25, 32, 40, 50 & 65
Size (mm) :

9)

Domestic Pumps

Open well Submersible Pumps

About the Product

CHERAN Horizontal Openwell Submersible Pumpsets are

ideally suitable for Openwell / Tanks where a wide
fluctuation of water level occur. This works under water and
rest at the bottom of the well or tank. Hence suction and
priming problem will not arise. The optimal design of
impeller and diffusers enables the best possible hydraulic
efficiency.

Features

 maintenance free performance even in very low voltage - 180V-240V.

 Specially designed Hi- Bolt is provided for easy installation.

 High Operating Efficiency.

 Easy to dismantle and repair.

  100% pure EC Grade copper employed to make winding wire,
dual coated with insulation Cat-B.

 Stamping: Silicon and Low Carbon.

 Base, Housing Bracket, Casing C.I. FG-220Grade.

 No Suction and Priming Problem.

Applications

 Rural water supply.

 Gardens.

 Industry.

 Irrigation.

Specifications
Power : 0.5 HP to 2.0 HP

Speed : 2880 rpm

Discharge range : 20 lpm – 225 lpm

Head range : 5 m - 35 m

Delivery Pipe
25, 32, 40 & 50
Size (mm) :

10)

Domestic Pumps

Slow Speed Self Priming Monoblock Pumps

About the Product

CHERAN Centrifugal Regenerative Selfpriming pumps are with inbuilt check valve on the
suction side and there is no need for foot valve.
Pumps are powered by a totally enclosed fan
cooled (TEFC) and Screen Protected Drip Proof
(SPDP), AC induction four pole motors suitable
for continuous duty. Construction of motor frame
and usage of quality materials result in high
performance and low temperature raise, thereby
increasing the life cycle of the motor.

Features

 Double sealed ball bearing.

 Specially designed for wide voltage fluctuations.

 Powder coated multi-color stator body.

 Good suction lift characteristics

 Accurate function of centrifugal governor & switch ensures the longer life of the motor

 Specially designed mesh is provided in pump to avoid foreign particles

 Special graded casting used in pump portion to prevent the wear & tear

 High tensile brass impeller is used to increase the life of pump

Applications

 Civil Applications.

 Domestic.

 Pressure Boosting.

 Small Garden.
Specifications
Power : 0.5 HP to 1.0 HP

Speed : 1440 rpm

Discharge range : 20 lpm – 60 lpm

Head range : 6 m – 36 m

Delivery Pipe
25 x 25
Size (mm) :

11)

Domestic Pumps

Pressure Booster Pumps

About the Product

CHERAN Booster system maintains the even water

pressure in all the outlets. When the pressure drops to the
pre-set level, the pump will start-up and meets the
demand, when the pressure attained its maximum pre-set
pressure, the pump will be switched off. The complete
system is compactly assembled and well mounted on a
right base. Occupies less space facilitated by the sturdy
and compact design

Features

 Double sealed ball bearing.

 Specially designed for wide voltage fluctuations.

 Pumpset available with extension shaft.

  Powder coated multi-color stator body.

 Sturdy and compact.

Applications

 Residential building

 Industries

 Hotels

 Hospitals

 Schools

 Apartments

Specifications
Power : 0.5 HP to 1.0 HP

Speed : 2880 rpm

Max. Liquid Temp : 40°C

Head range : Upto 36 m

Delivery Pipe
25 x 25
Size (mm) :
 CHAPTER II

2.1 SALES DEPARTMENT

INTRODUCTION:

Sales are next main function in an organization. Sales are known as

marketing function. These function include market research, product planning,
sales, forecasting, determination of selling policy etc.

NEED OF SALES ORGANISATION:

In the case of a company “Cheran Industries” the need for sales

organization arises when

1. The demand of their good bar increased.

2. Orders received are to be handled properly
3. Outstanding bills are to be collected.
4. Complaints of the customers are to be investigated and if found genuine
are to be attended to the satisfaction of the customer.
5. The marketing conditions should be followed.
IMPORTANCE OF SALES ORGANISATIONS:

 It increased managerial efficiency.

 It encourages specializations.
 It improves the possibilities of rapid growth of the institution.
 It performs very function such as marketing research, product planning,
sales forecasting and budgeting, etc.,
STEPS FOLLOWED TO SALE A PRODUCT:

ENQUIRING:

Enquiring is the first step in order executing. After the customer

enquiring is over the quotation will be sent to the party.

QUOTATION:

The quotation will contain the details about the pump manufacturing and
its features and price by receiving the quotation the party will place the order with
the company.

CUSTOMER INSPECTION:

Customer inspection is done then final payment will be made.

FINAL PAYMENT:

When the customer gets the pump and he will make up final payment to
the company. After receiving the payment the pump will be ready for dispatch.

SALES INVOICE:

Sales invoice will be given by the seller and it should be totally in 8

copies. The sales invoice should contain the details about the time of delivery.
 CHAPTER III

3.1 FINANCE DEPARTMENT

USE FOR FINANTIAL STATEMENT:

A company’s financial statements can be used for various purpose:

 As analytical tool.
 As a management report card.
 As an early warning signal.
 As a basis for prediction and
 As a measure of accountability.
ROLE OF FINANCE:
It may be noted that there is a considerable change in the role of finance

due to the increasing price of industrializations technological innovations

increased governmental regulations and widened merchants.

ACCOUNTS MAINTAINED IN CHERAN INDUSTRIES:

1. Financial accounting
2. Cost accounting
 LIFO (last in first out method)
 FIFO (first in first out method)
BOOKS MAINTAINED IN CHERAN INDUSTRIES:

There are so many book are maintained in this industry. These helps the

Management to see progress of the industry. The names of the books Mentioned
are as follows.
1. Journal
2. Ledger
3. Cash book
4. Purchase book
5. Petty cash book
6. Sales book
7. Trading and profit and loss account
8. Balance sheet
9. Trial balance
 CHAPTER IV

4.1 HUMAN RESOURCE MANAGEMENT

Human resource management is therefore focused on a number of major areas, including:

 Recruiting and staffing

 Compensation and benefits
 Training and learning
 Labor and employee relations
 Organization development

Due to the many areas of human resource management, it is typical for professionals in
this field to possess specific expertise in one or more areas. Just a few of the related career titles
for HR professionals include:

 Training development specialist

 HR manager
 Benefits specialist
 Human resource generalist
 Employment services manager
 Compensation and job analysis specialist
 Training and development manager
 Recruiter
 Benefits counselor
 Personnel analyst

Human resource management is about:

 Addressing current employee concerns: Unlike company managers who oversee the
day-to-day work of employees, HR departments deal with employee concerns such as
benefits, pay, employee investments, pension plans, and training. Their work may also
include settling conflicts between employees or between employees and their managers.
 Acquiring new employees: The human resource management team recruits potential
employees, oversees the hiring process (background checks, drug testing, etc.), and
provides new employee orientation.
 Managing the employee separation process: The HR management team must complete a
specific set of tasks if an employee quits, is fired, or is laid off. Paperwork must be
completed to ensure that the process was completed legally. Severance pay may be
offered or negotiated, benefits must be settled, and access to company resources must be
severed via the collection of keys, badges, computers, or sensitive materials from the
employee.
 Improving morale: Effective HR teams encourage company employees to do their best,
which contributes to the overall success of the company. Their work often involves
rewarding employees for good performance and creating a positive work environment.
 Define and align organizational purpose: A company’s employees must be able to
clearly articulate why the company exists in order to achieve a purpose-driven,
sustainable, high-performing organization. Employees must also understand how their
efforts connect, or align, with the organization’s purpose.
 Recruit the best talent by creating, marketing, and selling an Employee Value
Proposition (EVP): False marketing and misconceptions about an organization are some
of the main reasons why the employer-employee relationship fails. Therefore, companies
must create, market, and sell an EVP that is true and accurate as to not mislead potential
employees.
 Focus on employee strengths: Companies must make every effort to understand what
candidates and employees do best and put them into roles where they can play to their
strengths as much as possible.
 Create organizational alignment: Achievements must align with the organization’s
objectives so as to build a successful and sustainable organization.
 Accurately measure the same things: All internal departments and employees must be
measuring the same things as to achieve a definitive organizational result and to ensure
that everyone knows exactly where the organization is at all times.
Mile Stones

Certifications
Growth Chart
 CHAPTER V

5.1 LEARNINGS

The organization study at cheran pump industry pvt ltd, has given me the opportunity to
gain valuable industry related practical experience that would allow me to expand my career
options. Practical skill and knowledge I gain at cheran pump industry. I was able to utilize and
engage the knowledge and skills gained and more practical approach at cheran pump
industry.The organization study definitely broadened my mind. What stood out during the
organization Study at cheran pump industry was the dedicated staffs and great working
environment.
 CHAPTER VI

6.1 CONCLUSION

The study helped to understand the key processes are carried out in an organization and
how information is used in organization for decision making at various levels. The study was
successful in understanding the extent of technology adoption and the organization for various
functions/activities. It also helps to familiarized with various departments in the organization.
This study helped in improving practical knowledge. The organization study was beneficial as it
helped to gain confidence and awareness.
BIBLIOGRAPHY

 www.cheranpumps.com
 http://cheranpumps.com
 http://cheranpumps.com/contact.html
 https://www.indiamart.com/cheranindustries
 https://www.indiamart.com/company/3571233
 https://www.tradeindia.com/Seller-248431-CHERAN-INDUSTRIES

Sales Team Contact list

 Tamil nadu&kerala- (+91 9894988273)

 Andhra &Telangana- (+91 8220008275)

 Karnataka- (+91 8220008273)

 All other states- (+91 7373792300)