AFPA Nutricion

Holistic Nutritionist
Certification
Program Guide
Table of Contents
Introduction ................................................................................3
Why AFPA? ...................................................................................6
Why Study Holistic Nutrition? .....................................................12
What Is a Holistic Nutritionist? ...................................................16
What Can I Do as a Holistic Nutritionist? ...................................19
How Much Can I Earn as a Nutrition Professional? ....................26
Is a Career in Holistic Nutrition Right for Me? ...........................28
Why Should I Become Certified? ...............................................30
How Do I Decide Which Program Is Right for Me? .....................32
How Does the Program Work? ....................................................35
What Will I Learn? (AFPA Program Curriculum) .........................38
What Other Programs Does AFPA Offer? ....................................57
How Do I Get Started in My Career? ..........................................61
FAQs ............................................................................................64
HOLISTIC NUTRITIONIST CERTIFICATION PROGRAM GUIDE 2

Introduction
Welcome to the Holistic Nutritionist Certification Program Guide! This guide is
intended to give you an inside look into what you’ll learn through AFPA’s Holistic
Nutritionist Certification Program and what opportunities it can create for you. In
addition to the program curriculum and benefits you receive from AFPA, we will
take a realistic look into the health and wellness industry, explore career options,
find out how to select a career path, and how to get started in your career. We
hope this guide serves as a resource to help you decide which AFPA certification
program is right for you, help you understand the various career options for
nutrition professionals, and help you choose a path that suits your desired
lifestyle!
Whether you are looking to embark on a new career path, grow in your current
field, or educate yourself and your family on health and wellness best practices,
AFPA’s Holistic Nutritionist Certification Program could be a great fit for you.

Welcome!
We started AFPA 25 years ago because we believe in the importance of having a

job that you love and that you feel good about doing. (Since you downloaded this
guide, we’re guessing you do, too!)
We set out to create one organization that would inspire and grow a network of
fitness and health professionals with the highest quality and level of skill sets and
expertise. It was our goal to enable them to transform the lives of millions through
progressive nutrition and training concepts. At that time, we had no idea the
magnitude of which we would grow, or how profoundly our education, graduates,
and community would affect people’s lives.
Today, the AFPA family has grown to over 110,000 health and fitness professionals
across 124 countries through our 28 certification programs—and we’re just
getting started! We make it a priority every day to make sure that our programs
stay current with the most up-to-date information and to continue creating new
programs and certifications in up-and-coming fields to help you expand your skill
set and grow in your career.
It’s our mission to help students graduate with the most comprehensive,
qualified education at an affordable price to set them on a path to personal and
professional success in the health, fitness, and wellness industry. Everything we
do is to ensure our graduates are prepared with the knowledge, skill sets, and
resources that they’ll need to build their careers.

We’re passionate that learning is a lifelong endeavor, and that continuing to build
upon your education is a cornerstone of growth and professional development.
We’re so pleased to have you here exploring opportunities for your future—it’s an
exciting time! We hope to become a resource for you as you embark on your path
to a fulfilling and successful career. If you have any questions or concerns, our
team of industry-leading experts and education specialists are readily available to
support you.
Wishing you all the best,
Amy + Mark
AFPA Founders

Why AFPA?
With AFPA, you get so much more than an education.

We reach beyond the certifications to bring you extensive resources that help
you apply your new credentials and grow in your career. Our team of industry-
leading experts and education specialists are committed to providing the most
up-to-date information about the health and wellness industry. We offer ongoing
professional support to each of our program graduates to help you stay on track
for success and assist with any questions or concerns that come up along the way.
Why choose AFPA?

Nationally & internationally recognized
Library full of career resources
Ongoing educational support
Board certification eligibility
Continuing education opportunities

WHY AFPA?
Our programs fit your schedule and your budget.

Each of AFPA’s 28 certification programs are among the most comprehensive
options available. Not only are they a low-risk financial investment, but each
program provides you the knowledge, skills, and qualifications you need to start
your career or to expand upon your credentials to grow in your current field. AFPA
is an excellent fit for those who may not necessarily have the time, money, or need
to pursue a four-year degree program at a college or university. Whether you’re
looking to embark on a new career path, create more opportunities for yourself
in your current field, or educate yourself and your family on health and wellness,
AFPA has programs and resources for you.
■■ Flexible, self-paced study schedules

■■ Affordable and payment plan options
■■ Digital or physical textbooks (or both!)
Course study materials are delivered online and/or to your doorstep, and you
can learn at your own pace from anywhere in the world and select a payment
plan that suits your budget. You have assignments to complete and—when you’re
ready—you can complete the final certification examination. We strive to provide
maximum flexibility in our programs to fit your schedule and budget.
“The price of the certification and the length

of time required is really achievable. It was
very easy to digest, and I like the way the
certifications are modular, so I was able to
build on my first certification.”
- Harvey Slater, AFPA Holistic Nutritionist

WHY AFPA?
A well-recognized educational source for over 25 years

AFPA has provided certification and continued education to more than 110,000
certified health, nutrition, and fitness professionals around the world. Our
Holistic Nutritionist Certification Program curriculum fully meets several board
educational requirements, and our graduates are eligible to apply for board
certification or membership from the following organizations:
■■ American Association of Drugless Practitioners (AADP) to become a Board

Certified Nutrition Professional
■■ American Naturopathic Medical Accreditation Board (ANMAB) to become a
Board Certified Holistic Health Practitioner
■■ Canadian Association for Integrative Nutrition to become a Registered Holistic
Nutrition Practitioner (R.H.N.P.)
Additionally, the AFPA Holistic Nutritionist Certification Program is accredited or

approved by the following organizations:
■■ National Association of Nutrition Professionals (NANP) (approved for continuing

education)
■■ International Practitioners of Holistic Medicine (IPHM) (approved as accredited
training provider)

WHY AFPA?
Once you become AFPA certified, you will be eligible to

become a board certified nutrition professional with AADP.
Some of the benefits of becoming board certified with AADP
include:
■■ Discounted professional liability insurance

■■ Client questionnaires
■■ Laboratory testing services in the US and Canada
■■ Inclusion in a practitioner referral database
“I searched left and right for something that

was accredited, affordable, and was really
extensive. I found AFPA, which checked all
those boxes and then some. I loved that they
have been around for 25 years. It was great
that the certification was flexible and I could
still homeschool my kids while studying.”
-Amilia Brady, AFPA Holistic Nutritionist

WHY AFPA?
Credible, reliable, and current information

AFPA also helps you stay connected with the most up-to-date policy information
on the regulations and restrictions imposed on nutrition and wellness consultants
in specific states as a member school of the Council of Holistic Health Educators.
The Council of Holistic Health Educators is a 501(c)(4) nonprofit, united to protect
and grow the rights of holistic health educators, their students, and practitioners.
AFPA holistic health students and graduates receive the following membership
benefits from the Council of Holistic Health Educators:
■■ Current nutrition and wellness practice policy regulations in

specific states
■■ Individualized government relations and lobbying services to meet
your program’s goals
■■ Educational services including advocacy and rights to practice
seminars
■■ Newsletter & action alerts of legislative threats and opportunities
■■ Learn about current public policy in your state
■■ The council becomes your government relations team, providing
advice and consultation on state and federal policy matters, as
well as lobbying, grassroots program development, and training.
Additionally, you’ll have access to all reports, memos, action
alerts, and individualized webinars.

WHY AFPA?
Our extensive experience, international recognition, and expansive library of

resources will help you stand out and build a successful career in your new
industry.
“AFPA instantly gives you credibility and is

super well respected in the industry. Clients
know that if you have that certification,
that they’re getting credible, reliable
information.
I also chose AFPA because of the course

structure. With the courses, you get to
make your own schedule and it’s perfect for
anyone who may have another job, is going
to school, or has a family.”
-Brett Bennett, AFPA Master Nutrition Consultant

Why Study Holistic
Nutrition?
AFPA’s Holistic Nutritionist Certification Program provides an unprecedented,

evidence-based, professional training in holistic nutrition, whole foods, and plant-
based nutrition. This program paired with AFPA’s graduate resources will provide
you with a strong skill set and the confidence to coach and consult with any client
seeking to not only prevent but reverse disease and gain optimal health. As a
certified holistic nutritionist trained in natural complimentary nutrition, you will be
able to coach, consult, and advise clients on how to identify and help correct the
nutritional causes of health complaints and design personalized diet and lifestyle
programs that optimize health.
Nutrition professionals play an increasingly vital role in the health and wellness
industry. As convenience foods increase in popularity and people struggle to
balance proper nutrition with day-to-day demands, many are beginning to turn
their attention to the role their diets play in their overall health. In fact, according
to the World Health Organization, at least 80% of chronic diseases and 40% of
cancers can be prevented and treated through a healthy diet and physical activity.

WHY STUDY HOLISTIC NUTRITION?
Shockingly, 6 in 10 Americans live with a chronic disease, such as heart disease,

obesity, hypertension, cardiovascular disease, or diabetes.
221+ 78
MILLION AMERICANS ARE MILLION AMERICANS HAVE
OVERWEIGHT OR HYPERTENSION
OBESE (68%)
20 84
MILLION AMERICANS MILLION AMERICANS HAVE A
HAVE DIABETES CARDIOVASCULAR DISEASE
Source
Research continues to discover diet-based disease prevention and treatment

options, however with so many diet trends and conflicting information out there
about what is truly healthy, more people are seeking professional guidance and
are investing in their own health and wellness.
Demand for health and wellness professionals is higher than ever and growing fast.
From 2016-2018, the health and wellness industry experienced a 12.8% spike and
is showing no signs of slowing down. Out of the $4.2 trillion industry, the healthy
eating, nutrition, and weight management landscape makes up $702 billion.

According to research firm Technavio, the health and wellness industry can expect
growth of at least 6% from 2018 through 2020. Another research organization,
Nielsen, notes in a recent report that “most consumers are more interested
in staying out of the doctor’s office than they are about scheduling their next
physical.” This is leading many people to take charge of their nutrition and fitness
goals in meaningful, long-term ways.
With such high demand in the industry, a wide variety of specialty areas, and
flexible job options, career paths in the area of nutrition are becoming highly
sought after. Most jobs for nutrition professionals are very people-oriented,
getting to know clients on a personal level and helping them make adjustments to
their diet and lifestyle that suit their individual needs. It’s a highly rewarding career
path that presents the opportunity to make a direct, personal impact on your
clients’ quality of life.
“The way my life has changed after getting the

certification is like a complete 180, honestly. I
definitely could not counsel people the way I do
now without AFPA.
I was surprised the most when I realized just

how much I was learning. I knew I was going to
learn a lot, and there were so many different
curriculum topics, but at the end of it, I learned
even so much more than I expected.”
- Candace Bell, AFPA Holistic Nutritionist

The Holistic Nutritionist Certification Program covers all of this

and more:
Overview:
Module 1: The Science Behind Holistic Nutrition
■■ Dive into basic anatomy and physiology, learning each major system of the
body and how they interrelate. You’ll learn the models of health and disease,
both traditional and holistic, and discover which whole foods, herbs, and spices
have been scientifically proven to prevent and reverse disease.
Module 2: Nutrition Consultant Skill Development
■■ The Nutrition Consultant Skills module provides a step-by-step guide to the

fundamental skills of counseling strategies and protocol, complemented by
action-based worksheets and practical case studies.
Module 3: Holistic Health Research Presentations
■■ In the Holistic Health Research Presentations module, you’ll learn the most
current research to date, including practical advice on how best to feed
ourselves and our families to prevent and even reverse chronic diseases.
See the “What Will I Learn” section on page 38 for more details and the full
Holistic Nutritionist Certification Program curriculum!

What Is a Holistic
Nutritionist?
A holistic nutritionist is a trained professional who uses an integrative approach to

both diet and lifestyle changes to improve their clients’ health. Working as a guide
toward an overall healthier life, they will look at their clients’ nutrition patterns,
eating habits, and health conditions that could be treated or prevented by
changes in diet. They consider the interconnectivity of body, mind, lifestyle, and
other factors while emphasizing a whole-food, plant-based diet.
What is a whole-food, plant-based diet? Put simply, it is a diet that prioritizes

eating whole or unprocessed plant foods; minimizes meats, fish, dairy
products, and eggs; and eliminates highly processed foods, although this is not
necessarily a vegetarian or vegan diet. When you design your diet of whole
foods at or greater than 90% plant-based, that means you keep animal products
(meat, eggs, dairy, and fish) at no more than 10% of your total daily caloric intake.
We do recognize that all individuals are unique, therefore this ratio may differ
from person to person to optimize wellness based on their needs. Our Holistic
Nutritionist Certification Program provides you with the education and skill sets
to support your clients through meal planning and dietary guidelines for disease
prevention and optimal health through nutrition.

WHAT IS A HOLISTIC NUTRITIONIST?
Holistic nutritionists generally meet with clients and conduct an initial interview,
assess their current health and eating habits, and observe any conditions that may
be present. During their client-coaching relationship, a holistic nutritionist will:
■■ Educate clients about how to achieve and sustain a nutritional

plant-based, whole-food diet
■■ Empower clients to achieve optimal health, for the present
and the future, through addressing any imbalances caused by
improper nutrition and other lifestyle stressors
■■ Educate clients to evaluate their lifestyle and diet choices and to
identify and change any potential causes of ill health
■■ Create healthy nutrition plans, conduct educational activities and
demonstrations, and support clients in reaching their personal
wellness objectives
■■ Recognize when it is necessary to refer a client to his or her
primary care physician for treatment and/or diagnosis

WHAT IS A HOLISTIC NUTRITIONIST?
Additionally, holistic nutritionists may provide counseling or talk therapy. In those

cases, they will document the client’s progress and meet with them regularly to
follow up on the client’s goals and where he/she stands in terms of meeting them.
They may even provide some kind of blueprint or action plan that the client can
follow, made up of small, attainable steps. Of course, they will also provide a ton of
encouragement and support!
“I have always been passionate about

health and fitness, and AFPA gave me
the tools needed to really excel in this
industry.
Becoming a holistic nutritionist has

allowed me to work with clients and
really help them, not only heal, but
become empowered to take control of
their health!”
- Michelle Croghan, AFPA Holistic Nutritionist

What Can I Do as a
Holistic Nutritionist?
A good way to start navigating all the options presented by the

nutrition industry is to first define what you are looking for
out of your career. Begin by asking yourself if you want…
■■ Self-employment? ■■ Independent work?

■■ Full-time employment? ■■ Team-based work?
■■ Part-time employment? ■■ A walkable commute?
■■ A steady paycheck? ■■ A home office?
■■ Health benefits? ■■ A side business?
■■ Flexible hours?
Of course, no career path offers all of these things at once. Opting for perks,
such as flexible hours, often means you won’t receive health benefits or a steady
paycheck, so it’s important to set your priorities based on the lifestyle you’re
seeking.

WHAT CAN I DO AS A HOLISTIC NUTRITIONIST?
Many certified nutritionists take an entrepreneurial approach to their new career,

either starting their own full-time business or running a small practice on the side.
There are also plenty of job opportunities available to nutritionists if you’re more
interested in seeking employment, either part time or full time.
Let’s explore some of the pathways you can take as a certified holistic nutritionist!
Entrepreneurship:
Start your own independent consulting practice: Many nutrition professionals
choose to start their own business, find their own clients, and set their own hours
and rates. Whether you work one on one with clients, partner with other holistic
professionals to offer a wider range of services, host events, or build your business
online, there are boundless opportunities to keep expanding your business and
optimize your revenue sources. Working for yourself also means you have the
flexibility to decide where and when you work and what services you do and don’t
provide, and you get to make creative, strategic decisions for business growth and
explore your ideas.

Start an online business: There are many pathways you can take if you want to
run your business online. While some opt for remote one-on-one client work via
video calls, there are also opportunities for blogging, podcasts, YouTube,
social media coaching, subscription-based programs, and so
much more. We cover some of the basics for How to Start Your Online Nutrition
Business in one of our recent blog articles.
Start your own restaurant, outdoor cafe, or food truck: If you’re passionate
about serving people healthy food, starting a restaurant or a food truck could
be a great option for you. New laws are requiring establishments to list their
nutrition facts and calorie counts on their menus, and it can be a bit shocking
how unhealthy restaurant food, even the salads, can be. Health food restaurants
are now growing in popularity as restaurant guests increasingly request healthier
options. Food trucks can be a great mobile and lower-overhead option to get
you started!
Become a personal chef: If you love to cook but you’d rather work with clients on
a more personal level, becoming a personal chef could be a great option for you.
Personal chefs often come to their clients’ homes and prepare meals for them.
There’s often a personal element of consulting, understanding what their clients’
needs are, designing nutritional solutions, and helping them develop new habits,
and then teaching them how to prepare healthy meals for themselves.

Employment:
Wellness Centers & Spas: As an increasing number of people are interested and
investing in their own health and wellness, the industry is growing to meet the
demand. More wellness centers and spas are including nutrition professionals
on staff, particularly at resorts and retreat organizations. In fact, the new market
of wellness tourism is growing with the popularity of wellness, health, and yoga
retreats. The opportunities in this market are growing as organizations look to
expand their services to include healthy food options for their guests.
Fitness Clubs and Private Studios: Many fitness clubs and gyms already have
fitness consultants on staff in order to provide personalized training programs
to their clients. As competition increases, more gyms are now expanding their
offerings and adding nutrition professionals to their staff to stand out in the market
by rounding out their health and wellness service offerings.
Corporations: Employee wellness programs are increasing in popularity around

the country. Companies of every size now offer incentives for healthy lifestyle
changes such as smoking cessation, regular exercise, and health screenings.
Nutritionists can provide a lot of value to educate employees about healthy eating
habits and help them develop a proper diet.

Weight Loss Programs: More weight loss programs are adopting holistic values
and focusing more on forming healthy eating habits, rather than promoting
restrictive diets. This comes with reported issues of keeping the weight off as
a result of unsustainable deprivation and overly rigid diet programs. Many are
moving away from this “crash dieting” model and are looking to couple holistic
nutrition with a consistent exercise routine for longer-term weight loss solutions.
Athletic Training Centers: Nutrition professionals can be a strong addition

to sports-specific training centers that cater to professional and amateur
athletes. Nutrition plays a large role in not only helping athletes achieve optimal
performance, but also in the recovery process and for stress management.
Colleges and Universities: While college-level sports teams can benefit from
the support of holistic nutritionists to help the players improve their athletic
performance, it’s not just the athletes who can benefit from your insights. With so
many unhealthy dining hall options, poor diets can result in a decline in physical
health and academic performance. Many colleges and universities hire health
professionals to guide students, faculty, and staff to create healthier eating habits
to reduce stress and boost overall wellness for everyone on campus.

Some other career ideas:
■■ Create nutrition and wellness programs for your

community.
■■ Create your own wellness products or programs.
■■ Develop a meal planning system for individuals or
organizations.
■■ Host a wellness retreat or seminar.
■■ Start a meal prep & delivery business.
■■ Author books on nutrition and healthy lifestyle.
■■ Create online classes or host live webinars about nutrition
and healthy lifestyle.
■■ Lecture or speak on holistic wellness and behavior change
at events, conferences, or on podcast interviews.
■■ Open your own wellness clinic.

“Being both a trainer and nutritionist

has allowed me to really work with both
sides of fitness and nutrition and help
people reach optimal health.
If you are looking for a program that

will give you the information to feel
confident working with clients of all
nutritional backgrounds, is flexible, and
supportive, look no further!
I am so happy with my decision in

choosing AFPA!”
- Michelle Croghan, AFPA Holistic Nutritionist

How Much Can I Earn as a
Nutrition Professional?
No matter what career path you choose, nutrition is an exciting, growing field that
is rich with earning possibilities.
According to the Bureau of Labor Statistics, the national median salary for
nutrition professionals is about $58,000. However, earning potential can vary
greatly, especially if you use your skills and insight for both salaried and non-
salaried opportunities.
It’s important to keep in mind that there are several key factors that impact your
earning potential in any type of career you choose within the nutrition industry.
■■ Location: Where you live, the cost of living there, and the demand for
nutritionists in your area all impact earning potential through various job
options.
■■ Education: Many clients or employers won’t even consider you unless you have
some formal education as a nutritionist. There are two education tracks you
can take: a college degree or a certification.
■■ Experience: How long you have been working as a nutritionist or in a relevant
field can make a difference in your salary or what clients will be willing to pay
for your services.

HOW MUCH CAN I EARN AS A NUTRITION PROFESSIONAL?
■■ Specialization: Selecting a specialty, such as sports nutrition or weight

management, can help you boost your salary, as clients or employers may be
willing to invest more if you’re able to help individuals reach a specific goal.
■■ Commitment: Beyond the logistical factors is the more personal side of
success—your commitment to helping your clients succeed, your dedication to
staying up-to-date on industry trends and discoveries, and a positive and self-
motivated attitude.
■■ Type of Employment: Whether you want to work full time in a salaried position,
part time, freelance, or start your own business, the earning potential varies
greatly based on how many hours you put in and what services you offer.
Overall, the salaries for nutrition professionals can range from $25,000 a year to
$125,000 a year and beyond. It’s up to you to define your career path, create and
identify opportunities, and spend time on personal and professional development
in order to maximize your earning potential while maintaining your ideal lifestyle.
To learn more specifics about the salary ranges for different jobs as a nutritionist,
as a nutritionist, check out our Ultimate Nutrition Professional Salary Guide.

Is a Career in Holistic
Nutrition Right for Me?
In 6 months or less, you can become a certified holistic nutritionist!
Becoming a holistic nutritionist may be right for you if…
■■ You’re seeking a people- ■■ You love to learn

oriented career ■■ You love inspiring others
■■ You want to make a difference ■■ You’re goal-oriented
in people’s lives
■■ You’re entrepreneurial
■■ You’re passionate about health
■■ You want a career that makes a
and wellness
positive impact on your life, as
■■ You’re dedicated to your client’s well as the lives of others
success
If this sounds like you, you’ll find that there are a lot of career options for you as
a certified holistic nutritionist. You can select a path of searching for a job in a
variety of work environments, such as medical spas, corporate offices, holistic
health clinics, or remote work. Alternatively, many nutrition professionals opt for
self-employment and build an independent consulting practice that they can run
from home or while traveling. There are also a wide range of specialties that you
can choose from to direct your focus on what you’re passionate about and who
you want to help.

IS A CAREER IN HOLISTIC NUTRITION RIGHT FOR ME?
The health and wellness industry has so many opportunities for careers in which
you build deep and purposeful relationships with your clients. It is boundlessly
rewarding to be able to make a profound difference in improving the quality of an
individual’s life.
You can help clients navigate the challenges that come with meal planning,
identifying their individualized nutrition needs, developing healthy everyday habits,
and pairing nutrition with fitness. As the American Nutrition Association notes, the
path to true health is a personal one, and what’s right for one person might not
work for another. That’s causing many people to look toward professionals who
can offer insights on those personalized choices.
Not only does that provide job security, but it also gives you enormous flexibility
when it comes to tailoring your career. With so many options across the nutrition
landscape, you can build an impactful career you’re passionate about, that also
supports a lifestyle you love.
“I’m lucky enough to say that I actually

discovered what I love to do, and it started
when I signed up for AFPA’s Holistic
Nutritionist Program. I knew I enjoyed
nutrition, but once I was exposed to the
plant-based section of the course, I knew
that this is what I was meant to do.”
- Jana Jamail, AFPA Holistic Nutritionist

Why Should I Become
Certified?
While there are several organizations that offer educational courses on topics in
the health and wellness industry without a certification, it’s important to consider
why you should select a program that offers certification before you invest time or
resources into enrolling in an educational program.
Certifications are a commonly preferred credential by employers and employees

alike.
For employers, certifications provide evidence of your continued learning;

demonstrate a level of experience, knowledge, and skills; and are validated by
third-party entities that have a solid understanding of the occupational field.
For employees, certifications are a more affordable alternative to a college

degree. They still open doors to career development and validate that you are
knowledgeable and committed, and they often take less time and money to earn
than a bachelor’s or master’s degree.

WHY SHOULD I BECOME CERTIFIED?
Certifications have the additional benefit of having a common national definition.

They are recognized throughout the country and are not state- or government-
regulated and, therefore, not subject to changing policies. Compared to licenses,
they only differ in terms of legal status, and there may be very similar or even the
same assessment process for earning a certification or a license. In some cases,
certification assessments can be more comprehensive than licensing assessments.
Certifications are primarily earned from an educational or professional

organization or institution. They are proof that your education and skill set are up-
to-date and you are equipped with the most current best practices because they
need to be renewed periodically via reassessment or logged hours of continued
education.
“Working with a recognized

organization like AFPA has been really
beneficial for me. It gives me a leg up on
my colleagues because they might know
a lot about nutrition but don’t have the
certification behind that. When you’re
actually certified, it opens up a lot of
doors and opportunities.”
- Allison Wells, AFPA Nutrition & Wellness Consultant

How Do I Decide Which
Program Is Right for Me?
Making big decisions about your career and continued education can be
overwhelming. We are here to help make it simpler by providing all the information
you need to feel confident in your choice.
Before making a commitment, we suggest looking into all of these factors for each
program you’re considering.
Accreditation and Recognition
■■ Is the school approved and recognized by third parties? This is important to

employers and clients so that they know your education and credentials are
legitimate and recognized. This also is a good indicator that the content they’re
teaching you is accurate and fact-based.
Curriculum
■■ Is it comprehensive? A curriculum that doesn’t connect the dots or provide

enough depth into each subject often leaves you guessing and doesn’t give you
enough insight into how to choose a career direction that is right for you.
■■ Does it align with my personal beliefs?

HOW DO I DECIDE WHICH PROGRAM IS RIGHT FOR ME?
Type of Learning
■■ Is it online, in-person, or a hybrid?

■■ Is it flexible self-paced study or a rigid class schedule with strict deadlines?
■■ Can you choose from either physical or online textbooks?
Affordability
■■ What will your total investment be? A lot of schools charge thousands of dollars
for program enrollment and only provide non-accredited credentials, meaning
you’ll need to invest more after completing the program to get certified. Make
sure that your enrollment fees cover everything you’re looking for!
Instructors, Advisors, or Education Specialists
■■ Is there accessibility to an education specialist or instructor to assist with any

questions you may have? Often times students need assistance during the
learning journey, so be sure there is a qualified and knowledgeable individual
available.

HOW DO I DECIDE WHICH PROGRAM IS RIGHT FOR ME?
Reputation
■■ If a school is well-established with a history of providing quality customer

service and career-building resources and has a lot of great reviews from their
graduates, it is a strong indicator they’re qualified to prepare you for success in
your program and the next steps in your career.
“Every part of the course was 100%

worth it. The way it was self-paced
fit right into my schedule while being
employed in a full-time job. The
teachers were responsive and extremely
helpful, and I looked forward to the
assignments, which were a good test
to the material learned throughout the
course. I can’t wait for more learning!”
- Charlene V., AFPA Holistic Nutritionist

How Does the Program
Work?
Nearly all of our certification programs are available via textbook and online.
Whether you like studying with a physical copy or on your digital device, you can
choose your preferred format. No matter your preference, everything you need is
covered within the price of the course.
AFPA’s programs offer flexible self-paced study schedules that are completed
in 6 months or less. Students will spend approximately 7-10 hours per week on
study, but your experience will be entirely up to you! Some students opt to spend
more time per week and complete the program faster, and others choose to work
through the program more slowly over a 6-month time period. We don’t hold back
your course materials, so once you are enrolled, you will receive all of your course
instructions to access your materials online and/or tracking information for any
materials you have requested to be shipped to you. Move through them at your
own pace!
As you complete the program, you will test your knowledge through chapter
quizzes, review questions, and assignments that are designed to support your
learning. You will also complete a practical skills assessment by completing
coaching and consultation sessions with a volunteer of your choosing. This will be
followed by a comprehensive online certification examination.

HOW DOES THE PROGRAM WORK?
Here’s what to expect after you enroll:
1. The AFPA team will send you a Welcome Enrollment Email, which
includes your course instructions and other important course
information.
2. Begin your studies by accessing your online materials and/or

receiving your physical textbooks.
3. Progress through the curriculum at your own pace, including

readings, online videos, assignments, client assessment, and
quizzes (you have 6 months to complete everything).
4. Take the online final exam.
5. Receive your certificate and start your holistic nutrition career.
6. Check out AFPA’s career-building resources and receive continued

professional support as you get started down your new career
path!

HOW DOES THE PROGRAM WORK?
“I loved the time flexibility of the

courses. As a stay-at-home mom, I
needed something that worked around
my schedule and was flexible. I also
loved the affordability of the classes.
I felt like for the price, you get high
quality material with a certification to
match! The staff was always responsive
and helpful and would get back to me in
a timely manner.”
- Megan Pace, AFPA Holistic Nutritionist

What Will I Learn?
This program provides unprecedented, evidence-based, professional training in

holistic nutrition, whole foods, and plant-based nutrition, which will provide you
with a strong skill set and the confidence to coach and consult with any client
seeking to not only prevent but also to reverse disease and gain optimal health.
The Holistic Nutritionist Certification Program will teach everything you need to
know about basic holistic anatomy, physiology, nutrition essentials, micro and
macro nutrients, exercising, wellness and stress management, understanding
and preventing disease, making healthy choices and overcoming obstacles, best
practices, and how to build your clientele.
You will learn the types of questions to ask; how to provide feedback effectively;
how to facilitate action planning; and communication strategies to motivate,
guide, inform, and support clients in moving toward personal change with a
holistic approach. You will also learn about developing a trusting relationship,
creating goals that are aligned with coaching processes, unblocking clients’
energy, and discovering resources for change.
Ultimately, you will learn the evidence-based and systematic counseling

methodology that you can apply in helping your clients move efficiently toward
effective, long-term health and wellness. You will graduate with all of the essential
skills and knowledge to launch a meaningful career as a holistic nutritionist and
help others in achieving their personal lifestyle goals for success!

WHAT WILL I LEARN?
“The Holistic Nutritionist course exceeded

my expectations in terms of content. The
course materials were exactly what I wanted
to see, and I learned so much!
I loved that I was able to get this

certification on my own timeline, and the
guidelines for the course were very clear. I’d
recommend this course to anyone looking to
journey on a similar path.”
- Lindsey B., AFPA Holistic Nutritionist
The learning materials will include:
■■ Comprehensive physical and/or digital textbooks based on your learning

preference
■■ Chapter quizzes and assignments
■■ Video presentations
■■ Library of online business resources
■■ Practice exam
■■ Online final exam

WHAT WILL I LEARN?
“Enrolling with AFPA was one of the best

decisions I have ever made. I chose the Holistic
Nutritionist course, and it was literally life
changing. It took me two years to research,
compare, and eventually choose this program, and
I’m so glad I did.
I feel like nothing compares to the extensive

material, impactful messages, and engaging
coursework. I came into this course as a
nutritionist, not really knowing what path I might
follow, but after completing the course, I have a
clear set path of what I want to do and how I want
to get there.”
- Charlene V., AFPA Holistic Nutritionist

WHAT WILL I LEARN?
Holistic Nutritionist Certification Program

Curriculum
Module 1: Holistic Nutrition Science
Added Resources: Starting Your Holistic Nutrition Business
Module 1: Holistic Nutrition Science

The Holistic Nutrition Science module covers basic anatomy and physiology,
describing each major system of the body and how they interrelate. In both a
traditional and a holistic sense, you will explore different models of health and
disease. Discover which whole foods, herbs, and spices have been scientifically
proven to prevent and treat various diseases, as well as the foods that cause them.
Written transcript study materials, suggested readings, online resources, and
quizzes are included with each section.

WHAT WILL I LEARN?
Part 1 How the Body Works and Self-Care

• The Skin—Between, Within, and Without
• The Skeletal System—Bones and Joints
• The Muscular System and Fascia—Keep Moving
• The Cardiovascular System—Transport
• The Lymphatic Drainage System—Keep It Clean
• Immunity—The Army and the Cleaners
• The Lungs—Breathing in Life
• The Digestive System—Eating and Food Processing
• The Liver—A General with a Thousand Functions
• The Kidneys and Bladder—Cleaning the Blood
• The Nervous System—A Supercomputer
• Hormones (The Endocrine System)—Communication and Control
• The Reproductive System
• The Senses—Experiencing the World
• Detoxification, Elimination, and Fasting

WHAT WILL I LEARN?
Part 2 Nutrition for Disease Prevention

• Holistic Nutrition for:
• Heart Disease
• Brain Disease
• Digestive Cancers
• Infections
• Diabetes
• High Blood Pressure
• Liver Diseases
• Blood Cancers
• Kidney Disease
• Breast Cancer
• Suicidal Depression
• Prostate Cancer
• Parkinson’s Disease
• Iatrogenic Causes
• Foods to Eat Every Day to Fight Disease

WHAT WILL I LEARN?
Part 3 Functional Medicine and Nutrition

• The Global Health System
• Assessing Health Status: Biomarkers
• The Human Genome
• The Genetic Origins of Chronic Illness
• The Functional Medicine Toolkit: Assessment
• The Seven Core Physiological Processes
• Assimilation and Elimination
• The Gut Brain Connection
• Detoxification
• Defense and Immune System
• Cellular Communication
• Cellular Transport
• Energy
• Structure
• A New Approach to Your Health
• Personal Health Management
• Diet
• Lifestyle
• Environment
• Supplements and Pharmaceuticals
• Health Self-Assessment Questionnaire

WHAT WILL I LEARN?
Part 4 Foods, Diets, and Meal Planning for Health and Longevity
• Defining the Optimum Diet
• Science Behind Whole Foods, Plant-Based Eating
• Calorie Rich, Nutrient Poor: Obesity, Chronic Disease
• Reverse-Engineering Longevity: Food & Culture in the Blue Zones
• Using Diet to Prevent and Reverse Heart Disease
• Demystifying Diabetes
• Pros and Cons of Various Diets: Low-Carb, Paleo, Etc.
• Navigating Everyday Food Choices
• The Psychology and Physiology of Food and Pleasure
• Proven Strategies for Successful Transitions to Healthier Diets
• Transform Your Health with Real Food
• Whole-Foods Recipes
• Customizing the Whole-Foods Diet for Particular Preferences and Needs
• Shopping Lists, Culinary Tips, and Other Practical Tools to Support
• Healthy Eating at Home or When Traveling

WHAT WILL I LEARN?
Part 5 Holistic Herbal Remedies for Health and Longevity

• Herbal Nutrition
• Stress and Energy
• Relaxation, Mood, and Sleep
• Digestion and Elimination
• Detoxification
• The Immune System
• The Respiratory System
• Blood Sugar
• The Cardiovascular System
• Memory and Cognition
• Managing Pain
• The Thyroid
• Skin and Connective Tissue
• Reproductive Vitality
• Longevity and Aging Gracefully
• Children and Animals: Herbal Medicine for the Whole Family
• Harvesting, Buying, Storing, and Using Herbs
• DIY Herbal Remedies

WHAT WILL I LEARN?

The Nutrition Consultant Skill Development module provides you with the
fundamental knowledge and skills for implementing counseling strategies and
protocol. You’ll be guided step-by-step through action-based worksheets,
practical case studies, questionnaires, and checklists to teach students to set
goals for, document, and assess counseling sessions. You’ll also learn from
practical examples and first-person accounts that show how to execute various
approaches to consulting, counseling strategies, and common nutritional
assessments in a variety of settings.
Part 1 Preparing to Meet Your Clients

• Foundation of Nutrition Counseling and Education
• Fundamentals of Food Behavior
• Understanding an Effective Counseling Relationship
Part 2 Understanding and Attaining Behavior Change

• Stages of Change Model
• Theory of Planned Behavior
• Social Cognitive Theory
• Client-Centered Counseling
• Cognitive-Behavioral Therapy
• Solution-Focused Therapy
• Motivational Interviewing

WHAT WILL I LEARN?
Part 3 Communication Essentials

• Nutrition Counseling Goals
• Stages of Skill Development
• Cultural Influences on Communication
• Guidelines for Enhancing Counseling Communication Effectiveness
• Basic Counseling Responses
Part 4 Counseling Interviews

• Nutrition Counseling Model
• Motivational Algorithm
• Assessing Readiness to Change
• Nutritional Counseling Protocols
Part 5 Developing a Nutritional Care Plan

• Goal Setting
• Design a Plan of Action
• Dietary Assessment
• Energy Determinations
• Physical Assessments
• Documentation and Charting
• Nutrition Care Process

WHAT WILL I LEARN?
Part 6 Promoting Change to Facilitate Self-Management

• Strategies to Promote Change
• Food Management and Tracking Tools
• Behavior Change Strategies
• Supporting Self-Management
Part 7 Making Behavior Change Last

• Social Network
• Stress Management
• Relapse Prevention
• Mindful Eating
• Ending the Counseling Relationship
• Counseling Evaluation
Part 8 Physical Activity

• Role of the Nutrition Counselor
• Barriers to Become Active
• Assessments of Activity

WHAT WILL I LEARN?
Part 9 Communication with Diverse Population Groups

• Cultural Competence Models
• Life Span Communication
• Individuals with Disabilities
Part 10 Group Facilitation and Counseling

• Facilitating Groups
• Group Counseling
• Evaluation of Group Interactions
Part 11 Keys to Successful Nutrition Education Interventions

• Keys to Nutrition Education
• Data Collection Methods
• Determine Your Educational Approach
• Establish Goals and Objectives

WHAT WILL I LEARN?
Part 12 Education Strategies, Mass Media, and Evaluation

• Provide Instruction Planning and Incorporate Learning Strategies
• Develop Appealing and Informative Media Materials
• Conduct Evaluations
Part 13 Four-Week Guided Nutrition Counseling Program

• Professionalism
• Ethics
• Client Rights
• Boundary Between Nutrition Counseling and Psychotherapy
• Starting a Private Practice
• Marketing Basics
Part 14 Step-By-Step Guide for Working with Clients

• Developing a Counseling Style
• Finding Volunteer Clients
• Goals and Guided Counseling Experience
• The Four Counseling Sessions

WHAT WILL I LEARN?

In the Holistic Health Research Presentations module, you will hear the most
current holistic health research to date, including practical advice on how best
to feed ourselves and our families to prevent, treat, and even reverse chronic
diseases. Written transcript study materials, suggested readings, online resources,
and quizzes are included with each section. Note: Content listings for each
presentation have been abbreviated.
Video Presentation 1
• LDL Cholesterol and Heart Disease
• Animal Protein and Stress Hormones
• Donating Blood to Prevent Heart Disease
• Turmeric and Inflammatory Pseudotumor
• Breast Cancer Risk and Soy
• Treating Endometriosis with Seaweed
• Treating PCOS with Diet
• Strengthen the Mind-Body Connection
• Do Vitamin C Supplements Prevent Colds?
• Supplement Industry and Carnitine/TMAO

WHAT WILL I LEARN?
• Benefits of Ginger for Menstrual Cramps
• Green Tea for Boosting Immune Function
• Dangers of Supplement Deregulation
• Benefits of Rosemary for Brain Function
• Sodium and Autoimmune Disease
• Chia Seeds or Flax Seeds
• Wakame Seaweed and Immune Function
• Block Breast Cancer Estrogen Enzymes
• Avocados, Red Wine, and Inflammation
• Treating Bacterial Vaginosis with Vitamin C
• Sodium-to-Potassium Ratio and Stroke Risk
• Gut Flora Uses Eggs to Accelerate Cancer
• Best Supplements for Prostate Cancer
• Lead in Drinking Water
• Best Foods for Lead Poisoning
• Microbiome: We Are What They Eat
• Best Aromatherapy Herb for Alzheimer’s

• Natural Treatment for Acne
• Controversy Over the Trans Fat Ban
• Food Industry Wants Public Confused
• Best Supplement for Fibromyalgia
• Fermented or Unfermented Soy Foods

WHAT WILL I LEARN?
• Antioxidant Effects of Acai vs. Apples
• Acai vs. Blueberries for Artery Function
• Arsenic in Rice, Mushrooms, and Wine
• Effects of Too Much Arsenic in the Diet
• How to Cook Rice to Reduce Arsenic
• Pros of Brown Rice vs. Cons of Arsenic
• Coconut Oil and Boost in HDL Cholesterol
• Coconuts and Coconut Oil MCTs
• Advanced Prostate Cancer and Diet
• Is Nutritional Yeast Healthy for Everyone?
• How to Avoid Lectin Poisoning
• Are Lectins in Food Good or Bad for You?
• Fighting Autism Brain Inflammation

• Best Foods for Autism
• Is CAPB in SLS-Free Toothpaste Better?
• Cell Phone Brain Tumor Risk
• Different Oils for Eczema Treatment
• The Best Diet for Fibroids
• Efficacy and Safety of Probiotics
• Best Food for High Cholesterol
• Lycopene Supplement vs. Prostate Cancer

WHAT WILL I LEARN?
• Autism and Casein from Cow’s Milk
• Pros and Cons of Gluten-Free, Casein-Free Diets for Autism
• Best Foods to Avoid for Eczema
• Exclusion Diets for Eczema
• Are Avocados Good for Your Cholesterol?
• Researching the Health Effects of Marijuana
• The Rise in Blood Lead Levels in Pregnancy and Menopause
• Soy Phytoestrogens for Menopause Hot Flashes
• Best Food to Counter Stress-Induced Immune Suppression
• The Effects of Radiation Leaking from Microwave Ovens
• Coconut Oil and Abdominal Fat
• Mammogram Recommendations: Why the Conflicting Guidelines?
• The Role of Pesticides and Pollution in Autism
• Are Avocados Fattening?
• The Role of Dairy and Gluten in Canker Sores
• Breast Cancer and the 5-Year Survival Rate Myth
• The Pros and Cons of Mammograms

WHAT WILL I LEARN?
• Does Cocoa Powder Cause Acne?
• Is Aloe Effective for Blood Pressure, Inflammatory Bowel, Wound

Healing, and Burns?
• Apple Peels Put to the Test for Chronic Joint Pain
• Can Alcohol Cause Cancer?
• The Best Source of Resveratrol
• Is It Better to Drink Little Alcohol Than None at All?

• How to Prevent Alzheimer’s with Diet
• The Risks of Shark Cartilage Supplements
• Should Women with Fibroids Avoid Soy?
• Do Natural and DIY Tea Tree Oil Cleaning Products Disinfect as well as
Bleach?
• Coconut Water for Athletic Performance vs. Sports Drinks
• Are Sports Drinks Safe and Effective?
• How to Access Research Articles for Free
• Sci-Hub Opens Up a World of Knowledge

What Other Programs
Does AFPA Offer for
Nutritionists?
We’ve talked a lot about the various career paths that exist within the health and
wellness industry. AFPA offers a variety of certification programs that give you the
education and credentials you need to get your foot in the door in this industry.
Once you’re clear on your career path, it’s important that you select the right
program for you. The following list highlights some of the other programs AFPA
offers related to nutrition and health and the key differences between each of
those compared to the Holistic Nutritionist Certification Program.
Consider these options and move into your

chosen program with confidence!
Holistic Health Coach Certification

Health & Wellness Coach Certification
Nutrition & Wellness Consultant Certification
Nutrition Consultant Certification: Master Level

WHAT OTHER PROGRAMS DOES AFPA OFFER FOR NUTRITIONISTS?
Holistic Health Coach Certification

AFPA’s Holistic Health Coach Certification Program is the only educational
program that provides comprehensive training in both health coaching and
holistic nutrition and includes the cost of becoming a board certified Holistic
Health Practitioner by the AADP.
Holistic health coaches are trained professionals who use an integrative approach
to both diet and lifestyle changes to improve their clients’ health. Working as a
guide toward an overall healthier life, holistic health coaches will look at their
clients’ nutrition patterns, relationships, physical fitness, spirituality, and more.
■■ Compared to Holistic Nutritionist Program: The Holistic Health Coach

certification is a package program that includes the Holistic Nutritionist
Certification, pairing it with the Health & Wellness Coach certification program.
Additionally, this AFPA program covers the cost of receiving AADP board
certification upon graduation.
Health & Wellness Coach Certification

Health and wellness coaches help their clients to facilitate a process of self-
directed lifestyle behavioral change that can lead to greater life satisfaction, better
performance, less disease, and a more fulfilling life.
■■ Compared to Holistic Nutritionist Program: The Holistic Nutritionist

certification focuses on helping clients understand how to create and adhere
to a healthy, plant-based diet to prevent and treat various health conditions,
while the Health & Wellness Coach program focuses on lifestyle coaching, self-
assessment, and behavior change skills for personal awareness and well-being.

Nutrition & Wellness Consultant Certification

The AFPA Nutrition & Wellness Consultant Certification Program will teach you
how to give educated nutritional guidance and nutrition coaching to individuals
seeking advice on weight management and enhancing health and fitness
performance and overall lifestyle.
The Nutrition & Wellness Consultant Certification Program is based on MyPlate,

a government recommendation that was a revision of the Food Pyramid. MyPlate
is promoted by school lunch programs, hospitals, and the government in general.
This program incorporates the latest research and position papers from the
Academy of Nutrition and Dietetics, the American Health Association, and the
2015-2020 Dietary Guidelines for Americans. This program introduces students
to the fundamentals of nutrition and will provide practical, consumer-based
nutrition information to share with your clients.
■■ Compared to Holistic Nutritionist Program: The Holistic Nutritionist Certification

Program dives deeper into applying nutrition toward disease prevention
and includes meal planning and dietary guidelines for optimal health and
performance with an emphasis on maintaining a 90% whole foods, plant-
based, and 10% animal product-based diet. This is based on scientific evidence
and research that supports a 90/10 way of living. The MyPlate diet guidelines
emphasized in the Nutrition & Wellness Consultant Certification program
promotes small changes and adjustments toward foods and beverages that have
less saturated fat, sodium, and added sugars for an overall healthier diet.

Nutrition Consultant Certification: Master Level

The Nutrition Consultant Certification: Master Level Program is the most
comprehensive nutrition course we offer. Completing this course will set you
apart from others with your personal level of educational development, expertise,
professionalism, and commitment to the nutrition, health, and wellness industry.
Includes the following certification courses:
■■ Holistic Nutritionist Certification

■■ Nutrition & Wellness Consultant Certification
■■ Weight Management Specialist Certification
■■ Sports Nutrition Certification
■■ Compared to Holistic Nutritionist Program: The Nutrition Consultant
Certification – Master Level program includes the Holistic Nutritionist
Certification as well as 3 others to help you round out your nutritionist
expertise and expand your career opportunities.
“The reason I chose AFPA is because of the recognition that

they have worldwide, designed by experts in their fields, so I felt
very comfortable choosing them. The certification has been
very beneficial in my career.
I’m now able to attract more clients because of the certification

behind my name. I’m no longer just a fitness trainer. I’m a fitness
trainer and nutrition and wellness consultant.”
- Doron Willis, AFPA Nutrition & Wellness Consultant

How Do I Get Started in
My Career?
Once you’ve completed the Holistic Nutritionist Program and have earned your
certification, you’ll be well on your way to kicking off your career!
First, browse through AFPA’s Career Resource Library. Read through anything that
sounds interesting or relevant to you! If you’re taking an entrepreneurial path, be
sure to check out the How to Build Your Holistic Health Business ebook!
Next, you’ll want to set some specific goals for your career to further shape your
path. If you’re feeling uncertain about what you’re looking for, start by asking
yourself the career questions in the “What Can I Do as a Holistic Nutritionist”
section on page 19. Make a list of the qualities you want in your career and use
that as the starting point for your business planning or job searching.
You’ll want to consider if you need any additional certifications or skill sets to
pursue your goals. Explore options like combining certifications to build upon
your Holistic Nutritionist certification or enrolling in a package program such as
the Holistic Health Coach Certification or the Nutrition Consultant Certification –
Master Level.

HOW DO I GET STARTED IN MY CAREER?
No matter your career goals, here are some first steps that can help you get your
name out there and make effective connections:
■■ Add your credentials to your resume and update your LinkedIn profile.
■■ Make business cards with your name, contact information, credentials, and any
specialties or focus areas to pass out at networking events.
■■ Attend networking events in your field and get to know others in the industry.
■■ If you don’t know where to find networking events, browse MeetUp, look for
local Facebook Groups, and check local organizations for event calendars! Use
social media to connect with other professionals in your industry, potential
employers, and potential clients.
■■ Join the mailing lists of some of the relevant organizations or companies you
admire. Staying in the loop on what they’re up to will give you good insights
into the industry, or if you want to apply for a job with them, it’ll look great that
you’ve been following along with their company updates!

HOW DO I GET STARTED IN MY CAREER?
If you are starting your own independent consulting practice, consider the
resources you’ll need to get it off the ground. Depending on your business model,
some examples of your next steps include:
■■ Register for a business license and cover additional setup fees.

■■ Get legal support for establishing contracts such as Client Services Agreements.
■■ Acquire business insurance.
■■ Clearly define your products and services.
■■ Set your prices.
■■ Create a website, branding, and marketing strategy.
■■ Purchase business operation support software.
If you’re seeking employment, browse some of the job search websites. Don’t
forget to check Glassdoor for their employee satisfaction ratings—you’re
interviewing them just as much as they’re interviewing you!

Frequently Asked
Questions
Who can enroll in this certification program?

We welcome anyone interested in making their lives better and those around them
through creating a healthy lifestyle!
Also, any licensed and credentialed healthcare professionals, as well as individuals

working in any of the following fields, may be interested in taking this program to
further their skills and practice: physician, physician assistant, licensed clinical
counselor, chiropractor, nurse practitioner/clinical nurse specialist, RN/LPN/LVN,
therapists and assistants, dentist/licensed dental hygienist, registered dietitians,
certified nutrition specialist, certified nutrition professionals, certified diabetes
educator, certified athletic trainer, certified exercise physiologist, licensed
acupuncturist, certified personal trainers, and certified fitness professionals.
My background is not in healthcare or fitness. Can I still enroll?

Absolutely! Although experience in a health and wellness field is a plus, great
coaches come from diverse career backgrounds and prior life experiences.

FREQUENTLY ASKED QUESTIONS
What are the prerequisites for this course?

There are no formal prerequisites to enroll in this course, however, to be successful
with this program, we suggest you have a sincere interest in helping others, are
committed to health and wellness, and have a strong desire for a career change or
to expand your current professional position. Additionally, you must be at least 18
years of age. A college degree is not required to enroll in this course.
I just want to learn for my own self-improvement. Can I still

enroll in this program if I do not want to practice being a holistic
nutritionist?
Absolutely. We encourage you to foster your personal and professional growth even
if you have no desire to become a holistic nutritionist. We are confident that the
information you learn from this course will not only benefit you personally but also
those with whom you share your knowledge.
When can I enroll? What do I need to do in order to enroll?

Whenever you want! We have a rolling enrollment for all programs, meaning that all
you need to do is complete your enrollment online, anytime.
How much does the program cost?

Visit the online enrollment page for more information.
Are there any payment plan options?

Absolutely! Pick the loan that fits your budget and make payments over three, six, or
12 months. Our payment plans offer instant approval, are safe and secure—security
of your personal information is top priority—and payment reminders can be sent via
email and text. Please visit our Payment Plans page to learn more about available
options.

Is the program set up for international students?

Yes. The program is designed to be accessed from any device and can
accommodate students from around the world. You can select your delivery
method—100% digital, in print and delivered to your doorstep, or a combination of
both—when enrolling.
What if I need technical support with my online access to

materials?
Should you have any questions or problems, we provide contact information so you
can reach out to your instructor or the technical support team to troubleshoot any
technical difficulties.
Does the Holistic Nutritionist Certification Program apply to

vegans and vegetarians?
Yes! Regardless of you or your clients’ preferred diets, with the Holistic Nutritionist
Program, you will acquire the knowledge and expertise to help others make better
nutritional choices for optimal health.
What if I want to purchase the Holistic Nutritionist Certification

Program now and then upgrade to the Holistic Health Coach
certification program later? Will I get a payment credit when I
upgrade?
Absolutely! If you complete the Holistic Nutritionist Certification Program or the
Health & Wellness Coach Program, we will credit you the amount you paid toward
your enrollment into the Holistic Health Coach Program. Please contact us at 800-
494-7782 or afpa@afpafitness.com so that we can provide you with the credit
amount to apply when you enroll.

Is the program approved for continuing education?

Yes. The program offers a total of 60 National Association of Nutrition Professionals
(NANP) Category 1 CEUs and 16 AFPA CECs. This course is valid for 1.9 NASM CEUs.
AFPA is recognized by the National Academy of Sports Medicine as an Approved
Continuing Education Provider and is valid for 15 AFAA CEUs. AFPA is recognized
by the Athletics and Fitness Association of America as an Approved Continuing
Education Provider.
AFPA is also recognized by International Consortium for Health & Wellness Coaching
(ICHWC), PAC for the continuing education and training of National Board Certified
Health and Wellness Coaches (NBC-HWC). CEP 100081.
How long is the certification valid for?

Your credential is valid for two years. Certification renewal is a process whereby the
certified professional demonstrates ongoing efforts to maintain and enhance the
ability to perform health and wellness services in a competent manner. Certification
renewal also assures the public that the certified professional remains committed to
adhering to a code of ethics and standards of practice.
To demonstrate continued competency, the certified professional is required to

renew their credential by obtaining 16 hours of continuing education. Continued
education can include new activity that took place during the two-year certification
period and cannot pre-date a certificate submitted for renewal. Approved
educational activities may include: taking AFPA CEC courses, attending conferences
for wellness professionals, attending professional development events or workshops,
taking additional classes online or in-person, reading relevant books or scholarly
articles, etc.
For more information, visit our renewal information page.

Are there any restrictions in my state regarding what I can do as a

certified holistic nutrition professional?
The laws around certified wellness practitioners can be really confusing, especially
because they differ from state to state. Check out this guide to help you better
understand those laws, the different types, and how they impact your ability to
practice.
To learn more about the laws impacting you, browse by state here.
Does health insurance cover health or nutrition coaching?

There are some health insurance companies that cover health coaching and
nutrition consulting. We recommend that you ask the healthcare provider if these
types of services are covered. Health coaches do serve as an essential component
of the healthcare system, so many people are looking for preventative and improved
lifestyle services from a holistic health coach rather than from a physician.
How do I get clients to start my career as a certified nutrition

professional?
We have created this free guide, The Nutrition Consultant’s Guide to Finding and
Winning Clients, for you to learn how to build a solid client base so that you can do
the work you love. This guide covers everything from selecting the right client niche
to creating a website that attracts clients. We have many other additional resources
on the AFPA Blog to help you learn how to start and market your own practice.

What is the difference between dietitians, nutrition & wellness

consultants, and holistic nutritionists?
Nutrition consultants, wellness coaches, and/or nutrition coaches provide guidance
and counseling to people seeking nutritional advice for health, fitness, healthy
lifestyles, and weight management. You have opportunities for employment in a
large array of capacities, including schools, community health centers, corporate
arenas, and can write, teach, and provide counsel with a large amount of flexibility.
Holistic nutritionists are trained in natural complementary nutrition. You will identify
nutritional needs for disease prevention and treatment and will design tailor-made
dietary programs specific to the individual’s needs.
In general, dietitians must have completed a four-year college degree with specific
coursework in nutrition and must pass the Registration Examination for Dietitian to
become a Registered Dietitian.
The word “Nutritionist” is less regulated, and four-year college degrees are not
required to use the term.

Turn Your Dream Career
into Reality.
Enroll Now
American Fitness Professionals & Associates

800.494.7782 | info@afpafitness.com

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Why AFPA? ...................................................................................6

Why Study Holistic Nutrition? .....................................................12

What Is a Holistic Nutritionist? ...................................................16

What Can I Do as a Holistic Nutritionist? ...................................19

How Much Can I Earn as a Nutrition Professional? ....................26

Is a Career in Holistic Nutrition Right for Me? ...........................28

Why Should I Become Certified? ...............................................30

How Do I Decide Which Program Is Right for Me? .....................32

How Does the Program Work? ....................................................35

What Will I Learn? (AFPA Program Curriculum) .........................38

What Other Programs Does AFPA Offer? ....................................57

How Do I Get Started in My Career? ..........................................61

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We started AFPA 25 years ago because we believe in the importance of having a

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Wishing you all the best,

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With AFPA, you get so much more than an education.

Why choose AFPA?

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Our programs fit your schedule and your budget.

■■ Flexible, self-paced study schedules

“The price of the certification and the length

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A well-recognized educational source for over 25 years

■■ American Association of Drugless Practitioners (AADP) to become a Board

Additionally, the AFPA Holistic Nutritionist Certification Program is accredited or

■■ National Association of Nutrition Professionals (NANP) (approved for continuing

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Once you become AFPA certified, you will be eligible to

■■ Discounted professional liability insurance

“I searched left and right for something that

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Credible, reliable, and current information

■■ Current nutrition and wellness practice policy regulations in

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Our extensive experience, international recognition, and expansive library of

“AFPA instantly gives you credibility and is

I also chose AFPA because of the course

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AFPA’s Holistic Nutritionist Certification Program provides an unprecedented,

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Shockingly, 6 in 10 Americans live with a chronic disease, such as heart disease,

Research continues to discover diet-based disease prevention and treatment

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“The way my life has changed after getting the

I was surprised the most when I realized just

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The Holistic Nutritionist Certification Program covers all of this

Module 1: The Science Behind Holistic Nutrition

Module 2: Nutrition Consultant Skill Development

■■ The Nutrition Consultant Skills module provides a step-by-step guide to the

Module 3: Holistic Health Research Presentations

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A holistic nutritionist is a trained professional who uses an integrative approach to

What is a whole-food, plant-based diet? Put simply, it is a diet that prioritizes

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■■ Educate clients about how to achieve and sustain a nutritional

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Additionally, holistic nutritionists may provide counseling or talk therapy. In those

“I have always been passionate about