Group 6

Cindy Metta Clarissa (18010052)

Fransiskus Arif
Kathleen Josephine Angkow
Marcellino Albert Pratignyo (18010141)
Mayceline Carlos (19010168)
QUOTA SAMPLING

Quota sampling is a method of non-probability sampling where researchers can form a

sample which involves individuals that represent a population, and they are chosen according to
their required characteristic or qualities. The required characteristics are determined by the
researchers by creating a selection of the sample subset so that the sample can efficiently collect
information that can be generalized to the overall population. Based on some set quota,
respondents are chosen non-randomly from each subgroup (Thompson, 2013).
There are no rules needed. Usually, there are a few steps that can be followed to form a
process. The first step is to bifurcate the entire population into mutually exhaustive subgroups,
next the researcher is expected to examine the ratio of a few groups in the population. This ratio
has to be maintained in the sample selected using this sampling method, and for the last step, the
researcher should choose the sample size while maintaining the proportion evaluated in the
previous step ​(Moser & Stuart, 1953)​.
Quota sampling can be used to conduct food analysis in order to improve and give better
quality in customer satisfaction (Briggs & Coleman, 2007). For example, a customer’s
evaluation of food quality needs to be measured in terms of taste, freshness, and hygiene. Quota
sampling can be used to select the respondents. Using the questionnaires, the respondent will be
chosen on the basis of age according to the sample quota 20:40:50 for the age 10’s, the ’20s, and
’30s. This method can be performed quickly and very convenient to achieve data in a short time.
However, the quota sampling method has a disadvantage as it might have the potential to
selection bias that can result in a sample that is unrepresentative of the population (Watters &
Biernacki, 1989).

References:
Briggs, A., & Coleman, M. (2007). ​Research methods in educational leadership and
management​. Los Angeles: SAGE Publications.
Thompson, S. (2013). ​Sampling.​ Hoboken, N.J.: Wiley.
Moser, C., & Stuart, A. (1953). An Experimental Study of Quota Sampling. ​Journal Of The
Royal Statistical Society. Series A (General)​, ​116​(4), 349. doi: 10.2307/2343021
Watters, J., & Biernacki, P. (1989). Targeted Sampling: Options for the Study of Hidden
Populations. ​Social Problems​, ​36​(4), 416-430. doi: 10.2307/800824