2. Pick the right type. Descriptive or Informative or Critical Informative : Results and conclusions 3. Consider your readers 4. Explain the importance of your research Why you decided to conduct this research in the first place Why it matters to you and could matter to others How the research went and what results it brought Why others should spend their time and effort reading your entire work 5. Explain the problem and your methods Evidence to support your research 6. Avoid copy-pasting New vocabulary and phrase structure will help you avoid redundancy Dont give any explanations or definitions (don't too detail) 7. Well structure and logical Say exactly what you want to say 8. Key phrases and words Try to guess what people could be looking for so that your work pops out at the top of search results Keywords can determine how review committees or editors judge your work 9. Sum it up Informative : Explain what answers the research helped you find and if it supported your original argument 10. Editing and proofreading