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4
I NTRODUCTION TO C APITAL M ARKETS IN I NDIA
INCLUDING D EPOSITORIES
Question 1
Explain the role of Merchant Bankers in Public issues. (6 marks)(May
2003)
Answer
Role of Merchant Bankers in Public Issues:
In the present day capital market scenario the merchant banks play as an encouraging and
supporting force to the entrepreneurs, corporate sectors and the investors. The recent
modifications of the Indian capital market environment have emerged the various financial
institutions as the major sources of finance for the organisations. Several new institutions
have appeared in the financial spectrum and merchant bankers have joined to expand the
range of financial services. Moreover, the activities of these Merchant Bankers have
developed considerably both horizontally and vertically to cope with the changing environment
so that these financial institutions can be constituted as a subsidiary of the parent body.
Merchant Banks help in promoting and sustaining capital markets and money markets, and
they provide a variety of financial services to the corporate sector.
Management of the public issues of shares, debentures or even an offer for sales, has been
the traditional service rendered by merchant bankers. Some of the services under issue
management are:
(i) Deciding on the size and timing of a public issue in the light of the market conditions.
(ii) Preparing the base of successful issue marketing from the initial documentation to the
preparation of the actual launch.
(iii) Optimum underwriting support.
(iv) Appointment of bankers and brokers as well as issue houses.
(v) Professional liaison with share market functionaries like brokers, portfolio managers and
financial press for pre-selling and media coverage.
(vi) Preparation of draft prospectus and other documents.
(vii) Wide coverage throughout the country for collection of applications.
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Management Accounting and Financial Analysis
182
Introduction to Capital Markets in India including Depositories
the issuing companies as well as the investors. The activities or services performed by
merchant bankers, in India, today include:
1. Project promotion services.
2. Project finance.
3. Management and marketing of new issues.
4. Underwriting of new issues.
5. Syndication of credit.
6. Leasing services.
7. Corporate advisory services.
8. Providing venture capital.
9. Operating mutual funds and off shore funds.
10. Investment management or portfolio management services.
11. Bought out deals.
12. Providing assistance for technical and financial collaborations and joint ventures.
13. Management of and dealing in commercial paper.
14. Investment services for non-resident Indians.
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Management Accounting and Financial Analysis
NOTE
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