BUSN111 Assignment 2 Specifications

Submit your e-Portfolio as a WORD document consisting of the Tasks listed below that are based on
your Weekly Activities. Please note that you have choices to make in Weeks 5/6 and Weeks 7/8.

W EEK 1/2

TASK: CREATE YOUR HYPOTHETICAL BUSINESS

Consider the Digital Innovation Report introduced in Week 1. Create a hypothetical business in one of the
following sectors: Safe and Precision Healthcare, Digital Agriculture and Data-Driven Urban
Management. Outline what your business will be, addressing the following questions:

• What type of problem will your business solve?

• Will you sell a product or provide a service?
• How will your product/service solve the problem?
• What kind of information systems does your business have and what are their emerging capabilities?

(350 words)

W EEK 3/4

TASK: W HAT ROLE W ILL THESE EMERGING TRENDS PLAY IN YOUR BUSINESS?
Consider the emerging trends from the list below and identify at least 2 and at most 3 trends that you can
take advantage of in your business. Explain their roles in your business and why they were chosen. For
example, if you’re going to build an app, apply AR and take advantage of the upcoming 5G network for your
business, what will they do, what problems will they solve, how will they work together to solve those
problems, how will they benefit the user?

1. Internet speeds
2. The cloud
3. Apps
4. Gaming
5. Robotics
6. Virtual Reality
7. Augmented Reality
8. Holograms
9. Internet of Things
10. Block chain

(350 words)

W EEKS 5/6

Choose ONE of the two tasks below

W EEK 5 TASK: EMAIL COMMUNICATION

In week 5 you learned how to write an email using appropriate tone and structure.

For this task, you are required to craft an email to respond to a situation in your hypothetical business.
One of your staff has been rumoured to be using their IT equipment at work to use social media, video chat
with friends and email gossip to other staff members. Write an email to this staff member to explain to them
your company’s stance on these actions and any reprimand that may apply. Consider also the privacy issues
that may be at play.

(250 words)

W EEK 6 TASK: SOCIAL MEDIA COMMUNICATION

Imagine you are running the social media for your hypothetical business.

What social media platforms would be appropriate for your business?

Now create 5 social media posts (image and text) that you would share on your social media accounts. Don't
forget to take on board the techniques identified in your concept book.

(250 words)

W EEK 7/8

Choose ONE of the two tasks below

W EEK 7 TASK: CYBER SECURITY IN YOUR BUSINESS

Identify the cyber security measures you will take in your business, explain the reason why you choose it,
and discuss the importance of doing so from an ethical perspective.

(250 words)

W EEK 8: SOCIAL AND ENVIRONMENTAL IMPACT OF TECHNOLOGY

Explain the environmental impact technology may have on environment and discuss how Green Computing2
should be taken into consideration when developing your business.

(250 words)

W EEK 9/10

TASK 3: USING DATA SETS TO ANSW ER YOUR BUSINESS QUESTIONS

In Week 9 you identified at least two open datasets to help you answer important business questions. Now
take one of those datasets and represent it visually such as a graph or chart that explains the answer to your
question. Write a summary of what business questions this chart answers, how they are answered, and why
you chose this dataset (HINT: Build on the summary you wrote in week 9). In addition, explain why data
needs to be protected (HINT: think from an ethical perspective).

(350 words)