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8/21/2019 Procter & Gamble Challenge Solution by Manjit Kalgutkar

P&G CEO Challenge 2020 KEY DATES & FAQ

CHALLENGE STATUS: Open to Submissions

P&G CEO Challenge 2019-2020:

Online Case Study (INDIA)
A challenge by Procter & Gamble (August 2019)

Procter & Gamble

View Challenge Page


Welcome to the next stage within the P&G CEO Challenge 2019-2020. In this step,
you will need to complete a case study test that will challenge your problem-
solving skills. Please read the following information carefully.



When prompted to login, please use the following credentials:

The username will be your team leader email

Password: 2020-pg-ceo-india 

*Please note: There is one exception for using the password above.  If your team
leader has a previously existing MindSumo account (for example, if he or she
participated in the CEO Challenge last year), you must use the password already
assigned to that account. If you experience issues with the login, or if you do not
remember a preexisting password, you can use the link on the login form to reset
your password.


Your team must have 3 members. Teams that are larger will not be considered. 

Please be prepared to provide your email address while registering.  We

encourage diversity in all its forms for successful teams.


All students in India from the following B-schools are eligible to participate in this
challenge: IIM Ahmedabad, IIM Bangalore, IIM Calcutta, XLRI Jamshedpur, IIM 1/6
8/21/2019 Procter & Gamble Challenge Solution by Manjit Kalgutkar

Lucknow, SPJIMR, ISB, NITIE, JBIMS, IIM Indore, IIM Kozhikode, MICA, MDI
Gurgaon, SIBM Pune, and SJMSOM.

We at P&G hold strong to our Purpose, Values, and Principles. Among those values
are integrity and trust. We expect all participants to uphold the highest standards
of integrity and trustworthiness as they prepare themselves and compete in all
portions portion of the competition.

If there is ever any situation where a violation of these values occurs by even a
single member of the team, or if a violation of these values seems to have
happened, P&G reserves the right to eliminate the entire team from the
competition without any question.


You will have 45 minutes to analyze the case study and complete the test.

Hint: Do not worry if you don’t have time to answer all the questions. Here are
some ideas to help you achieve the best possible results in the case study test:

Do not spend too much time on a question.

If you are not sure how to answer a question, skip it and revisit it later. If you
are still not sure how to answer a question, exclude all options that seem
incorrect and choose from the remaining options.

Case study test structure:

Case study – approximately 15 pages of text, tables and charts about the
problem-based situation.
15 test questions. You should allocate approximately 55 minutes to complete
the first two parts of the case study test.
They will include problems of different types:
Text and data interpretation
Finding evidence in the text and data
You will need to give answers in different ways:
One correct answer from multiple options (radio buttons)
Several correct answers from multiple options (checkboxes)
Estimate the value (number input)

Understanding the case study and questions

To answer most questions, you will need to search for the data from the
relevant parts of the case study.
Due to different levels of approximation in some questions, correct options
can differ slightly from your calculations. Please choose the closest one.
In some ‘choose one’ questions many options can apply. Please choose the
most correct and exhaustive answer.

How to prepare: 2/6
8/21/2019 Procter & Gamble Challenge Solution by Manjit Kalgutkar

You will have only one attempt at completing the test. Take five minutes to
prepare yourself to get the best possible score:

It is strongly recommended to use a laptop, rather than a smartphone, a

tablet or any other mobile device.
Make sure your internet connection is stable.
Prepare paper and pens to take notes.
You can use a calculator or any software you like.
You can use the Internet, but keep in mind that data in the case study could
be distorted. Using data from open sources can bias your work.
Please do not use the help of other people. By clicking the ‘Next’ button you
confirm that you will complete the test as a core team with no additional

Please proceed to the next page only if you are ready to complete the test.

We wish you every success in passing the test.


All information provided in the case study is used for test purposes only and may
not be an accurate representation of reality. The facts, data, opinions, characters,
company names, etc. were created for the use of this case study only. Any
resemblance to actual persons or companies is coincidental.

813 total participants

Manjit Kalgutkar
View Full Profile


Question 1 (CMK): What as Michael thought would be of key importance when

formulating the overall integrated digital strategy? Choose one from the following:

To integrate customers’ experiences and needs

Question 2 (Finance): What is P&G average operating income for the period 2012-
2016? Choose one from the following:


Question 3 (Sales): What is a share of haircare segment in P&G net sales? Choose
one form the following:

Less than 18% 3/6
8/21/2019 Procter & Gamble Challenge Solution by Manjit Kalgutkar

Question 4 (Finance): Which statements are true regarding 2016 financial

performance compared to 2015? Select all answers that apply:

P&G operating income increased

P&G net sales decreased

Question 5 (Marketing): Which of the P&G segments has more brands than others?
Choose one from the following:

Fabric& Home care

Question 6 (Sales): Which geographical region is the most important for P&G in
terms of net sales share? Choose one from the following:

North America

Question 7 (CMK): What is true about Head & Shoulders product range? Select all
answers that apply:

2-in-1 products were developed to shorten traditional haircare routine

Question 8 (Logistics): What is true about Head & Shoulders distribution model?
Select all answers that apply:

Head & Shoulders do not sell products directly to consumers

Head & Shoulders products are distributed through online and offline retailers and
directly to consumers
Inventories are important to control the relationships with channel partners

Question 9 (Logistics): What is true about P&G customers (channel partners)?

Select all answers that apply:

15% of revenue is generated by Walmart Inc. and its affiliates

Together top-10 customers generate 35% of total sales

Question 10 (Finance): What was the share of European segment in global haircare
market revenue in 2016? Choose one from the following:


Question 11 (Marketing): Which brand is the most prominent Head & Shoulders
competitor? Choose one from the following:


Question 12 (CMK): Which of the following statements describe current haircare

market trends? Select all answers that apply:

More than half of haircare users are reporting interest in multi-benefit products
Increased interest in scalp caring products is seen globally 4/6
8/21/2019 Procter & Gamble Challenge Solution by Manjit Kalgutkar

Question 13 (Marketing): What is true about trends in hair care marketing? Select
all answers that apply:

Consumers experience increased interest in paraben-free haircare products

Question 14 (Logistics): How do supply chains change in the New Digital World?
Select all answers that apply:

Consumers expect fast delivery, it becomes an important KPI for the business
CPG companies are building up their supply chains to deliver products directly to

Question 15 (Sales): Choose one correct statement

Majority of the e-consumers start their purchase via smartphone

Please select your country below:


Please select your team's campus from the list below:

IIM Indore

Team leader first and last name: 

Manjit Kalgutkar

Team leader email:

Team leader phone number:


Team member #2 first and last name:

Sai Swaroop Mandal

Team member #2 email:

Team member #3 first and last name:

Akhil Govind

Team member #3 email: 5/6
8/21/2019 Procter & Gamble Challenge Solution by Manjit Kalgutkar

The numbers in the final source do not add up. Check the numbers in the source
under the start on tablet and start on pc/laptop


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