Running head: MILESTONE TWO: MISSION STATEMENT 1

Milestone Two: Mission Statement

Jennifer Brown

Southern New Hampshire University

23 August 2019
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Milestone Two: Mission Statement

Tesla’s mission is essentially ‘To accelerate the world’s transition to sustainable energy’.

When we think about the words, “to accelerate”, we see that the organization is establishing their

role as a forward-thinking company. In stating, “the world’s transition”, we see that Tesla

expects to be successful and intends to dominate the global market of electric automobiles. This

creates the perfect opportunity for Front Break Light Company to create a relationship because

our goals are to revolutionize automotive safety. In pitching our product to Tesla, we will be sure

to emphasize that the single most revolutionary addition to automotive safety is ready for

market! The Front Break Light is destined to significantly reduce automobile collisions and

change the motoring behavior of drivers everywhere. Front Break Light Company represents the

next paradigm shift in driving safety and being that out product is simplistic but revolutionary, it

falls right in line with Tesla’s mission. There is great opportunity for relationship here.

The front break light is installed in the top-center area of the windshield of Tesla

vehicles. The Front Break Light then acts as a visual warning indicator and is activated when the

driver applies the breaks. By design, the front break light is directly connected to the Tesla’s rear

breaking system. The intention is to alert oncoming traffic in the same way that rear break lights

alert the drivers directly behnid you. When we talk about revolutions in technology and safety-

we see that now, that each driver is visually warned to the actions of the driver from the front and

behind. This provides optimal responsiveness for drivers and pedestrians who are around Tesla

vehicles.

With the front break light installed in Tesla vehicles, drivers will quickly discover that

they have more options in any given road situation. Tesla will lead the automotive industry not

only with cutting-edge battery technology, but also with top-of-the-line safety features. So, join
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the revolution in auto safety. Install the front break light in Tesla vehicles and help make

automobile collisions a thing of the past.

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References

Wannamaker, V. (2018, August 27). Tesla, Inc.’s Mission Statement & Vision Statement (An

Analysis) - Panmore Institute. Retrieved August 23, 2019, from Panmore Institute

website: http://panmore.com/tesla-motors-inc-vision-statement-mission-statement-

analysis