ADITYA

INSTITUTE OF MANAGEMENT STUDIES & RESEARCH, BENGALURU CENTRAL UNIVERSITY

SYNOPSIS
‘’ A COMPARATIVE STUDY BETWEEN AMAZON
AND FLIPKART’’
MASTER OF BUSINESS ADMINISTRATION
of
BENGALURU CENTRAL UNIVERSITY

By
RAHUL RAJ
Reg. no: MB184060

Under the guidance of

SAMATHA POKALA
Asst. Professor

ADITYA INSTITUTE OF MANAGEMENT

STUDIES & RESEARCH

Bengaluru Central University

2018-2020
 ADITYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH, BENGALURU CENTRAL UNIVERSITY

TITLE OF THE STUDY

“A COMPARATIVE STUDY BETWEEN

AMAZON AND FLIPKART”

Introduction

As far back as web has been acquainted with the world, it has had a gigantic effect on
individuals; business is one of such model where web has had the effect. In July 1995
Amazon.com began selling books on the web and the reaction they got was sudden as in brief
time length books sold online in every one of the 50 conditions of USA and 45 nations.
Amazon by and by offers music, motion pictures, toys; gadgets and home hardware, there are
seven diverse universal sites of Amazon with appropriated client administration focuses in
seven nations and more than 17,000 individuals work in Amazon around the world. Today
there are more than 100 mainstream e-commerce sites are giving on the web administrations
around the world. An internet business opens the worldwide market to the client, it helps the
client by giving enormous choices while purchasing an item or an administration, the web
based looking and contrasting offices empowers client with select right item or
administration, another significant favourable position of online business is that it is 24x7
accessible to the client the client can shop nearly anything inside his/hers customary range of
familiarity just by sitting at home, office, during movement or nearly from wherever
whenever.

E-commerce is exchanging of administrations and items with the assistance of web. Internet
business presented toward the part of the arrangement wound up famous during the 90s in
western nations like USA and UK. E-commerce presented new potential outcomes in
exchanging and stood out of numerous brokers.

E-commerce offers items and administrations through sites, a client essentially needs to visit
a e-commerce site and peruse different offering through program index, a client can choose
numerous contributions and can add them to the shopping basket, when the shopping is done
the client can checkout and continue to instalment area where different online instalment
choices are accessible like web banking, MasterCard, charge card and so forth. When
instalment is done the client is informed about the request and request is transported on the
postal location given by the client.

 ADITYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH, BENGALURU CENTRAL UNIVERSITY

PROBLEM DEFINITION

In India e-commerce is assessed like a mammoth with colossal chance and achievement rate.
There are such huge numbers of all shapes and sizes players in the market. Are they truly
going to continue in market for quite a while and is there progress rate for them. What are
client’s desires from them and are they prepared to satisfy their prerequisites. The
investigation is to comprehend both gathering's prerequisites and methodology.

OBJECTIVES OF THE STUDY

• To comprehend and evaluate the customer recognition and variables influencing their
conduct for picking e-commerce locales.

• To get strategies and techniques those are utilised by e-commerce players to snatch
the clients in India.

• To know how buyers are assessing e-commerce locales for their buys.

RESEARCH METHODOLOGY

Research methodology is the description, explanation, and justification of various methods of

conducting research. It deals with the objectives of a research study. The method of defining
the research problem, the type of hypothesis formulated, the type of data connected, methods
are used for collecting and analysing data etc.
 ADITYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH, BENGALURU CENTRAL UNIVERSITY

DATA COLLECTION METHODS

SECONDARY DATA

It refers to data which is collected by someone who is someone other than the user. It can be
obtained by

➢ Journals

➢ Report

➢ Government Publications

➢ Publication of professional and research organization

LIMITATIONS OF THE STUDY

• There was so much secret information of organisations that are not uncovered.

• Survey was limited to specific age bunch since respondents willing to fill are school
understudies.

• Analysis was done dependent on genuine belief of respondents independently, not

from any center gatherings or specialists.
 ADITYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH, BENGALURU CENTRAL UNIVERSITY

CHAPTER SCHEME

CHAPTER 1: Introduction
• Introduction about Topic
• Problem definition
• Objectives of the study

CHAPTER 2: Methodology

CHAPTER 3: Strength, weakness, opportunities and challenges (SWOC) of the research

CHAPTER 4: Outcomes of the study

CHAPTER 5: Experiences, Learnings and Conclusion

Name and signature of the student Name and signature of the guide