VEGAN LEMON CURDAPYA

(Vegan Lemon Curd)

By People’s Choice Manufacturing Corp (A2)

I. Introduction

A. The Business Concept and the Business Model

The business can raise revenue by sticking to an affordable recipe in making

the product and finding the best suppliers that offers a great deal. In turn, the
revenue will be higher. We strive to serve the customers the best quality product
that are unique and different from the other bread filling, we also want to offer
reasonable price product but high quality, fresh, tasty and healthy product that will
satisfy our customers.
The product is mainly composed of cornflour (cornstarch), water, juice of
large lemons, granulated sugar, unsweetened almond milk (or soya milk), and
vegan spread (or use coconut oil). We want to produce a nutritious filling that is in
low fat and calories because of the absence of dairy products or eggs.
The investment will be from each group member totaling P5,000.00, with a
high investment there is more probability of good quality product. Each and every
bit of the investment will be subdivided and assigned to a particular ingredient and
other expenses. The enterprise will make sure demand stays high with good
communication to the consumers and continuous improvement of our product.
We sell our Vegan Lemon Curd through online selling and we also schedule
meet ups for our customers and answer queries in our facebook page.
B. The Business Goals: Vision, Mission, Objectives and Performance Targets

Vision

The Vision of this product is to serve as a livelihood to the people of every

barangay. In addition, we, the People’s choice wants to be the one of the top leading
distributor of bread filling in Asia that offers unique and delicious taste that is less
in fat and calories.

Mission

The People’s Choice, manufacturer of this product, aims to produce a

nutritious filling that is in low fat and calories because of the absence of dairy
products or eggs. This Vegan Lemon Curd will be enjoyed by everyone and be part
of every home because of its unique and mouthwatering taste.

Objectives

Key Performance Indicator Key Result Areas

1. To raise revenue for the
business
2. To serve as an ingredient for
other pastry product
3. To delight customers with high
quality food and services
4. To produce alternative healthy
bread filling
 Number of sold product
 Sales volume attained
 Grow of the business
 Growth of sales from store and
canteen owners
 Number of customers with a
pastry business
 Used as new kind of flavoring
 Number of customers satisfied
 Growth in sales
 Percentage of repeat customer
 Percentage of people who live
healthy
 Variety of natural or organic
products

5. Increase business brand value
 Awards from the government
or school for excellence service
 Percentage of Popularity
 Percentage of people who trust
the brand
 Return of Equity

Key Result Areas Performance Indicators

2019 2020 2025
(Now) (One Year (Five Years
Later) Later)
 Number of sold product 100 200 3000
 Sales volume attained P10,000 P20,000 P270,000
 Grow of the business 2% 3% 15%
 Growth of sales from store and 20% 30% 40%
canteen owners
 Number of customers with a pastry 1 out of 10 3 out of 10 5 out of 10
business
 Used as new kind of flavoring 1 out of 10 3 out of 10 5 out of 10
 Number of customers satisfied 25 out of 50 30 out of 50 45 out of 50
 Growth in sales 10% 15% 30%
 Percentage of repeat customer 15% 25% 45%
 Percentage of people who live 20% 35% 50%
healthy
 Variety of natural or organic 2 kinds 2 or more 3 or more
products kinds kinds
 Awards from the government or 0 1 2
school for excellence service
  Percentage of Popularity 0 10% 40%
 Percentage of people who trust the 0 20% 40%
brand
 Return of Equity 25% 40% 70%

C. The business offering and Justification

The product, Vegan Lemon Curd manufactured by People’s Choice
is unique compared to the usual bread fillings. This yellowish, smooth and
creamy filling that caters a taste of heaven is not just delicious but also
nutritious because of the absence of dairy products or eggs.
The product consists of cornflour (cornstarch), water, juice of large
lemons, granulated sugar, unsweetened almond milk (or soya milk), and
vegan spread (or use coconut oil).
The Vegan Lemon Curd will be sold in an airtight jar to preserve the
freshness and texture, this contains proper label and nutrition facts. Once
processed, jars of vegan lemon curd will be keep in the refrigerator for 3
months until they are opened (after opening, they will only last 1 to 2
weeks). The surface of curd in sealed jars may darken slightly if kept longer
than a month.

II. Executive Summary

Vegan Lemon Curd is manufactured by the students of Universidad de Sta Isabel
named People’s Choice. Proper communication, cooperation and commitment in every
task lead the team in success. They want to gain revenue as well as help the ordinary
local vendor in the city, that’s why they partner in one of the vendors of the Naga City
People’s mall that sells lemon that offers a great deal.
This Vegan Lemon Curd is a healthy alternative filling, it is thick, rich, and full of
bright citrus flavors without the use of any dairy products or eggs. This is only made
up of lemon zest, lemon juice, sugar, cornstarch, coconut oil and milk.
The product will be sold in an airtight jar to preserve the freshness and texture, this
contains proper label and nutrition facts. Once processed, jars of vegan lemon curd will
 be keep in the refrigerator for 3 months until they are opened (after opening, they will
only last 1 to 2 weeks). The surface of curd in sealed jars may darken slightly if kept
longer than a month.
People’s Choice mission is to provide a healthy but delicious filling in a reasonable
price that will capture every family’s heart. Nowadays, putting up a business is one of
the trends that’s why proper distribution can be a vast competitive advantage to the
business. For easy distribution and launch of the product, they sell it through direct and
online.

III. The Business Proponents: Organizers and their Capabilities and Contributions

The proponents of our business are the nine (9) members of our group that are
considered as student entrepreneur. Each of us has something to contribute are divided
based on our capabilities, skills and interest. We believe that dividing the task and
giving them the duty, they want can make the business more successful because each
member would be passionate enough in what will they do. This section of the business
plan contains information about the business proponents and stakeholders. These are
divided into four (4) types of stakeholders:

a. The resource mobilizers and Financial backer of our business are Alleah Joy
Jaucian and Clyd Frejie Bedrero. They are tasked to manage the financa of the
business. They will be the one to administer the proceeds of the money that was
invested.
b. Some of the members of the group was given the task of being technology
providers and applicators. The job was tasked to John Francis Cuarto and
Jieanna Danielle Alba. There duty is to provide the machinery that is necessary
in making of our products. They will be the one to supply on everything that is
needed product in order for our business to be successful and possible.
c. For the governance and top management, we divide the task into two: the
administrator and the operation manager, and it was disseminated to Angela
Purisima and Alleah Joy Jaucian respectively. They will be the one to manage
 the team. They will be the one who will formulate different ideas and concepts
that can improve the business and lead our team to success.
d. Lastly, the operating and support team that includes all the members. Everyone
is assigned in operation, implementation and everything associate with the
making of the product.
IV. The Target Customers and the Main Value Proposition to the customer

Considering that our product is a bread filling made of lemon, it is expected that
a lot of lemon lovers will cheer for its name and will be interested and curious about its
taste and everything about our Vegan Lemon Curd. But of course, not only the lemon
lovers will patronize our product, since most of the adult and oldies are not fun of eating
salty and sweet kind of food, it is our pleasure to introduce the less fats and carbs bread
filling. Also, this Vegan Lemon curd has the chance to capture the heart of the
millennials knowing that they are fun of trying new things. The combination of sour
and a bit of sweetness will prove that this bread filling can be their new adventure
because of the unique taste that it can offer.

Bread and pastries have been part of the people's daily lives. It either serves as
a breakfast, as a snack or even as a meal for those who are in a diet. Since then people
have innovated ways to make these breads and pastries more enjoyable, like adding a
flavor through the use of fillings. As the time goes by, the variety of bread fillings
available in the market has been limited especially in Naga, having this fact in mind
the People's Choice have found a new product that will surely fulfill this need. People's
choice: Vegan Lemon Curd promises to provide a new kind of experience to those who
are tired of tasting those typical bread fillings in the market. It will also serve as a new
way to indulge bread and pastries while acquiring the health benefits that the vegan
lemon curd offers

V. Market Demand and Supply, Industry Dynamics and Macro Environmental

Factors

This section of business plan consists of the market demand and supply, the
Industry Dynamics and the Macro Environmental forces that is affecting our business.
 Our enterprise is aiming for the expansion of our product offerings to: 1.) Local
Communities, 2.) Regionally, and 3.) Nationwide. Extending our range of sales to the
Local communities, Region, and Nationwide will give our enterprise doors of
opportunities. As we all know, Filipinos are fun of experimenting especially when it
comes to food, that leads every curious Filipinos to mix and spread anything that are
edible and as a result lead us in creating a nutritious and delicious product with a unique
taste that is different from any other kinds of spreading and can be purchased in a
reasonable price that every Nagenios, Bicolanos, and Filipinos can attain. With such
reasons, our product, Vegan Lemon Curd, will be clicked and will be a hit especially
for the persons whose fun of mixing and spreading when it comes to desserts plus our
product is way more nutritious and healthier than any other kinds of spreading because
of the main ingredient, lemon. Due to this factors, the expansion of our range will be
possible and eventually will give as a huge number of demand that will lead to a huge
production of the Vegan Lemon curd and a huge revenue that leads us to the success
of our business.

For our business, we are aiming to produce a total of 50 jars of Vegan

Lemon Curd in the market as our starting product figure, we seek to provide Vegan
Lemon Curd to a total of 50 product consumers whose into mixing and spreading, does
want a spread who is nutritious, healthy, and delicious but still can be bought in a
reasonable price, to a consumer whose want is into lemons and also for a person who
is curious enough to try something new.

Having a product in a business such as a spreading wouldn’t be that easy.

A lot of brands that are known for this kind of product did already proved something
when it comes to their quality, taste and affordability. They are proven and tested not
just by the government institutions that is under food management such as DTI, but
also tested and got the trust of the people who tend to use spreading for their own
purposes. This different companies are using technologies and following the trends on
the society to gather attention from the consumers. They use advertisements through
Televisions, Radios, and also in the Social Media. They use famous artist to be the
model of the said product. Though our enterprise is just small and still unknown not
like our competitors, we can still assure anyone who will purchase and trust our
products that it is different from any other products. Our Vegan Lemon Curd is way
more different from the other known brands of spreading because our product does
have the nutritional values that is essential in our body and that any other spreading
doesn’t have due to our main ingredient, which is the lemon. Every nutrient that a 2
large lemon consist is in a jar of tasty, delicious and nutritious Vegan Lemon Curd.

The ingredients that we needed in order to produce our product will be

supplied by the vendors of Naga People’s Mall. These people will be the one who will
supply everything that we need in order to make our Vegan Lemon Curd possible. We
will be purchasing the raw materials that we need in a Whole Sale where in the raw
material that we will be needing are bought in a large number of items so that the price
of the raw material will be lessen. And also, we will look for our trusted source where
we will be buying our raw material when the demand of our product increases.

Our strategic selling will be Direct and Online. As we live in this 21st
century and millennial age or maybe technological age, internet and technologies are
one of our necessities in living and it is undeniable. This is due to the fact that in today’s
dynamic world, life without technology is meaningless. Technology, which basically
refers to bringing together tools that ease creation, use and exchange of information,
has a major goal of making task easier to execute as well as solving many mankind’s
problems .Guided with such ideas, we think of a way where anyone could easily
purchase our products and come up with making a strategy through online selling. This
direct and online selling strategies will help our team to easily increase our sales
because we can achieve selling the products in our local communities, Regionally, and
Nationwide. Thus, having these strategies will give our consumers ease on buying
especially for the consumers whose place is far from the production area of our business
because of the strategy that we had which is online selling.

Our enterprise and the market are affected by the macro environment, which
includes the social, political, economic, ecological and technological (STEEP) forces.
For the next paragraph, we will be discussing the major trends and changing patterns
 in the macro environment, which would have significant impacts on the enterprise and
the behaviour of the consumers.

Our business will not be successful without considering the macro

environment. The 6 categories of macro environment, namely: social, political,
economic, ecological and technological (STEEP) helped us in choosing and deciding
the right product that can be useful and helpful on us as an entrepreneur and as well as
with macro environment. We considered the population of the consumers who are into
buying our product, without considering the population of the consumers, our business
wouldn’t be innovative because the consumers are one of the factors that makes our
business successful. Then we considered the laws and regulation that our government
is implementing and the help that our government which is providing seminars and
trainings for Micro entrepreneur like us and the steps that they are doing in order for
our business industry grow. Another one is considering our natural resources and the
raw material that our product uses. Also, a factor is considering the economic status of
our nation is necessary for our business to be successful. Lastly, we must consider the
technological environment. We must consider our tech environment because it is a
major factor in selling and communicating with the market and producers. This macro
environment has a big impact in the industry of business, having a missing piece of the
STEEP forces, market industries and specially our business will not work and will
never be successful.

VI. The Product and Service Offerings

When life gives you lemons, make vegan lemon curd! Lemons are high in vitamin
C, fiber, and various beneficial plant compounds. These nutrients are responsible for
several health benefits. In fact, lemons may support heart health, weight control, and
digestive health. Aside from these health benefits lemons can be converted to more
interesting product.

Vegan lemon curd was manufactured by "People Choice" is 100% natural, has a
thick, creamy spread that is made by cooking together lemon juice, cornflour, water,
granulated sugar, unsweetened almond milk and vegan spread. Fresh lemon juice and
unsweetened sugar provide the flavor of the curd, while the other ingredients serve to
thicken up the mixture as it cooks, just as it thickens up a cooked custard. It has a bright,
sweet-tart lemon flavor.

Vegan lemon curd can be used for a variety of different things. Folding some in to
a plain batch of buttercream will make a delicious lemon frosting for a cake, and plain
lemon curd can also be used as a filling for a cake, or as a sauce on the side. It can also be
incorporated into a variety of recipes, including ice cream and tarts.

We produced these in airtight jar to preserve the freshness of the product. Once
processed, jars of vegan lemon curd will be kept in the refrigerator for 3 months until they
are opened (after opening, they will only last 1 to 2 weeks). The surface of curd in sealed
jars may darken slightly if kept longer than a month.

This will give lemon lovers their own brand of bread filling that will surely satisfy
the like of all ages. This will make your boring bread extra special. If you are interested in
purchasing our product visit our facebook page and we immediately response to queries.
We accept delivery and meet ups to our customers. What are you waiting for? Pm us now
and give it a try!

Nutritional Facts
VII. The Enterprise Strategy and Enterprise Delivery Systems: Business Competitiveness

Efficient Delivery of business is one of the critical and challenging part in a

business. It is important to have a constant innovation in the services to keep up with the
rapid changes and to meet the standard of the customers in a complex environment

Input Throughput Output Marketing Desired Outcome

 Money  Mice en place  Produced  Positioning  Customer
 Manpower  Combination/mixin Products  Product satisfaction
 Machineries/ g of ingredients  Packaging  Growth of
equipment  Cook in a medium-  People sales
 Materials low heat then stir  Promotion  Upsurge
 Refrigeration  Price business
 Packaging brand value

Input

The EDS deals with the issues that affect the firm as a whole. The input includes
money, man power, machineries or equipment and materials. The nine (9) business
proponents invest a total of P556.00 to end up with the P5,000.00 capital. Also, the business
proponents act as the manpower that deals with the manufacturing of the product. Stove,
measuring cups, stockpot, weighing scale, and mixing spoon are the main equipments and
machineries needed to the success of the product. Under materials, the product contains of
cornflour (cornstarch), water, juice of large lemons, granulated sugar, unsweetened almond
milk (or soya milk), and vegan spread (or use coconut oil).

Throughput

Under the category of throughput first, you must practice the mise en place. Then
start with the process, place the lemon zest and cornflour in a non-reactive pan (such as
stainless steel). Gradually whisk in the water to make a smooth paste then whisk in the
lemon juice and sugar.Place over a medium-low heat and stir until the sugar has dissolved.
Continue to cook the curd whilst stirring until it becomes very thick. Turn the heat down
to low and add the almond milk and vegan spread, stir until melted and smooth then remove
from the heat. Pour the hot lemon curd into a couple of clean (preferably sterilized) jars.
Finally, Seal them and place in the fridge overnight to set before serving. Store in the
refrigerator and use within a couple of weeks.

Output

The output will be the is thick, rich, and full of bright citrus flavors named Vegan
Lemon curd manufactured by People’s Choice.

Marketing

Marketing, to continually evaluate and reevaluate the business activities to keep on

track and achieve the maximum results possible for your business. Positioning, guided by
it’s tagline, “Kain na LEMON, para todo LE-MON”, the unique taste and health friendly
bread filling will give appeal to the people and will have the “never forget” kind of feeling.
Our product is lemon curd that doesn’t have any dairy products like egg that makes this
product a Vegan Lemon Curd. When it comes to the packaging, it is sealed in an airtight
jar with a proper nutritional facts label that will help the consumers in identifying its
benefits. People, the business proponents have different task to perform in the manufacture
of the product. For promotion, since we are in the modern word technology, social media
will serve as our platform in launching the Vegan Lemon Curd. For price, considering that
this product is high quality, fresh, tasty and healthy, we still want this product to be pocket
friendly, one jar is amounting of P90.00 for 250g of Lemon Curd.

Desired Outcome

In the desired outcome, the main goal of this business is to satisfied its consumers,
having a total dedication and perseverance our target is to satisfied at least 8 out of 10
consumers of our Vegan Lemon Curd and enjoy the adventure because of the unique taste
it can offer. Connecting to this, people will patronize the product and have a high
percentage of repeat customer that will result to the growth of sales and high revenue.
Lastly, one of our vision is to be the one of the leading distributions of the bread fillings in
 Asia, having a good feedback from the customers and growing sales this vision will be
possible.

VIII. The Financial Forecast and Expected Returns, Risks and Contingencies

Product Quantity: 50 jars of Vegan Lemon Curd

Ingredients Quantity Price Total

3 Tbsp cornflour 3 box P34.00 P102.00
(cornstarch)
100 ml (1/3 cup + 1 Tbsp)
water
juice of 4 large lemons 50 pieces P140/kilo P1,750
(about 200ml)
200 g (1 cup) granulated 8 kilo P36.00 P288.00
sugar
60 ml (1/4 cup) 2 bottle P63.00 P126.00
unsweetened almond milk
(or soya milk)

70 g (4 Tbsp) vegan 1 bottle P121.00 P121.00

spread (or use coconut oil)

Total: P2,387

Jar 50 P22.00 P1,100.00

Total: P3 487

Portion Cost Equivalent Amount Selling Price Net Profit

Total Cost/No. of Portion Cost x Mark Portion Cost + (Selling Price x No.
Yield Up Equivalent Amount of yield)-Total Cost

P3487/50 P69.74x.30 P20.92+P69.74 (P90.66x50)-P3487

=P69.74 =P20.92 =P90.66 =P1046

P69.74x.35 P24.41+P69.74 (P94.15x50)-P3487

=P24.41 =P94.15 =P1221
 Projected Income Statement
As of September 2019
Gross sales: P 10 000
Lost Cost of Goods Sold: P3 487
Other Expenses:
DTI P200.00
Police Clearance P80.00
Campaign Material P200.00
Total: P3967
Net Gain/Income Loss: P6,033

As showed in the calculations above, the total amount for ingredients and its container
good for 50 pieces of production is P3 487.00. Totaling the Lost Cost of Goods Sold and the other
expenses and subtract it with the gross sales, it results to P P3 487.00.

Our target is to satisfied and gain 8 out 10 customers. This will give a big impact in our
sales that can consider our business a success. We must gain a profit of 30% or 35% of our capital
of the business proponents’ investment.

The fact that fresh lemons just last for 2-4 weeks, it is advisable to start the process of
production and consume. This might be one of the risks in making the product that will affect the
budget of the business. Once processed, jars of vegan lemon curd will keep the refrigerator for 3
months until they are opened (after opening, they will only last 1 to 2 weeks). The surface of curd
in sealed jars may darken slightly if kept longer than a month.

IX. Environmental and Regulatory Compliance

We commit to effect good services by delivering public service that is predictable,

participatory, accountable, efficient, transparent, and honest. We want to ensure consumer access
to safe and quality goods and services.

In cooperation with the Department of Trade and Industry (DTI), implementing and
practicing recycling, our product Lemon curd by "People's Choice” have already met the standard
of existing markets for processing and purchasing recyclable materials and the potential steps
necessary to expand these markets.

We responded to the advocacy of purchasing environmentally preferable products and

services. We use a glass airtight jar for our product to be reuse and avoid plastic materials.

We, the business proponents will ensure and observe proper segregation of our waste.
Entrepreneur must not only be after the welfare of the business but also the good of the
environment.

X. The Capital Structure and Financial Offering: Returns and Benefits to Investors,
Financiers, and Business Partners

The investment will be from business proponents that invest a total amount of P556.00
each to have total capital of P5,000.00. At the end of the day, Each and every bit of the investment
or the principal amount, together with the profit will be divided equally to the business proponents.
A return of money with a profit of more than 20% of the investment is expected.

This business can be the stepping stone for the student entrepreneur/business proponents
in order for them to know the Dos and Don’ts and evaluate the business specifically the financial
management. This will be a great help for innovation and improvement.

The Business Partners, which are the vendors of the Naga City People’s Mall will have
recommencement according to the amount decision by both parties and have the privilege to
advertise their business’ name together with ours.