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SUN
China
Advisor
181 N 200 E, Logan, Utah 84321, USA Tel: (435) 787 1303 Email: dr.b.c.sun@gmail.com http://bcsun.blogspot.com
INTERNATIONAL PROFILE
Award-winning economist and former Assistant Professor of Global Business Strategy & corporate VP
with 15 years of record-breaking performance in profitability and market entry at Fortune 500 firms
and extensive advisory experience at global institutions in America, Greater China, Asia, & Europe.
Established author with invited public lectures at leading Chinese conglomerates and official entities
in China; and at Cambridge, London School of Economics, and Oxford (UK’s top 3 universities).
EDUCATION
PhD
in
Transition
Economics,
London
School
of
Economics
(LSE)
(UK’s
top
2
university),
2005
Earhart Scholar of Society of New Institutional Economics & 2005 International Best Dissertation
Competition Honorary Mention for doctoral dissertation on “Motivation under Uncertainty & Risks”.
Winning thesis in Special Collections of the U.K. Senate House Library & U.S. Library of Congress.
Executive MBA (Distinction) in Marketing, Pace University, NY, 1985
BA (Cum Laude) in Communications; minors: Spanish & Japanese, Brigham Young University, 1983
Trained in full-score oriental classics and strategy in native Mandarin, Cantonese, & poetic Hakka.
EXPERTISE
Provision of (i) strategic counsel on Chinese immersion for business and education; (ii) strategic entry
to key emerging markets; and (iii) representation of governments, trade, and business delegations for
international expansion and China market penetration in trade agreement negotiation & mediation
and in the forging of strategic trust & alliances with private and state-owned enterprises (SOE’s)
in technology transfer, joint venture, merger and acquisition, and multi-party global partnerships.
ADVISORY IN BUSINESS
Regional Consultant to Board of 8 Country Heads in Asia Regional Office in 1994 - 1997 of
The Boston Consulting Group (BCG) the world’s leading strategy consulting firm and originator of
BCG Growth-Share Matrix & Product Life Cycle. Accomplishments include establishment of regional
marketing and publishing capabilities & strategies, best-practice development, and other competitive
resources for BCG’s Fortune 500 clientele in Greater China Region (Hong Kong, Taiwan, Macau,
and PRC China), India, Indonesia, Korea, Malaysia, Singapore, Thailand, and Vietnam, with
secondment in London. Non-disclosure of client list applies. Industries served are listed follows:
Automotive, banking & finance, consumer goods, entertainment & media, healthcare,
oil
&
gas,
pharmaceuticals,
retail,
telecommunications
&
high
technology,
and
travel
&
tourism.
Advisor of Technology Marketing & Transfer in 1991 - 1993 to Sir Charles K. Kao (高锟), Father of
Fiber Optics & Nobel Laureate in Physics during his Presidency at Chinese University of Hong Kong.
Achievements include (i) honorary appointment as Conference Secretary of International University
Presidents’ Technology Transfer Conference; (ii) organization of Technology Road Map symposium;
(iii) development of donations management system; (iiv) reviews of key scientific funding proposals;
(iv) project development for consultancy consortium of 7 universities and successful negotiation of
development contracts for Technology Transfer Office & Asia Pacific Institute of Business with:
Dupont China, The World Bank, Kowloon-Canton Railway (九广铁路), Sun Hung Kai Co. Ltd
(新鴻基), and V-Tech, the world’s leading supplier of telephones & electronic learning products.
ADVISORY IN GOVERNMENT
(A) State Government (U.S.): China Advisor to 6-member consulting team in 2008 on development
of Practical Guide to Doing Business in China for Utah Governor’s Office of Economic Development.
Topics ranged from feasibility study to financing to regulations to intellectual property protection.
(B) State Government (China): Economic Reform Advisor to executive training units in 1990 - 2006
(
(D (D) World Bank Advisor on development of medium-to-small-size Chinese cities in 1991 - 1993.
v Portfolio included Xüzhou (徐州), near Shanghai, and the inner most Northwestern Region (西北地区).
Dr. B.C. Sun, p.3 CORPORATE & ACADEMIC APPOINTMENTS
Launched career in 1984 on Wall Street, New York as management associate at Stifel Nicolaus with
international trading exposure while attending Executive MBA. Milestones after relocating to Asia
include promotions with two major banking groups at Citicorp-Citibank in 1985 - 1994, separated
by tenure at the largest off-shore profit center of American Express International in 1986 - 1990 and
several high-profile advisory engagements (see p.2).
CITICORP-CITIBANK, ASIA
Vice President - Marketing, Global Consumer Banking Group, promoted from Senior Manager -
Global Consumer Banking Group, and Management Associate, Institutional Banking Group.
Achievements include (1) ahead-of-schedule delivery of over $850 million business with annual
growth of 30%; (2) management of 3 major product lines & related personnel; and (3) preparation
of productivity and risks analyses for Global Finance Group & Citicorp Int’l Trading Corporation.
Industry Manager - Hotels & Airlines, promoted from Key Accounts Manager, Hotels & Airlines.
Achievements include (1) delivery of annual charge volume of over $250 million with annual growth
of 30% for Asia regional operations center; (2) contract negotiations of financial, marketing, and
operations agreements; (3) overseeing of card acceptance, authorization, fraud control, payment, and
data processing; and (4) development of Regional Key Account Management System.
Assistant Professor of Global Business Strategy, Utah State University, 2006 - 2009. Achievements
include (1) creation of Global Strategy Boot CampTM with the U.S. Army & U.S. Air Force based on
the Chinese view, “Business World is a Battlefield ”(商场如战场); (2) competitive New Faculty Research
Grant & publication; and (3) active roles on policy committees on leadership & faculty development.
Visiting Professor, Renmin University, Beijing, China, 1997 - 2006. Contributions include best
practice lectures and curricula integration strategy of Chinese classics and Western management.
Basil Blackwell Fellow, London School of Economics (LSE), 2001 - 2003. Achievements include
(1) case study release & publications; (2) LSE public lecture; and (3) record teaching ratings: 4.6/5.0.
Sole and lead discussant in interviews with Utah Public Radio (UPR), Cache Valley Radio Group,
and the print media on (i) global business strategy and (ii) economic transformation strategies
through humanities and the arts.
Sole authorship of one entrepreneurial title published in 1992 by the Hong Kong Government, one
book chapter by Macmillan (U.K.) in 2000 on the Changing Chinese Economy, one book chapter by
Edward Edgar (U.S.) in 2011 on Global Diversity and Unity, and over 10 articles on international
business ranging from banking and finance to science and technology to foreign investment.