Submitted by:

Sheila Mae M. Mendoza

Submitted to:

Ezekiel L. Turgo, CPA

Product

This lotion is used as a moisturizer to treat or prevent dry, rough, scaly, itchy skin and minor skin.
Emollients are substances that soften and moisturize the skin and decrease itching and flaking. Some products
are used mostly to protect the skin against irritation only. But the advantage of this product have many benefits
from the user.

Price

Mist lotion is priced at reasonable rates given its target of low to middle income group. Mist lotion
product is the cheapest among the other body care products available across markets. Thus it can be said that as
a part of its marketing mix, Mist adopts a competitive pricing strategy. The producer would like to give a discount
especially on season demand, so the producer will gain more customers.

Promotion

Mist will use sort of the methods of promotion. The producer will use TV commercial Advertisement
to create awareness among consumer. The brand will also use radio and newspaper to advertise its line of
product. However, the focus of Mist has been on trade promotion to create brand equity. It has followed push
strategy through trade discounts and promotions. And lastly, Mist will also use digital marketing platform like
YouTube and social media sites such as Twitter and Facebook for promotional campaigns.

Place

Mist lotion will be available in more than 60 cities in the country. Mist product are available through
any departmental store around the world. Mist product such as body lotion will also available for purchase online
through e-commerce platforms like Amazon, Wish. Lazada and Shopee.
Product

A signature pen is a pen that uses a small rotating ball made of brass, steel, or tungsten carbide to
disperse ink as you write. All of the pens that preceded the ballpoint -- whether quill, metal or fountain --
used a watery, dark india ink that fed through the pen using capillary action.

Price

The company has kept a very reasonable pricing policy for this product. The strategy will be use is
based on other competitors. The company will sell it at a cheaper price than the others, so that everyone
can afford it. Higher the sales higher the revenues earned have been their pricing strategy.

Promotion

Signature pen has realized the power of good promotional activity. It has marketed its products through
various advertising options. Inspired thinking has helped the brand in creating some of its best commercials that
are explanatory and self-defining. Ads are run in newspaper and magazines highlighting its best features.
Commercials are aired on television showing customer satisfaction.

Place

Its marketing network includes 1900 distributors, 40 super-stockiest and a capable sales team
comprising of three hundred persons who are professionally trained. The company has two manufacturing plants
in Metro Manila and Laguna in Philippines. Signature pens are easily accessible from a small shop to the
prestigious showroom.
Product

Touch it phone is the device is a magnificent piece of technology designed to provide an experience so
unique and differentiated that the user can submerse himself in it. This time touch it phone seems to have been
quite aggressive about differentiating its piece from the crowd of smartphones in the market. The device is
entirely a 5.8 inch display that both fills the user’s hand and dazzles his eyes. From the infrared camera to ambient
light sensor and front camera as well as speaker, everything is placed in the limited space at the top. The Super
Retina HD display is also great in terms of color and contrast.

Price

The computing and smartphone industry is a highly competitive industry. Most of the brands in this
industry use a varied pricing strategy to grow their sales and market expansion. However, Touch it phone has
used a premium pricing strategy and sells to its customers, small and mid-sized business, education, enterprise
and government markets. Most of its products come with hefty price tags which only people with a fat income
can purchase.

Promotion

Along with its own website, Touch it phone has marketed the iPhone X using online advertising.
Amazon as well as other e-retail channels that sell the touch it phone are also being used for the marketing of
the brand. Several blogs and websites talking of the product also help with the marketing of the Touch it phone.

Place

Touch it phone is a global brand with a very large distribution and sales channel. It manages its business
on geographic basis and has divided its market into geographic segments. In the major markets, the company
sells its products directly to the consumers using its retail and online stores as well as direct sales force. Apart
from that its uses a variety of indirect channels also to sell its products that include third-party cellular network
carriers, wholesalers, retailers and value-added resellers.
Product/Service

Create Catering is the industry responsible for providing beverages, food, and other services to different
clients for special events. Caterers are some of the professionals working on this area and their duties are related
to organize and control catering operations. These professionals make use of independent contractors in order to
perform catering services for weddings and parties. They may work as personal caterers for some clients or be
hired for specific events like corporate events and family reunions.

Price

Create Catering makes sure that the fee of their service is reasonable and everyone can afford to
purchase. The pricing strategy of create catering is cheaper than the others, but we assure that the service is good
at its finest. During special occasions, create catering offers a 25% discount to get more customers.

Promotion

With so much of business being conducted online on social media these days, it makes sense to set up
appropriate social media channels for catering operation. At a minimum, this should include Facebook and
Instagram, where we can share our highest-quality photos from successful events and glamor shots of some of
your best dishes. We also consider setting up a few boards on Pinterest, themed around the different niches your
catering business serves, such as weddings, family reunions, or holiday parties.

Place

We can reach the customers through social media sites. The company will have a site that will give the
important details through the service we are serving. The customer can also reach us through walking in, in our
Main Branch.
Product/ Service

A cozy spa is a business that provides a variety of services for the purpose of improving health, beauty
and relaxation through personal care treatments such as hair, massages and facials. A cozy spa is different from
a beauty salon in that it contains facilities such as a sauna, pool, steam room, or whirlpool that guests may use
in addition to their treatment. A cozy spa is different from a destination spa as no overnight accommodation is
provided.

Price

Cozy Spa service is priced higher because they require much more training. The price is based on
expensive product line, or the treatment requires additional training or resources to perform, these impacts on
your profit margin have to be factored in. We will also have a different pricing in day time and night time.

Promotion

Cozy Spa will have a fist visit special offer. For a lot of us, the idea of saving money on a product or a
service is hard to resist. And even if you muster the willpower to resist such an offer, you can’t deny that it still
grabbed your attention. If someone tried our good service with a special offer maybe they can promote our
business with their friends and relatives.

Place

It is better to reach the costumers through emailing them to visit our place to try and experience our
service we are offering. Its marketing network includes 20 branch comprising of three hundred persons who
are professionally trained.
Product/Service

Achievers Academy encourage the active involvement of parents in their child’s education. Their
aim is to promote positive behavioral expectations, social teachings and a sense of community among
students, faculty and parents, also teach them how they handle students as individuals by responding to
their specific learning needs.

Price

Achievers Academy will rate their service through the materials, equipment and laboratories that
the students will use, based on their chosen course. Mostly of students who prefer to study here are elites
because of having best facilities inside the school. That will surely make the students comfortable and stay
fresh.

Promotion

In days gone by, Achievers Academy will use advertising that focusing on school websites, school
social media, local newspaper articles, inbound marketing, blogging, search engine optimization, and
content development. It means going where your target audience is to get your message out and make
available the information they need to make a decision.

Place

The Achievers Academy will have 2 branch per city. We will have a 1 week sit-in, so they will
know the experience if they enrolled in Achiever Academy. We will also send a mail to inform them on the
service we are offering.