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Working Title:
THE EFFECT OF MODERN TECHNOLOGY IN CREATIVITY AND POTENTIAL OF
MILLENNIALS
Rationale:
There is no denying that we live in the age of technology. It is an essential part of
everyday life and is constantly improving to do more and more impressive things. Along with the
shift if technology, a shift in society and the way that we think and operate is also coming along
as a consequence to the technological advances. There has been much debate on whether the
effects of technology on society as a whole have been beneficial or not. Arguments are heated
on both sides, but in order to truly develop your own opinion, you have to hear them both out.
According to Thomas Merton, “Art enables us to find ourselves and lose ourselves at
the same time.” We have all stood in front of that special image that sang to our soul. It has
been said that the art we choose to hang on our walls is a visual representation of who we
are and what we believe in. The resonance of art is deeply personal and what works for one
person might do the opposite for another. And so, how does modern technology affects the
The importance of educating students to think critically and creatively was recognized over
2,000 years ago by Socrates, reworked in the 1950s by Benjamin Bloom, and reinforced by
technology, teachers, administrators, and parents alike are questioning the effect that these
habits could be having on a student’s ability to focus. Teachers, especially, are faced with
challenges and unknowns in working with students who have grown up in a digital
environment that some researchers warn could be disabling important systems of brain
development that relate to lack of exposure with traditional reading. Faced with balancing
use of traditional texts and an increase in technological resources, teachers are questioning
whether today’s students have the innate capability of negotiating higher-order thinking and
generating creative ideas, as the nature of study habits undergoes transformation. This
article explores how ability to use creative and higher-order thinking processes relates to
thinking that formed the basis of creative problem solving, and might this affect their potential
to be creative? Have technically savvy youth dulled their ability to use higher-order thinking,
distracted by the digital world, with increased tendencies to multi-task? Or is it the case that
technological advances can ignite synapses in areas of the brain that have never been
tapped, with consequences for an expanded evolution of creative and higher-order thinking?
The impact of technology on many areas is being debated. Although the Nations Report
Card (2009) reported no gains in reading scores over the past several decades, the National
Endowment for the Arts Reading Study (2009) showed that declining trends in reading over
the past several decades reversed, and the rise in e-book interest (and sales) started to
make significant gains. Shaughnessey and And (1994) warned of negative consequences
for the effects of TV watching on cognitive development, yet Johnson (2006) portrayed a
Rosser et al. (2007) found surgeons who play video games committed fewer surgical errors
compared to those who do not, but Anderson and Bushman (2001) inferred causality
between the violent nature of some video games and tendencies to act out that behavior in
real life. A thorough review of the research showed results that supported the doomsayers.
DeStafano and LeFevre (2007) reviewed 38 studies that involved reading with digital
technology. Findings indicated that the increased potential of enriched information offered by
the Internet was more than brains could handle. The evolution of the information delivery
system was running ahead of the brain’s ability to take advantage of assimilating the
material. It should be noted that most of the research reviewed in the aforementioned meta-
analysis focused on the effects of short-term memory as opposed to creativity and higher-
order thinking, which may be much harder to analyze and operationalize. Is it possible there
habitual effects of digital technology on youth? After all, other instances of generational
The research aims to unveil the effects of modern technology in the development of creative
to lead and expect to be led in organizations, after graduating. Though stating that they want
opposite, namely that they want to be prepared but also to be kept naïve as to
what business really entails. This is expected to help keep motivation levels high, as
motivation is seen to be the key element to success in life. Millennials expect also to be led
authentically and to be treated as valued human beings. This is in contrast to the current
writing. This study had a sample of one hundred and eleven millennial students who
answered a survey on attitudes towards leadership and their desired approach to higher
education. Three interviews with seasoned executives were also performed, to establish a
With this research, we conclude that we may be in the presence of a hard working millennial
generation, contrary to previous research findings which has indicated that they are lazy.
Moodle, and online News Forums, as well as the challenge to create original videos about
course content. Future research should focus on how technology has made society more
transparent with employees wanting more democratic leaders in times when hierarchies are
Methodology:
Two factors stand out in the analysis of judging the effects of technology on the potential to
1) Was there a significant change to the motivations that drive creativity in these times, and
2) could the changes in synaptic brain function from using digital technology cripple the
physical ability to innovate? The underlying drive to create seemed to be a function of life
itself, which had overlap with a basic human drive to solve problems, construct unique
interpretations of experience, and overcome obstacles. With ancient man, that drive was
stoked by a physical hunger to survive, and at the time mankind evolved into using written
forms of communication; the impetus to extend the power of ideas and communicate proved
to be a strong motivating force that expanded possibilities of creative thought. The current
digital generation has its own unique characteristics, spawned by a need to create that has
overlap with basic tenets that drove mankind from the outset. Power, curiosity, intellectual
evolution, and hunger for new experiences, which relate to Franken’s (2006) and Magyari-
Beck’s (1996) motivating factors, still form the foundations upon which creativity is acted on
today. Although the digital landscape has dramatically changed how people are spending
their time, those underlying motivations are still prevalent. Although reading certainly helped
develop overall intellect and establish functions of the brain that relate to following complex
thought forms, it seems to have an indirect relationship on the act of innovation. Johnson
(2006, p. 22) spoke about the mental work involved in processing and storing information
with reading, invoking powers of imagination, ideas that were cobbled together from different
disciplines, networking in a new configuration of synapses that evolved over time. Increasing
synaptic activity in areas of the brain with digital exposure has an intuitive relationship with
the sparks, epiphanies, and potential to come up with innovative ways to connect old ideas,
and may contribute to expanding possibilities for creative activity. If, over time, the ability to
read devolved to a significant degree, the aha moments of synaptic convergence may not be
able to relate to substantive schema that was founded in sound precepts, somewhat like
creating without the guidance of the master. This might not have an effect on the ability to
create, but may have a drastic effect on the quality of the creations. Although reading did not
have a direct relationship with creativity, it did supply the foundation on which creative
thoughts flourished. Let’s hope enhanced brain functions that result from using digital
sources will compensate for traits that may be lost as traditional reading skills slowly elapse.
Research Matrix