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A Thesis
By:
2019
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P O LY T E C H N I C U N I V E R S I T Y O F T H E P H I L I P P I N E S
CERTIFICATION
submitted by JAN CARLO P. NICOLAS and SWITZELL DIANE M. VILLAR in partial fulfilment
of the requirements for the degree of Bachelor of Science in Hospitality Management has been
Evaluation Committee
APPROVAL SHEET
Approved by the Panel for Oral Defense on 2019 with a rating of _______.
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P O LY T E C H N I C U N I V E R S I T Y O F T H E P H I L I P P I N E S
ACKNOWLEDGEMENTS
This thesis became a reality with the kind support of many individuals. We would
like to express our deep and sincere gratitude to the following for the accomplishment and
First and foremost, praises and thanks to the God, the Almighty, for His shower of
blessings, strength, peace of mind and good health throughout this thesis work in order to
To the Online Sellers of Baked Goods in Manila and Quezon City, who helped and
allowed us to conduct surveys, we would like to express our gratitude for their time.
We would like to express our special gratitude to our adviser, Dr. Daryl Ace V.
Cornell for imparting his knowledge and expertise in this study. To the panels headed by
Prof. Ma. Cristina Q. Trinidad together with Prof. Luzviminda O. Tugade, and Prof Edgar
Our statistician, Mr. Janus Carlo S. Pestaño for sharing his knowledge,
we extend our thanks. Thanks and appreciation also to our family for the encouragement
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P O LY T E C H N I C U N I V E R S I T Y O F T H E P H I L I P P I N E S
CERTIFICATION OF ORIGINALITY
This is to certify that the research work presented in this thesis, PROSPECTS OF
MANILA for the degree Bachelor of Science in Hospitality Management at the Polytechnic
University of the Philippines embodies the result of original and scholarly work carried out by
the undersigned. This thesis does not contain words or ideas taken from published sources
or written works that have been accepted as basis for the award of a degree from any other
higher education institution, except where proper referencing and acknowledgement were
made.
Date Signed
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P O LY T E C H N I C U N I V E R S I T Y O F T H E P H I L I P P I N E S
ABSTRACT
Year: 2019
This study aims to assess the “Prospects of Online Selling of Baked Goods as
an Entrepreneurial Option in Metro Manila” around Manila City and Quezon City . A total
of sixty (60) respondents were involved in the study and composed of online sellers of
baked goods.
Metro Manila in terms of Customer Value, Marketing and Selling. The convenience
sampling method was used in this study for the selection of the respondents and
used the following statistical tools: frequency and percentage distribution, and weighted
mean.
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P O LY T E C H N I C U N I V E R S I T Y O F T H E P H I L I P P I N E S
The customer value, marketing, and selling were evaluated by the respondents
enterpreneurial option.
as an entrepreneurial option in Manila City shows that the online sellers are value
their customers more than the money that they receive from them. The online
sellers try their best that their customers meet their expectation when it comes with
entrepreneurial option in Manila City suggests that the online sellers engage with
their customers to gain their trust and to better explain the baked goods that they
will be purchasing. The online sellers updates regularly and does promotions on
entrepreneurial option in Manila City shows that the online sellers are committed
payment of the customers or the delivery of the baked goods, the income is not
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P O LY T E C H N I C U N I V E R S I T Y O F T H E P H I L I P P I N E S
An overall assessment of the respondents, who are the online sellers of baked
goods when it comes to customer value, marketing and selling, indicated that the
online selling of baked goods as an entrepreneurial option in Metro Manila for the
improvement of the online sellers’ online page to better adhere to the customers needs
and satisfaction.
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